App Marketing by App Masters

Latest Episodes:

How to Make An App Using An Online Community Aug 23, 2021

Show notes

Coming up is an indie success story that you are going to love. You will discover how he used reddit to come up with his app idea and get downloads from that community, how he transitioned from in-app purchases to subscriptions, and when he knew to stop working on his other app ideas to focus on this one.

Chris Onuigbo is the Founder at Grounded.

Listen to Chris's podcast episode: https://appmasters.com/indie-developer-3x-his-revenue-with-chris-onuigbo/

Topics Covered:

01:38 - How to overcome your fear of moving to subscription

03:16 - How to transition from IAPs to subscriptions

05:50 - How to ensure your app succeeds

09:30 - His two book recommendations that led to this app's success

11:28 - Do you recommend having a lifetime option?

12:20 - If you have an MVP, is it okay to charge for premium features

13:07 - How do you get people to share your app

16:10 - Money Buddy app audit

24:10 - Thoughts on cross platform development

25:35 - How Chris doubled his subscription revenue

26:57 - Why he built a community within his app

32:03 - Diabetly app audit

40:07 - Why chris is doing one-on-one interviews

46:55 - 3 factors that led to Chris finding success

You can watch this video: https://youtu.be/57efKsUalfE

Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training

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Get your app audited: http://www.appmasters.com/audit

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SPONSORS

B7DEV.com is the one-stop shop for all your app development needs. They can help you with design, development and even marketing. Plus, they are offering an exclusive discount just for the App Masters community. Check them out at B7Dev.com

CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io

Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.

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YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

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849: How to Presell Your Product Aug 18, 2021

Show notes

Today's guest is Ruben Dua who is the CEO of Dubb, the world's video communication platform for sales leaders. Based in Los Angeles, Ruben is the proud father of two, a drummer, and nature lover.

You will discover:
- How seeing his wife struggle with closing prospects helped him build the platform
- How he decided what features to build first
- How video can increase sales/customer feedback
- How he determined his pricing strategy
- How preselling the product helped its initial launch
- Creative ways that he's seen work with videos

Ruben Dua is the CEO at Dubb.

Show Mentions

- Fav app: Canva

SPONSORS

We all have developer horror stories. From language barriers to bad code to developing on time. That's why I recommend using B7Dev.com. They are affordable, fast and more importantly trust worthy. Go to B7Dev.com

Want to increase your downloads and revenue? Check out our new ASO Masters service where we help you with ASO, optimizing your revenue and will even manage your Apple Search Ads and Google Ads. Learn more at ASO Masters.

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YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

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Which Test Won? Pricing Strategies Aug 17, 2021

Show notes

Which pricing strategies increased revenues by 65%?

Discover the type of pricing page you should have within your mobile app to increase your revenue. We break down all the key elements of a highly converting pricing page.

You can watch this video: https://youtu.be/XEW7WOmIiQc

Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training

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Get your app audited: http://www.appmasters.com/audit

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SPONSORS

Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.

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YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

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Acquiring Apps as a Growth Strategy Aug 16, 2021

Show notes

With app marketing costs continually increasing, how can app developers continue to grow at a capital efficient rate?

Today's guest is the CMO at Reflectly, Darius Moravcik.

He shares how Reflectly started to be more aggressive with acquisitions and how it's been working out very well for the company. You will discover how they select apps and how they are using the newly acquired apps

Topics Covered:

01:40 - Why Reflectly shifted to acquiring apps vs finding new marketing channels
03:57 - What criteria they are looking for in their acquisitions
05:43 - How they are finding apps to acquire
09:29 - What they do after acquiring apps
10:14 - Problems with transferring apps involving CloudKit & SMB program
12:48 - Is there a preference for iOS?
13:52 - How Reflectly is using micro influencers to drive downloads
20:20 - Minimal app audit
25:26 - What's the standing approach on stating social impact in the app description?
28:10 - Monetization tips: Why onboarding should be its on product
32:00 - Advice for transitioning from in-app purchase to subscriptions
34:49 - How do you value an app with great keyword rankings but no revenues?
42:14 - Timelog app audit
51:48 - Why just 4-5 people are enough to get user testing
53:57 - Is it normal thing to see low retention for social networking apps?

You can watch this video: https://youtu.be/e99z7V_xiOA

Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training

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Get your app audited: http://www.appmasters.com/audit

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SPONSORS

Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.

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YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

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848: How to Build a Company That Drives Revenue Aug 11, 2021

Show notes

Today's guest is a former Silicon Valley executive and single mom who created SupportPay to help manage the complex and conflict ridden process of managing child support and sharing expenses between parents.

You will discover
- How she built the first version of the app
- Why you should focus on revenue first
- Fundraising tips from raising over $7M
- Focus on getting users
- The SEO strategy that helped her grow
- Being product first then monetizing data
- Affiliate marketing as a great revenue driver
- Month vs annual subscriptions
- Promoting the premium features in email marketing strategies

Sheri Atwood is the Founder and CEO at SupportPay.

SPONSORS

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YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

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This Photo Scanner App Makes $300K a Month Aug 10, 2021

Show notes

This photo scanner app that launched in 2020 makes over $300K a month. We break down how they are marketing the app and converting their downloads into paid customers.

You will also discover how they lock their features to ensure a high conversion rate.

You can watch this video: https://www.youtube.com/watch?v=l8CYxrOmdp4

Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training

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Get your app audited: http://www.appmasters.com/audit

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SPONSORS

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YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

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How to 3X App Engagement Without Updating Your Code Aug 09, 2021

Show notes

Today's guest 3X his app engagement and retention without updating his code and he will reveal all the tools and strategies that led to this explosive growth. Also, you will discover how to run a sweepstakes program, his top ""waste of time"" A/B tests and how to do feature mocking.

This week's guest is William Labanowski, Founder / Lead Software Developer at WagerLab.

Show Mentions:
https://retool.com/

Topics Covered:

01:02 - How he 3x his app engagement with in-app content
09:10 - What is a good budget to spend on Apple Search Ads for a new social app
20:27 - GIF Maker App Audit
27:36 - How to start an App Marketing Agency
30:03 - How to run a Sweepstakes program
34:03 - Affiliate marketing as a revenue model
37:55 - Vector Logo Designer App Audit
49:57 - What's your best growth strategy
54:47 - MatchLyfe App Audit
56:53- The Google Ads trick to test your screenshot copy
01:01:20- What is the best soft launch strategy with little or no marketing budget?

You can watch this video: https://www.youtube.com/watch?v=XOOl4nHY7AU

Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training

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Get your app audited: http://www.appmasters.com/audit

***************

SPONSORS

Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.

***************

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

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847: Building a $20M Lawn Care Business From Scratch Aug 04, 2021

Show notes

Today's guest is Bryan Clayton, the Co-founder and CEO at GreenPal.

Before starting GreenPal, Bryan Clayton founded Peachtree Inc. which had a $10 million annual revenue before it was acquired by Lusa holdings in 2013.

In 2020 GreenPal generated $20 million in annual revenue.

Topics covered:

- How he spent the first 4 years just in Tennessee

- How he focused only on weekly transactions in the early days

- How being a less "glamorous" business helped them succeed

- The cold calling hack that enabled them to get their first 100 contractors

- How passing out door hangers got them their early customers

- What to avoid when building your app (possible youtube clip)

- How they taught themselves how to code

Show Mentions

- Previous episode for GreenPal
- YouTube University
- Upwork

SPONSORS

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YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

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Simple Formula to Decrease Cost-Per-Acquisition on Apple Search Ads (Part 3/3) Aug 03, 2021

Show notes

Coming up, I'm going to show you a simple formula that will dramatically decrease your cost per install on Apple Search Ads and show you the best practices and the strategies to help you scale the app marketing channel.

You can watch this video: https://youtu.be/gizhT5xgKZQ

Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training

***************

Get your app audited: http://www.appmasters.com/audit

***************

SPONSORS

Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.

***************

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

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App Marketing as an Indie Developer Aug 02, 2021

Show notes

This week, we have my friend Rich Wagstaff to share how he's been able to find success as an indie mobile app developer and reveal how he's been able to market his apps without any paid acquisition.

Check out Rich's apps:

https://apps.apple.com/us/app/crossword/id1330947092

https://apps.apple.com/us/app/3-minute-mindfulness/id982502810

Topics Covered:

01:41 - How do you come up with app ideas (since you can code and design anything you want)?
06:20 - How to market your app on launch day?
12:30 - Do you need a community to market apps in 2021?
13:13 - How long to wait when testing new app store parameters?
14:05 - How did the apple watch version work out for meditation apps?
14:53 - When do you give up on an idea?
21:04 - Are Quora and Pinterest good for app marketing?
22:36 - How did you teach yourself how to code?
29:02 - Lockcard App Audit
44:26 - Can you get downloads upon launch?
46:33 - Slash buy local services App Audit
56:25 - FaxGo App Audit
01:01:14- Rich's advice for those with little traction on their app

You can watch this video: http://youtu.be/Ur0tl6c6JvE

Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training

***************

Get your app audited: http://www.appmasters.com/audit

***************

SPONSORS

Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.

***************

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

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