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    Software How-To

    App Marketing by App Masters

    Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.

    Advertise

    Copyright: © Pixel Happy, LLC

    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    Insights From Running $20M in Rewarded User Acquisition Campaigns Jan 07, 2025
    Show notes

    Rewarded user acquisition: How does it work and is it right for your app?

    In this video, you will discover key strategies like using in-app rewards to drive engagement, setting goals for return on ad spend (ROAS), and balancing rewards to attract quality users.

    Learn how to find the right audience, maximize engagement, and avoid common pitfalls, with insights from $20M in UA campaigns!

    Book a consultation call: https://calendly.com/appmasters-alok/30min

    Work with us to grow your apps faster & cheaper: http://www.appmasters.com/

    Get training, coaching, and community: ⁠https://appmastersacademy.com/

    *********************************************

    SPONSORS

    Looking to sell your app outside the app stores on the web? Use Paddle to manage your payments and reduce churn. No hefty app store fees and more money in your pocket.

    Check them out at Paddle.com

    *********************************************

    Follow us:

    YouTube: ⁠AppMasters.com/YouTube⁠
    Instagram: ⁠@App Masters
    Twitter: ⁠@App Masters
    TikTok: ⁠@stevepyoung⁠
    Facebook: ⁠App Masters⁠

    *********************************************


    Insights From Running $20M in Rewarded User Acquisition Campaigns Jan 07, 2025
    Show notes

    Rewarded user acquisition: How does it work and is it right for your app?

    In this podcast, you will discover key strategies like using in-app rewards to drive engagement, setting goals for return on ad spend (ROAS), and balancing rewards to attract quality users.

    Learn how to find the right audience, maximize engagement, and avoid common pitfalls, with insights from $20M in UA campaigns!

    Book a consultation call: https://calendly.com/appmasters-alok/30min

    Work with us to grow your apps faster & cheaper: http://www.appmasters.com/

    Get training, coaching, and community: ⁠https://appmastersacademy.com/

    *********************************************

    SPONSORS

    Looking to sell your app outside the app stores on the web? Use Paddle to manage your payments and reduce churn. No hefty app store fees and more money in your pocket.

    Check them out at Paddle.com

    *********************************************

    Follow us:

    YouTube: ⁠AppMasters.com/YouTube⁠
    Instagram: ⁠@App Masters
    Twitter: ⁠@App Masters
    TikTok: ⁠@stevepyoung⁠
    Facebook: ⁠App Masters⁠

    *********************************************


    Track These 4 Events to Increase Your App's Revenue Jan 01, 2025
    Show notes

    Did you know 63% of users subscribe during onboarding? This key insight can help drive better decisions and improve your app's conversion rate!

    In this Podcast, we explore 4 significant events you should track to increase revenue. Learn why monitoring user behavior, including onboarding, feature usage, and subscription points, is essential for smarter decisions, a better user experience, and higher conversions.

    Watch now to discover how tracking user behavior can optimize your app and boost engagement!

    Book a consultation call: https://calendly.com/appmasters-alok/30min

    Work with us to grow your apps faster & cheaper: http://www.appmasters.com/

    Get training, coaching, and community: ⁠https://appmastersacademy.com/

    *********************************************

    SPONSORS

    Want to drive organic traffic and expand your user base? ASOMobile gives you the best ASO tools to build a solid semantic core, optimize every detail of your app page, and attract more users.

    See what’s possible at asomobile.net

    *********************************************

    Follow us:

    YouTube: ⁠AppMasters.com/YouTube⁠
    Instagram: ⁠@App Masters
    Twitter: ⁠@App Masters
    TikTok: ⁠@stevepyoung⁠
    Facebook: ⁠App Masters⁠

    *********************************************


    Breaking Through A Competitive App Category Dec 21, 2024
    Show notes

    In this podcast, you will discover how Jack has been able to break through the competitive mindfulness space.

    We’re joined by Jack Shukman, Co-Founder of The Way, a meditation app developed in collaboration with his Zen master uncle. Jack’s remarkable journey spans a transition from corporate life — having worked at Credit Suisse and Boston Consulting Group — to entrepreneurship, where he’s redefined mindfulness in the digital age.

    With a deep understanding of digital product design and scaling for global brands, Jack offers a fresh perspective on app growth and design innovation.

    In this episode, Jack will delve into meditation app trends, community-led growth, and breaking UX conventions.

    👉 You’ll learn:

    - Emerging trends and challenges in the meditation app market

    - Growth strategies: product-led, community-led, organic vs. paid

    - How breaking UX rules create meaningful user experiences

    Learn More:

    www.thewayapp.com

    https://apps.apple.com/us/app/the-way-meditation-path/id6459996442

    https://www.linkedin.com/in/jack-shukman-71b7b060/

    Book a consultation call: https://calendly.com/appmasters-alok/30min

    Work with us to grow your apps faster & cheaper: http://www.appmasters.com/

    Get training, coaching, and community: ⁠https://appmastersacademy.com/

    *********************************************

    SPONSORS

    Looking to sell your app outside the app stores on the web? Use Paddle to manage your payments and reduce churn. No hefty app store fees and more money in your pocket.

    Check them out at Paddle.com

    *********************************************

    Follow us:

    YouTube: ⁠AppMasters.com/YouTube⁠
    Instagram: ⁠@App Masters
    Twitter: ⁠@App Masters
    TikTok: ⁠@stevepyoung⁠
    Facebook: ⁠App Masters⁠

    *********************************************


    This HACK Will Lower Your AI Costs Dec 18, 2024
    Show notes

    Discover how to cut your AI expenses and keep them at just a small fraction of your revenue.

    In this Podcast, we’ll share strategies to help you lower your AI costs through better planning and advanced technical tools. Plus, you will learn how to ask the right questions in ChatGPT to simplify complex technical concepts!

    Whether you're just starting out or already running AI-driven processes, these tips will help you maximize efficiency and savings.

    Book a consultation call: https://calendly.com/appmasters-alok/30min

    Work with us to grow your apps faster & cheaper: http://www.appmasters.com/

    Get training, coaching, and community: ⁠https://appmastersacademy.com/

    *********************************************

    SPONSORS

    Want to drive organic traffic and expand your user base? ASOMobile gives you the best ASO tools to build a solid semantic core, optimize every detail of your app page, and attract more users.

    See what’s possible at asomobile.net

    *********************************************

    Follow us:

    YouTube: ⁠AppMasters.com/YouTube⁠
    Instagram: ⁠@App Masters
    Twitter: ⁠@App Masters
    TikTok: ⁠@stevepyoung⁠
    Facebook: ⁠App Masters⁠

    *********************************************


    Expert Guide on When and How to Scale Your App! Dec 11, 2024
    Show notes

    In this Podcasts, you’ll learn top strategies for scaling your app sustainably and maximizing user acquisition. From optimizing your ad spend to choosing the right acquisition channels like Apple Search Ads and Meta, these expert insights will help you identify the best time to scale.

    Discover how to get the highest return on your ad spend, lock in user engagement, and create a loyal customer base for long-term success. Watch now to unlock the strategies to attain growth and scale smartly!

    Book a consultation call: https://calendly.com/appmasters-alok/30min

    Work with us to grow your apps faster & cheaper: http://www.appmasters.com/

    Get training, coaching, and community: ⁠https://appmastersacademy.com/

    *********************************************

    SPONSORS

    Looking to sell your app outside the app stores on the web? Use Paddle to manage your payments and reduce churn. No hefty app store fees and more money in your pocket.

    Check them out at Paddle.com

    *********************************************

    Follow us:

    YouTube: ⁠AppMasters.com/YouTube⁠
    Instagram: ⁠@App Masters
    Twitter: ⁠@App Masters
    TikTok: ⁠@stevepyoung⁠
    Facebook: ⁠App Masters⁠

    *********************************************


    Boost Your App's Conversion Rate with These 9 Proven Strategies Dec 07, 2024
    Show notes

    In this interview with Paddle, we’ll discuss 9 proven strategies to optimize key areas like onboarding, pricing pages, and the checkout experience.

    Whether it’s improving your homepage or creating high-converting landing pages, these actionable tips are designed to help you turn visitors into paying users.

    Discover small tweaks that make a big impact and boost your app's success!

    This video is a webinar recording from Paddle's 2024 Happy Hour:

    https://www.paddle.com/events/happy-hour-2024

    Learn more about Paddle:

    https://www.paddle.com/

    Book a consultation call: https://calendly.com/appmasters-alok/30min

    Work with us to grow your apps faster & cheaper: http://www.appmasters.com/

    Get training, coaching, and community: ⁠https://appmastersacademy.com/

    *********************************************

    SPONSORS

    Want to drive organic traffic and expand your user base? ASOMobile gives you the best ASO tools to build a solid semantic core, optimize every detail of your app page, and attract more users.

    See what’s possible at asomobile.net

    *********************************************

    Follow us:

    YouTube: ⁠AppMasters.com/YouTube⁠
    Instagram: ⁠@App Masters
    Twitter: ⁠@App Masters
    TikTok: ⁠@stevepyoung⁠
    Facebook: ⁠App Masters⁠

    *********************************************


    Use This Formula to Scale Meta Ads (and Find a Unicorn Ad) Dec 04, 2024
    Show notes

    In this video, we reveal the exact formula for scaling your Meta Ads from $500 to $20,000 a day and discovering that unicorn ad that skyrockets your results. 🚀

    👉🏻 Here’s what you’ll learn:

    ✅ How to build a robust creative testing process

    ✅ How to craft the perfect hook

    ✅ How to leverage key metrics to optimize performance

    We’ll also share strategies for analyzing competitor insights, collaborating with UGC creators, and structuring ad sets to identify winning ads and scale them effectively.

    Watch now to discover the step-by-step approach to creating high-converting ads and taking your campaigns to the next level! 🚀

    Book a consultation call: https://calendly.com/appmasters-alok/30min

    Work with us to grow your apps faster & cheaper: http://www.appmasters.com/

    Get training, coaching, and community: ⁠https://appmastersacademy.com/

    *********************************************

    SPONSORS

    Looking to sell your app outside the app stores on the web? Use Paddle to manage your payments and reduce churn. No hefty app store fees and more money in your pocket.

    Check them out at Paddle.com

    *********************************************

    Follow us:

    YouTube: ⁠AppMasters.com/YouTube⁠
    Instagram: ⁠@App Masters
    Twitter: ⁠@App Masters
    TikTok: ⁠@stevepyoung⁠
    Facebook: ⁠App Masters⁠

    *********************************************


    This Recipe App's Onboarding Makes $200K a Month (and Converts at 20%) Nov 27, 2024
    Show notes

    In this Podcast we'll uncover for you the exact onboarding flow that's achieving an impressive 22% trial activation rate and generating over $200,000 a month!

    Learn these proven techniques to increase your trial activations. Watch now to see the breakdown and learn how to drive real revenue with a powerful onboarding strategy!

    Link to live stream with Ivy: https://www.youtube.com/live/H3NbHEucY8k?si=4993onfWMwDRzSjJ

    Link to the mentioned video: https://youtu.be/1c-NnSSd6Aw

    Book a consultation call: https://calendly.com/appmasters-alok/30min

    Work with us to grow your apps faster & cheaper: http://www.appmasters.com/

    Get training, coaching, and community: ⁠https://appmastersacademy.com/

    *********************************************

    SPONSORS

    Want to drive organic traffic and expand your user base? ASOMobile gives you the best ASO tools to build a solid semantic core, optimize every detail of your app page, and attract more users.

    See what’s possible at asomobile.net

    *********************************************

    Follow us:

    YouTube: ⁠AppMasters.com/YouTube⁠
    Instagram: ⁠@App Masters
    Twitter: ⁠@App Masters
    TikTok: ⁠@stevepyoung⁠
    Facebook: ⁠App Masters⁠

    *********************************************


    App Store Optimization AMA for 2025 Nov 23, 2024
    Show notes

    App Masters is back to answer all your app store optimization questions going into the holiday season, Q5, and the new year.

    Topics Covered:

    - How to maximize your holiday promos using screenshots, CPPS, and in-app events

    - Are holiday-specific keywords worth going after?

    - The best way to maximize Q5

    Use code APPMASTERS40 to get 40% off any plan with ASOMobile! 😎

    https://asomobile.net/en

    Book a consultation call: https://calendly.com/appmasters-alok/30min

    Work with us to grow your apps faster & cheaper: http://www.appmasters.com/

    Get training, coaching, and community: ⁠https://appmastersacademy.com/

    *********************************************

    SPONSORS

    Looking to sell your app outside the app stores on the web? Use Paddle to manage your payments and reduce churn. No hefty app store fees and more money in your pocket.

    Check them out at Paddle.com

    *********************************************

    Follow us:

    YouTube: ⁠AppMasters.com/YouTube⁠
    Instagram: ⁠@App Masters
    Twitter: ⁠@App Masters
    TikTok: ⁠@stevepyoung⁠
    Facebook: ⁠App Masters⁠

    *********************************************


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