App Marketing by App Masters

Latest Episodes:

App Store Optimization in 2022: Key iOS Changes Jan 05, 2022

Show notes

What's new for App Store Optimization in 2022? You will discover all about A/B testing on the App Store, in-app events, and other key changes to help you increase your organic downloads on iOS.

Learn more about ASOMobile: https://bit.ly/3EUCJqF

Check out our complete ASO tutorial: https://www.youtube.com/playlist?list=PLNtGHeg6BDqEh-fBBvnc66ZkMp3ftuqWC

Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training

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Get your app audited: http://www.appmasters.com/audit

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SPONSORS

Scaling your Apple Search Ads campaigns can be challenging if you don’t have the right tool kit. From market insights to automation tools, SearchAds.com provides everything you need in a single intuitive dashboard, so you can easily adapt, optimize and grow your mobile business in the App Store.

App acquisition startup Bluethrone has bought mobile apps from more than 100 developers- from US, Italy, and Russia to Pakistan, Vietnam and India. These developers made an exit, left financial stress in the past, and moved on to their next big project. Go to Bluethrone.io to apply for an exit!

Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.

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YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

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This NFT Creator App Makes $70,000 a Month Dec 29, 2021

Show notes

Want to get in on the NFT craze? We review a simple NFT creator app that is making over $70,000 a month!

This NFT creator is the simplest app to turn your pictures into crypto art.

With just a few taps, you can create your own crypto art and sell it on various marketplaces like axie infinity, nifty gateway, and superrare.

You can watch this video: https://www.youtube.com/watch?v=IpKggPUR68M

Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training

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Get your app audited: http://www.appmasters.com/audit

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SPONSORS

Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.

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YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

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A/B Testing for Apple Product Page Optimization Dec 22, 2021

Show notes

A/B testing is finally available on the iOS App Store! You will discover the difference between Custom Product Pages and Product Page Optimization.

About Product Page Optimization
Compare different app icons, screenshots, and app previews on your App Store product page to find out which resonates with people most. You can test up to three alternate product page versions against the original, view the results in App Analytics, and set the best performing version to display to everyone on the App Store.

Learn more: https://developer.apple.com/app-store/product-page-optimization/

You can watch this video: https://www.youtube.com/watch?v=soXcm39145c

Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training

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Get your app audited: http://www.appmasters.com/audit

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SPONSORS

Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.

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YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

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Google Play ASO + Emotional Triggers to Increase Conversions Dec 21, 2021

Show notes

In part 2, Alon and Steve talk about how to manage bad reviews on the app stores and Google Play ASO including the importance of H2 tags for a QR Scanner app.

Then they look at a mood tracker app called Bearable and talk about how the app can improve its iOS ASO, use emotion triggers to improve conversions, and how they are losing money by NOT having a subscription button on their main screen.

App Audits:

https://play.google.com/store/apps/details?id=qrcode.reader.qrscanner.barcodescanner

https://bearable.app/

Alon Waller CEO & CO-Founder at BlueThrone.

Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training

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Get your app audited: http://www.appmasters.com/audit

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SPONSORS

Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.

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YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

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How to Sell Your App and Score an EXIT Dec 20, 2021

Show notes

Want to sell your app so you can finally cash out and move on to other projects? Or are you tired of running your app business and want an exit to get the fruits of your labor.

Today's guest has helped over 100 developers to liquidate their assets and focus on their passion - making more apps. Over the past 4 years, they've been buying successful apps, in both App Store and Google Play platforms.

You will discover what they are looking for in apps, what data to focus on, what influencers the multiplier, and so much more.

You can watch this video: https://youtu.be/vHqW5aQhkjw

Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training

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Get your app audited: http://www.appmasters.com/audit

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SPONSORS

Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.

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YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

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Trials vs No Trials: 420% Increase in Sales Case Study Dec 15, 2021

Show notes

Should you have trials in your subscription-based app? In this case study, we share how having trials led to a 420% increase in sales and the science behind it.

You can watch this video: https://www.youtube.com/watch?v=LlZAhy7Vaig

Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training

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Get your app audited: http://www.appmasters.com/audit

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SPONSORS

Afraid of seeing your app users gone after you tried so hard to acquire them? This is something that Storyly can help you with. Bring mobile native story format to your app only in 15 minutes. Increase your app engagement and user retention rates.

Want to increase your downloads and revenue? Check out our new ASO Masters service where we help you with ASO, optimizing your revenue and will even manage your Apple Search Ads and Google Ads. Learn more at ASO Masters

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YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

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Decoy Pricing to Increase Revenue Dec 14, 2021

Show notes

In part 2, Mark and Steve talk about how to increase retention rates and user engagement for an anonymous Q&A app.

Then, they look at a music video app and what it can do to increase revenues by using decoy pricing.

App Audits:

https://apps.apple.com/app/qwicktake/id1562402087

https://apps.apple.com/app/beazzt-video-maker/id1530927338

Mark Johnson is the Co-Founder at Focused Apps

Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training

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Get your app audited: http://www.appmasters.com/audit

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SPONSORS

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YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

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In-App Events for iOS App Store Dec 13, 2021

Show notes

Discover all the best practices of Apple's latest in-app event features.

Today's guest, Mark Johnson, will reveal EVERYTHING he's learned from launching this feature in his app.

Download Emoji Me: https://apps.apple.com/app/emoji-me-sticker-maker/id1040207175

About In-App Events

In-app events are timely events within apps and games — such as game competitions, movie premieres, livestreamed experiences, and more. Customers can discover your in-app events right on the App Store on iOS and iPadOS, giving you an entirely new way to showcase your events and expand their reach — whether you’d like to reach new users, keep your current users informed, or reconnect with previous users.

Topics Covered:

01:16 - Initial response to in-app events
01:45 - In-app events and its impact on ASO
04:54 - What images you need for in-app events
11:11 - What in-app events has Mark tried and its impact
16:38 - Are you able to use event URL on social media?
21:30 - 3 factors for in-app events and its impact on ASO
28:15 - final thoughts on in-app events
29:05 - can you do a discount for subscription events?

Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training

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Get your app audited: http://www.appmasters.com/audit

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SPONSORS

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YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

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Common Mistakes That Apps Make While Considering Viral Flows Dec 06, 2021

Show notes

Want to know how to make your app go viral or get your users to refer your app?

You will discover the common mistakes that apps make while considering viral flows, KPIs that impact a referral flow, how dominant messaging apps are for referrals, and so much more.

Today’s guest Aurora Klæboe Berg is the COO of Medal.tv. Medal is the largest platform to record gaming clips and videos. Klæboe Berg previously served as the CEO of Megacool which she co-founded and has also held position as the VP of Business and Marketing at Dirtybit - the studio behind the popular game series Fun Run. The first Norwegian developed game attaining the top spot in the U.S App Store.

You can watch this video: https://youtu.be/KpU-1IZTm3c

Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training

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Get your app audited: http://www.appmasters.com/audit

***************

SPONSORS

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YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

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Branded Keywords: Should You Target Them Dec 01, 2021

Show notes

Should you be bidding on your competitor’s brand keywords? I’ll break down when you should do it and when you absolutely must avoid it.