App Marketing by App Masters

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Software How-To
**App Marketing by App Masters**

Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.

Latest Episodes:

Fall in Love with These App Marketing Strategies Feb 15, 2025

Show notes

Discover tried and true app marketing strategies that you will love for a lifetime.

From ASO to performance marketing to localization, you will learn what strategies will work for years to come.

Plus, we’re answering all your questions LIVE. Make sure you leave a comment on the video and we’ll get to them FIRST!

Book a consultation call: https://calendly.com/appmasters-alok/30min

Work with us to grow your apps faster & cheaper: http://www.appmasters.com/

Get training, coaching, and community: ⁠https://appmastersacademy.com/

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SPONSORS

Looking for the best alternative to Firebase Dynamic Links?

The Airbridge DeepLink Plan is a smart, straightforward alternative to Firebase Dynamic Links.

With ready-to-use expertise and no-code migration in just three steps, switching to Airbridge DeepLinks is simple and easy.

Keep your customer journeys intact with essential deep linking and analytics. Make the switch before the deadline.

Go to appmasters.com/airbridge.

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YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

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App Masters Greatest Hits: Episode 6 with Roger Dickey Feb 13, 2025

Show notes

Get ready to explore the stories behind some of the most iconic and innovative apps that have shaped the mobile landscape!

We’re here with App Masters Greatest Hits—a 10-episode series where we’ll journey back in time to uncover the successes, challenges, and game-changing moments that made these apps truly distinguished.

In this episode, we’re joined by Roger Dickey, founder of Zynga and the creator of games like Mafia Wars. With an incredible entrepreneurial journey, Roger will share how to make the right choices and key decisions to build a successful app business.

Here’s what you’ll discover:

✔️ The key elements of engaging gameplay

✔️ How to build successful apps and games

✔️ How to tackle challenges and turn pain points into opportunities

Work with us to grow your apps faster & cheaper:http://www.appmasters.com/

Get training, coaching, and community:⁠https://appmastersacademy.com/

Get your app audited:⁠⁠https://appmasters.com/audit/

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YouTube:⁠AppMasters.com/YouTube⁠
Instagram:⁠@App Masters
Twitter:⁠@App Masters
TikTok:⁠@stevepyoung⁠
Facebook:⁠App Masters⁠

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Building in Public with Thumsters & RevenueCat Feb 11, 2025

Show notes

Discover our changes to the Thumsters' ASO and the decisions along the way.

From boosting keyword rankings to refining Apple Search Ads strategy, this video is packed with actionable insights you can apply today. 🔥

👉🏻 Here’s what you’ll learn:

✅ The ASO strategy that helped Thumsters rank for high-traffic keywords.

✅ How to choose winning keywords based on search score, relevancy & difficulty.

✅ The inside scoop on our Apple Search Ads strategy & campaign structure. ✅ How seasonality impacts app conversion rates—and how to prepare.

And these are just the initial work and results. Stay tuned for deep dives on monetization strategy and a full Meta Ads breakdown in upcoming videos! 🚀

Book a consultation call:https://calendly.com/appmasters-alok/30min

Work with us to grow your apps faster & cheaper:http://www.appmasters.com/

Get training, coaching, and community:⁠https://appmastersacademy.com/

*********************************************

SPONSORS

Looking for the best alternative to Firebase Dynamic Links?

The Airbridge DeepLink Plan is a smart, straightforward alternative to Firebase Dynamic Links.

With ready-to-use expertise and no-code migration in just three steps, switching to Airbridge DeepLinks is simple and easy.

Keep your customer journeys intact with essential deep linking and analytics. Make the switch before the deadline.

Go toappmasters.com/airbridge.

*********************************************

YouTube:⁠AppMasters.com/YouTube⁠
Instagram:⁠@App Masters
Twitter:⁠@App Masters
TikTok:⁠@stevepyoung⁠
Facebook:⁠App Masters⁠

*********************************************

Grow Your App with Community-Led Social Media Feb 08, 2025

Show notes

In this interview, we’ll explore how you can leverage social media to build a strong brand, cultivate a loyal community, and grow your app without spending much.

We're joined by Sam Leicht, creator of Pridefit, an #1 LGBTQIA+ fitness app. With a decade in the fitness industry and a background in Broadway performance, Sam has successfully used organic social media strategies to grow his app and foster an engaged community.

He will discuss the role of social media in niche branding, community-led growth, and the gradual steps to building an app from a loyal audience.

You will discover:

📌 How to leverage social media for organic app growth.

📌 The importance of community-led strategies in app success.

📌 No-cost brand-building techniques for indie developers.

📌 How to turn engaged followers into loyal app users.

Learn More:

#1 LGBTQIA+ Fitness App

www.pridefit.com

Book a consultation call:https://calendly.com/appmasters-alok/30min

Work with us to grow your apps faster & cheaper:http://www.appmasters.com/

Get training, coaching, and community:⁠https://appmastersacademy.com/

*********************************************

SPONSORS

Looking for the best alternative to Firebase Dynamic Links?

The Airbridge DeepLink Plan is a smart, straightforward alternative to Firebase Dynamic Links.

With ready-to-use expertise and no-code migration in just three steps, switching to Airbridge DeepLinks is simple and easy.

Keep your customer journeys intact with essential deep linking and analytics. Make the switch before the deadline.

Go toappmasters.com/airbridge.

*********************************************

YouTube:⁠AppMasters.com/YouTube⁠
Instagram:⁠@App Masters
Twitter:⁠@App Masters
TikTok:⁠@stevepyoung⁠
Facebook:⁠App Masters⁠

*********************************************

Grow Your App with Community-Led Social Media Feb 08, 2025

Show notes

In this interview, we’ll explore how you can leverage social media to build a strong brand, cultivate a loyal community, and grow your app without spending much.

He will discuss the role of social media in niche branding, community-led growth, and the gradual steps to building an app from a loyal audience.

You will discover:

📌 How to leverage social media for organic app growth.

📌 The importance of community-led strategies in app success.

📌 No-cost brand-building techniques for indie developers.

📌 How to turn engaged followers into loyal app users.

Learn More:

#1 LGBTQIA+ Fitness App

www.pridefit.com

Book a consultation call:https://calendly.com/appmasters-alok/30min

Work with us to grow your apps faster & cheaper:http://www.appmasters.com/

Get training, coaching, and community:⁠https://appmastersacademy.com/

*********************************************

YouTube:⁠AppMasters.com/YouTube⁠
Instagram:⁠@App Masters
Twitter:⁠@App Masters
TikTok:⁠@stevepyoung⁠
Facebook:⁠App Masters⁠

*********************************************

App Masters Greatest Hits: Episode 5 with Trey Smith Feb 06, 2025

Show notes

Get ready to explore the stories behind some of the most iconic and innovative apps that have shaped the mobile landscape!

We’re joined by Trey Smith, founder of Build Box, the platform engine behind popular apps like Colour Switch. With long journey into software and digital products, Trey shares expert insights into building apps and learnings from his entrepreneurial journey.

In this episode, you’ll discover:

✔️ Key learnings for his entrepreneurial journey

✔️ How to build successful apps and games

✔️ Interesting strategies for social media growth

Work with us to grow your apps faster & cheaper: http://www.appmasters.com/

Get training, coaching, and community: ⁠https://appmastersacademy.com/

Get your app audited: ⁠⁠https://appmasters.com/audit/

*********************************************

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

*********************************************

The FASTEST ASO Strategy for a 6-Figure Business Feb 04, 2025

Show notes

Here’s how to make your ASO strategy kick in FAST and generate real revenue for your app business. 🚀

In this podcast, we share our patented process for doing ASO and the strategies that have helped us achieve success in the quickest time possible. 🔥

👉🏻 Here’s what you’ll learn:

✅ How to find and choose the right keywords for your app

✅ How to use ASOMobile for effective keyword research

✅ The ASO strategy that helped us generate $90,000 in organic sales per month

✅ How to leverage campaigns like Indie App Santa or App Advice to accelerate results

Don’t miss this step-by-step guide to mastering ASO and making real money. Watch now and take your app to the next level in 2025! 🚀

Save 40% off all ASOMobile plans by using the promo code:

APPMASTERS40

Book a consultation call: https://calendly.com/appmasters-alok/30min

Work with us to grow your apps faster & cheaper: http://www.appmasters.com/

Get training, coaching, and community: ⁠https://appmastersacademy.com/

*********************************************

SPONSORS

Looking for the best alternative to Firebase Dynamic Links?

The Airbridge DeepLink Plan is a smart, straightforward alternative to Firebase Dynamic Links.

With ready-to-use expertise and no-code migration in just three steps, switching to Airbridge DeepLinks is simple and easy.

Keep your customer journeys intact with essential deep linking and analytics. Make the switch before the deadline.

Go to appmasters.com/airbridge.

*********************************************

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

*********************************************

Maximize App Revenue with Web2App Funnel Strategies Feb 01, 2025

Show notes

In this interview, we’ll explore the power of web monetization and its potential to enhance your app’s acquisition, retention, and monetization by creating new revenue streams.

We’re joined by Lucas Lovell, VP of Product at Paddle, a leading payments infrastructure company that helps digital software businesses grow revenue and streamline operations.

With extensive experience in SaaS, fintech, and entrepreneurship, Lucas brings invaluable expertise in addressing revenue challenges faced by software businesses worldwide.

He will share actionable insights on optimizing web-to-app funnels, unlocking new revenue streams, and shaping the future of web monetization strategies.

You will discover:

📌 The fundamentals of web monetization and its importance for apps.

📌 Proven strategies for optimizing web-to-app funnels to grow revenue.

📌 The role of Paddle in simplifying web monetization and its unique offerings.

📌 Ethical considerations in web monetization and how to address them effectively.

Learn More:

Explore Paddle – a powerful payment CRM with billing and operational benefits.

https://www.paddle.com/

Book a consultation call: https://calendly.com/appmasters-alok/30min

Work with us to grow your apps faster & cheaper: http://www.appmasters.com/

Get training, coaching, and community: ⁠https://appmastersacademy.com/

*********************************************

SPONSORS

Looking for the best alternative to Firebase Dynamic Links?

The Airbridge DeepLink Plan is a smart, straightforward alternative to Firebase Dynamic Links.

With ready-to-use expertise and no-code migration in just three steps, switching to Airbridge DeepLinks is simple and easy.

Keep your customer journeys intact with essential deep linking and analytics. Make the switch before the deadline.

Go to appmasters.com/airbridge.

*********************************************

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

*********************************************

Maximize App Revenue with Web2App Funnel Strategies Feb 01, 2025

Show notes

In this interview, we’ll explore the power of web monetization and its potential to enhance your app’s acquisition, retention, and monetization by creating new revenue streams.

We’re joined by Lucas Lovell, VP of Product at Paddle, a leading payments infrastructure company that helps digital software businesses grow revenue and streamline operations.

With extensive experience in SaaS, fintech, and entrepreneurship, Lucas brings invaluable expertise in addressing revenue challenges faced by software businesses worldwide.

He will share actionable insights on optimizing web-to-app funnels, unlocking new revenue streams, and shaping the future of web monetization strategies.

You will discover:

📌 The fundamentals of web monetization and its importance for apps.

📌 Proven strategies for optimizing web-to-app funnels to grow revenue.

📌 The role of Paddle in simplifying web monetization and its unique offerings.

📌 Ethical considerations in web monetization and how to address them effectively.

Learn More:

Explore Paddle – a powerful payment CRM with billing and operational benefits.

https://www.paddle.com/

Book a consultation call: https://calendly.com/appmasters-alok/30min

Work with us to grow your apps faster & cheaper: http://www.appmasters.com/

Get training, coaching, and community: ⁠https://appmastersacademy.com/

*********************************************