App Marketing by App Masters

Latest Episodes:

AI-Generated Content: The Future of Ad Creation May 10, 2025

Show notes

In this episode, we’re joined by Hamza Alsamraee, CEO of NewForm — a top-tier NYC-based app marketing agency producing over 2,500 ads every month.

Hamza’s journey started at just 16 when he built the largest math page on Instagram, eventually driving 100M+ organic impressions and over $1M in book sales. With a strong background in math and a knack for creative growth, Hamza has led performance-driven campaigns across consumer apps, including scaling Faves to a $1M ARR in just months.

We’ll dive into how AI-generated content (AIGC) is changing the marketing game — from TikTok-first strategies to AI agents in UGC creation, and why many AI creatives fail to convert.

Whether you’re just launching or managing multi-million-dollar ad budgets, this episode delivers the math-backed truth on what’s working (and what’s not) in 2025.

You will discover:

📌 How AI agents are reshaping marketing & creative workflows

📌 Why most AI-generated UGC ads flop — and how to fix them

📌 How to implement AI agents (even with a small team)

📌 Where the future of AIGC, creative testing & performance is headed

Learn More:

https://www.linkedin.com/in/hamza-alsamraee/

www.newform.com

Book a consultation call: https://calendly.com/appmasters-alok/30min

Work with us to grow your apps faster & cheaper: http://www.appmasters.com/

Get training, coaching, and community: ⁠https://appmastersacademy.com/

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SPONSORS

If you’re running paid campaigns without a measurement partner, you’re basically flying blind. It’s not just about installs—it’s about understanding what’s working, where your users are coming from, how they perform in your app, and how to grow efficiently.

AppsFlyer gives you clarity across platforms, channels, and devices while staying privacy-first.

If you're serious about scaling your app, check out AppsFlyer dot com or book a demo by clicking this https://tinyurl.com/AppsFlyerAM

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YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

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AI-Generated Content: The Future of Ad Creation May 10, 2025

Show notes

In this episode, we’re joined by Hamza Alsamraee, CEO of NewForm — a top-tier NYC-based app marketing agency producing over 2,500 ads every month.

We’ll dive into how AI-generated content (AIGC) is changing the marketing game — from TikTok-first strategies to AI agents in UGC creation, and why many AI creatives fail to convert.

Whether you’re just launching or managing multi-million-dollar ad budgets, this episode delivers the math-backed truth on what’s working (and what’s not) in 2025.

You will discover:

📌 How AI agents are reshaping marketing & creative workflows

📌 Why most AI-generated UGC ads flop — and how to fix them

📌 How to implement AI agents (even with a small team)

📌 Where the future of AIGC, creative testing & performance is headed

Learn More:

https://www.linkedin.com/in/hamza-alsamraee/

www.newform.com

Book a consultation call: https://calendly.com/appmasters-alok/30min

Work with us to grow your apps faster & cheaper: http://www.appmasters.com/

Get training, coaching, and community: ⁠https://appmastersacademy.com/

*********************************************

SPONSORS

AppsFlyer gives you clarity across platforms, channels, and devices while staying privacy-first.

If you're serious about scaling your app, check out AppsFlyer dot com or book a demo by clicking this https://tinyurl.com/AppsFlyerAM

*********************************************

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

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Apple Just Reformed Its Payment Policy for App Developers – Here’s What You Can Do Now May 07, 2025

Show notes

Apple’s payment policy just took a major turn—and it could unlock huge revenue potential for app developers. A federal judge has ruled that Apple must now allow developers to offer alternative payment methods outside the App Store.

In this session, Steve P. Young joins Andrew Davies, CMO at Paddle, to break down what this means for your app business, including:

✅ New monetization opportunities are now available

✅ How Paddle manages payments, refunds, taxes, and fraud compliance

✅ Key considerations before moving away from Apple’s in-app purchase system

✅ How this shift could impact LTV, attribution, and growth strategies

💡 Whether you’re a solo developer or running a growing SaaS business, this change is too big to ignore. Learn how to take advantage of the new policy, boost your profit margins, and regain control over your business model.

🔗 Learn more: www.paddle.com

Book a consultation call: https://calendly.com/appmasters-alok/30min

Work with us to grow your apps faster & cheaper: http://www.appmasters.com/

Get training, coaching, and community: ⁠https://appmastersacademy.com/

*********************************************

SPONSORS

AppsFlyer gives you clarity across platforms, channels, and devices while staying privacy-first.

If you're serious about scaling your app, check out AppsFlyer dot com or book a demo by clicking this https://tinyurl.com/AppsFlyerAM

*********************************************

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

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This Simple App Makes $50K/Month — Here's How May 06, 2025

Show notes

This “Pain-killer” app is quietly making $50,000/month with just 500 downloads a day — and it’s doing it all purely using ASO.

This is the ultimate passive income app, and in this video, I broke down exactly how it works, why it’s CRUSHING it, and how you can apply the same principles to your own app.

You'll learn:

📌 What are painkiller apps, and how do they differ from vitamin apps

📌 How to build apps that solve real problems and convert HIGH

📌 Real App Store Optimization strategies that drive passive revenue

📌 How to validate painkiller ideas and find underserved niches

Whether you're just getting started or looking for new ways to grow your indie app business, this breakdown is your blueprint for finding real opportunities in the App Store.

Shout-out to AppFigures for helping me uncover these numbers! 🙌

👇 Drop a comment and let me know — are you building a vitamin or a painkiller?

Book a consultation call: https://calendly.com/appmasters-alok/30min

Work with us to grow your apps faster & cheaper: http://www.appmasters.com/

Get training, coaching, and community: ⁠https://appmastersacademy.com/

*********************************************

SPONSORS

AppsFlyer gives you clarity across platforms, channels, and devices while staying privacy-first.

If you're serious about scaling your app, check out AppsFlyer dot com or book a demo by clicking this https://tinyurl.com/AppsFlyerAM

*********************************************

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

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Data-Driven App Monetization Strategies for 2025 May 03, 2025

Show notes

In this Podcast, Steve P. Young will break down the latest app monetization trends and what they mean for your growth in 2025.

Steve will dive into three of the most talked-about reports in mobile: RevenueCat’s State of Subscription Apps, AppsFlyer’s Creative Optimization Report, and the App Valuation Benchmark Report. You’ll get the must-know data points, actionable strategies, and real-world takeaways to help you increase revenue and stay ahead of the curve.

Whether you’re running subscriptions, in-app purchases, or ad monetization, this episode will help you optimize every part of your funnel.

You’ll learn:

✅ How subscription apps are evolving in 2025

✅ Key monetization trends from the RevenueCat report

✅ What makes creatives actually convert (from AppsFlyer data)

✅ Real examples of winning monetization strategies

Learn More:

AppsFlyer’s The State of Creative Optimization - 2025 Edition:

https://shorturl.at/qlEfh

RevenueCat’s State of Subscription Apps 2025:

https://www.revenuecat.com/state-of-subscription-apps-2025/

App Peak Valuation Report:

https://my.apppeak.com/valuation-report-page

Book a consultation call: https://calendly.com/appmasters-alok/30min

Work with us to grow your apps faster & cheaper: http://www.appmasters.com/

Get training, coaching, and community: ⁠https://appmastersacademy.com/

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SPONSORS

Looking for the best alternative to Firebase Dynamic Links?

The Airbridge DeepLink Plan is a smart, straightforward alternative to Firebase Dynamic Links.

With ready-to-use expertise and no-code migration in just three steps, switching to Airbridge DeepLinks is simple and easy.

Keep your customer journeys intact with essential deep linking and analytics. Make the switch before the deadline.

Go to appmasters.com/airbridge.

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YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

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Data-Driven App Monetization Strategies for 2025 May 03, 2025

Show notes

In this Podcast, Steve P. Young will break down the latest app monetization trends and what they mean for your growth in 2025.

Whether you’re running subscriptions, in-app purchases, or ad monetization, this episode will help you optimize every part of your funnel.

You’ll learn:

✅ How subscription apps are evolving in 2025

✅ Key monetization trends from the RevenueCat report

✅ What makes creatives actually convert (from AppsFlyer data)

✅ Real examples of winning monetization strategies

Learn More:

AppsFlyer’s The State of Creative Optimization - 2025 Edition:

https://shorturl.at/qlEfh

RevenueCat’s State of Subscription Apps 2025:

https://www.revenuecat.com/state-of-subscription-apps-2025/

App Peak Valuation Report:

https://my.apppeak.com/valuation-report-page

Book a consultation call: https://calendly.com/appmasters-alok/30min

Work with us to grow your apps faster & cheaper: http://www.appmasters.com/

Get training, coaching, and community: ⁠https://appmastersacademy.com/

*********************************************

SPONSORS

Looking for the best alternative to Firebase Dynamic Links?

The Airbridge DeepLink Plan is a smart, straightforward alternative to Firebase Dynamic Links.

With ready-to-use expertise and no-code migration in just three steps, switching to Airbridge DeepLinks is simple and easy.

Keep your customer journeys intact with essential deep linking and analytics. Make the switch before the deadline.

Go to appmasters.com/airbridge.

*********************************************

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

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ASO Mistakes That Are Killing Your App Growth (And What to Do Instead) Apr 29, 2025

Show notes

Doing ASO the way everyone else does it? That might be exactly what’s holding your app back.

In this video, we break down the biggest App Store Optimization mistakes most people make—and what to do instead to actually grow your downloads, boost your reviews, and build a sustainable app business.

Here’s what you’ll learn:

✅ The truth about high-traffic keywords and why they won’t help you early on

✅ Is AppAdvice bad for your app? Nope—and we’ll show you the numbers to prove it

✅ Why ASO is just one part of a much bigger growth strategy

If you're serious about growth, this video will save you time, money, and a whole lot of trial and error. It's not about hacks—it’s about building smart.

Book a consultation call: https://calendly.com/appmasters-alok/30min

Work with us to grow your apps faster & cheaper: http://www.appmasters.com/

Get training, coaching, and community: ⁠https://appmastersacademy.com/

*********************************************

SPONSORS

Looking for the best alternative to Firebase Dynamic Links?

The Airbridge DeepLink Plan is a smart, straightforward alternative to Firebase Dynamic Links.

With ready-to-use expertise and no-code migration in just three steps, switching to Airbridge DeepLinks is simple and easy.

Keep your customer journeys intact with essential deep linking and analytics. Make the switch before the deadline.

Go to appmasters.com/airbridge.

*********************************************

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

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Sustainable App Growth and AMA with Steve P. Young Apr 26, 2025

Show notes

In celebration of Earth Day, we’re going green—and by that, we mean growing your app in sustainable, scalable ways. 🌱

Join Steve P. Young LIVE as he shares his best user acquisition, growth, retention, and engagement strategies—built to last, not just burn.

Whether you’re looking to boost downloads or keep users coming back, you’ll walk away with practical tactics that make an impact without wasting your budget.

💬 PLUS: It’s an AMA, so drop your questions in the chat and Steve will answer them live!

You’ll learn:

✅ Sustainable user acquisition strategies that scale

✅ Proven retention & engagement tactics that keep users coming back

✅ Live answers to your questions on retention, app growth & more

Book a consultation call: https://calendly.com/appmasters-alok/30min

Work with us to grow your apps faster & cheaper: http://www.appmasters.com/

Get training, coaching, and community: ⁠https://appmastersacademy.com/

*********************************************

SPONSORS

Looking for the best alternative to Firebase Dynamic Links?

The Airbridge DeepLink Plan is a smart, straightforward alternative to Firebase Dynamic Links.

With ready-to-use expertise and no-code migration in just three steps, switching to Airbridge DeepLinks is simple and easy.

Keep your customer journeys intact with essential deep linking and analytics. Make the switch before the deadline.

Go to appmasters.com/airbridge.

*********************************************

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

*********************************************

Sustainable App Growth and AMA with Steve P. Young Apr 26, 2025

Show notes

In celebration of Earth Day, we’re going green—and by that, we mean growing your app in sustainable, scalable ways. 🌱

Join Steve P. Young LIVE as he shares his best user acquisition, growth, retention, and engagement strategies—built to last, not just burn.

Whether you’re looking to boost downloads or keep users coming back, you’ll walk away with practical tactics that make an impact without wasting your budget.

💬 PLUS: It’s an AMA, so drop your questions in the chat and Steve will answer them live!

You’ll learn:

✅ Sustainable user acquisition strategies that scale

✅ Proven retention & engagement tactics that keep users coming back

✅ Live answers to your questions on retention, app growth & more

Book a consultation call: https://calendly.com/appmasters-alok/30min

Work with us to grow your apps faster & cheaper: http://www.appmasters.com/

Get training, coaching, and community: ⁠https://appmastersacademy.com/

*********************************************

SPONSORS

Looking for the best alternative to Firebase Dynamic Links?

The Airbridge DeepLink Plan is a smart, straightforward alternative to Firebase Dynamic Links.

With ready-to-use expertise and no-code migration in just three steps, switching to Airbridge DeepLinks is simple and easy.

Keep your customer journeys intact with essential deep linking and analytics. Make the switch before the deadline.

Go to appmasters.com/airbridge.

*********************************************

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

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Copy This Product-Led Growth Strategy Apr 22, 2025

Show notes

Want to build an app people love? This product-led growth strategy is the key.

In this video, we dive into real-world user testing tactics that helped a Rubik’s Cube app go viral—all without a single dollar spent on paid downloads. Nico shares how a relentless focus on user experience, a laser-sharp 5-minute onboarding goal, and ASO (App Store Optimization) led to over 50,000+ glowing App Store reviews.

You'll learn:

✅ Why the first 5 minutes of user experience can make or break your app

✅ Creative ways to collect real user feedback—without breaking the bank

✅ How small onboarding tweaks doubled camera opt-ins

✅ The exact moment to ask for reviews to maximize App Store impact

✅ Proven ASO techniques that drove 53,000+ reviews organically

Whether you're launching your first app or scaling a startup, these insights are pure gold.

Watch the full session here:

https://youtube.com/live/QKnRO_A_tkU?feature=share

Book a consultation call: https://calendly.com/appmasters-alok/30min

Work with us to grow your apps faster & cheaper: http://www.appmasters.com/

Get training, coaching, and community: ⁠https://appmastersacademy.com/