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    Software How-To

    App Marketing by App Masters

    Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.

    Advertise

    Copyright: © Pixel Happy, LLC

    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    Women in Tech: AI, Fundraising & Product Growth Strategies Mar 29, 2025
    Show notes

    In this special episode, we explore AI, tech, product strategies, fundraising, and app growth with two powerhouse women in tech—Imen Clark, founder of Prickly Pear Health, and Jenny Kay Pollock, co-founder of Women X AI.

    Imen is a tech entrepreneur specializing in AI, human-centered design, and digital health, leading innovations in UX, AR/VR, and neurotechnology. Jenny is a monetization expert with over a decade of experience helping tech companies scale revenue, launch subscriptions, and drive sustainable growth.

    Join us as we break down the entire fundraising process, the power of well-designed products, and the best AI tools to help you grow your app business.

    You will discover:

    ✅A step-by-step guide to fundraising for tech startups

    ✅How to leverage AI tools for product growth and user retention

    ✅Proven strategies to scale revenue and boost app monetization

    Learn More:

    Sign up to Beta Test Prickly Pear : https://pricklypear.io/

    Women X AI: https://www.womenxai.com/

    Connect with Jenny: https://www.jennykaypollock.com/

    Book a consultation call: https://calendly.com/appmasters-alok/30min

    Work with us to grow your apps faster & cheaper: http://www.appmasters.com/

    Get training, coaching, and community: ⁠https://appmastersacademy.com/

    *********************************************

    SPONSORS

    Looking for the best alternative to Firebase Dynamic Links?

    The Airbridge DeepLink Plan is a smart, straightforward alternative to Firebase Dynamic Links.

    With ready-to-use expertise and no-code migration in just three steps, switching to Airbridge DeepLinks is simple and easy.

    Keep your customer journeys intact with essential deep linking and analytics. Make the switch before the deadline.

    Go to appmasters.com/airbridge.

    *********************************************

    Follow us:

    YouTube: ⁠AppMasters.com/YouTube⁠
    Instagram: ⁠@App Masters
    Twitter: ⁠@App Masters
    TikTok: ⁠@stevepyoung⁠
    Facebook: ⁠App Masters⁠

    *********************************************


    How to Make Your New App Viral with No Budget Mar 25, 2025
    Show notes

    Most people think you need a huge budget, press coverage, or a massive following to launch an app successfully. But what if I told you this young entrepreneur tested his product’s potential with just one tweet—and it worked?

    👉🏻 Here’s what you’ll learn:

    ✅ The biggest challenges young entrepreneurs face & how to overcome them

    ✅ How to validate your app idea with minimal effort

    ✅ The key to balancing innovation and practicality when launching a product

    ✅ The exact strategy to make your app go viral—without spending a dime

    If you’re building a startup or launching an app, this approach could change everything for you. Watch now! 🚀

    Work with us to grow your apps faster & cheaper: http://www.appmasters.com/

    Get training, coaching, and community: ⁠https://appmastersacademy.com/

    *********************************************

    SPONSORS

    Looking for the best alternative to Firebase Dynamic Links?

    The Airbridge DeepLink Plan is a smart, straightforward alternative to Firebase Dynamic Links.

    With ready-to-use expertise and no-code migration in just three steps, switching to Airbridge DeepLinks is simple and easy.

    Keep your customer journeys intact with essential deep linking and analytics. Make the switch before the deadline.

    Go to appmasters.com/airbridge.

    *********************************************

    Follow us:

    YouTube: ⁠AppMasters.com/YouTube⁠
    Instagram: ⁠@App Masters
    Twitter: ⁠@App Masters
    TikTok: ⁠@stevepyoung⁠
    Facebook: ⁠App Masters⁠

    *********************************************


    Ex-Tinder’s Insights on the App’s $1B+ Monetization Strategy Mar 22, 2025
    Show notes

    In this interview, we will explore the exact monetization strategy that helped Tinder reach $1B+ in revenue.

    We’re joined by Ravi, a senior product executive with extensive experience at major tech giants like Tinder, Facebook, and Tripadvisor. Ravi will break down the strategy that helped Tinder evolve from a college campus app to a global dating powerhouse generating over $1 billion in annual revenue.

    We'll also dive into the intersection of mobile product strategy and artificial intelligence, exploring how these elements combine to create exceptional product experiences.

    You will discover:

    ✅The monetization frameworks that scaled Tinder to $1B+ in revenue

    ✅Effective product strategies for building a great user experience

    ✅How to use AI to shape product development today

    Learn More:

    Ravi’s Substack: Ravi on Product

    https://www.ravi-mehta.com/

    Book a consultation call: https://calendly.com/appmasters-alok/30min

    Work with us to grow your apps faster & cheaper: http://www.appmasters.com/

    Get training, coaching, and community: ⁠https://appmastersacademy.com/

    *********************************************

    SPONSORS

    Looking for the best alternative to Firebase Dynamic Links?

    The Airbridge DeepLink Plan is a smart, straightforward alternative to Firebase Dynamic Links.

    With ready-to-use expertise and no-code migration in just three steps, switching to Airbridge DeepLinks is simple and easy.

    Keep your customer journeys intact with essential deep linking and analytics. Make the switch before the deadline.

    Go to appmasters.com/airbridge.

    *********************************************

    Follow us:

    YouTube: ⁠AppMasters.com/YouTube⁠
    Instagram: ⁠@App Masters
    Twitter: ⁠@App Masters
    TikTok: ⁠@stevepyoung⁠
    Facebook: ⁠App Masters⁠

    *********************************************


    Ex-Tinder’s Insights on the App’s $1B+ Monetization Strategy Mar 22, 2025
    Show notes

    In this interview, we will explore the exact monetization strategy that helped Tinder reach $1B+ in revenue.

    We’re joined by Ravi, a senior product executive with extensive experience at major tech giants like Tinder, Facebook, and Tripadvisor. Ravi will break down the strategy that helped Tinder evolve from a college campus app to a global dating powerhouse generating over $1 billion in annual revenue.

    We'll also dive into the intersection of mobile product strategy and artificial intelligence, exploring how these elements combine to create exceptional product experiences.

    You will discover:

    ✅The monetization frameworks that scaled Tinder to $1B+ in revenue

    ✅Effective product strategies for building a great user experience

    ✅How to use AI to shape product development today

    Learn More:

    Ravi’s Substack: Ravi on Product

    https://www.ravi-mehta.com/

    Book a consultation call: https://calendly.com/appmasters-alok/30min

    Work with us to grow your apps faster & cheaper: http://www.appmasters.com/

    Get training, coaching, and community: ⁠https://appmastersacademy.com/

    *********************************************

    SPONSORS

    Looking for the best alternative to Firebase Dynamic Links?

    The Airbridge DeepLink Plan is a smart, straightforward alternative to Firebase Dynamic Links.

    With ready-to-use expertise and no-code migration in just three steps, switching to Airbridge DeepLinks is simple and easy.

    Keep your customer journeys intact with essential deep linking and analytics. Make the switch before the deadline.

    Go to appmasters.com/airbridge.

    *********************************************

    Follow us:

    YouTube: ⁠AppMasters.com/YouTube⁠
    Instagram: ⁠@App Masters
    Twitter: ⁠@App Masters
    TikTok: ⁠@stevepyoung⁠
    Facebook: ⁠App Masters⁠

    *********************************************


    How He Scaled a Social App to $100K MRR & a 7-Figure Exit Mar 15, 2025
    Show notes

    In this interview, we get into the strategies behind building and scaling a social media tool app to $100K MRR and achieving a 7-figure exit—all with a $1.5M Meta Ads budget.

    We are joined by Alex Vech, founder of Boost App Social, a platform that grew to $100K MRR and was recently acquired for a 7-figure exit. Alex will break down the entire journey—from building and scaling to selling the app. He’ll share what worked, what didn’t, and key lessons learned from spending $1.5M on Instagram ads to drive growth.

    Also, Alex will introduce screensdesign.com, his new AI-powered platform that unlocks the secrets of million-dollar iOS apps. With insights from 1,500+ subscription apps, it reveals the winning formulas for success.

    You will discover:

    ✅Growth strategies that took Boost App Social to $100K MRR

    ✅Lessons from spending $1.5M on Instagram ads

    ✅Insights from analyzing 1,500+ subscription apps with AI

    Learn More:

    Unlock the secrets of 1500+ million-dollar iOS apps:

    https://screensdesign.com/

    Book a consultation call: https://calendly.com/appmasters-alok/30min

    Work with us to grow your apps faster & cheaper: http://www.appmasters.com/

    Get training, coaching, and community: ⁠https://appmastersacademy.com/

    *********************************************

    SPONSORS

    Looking for the best alternative to Firebase Dynamic Links?

    The Airbridge DeepLink Plan is a smart, straightforward alternative to Firebase Dynamic Links.

    With ready-to-use expertise and no-code migration in just three steps, switching to Airbridge DeepLinks is simple and easy.

    Keep your customer journeys intact with essential deep linking and analytics. Make the switch before the deadline.

    Go to appmasters.com/airbridge.

    *********************************************

    Follow us:

    YouTube: ⁠AppMasters.com/YouTube⁠
    Instagram: ⁠@App Masters
    Twitter: ⁠@App Masters
    TikTok: ⁠@stevepyoung⁠
    Facebook: ⁠App Masters⁠

    *********************************************


    How He Scaled a Social App to $100K MRR & a 7-Figure Exit Mar 15, 2025
    Show notes

    In this interview, we get into the strategies behind building and scaling a social media tool app to $100K MRR and achieving a 7-figure exit—all with a $1.5M Meta Ads budget.

    We are joined by Alex Vech, founder of Boost App Social, a platform that grew to $100K MRR and was recently acquired for a 7-figure exit. Alex will break down the entire journey—from building and scaling to selling the app. He’ll share what worked, what didn’t, and key lessons learned from spending $1.5M on Instagram ads to drive growth.

    Also, Alex will introduce screensdesign.com, his new AI-powered platform that unlocks the secrets of million-dollar iOS apps. With insights from 1,500+ subscription apps, it reveals the winning formulas for success.

    You will discover:

    ✅Growth strategies that took Boost App Social to $100K MRR

    ✅Lessons from spending $1.5M on Instagram ads

    ✅Insights from analyzing 1,500+ subscription apps with AI

    Learn More:

    Unlock the secrets of 1500+ million-dollar iOS apps:

    https://screensdesign.com/

    Book a consultation call: https://calendly.com/appmasters-alok/30min

    Work with us to grow your apps faster & cheaper: http://www.appmasters.com/

    Get training, coaching, and community: ⁠https://appmastersacademy.com/

    *********************************************

    SPONSORS

    Looking for the best alternative to Firebase Dynamic Links?

    The Airbridge DeepLink Plan is a smart, straightforward alternative to Firebase Dynamic Links.

    With ready-to-use expertise and no-code migration in just three steps, switching to Airbridge DeepLinks is simple and easy.

    Keep your customer journeys intact with essential deep linking and analytics. Make the switch before the deadline.

    Go to appmasters.com/airbridge.

    *********************************************

    Follow us:

    YouTube: ⁠AppMasters.com/YouTube⁠
    Instagram: ⁠@App Masters
    Twitter: ⁠@App Masters
    TikTok: ⁠@stevepyoung⁠
    Facebook: ⁠App Masters⁠

    *********************************************


    App Masters Greatest Hits: Episode 10 with Chris Barton, Co-founder of Shazam Mar 13, 2025
    Show notes

    Get ready to explore the stories behind some of the most iconic and innovative apps that have shaped the mobile landscape!

    We’re here with App Masters Greatest Hits—a 10-episode series where we’ll journey back in time to uncover the successes, challenges, and game-changing moments that made these apps truly distinguished.

    In this episode, Chris Barton, co-founder of Shazam shared about the early days on his entreprenueur journey and about idea generation for Shazam.

    You will discover:

    ✔️ Jouney on becoming entreprenueur

    ✔️ Best tools for App Growth

    ✔️ The early era of technology & the future

    Book a consultation call: https://calendly.com/appmasters-alok/30min

    Work with us to grow your apps faster & cheaper: http://www.appmasters.com/

    Get training, coaching, and community: ⁠https://appmastersacademy.com/

    *********************************************

    Follow us:

    YouTube: ⁠AppMasters.com/YouTube⁠
    Instagram: ⁠@App Masters
    Twitter: ⁠@App Masters
    TikTok: ⁠@stevepyoung⁠
    Facebook: ⁠App Masters⁠

    *********************************************



    Bootstrapping a Puzzle App to 10M+ Installs Mar 08, 2025
    Show notes

    This week, we’ll explore the art of crafting exceptional product experiences with Nico Giraldo, the founder of 21Moves—a bootstrapped app that has surpassed 10 million downloads and generates $25K in monthly recurring revenue (MRR).

    Nico’s journey is inspiring—from medical school interviews to becoming Head of Engineering at a Series B company in just three years and bootstrapping a puzzle app to over 10 million installs. He specializes in crafting intuitive, high-impact user experiences that drive growth.

    In this episode, Nico will share his unconventional approach to creating standout products, offering indie developers actionable insights on designing, refining, and scaling apps. Whether you're looking to enhance user engagement or streamline your product strategy, this is a conversation you won’t want to miss!

    You will discover:

    -The challenges and triumphs of building a successful indie app

    -How to craft a great product experience that drives growth

    -Strategies to shorten the time to reach “AHA Moment” for users

    Learn More:

    https://apps.apple.com/us/app/21moves-cube-puzzle-solver/id1533263247

    Book a consultation call: https://calendly.com/appmasters-alok/30min

    Work with us to grow your apps faster & cheaper: http://www.appmasters.com/

    Get training, coaching, and community: ⁠https://appmastersacademy.com/

    *********************************************

    SPONSORS

    Looking for the best alternative to Firebase Dynamic Links?

    The Airbridge DeepLink Plan is a smart, straightforward alternative to Firebase Dynamic Links.

    With ready-to-use expertise and no-code migration in just three steps, switching to Airbridge DeepLinks is simple and easy.

    Keep your customer journeys intact with essential deep linking and analytics. Make the switch before the deadline.

    Go to appmasters.com/airbridge.

    *********************************************

    Follow us:

    YouTube: ⁠AppMasters.com/YouTube⁠
    Instagram: ⁠@App Masters
    Twitter: ⁠@App Masters
    TikTok: ⁠@stevepyoung⁠
    Facebook: ⁠App Masters⁠

    *********************************************


    Bootstrapping a Puzzle App to 10M+ Installs Mar 08, 2025
    Show notes

    This week, we’ll explore the art of crafting exceptional product experiences with Nico Giraldo, the founder of 21Moves—a bootstrapped app that has surpassed 10 million downloads and generates $25K in monthly recurring revenue (MRR).

    Nico’s journey is inspiring—from medical school interviews to becoming Head of Engineering at a Series B company in just three years and bootstrapping a puzzle app to over 10 million installs. He specializes in crafting intuitive, high-impact user experiences that drive growth.

    In this episode, Nico will share his unconventional approach to creating standout products, offering indie developers actionable insights on designing, refining, and scaling apps. Whether you're looking to enhance user engagement or streamline your product strategy, this is a conversation you won’t want to miss!

    You will discover:

    -The challenges and triumphs of building a successful indie app

    -How to craft a great product experience that drives growth

    -Strategies to shorten the time to reach “AHA Moment” for users

    Learn More:

    https://apps.apple.com/us/app/21moves-cube-puzzle-solver/id1533263247

    Book a consultation call: https://calendly.com/appmasters-alok/30min

    Work with us to grow your apps faster & cheaper: http://www.appmasters.com/

    Get training, coaching, and community: ⁠https://appmastersacademy.com/

    *********************************************

    SPONSORS

    Looking for the best alternative to Firebase Dynamic Links?

    The Airbridge DeepLink Plan is a smart, straightforward alternative to Firebase Dynamic Links.

    With ready-to-use expertise and no-code migration in just three steps, switching to Airbridge DeepLinks is simple and easy.

    Keep your customer journeys intact with essential deep linking and analytics. Make the switch before the deadline.

    Go to appmasters.com/airbridge.

    *********************************************

    Follow us:

    YouTube: ⁠AppMasters.com/YouTube⁠
    Instagram: ⁠@App Masters
    Twitter: ⁠@App Masters
    TikTok: ⁠@stevepyoung⁠
    Facebook: ⁠App Masters⁠

    *********************************************


    App Masters Greatest Hits: Episode 9 with Cesar Kuriyama (Part 2) Mar 06, 2025
    Show notes

    Get ready to explore the stories behind some of the most iconic and innovative apps that have shaped the mobile landscape!

    We’re here with App Masters Greatest Hits—a 10-episode series where we’ll journey back in time to uncover the successes, challenges, and game-changing moments that made these apps truly distinguished.

    In this episode, we’re joined by Cesar Kuriyama—actor, producer, TED speaker, and CEO of 1 Second Everyday, the popular video diary app. Cesar shares his journey into the app world, from turning an idea into reality to securing funding and launching his business.

    Here’s what you’ll discover:

    ✔️ The journey of getting funding & backers

    ✔️ Process of kickstarters

    ✔️ Different app ideas and strategy used to make them success

    Tune in for some inspiring insights! 🚀

    Book a consultation call: https://calendly.com/appmasters-alok/30min

    Work with us to grow your apps faster & cheaper: http://www.appmasters.com/

    Get training, coaching, and community: ⁠https://appmastersacademy.com/

    *********************************************

    Follow us:

    YouTube: ⁠AppMasters.com/YouTube⁠
    Instagram: ⁠@App Masters
    Twitter: ⁠@App Masters
    TikTok: ⁠@stevepyoung⁠
    Facebook: ⁠App Masters⁠

    *********************************************



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