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AI Knowhow — Business
AI Knowhow

AI Knowhow is a podcast tailor-made for business leaders navigating the transformative world of artificial intelligence. In this evolving landscape, adapting the way we steer our businesses is not just about maintaining a competitive edge, but also aligning our AI strategies with our core values and vision.

Each week, Courtney Baker teams up with Knownwell executives David DeWolf, Mohan Rao, and Pete Buer to bring you dynamic, insightful, and actionable episodes that are crafted to assist executives in translating this groundbreaking technology into viable business solutions. Our mission is to aid you in maneuvering through this AI-centric world, offering guidance and clarity on the changing dynamics of the workspace.

Every episode includes experts, scholars, and practitioners specializing in AI implementation and ethics. We also hear voices from diverse fields to present a rounded picture of the potential opportunities that AI brings to the table. And, of course, we also feature visionary executives who will share their success stories of using AI to revolutionize their businesses.

Brought to you by the team at Knownwell: www.knownwell.com/podcast

Copyright: © 2023

Latest Episodes:

Is Every Company Now an AI Company? May 19, 2025

Show notes

The buzz is deafening—every company is now an AI company...or are they?

Knownwell CMO Courtney Baker is joined by CEO David DeWolf and Chief Product and Technology Officer Mohan Rao to unpack whether the AI revolution is as widespread as the hype suggests. They explore what it really means to be an "AI company," why adoption is uneven across industries, and how leaders can move beyond experimentation toward meaningful AI integration.

Pete Buer sits down with Max Gabriel, CEO of Augmented AI, in the first of a two-part interview exploring why AI is poised to disrupt the software world. Max breaks down how the rise of AI agents signals a seismic shift in the SaaS model, what vertical AI solutions mean for enterprise strategy, and why organizations must rethink their technology stack from the ground up.

In our 'AI in the Wild' segment, Pete and Mohan discuss Apple's revelation that Google searches on Safari have declined for the first time in 20 years—a signal that AI-powered search tools may be eroding Google's long-held dominance. What does this mean for how businesses approach marketing, SEO, and information discovery?

Also, don't miss Courtney and Pete's upcoming webinar on May 22nd at noon Eastern: "Master Client Success with AI." Learn how professional services firms can implement AI-powered client management systems to drive retention and growth. Register now at knownwell.com/masterclientsuccess.

Watch this episode on YouTube: https://youtu.be/0h9TXvdKZPc

Working with AI: What Does an AI-Driven Operating System Look Like? May 12, 2025

Show notes

Managing client relationships shouldn't be a scramble. Courtney Baker and NordLight CEO Pete Buer reveal how AI-driven commercial management systems streamline client success for professional services - turning scattered data into clear, actionable insights in minutes. From operating system fundamentals to practical AI applications, this conversation shows how to level up client retention and growth.

Plus, get the team's live reaction to breaking news: OpenAI's surprising decision to retain nonprofit control and what it means for the future of AI.

Register for the May 22nd webinar at Knownwell.com/masterclientsuccess to dive deeper into building your AI-powered client success system.

Watch this episode on YouTube: https://youtu.be/aF9AN4KYCJo

Working with AI: Why Security is a Must May 05, 2025

Show notes

AI adoption hinges on one thing: trust. But how do you build it—and more importantly, how do you keep it from breaking?

In this episode of AI Knowhow, CMO Courtney Baker teams up with CEO David DeWolf and Chief Product & Technology Officer Mohan Rao to unpack the critical security questions every organization should be asking before deploying AI. They break down the evolving attack surface of AI systems—from prompt injection and data poisoning to model inversion - and explain how to evaluate vendors for their trustworthiness and preparedness. Mohan shares a practical checklist for non-technical leaders to vet AI platforms, and David highlights the new responsibilities facing leadership in this AI-first era.

Pete Buer kicks things off with AI in the Wild, where he explores Salesforce CEO Marc Benioff's provocative claim that today's CEOs may be the last to lead fully human workforces. With 84% of customer service requests already resolved by AI agents at Salesforce, Pete lays out what this shift means for how companies scale, innovate, and think strategically.

Watch this episode on YouTube: https://youtu.be/4czftF3dhig Sign up for Knownwell: www.knownwell.com

Working with AI: How Intelligence Can Make Client Churn a Thing of the Past Apr 28, 2025

Show notes

Is it really possible to eliminate client churn in professional services? Knownwell's CMO Courtney Baker, CEO David DeWolf, and Chief Product and Technology Officer Mohan Rao dive deep into the myths surrounding unavoidable churn and why too many companies accept it as inevitable. They challenge this mindset, exploring how AI-driven insights can shift businesses from resignation to proactive client retention strategies.

Special guest Peter Kang, co-founder of Barrel Holdings, joins Pete Buer for a revealing conversation about "silent churn" — when clients slip away without warning. Kang shares how systems thinking, deeper client engagement, and recognizing early warning signs are key to building resilient agency relationships. And why when you start to hear, "All is good" over and over, alarm bells should start going off in your head.

In "AI in the Wild," Pete Buer breaks down new research from the Pew Research Center highlighting the gap between public and expert perceptions of AI's future — and what it means for businesses today.

Ready to rethink your churn strategy? Visit www.knownwell.com to see how Knownwell's AI platform can help you keep more of the clients you've already earned.

Watch this episode on YouTube: https://youtu.be/_KKLpnZsU0o

Working with AI: Striking a Balance Between AI and Humans Apr 21, 2025

Show notes

As AI becomes more integrated into everyday business and personal life, the biggest question leaders face is: when should we rely on AI and when must the human touch prevail?

In this episode, Knownwell CMO Courtney Baker joins CEO David DeWolf and Chief Product and Technology Officer Mohan Rao to explore the fine line between AI augmentation and human intuition. The team uses a recent LinkedIn post from Ethan Mollick as a leaping off point to unpack how leaders can responsibly scale with AI while keeping people empowered, not replaced.

In the post, Mollick shares the results of a recent study that shows students who use AI as a tutor benefit from it, whereas those who use AI to do their work for them end up faring worse on standardized tests.

Special guest Richard Lin, CEO of Anyreach.ai, speaks with Pete Buer about how AI voice agents are transforming customer service and sales. Lin reveals how cloning the "top 1%" of reps isn't about replacement, but about elevating consistent performance while keeping humans in the loop to label, train, and improve AI systems.

In our news segment, Pete dives into the fascinating world of AI therapists. A recent study shows that bots can actually help patients with anxiety and depression, raising the provocative question: are people more honest with machines than humans?

See how Knownwell's platform empowers your team with actionable insights. Visit Knownwell.com.

AI Knowhow is brought to you by the team at Knownwell.

Working with AI: What It Means to Be AI Driven Apr 14, 2025

Show notes

Does AI represent an extinction-level event for your business? In this episode, we ask the important question: how can your company become the bird, not the pterodactyl, in the age of digital Darwinism?

Pete Buer sits down with Wolf Ruzicka, SVP of Strategic Advisory at Solvd and author of AI Driven: Staying Alive in the Age of Digital Darwinism. Wolf lays out a five-step roadmap to move from AI novice to AI-native, including how to reclaim your digital destiny, activate unstructured data, and prepare for generative AI's superpowers. They discuss why executive education is a key barrier to adoption, what "digital marines" can do for your team, and how out-of-paradigm thinking—like intelligent RFP matching—will define the next generation of AI impact.

Also, in "AI in the Wild", Courtney Baker and Pete discuss the business implications of Deutsche Telekom's new AI phone and what it signals for device interaction and workplace productivity. Spoiler alert: if done right, AI-first hardware could transform user experience far beyond the consumer world.

Don't miss Knownwell's platform showcase! If it's after April 15, watch the replay at www.knownwell.com/showcase.

Watch this episode on YouTube: https://youtu.be/RpNzJ257qTs Learn more and sign up for Knownwell: www.knownwell.com

AI Knowhow is brought to you by the team at Knownwell.

Join Courtney and David LIVE on April 15th! Apr 07, 2025

Show notes

The flowers are blooming, the pollen is popping, and Courtney's wondering why corporate spring break isn't a thing (seriously though). While the AI Knowhow Team hits pause on the regular lineup, they're gearing up for something fresh, live, and full of Knownwell goodness.

On April 15th, Courtney Baker and David DeWolf are going live on LinkedIn to peel back the curtain on what's new at Knownwell. If you're a professional services leader - or just someone who wants to ditch the guesswork and start driving business with data - this is your backstage pass to see how our native AI platform is evolving.

To register, make sure to visit https://www.linkedin.com/events/7313305362961453125/.

The AI Hackathon Playbook Mar 31, 2025

Show notes

Want to unlock AI's potential in your organization? Skip the brainstorms and go all in with an AI Hackathon!

In this final installment of the Applied AI series, CMO Courtney Baker is joined by CEO David DeWolf, and Chief Product and Technology Officer Mohan Rao to break down why AI hackathons might be your best tool for driving adoption, sparking collaboration, and building lasting impact. Whether you're a tech startup or a professional services firm, this episode gives you the blueprint.

Special guest Jeff Gallimore, Chief Technology and Innovation Officer of Excella, shares best practices from their GenAI-focused hackathons—including how engaging clients as judges and building cross-functional teams helped move ideas from prototype to production. From enabling constraints to cultural buy-in, Jeff explains how hackathons can be more than just a creative break—they can be a launchpad for real outcomes.

Courtney, David, and Mohan reflect on their own hackathon experiences and offer strategic advice on making hackathons successful—from aligning with your roadmap to ensuring outputs are built to scale. Plus, how non-engineers can thrive in AI innovation thanks to tools like Canva and prompt engineering.

All that PLUS Pete Buer breaks down the rise and fall (and jailbreak) of the Humane AI Pin. The big lesson? Innovation only sticks if it meets the market where it is.

Whether you're running your first hackathon or looking to level up your next one, this episode is packed with practical tips, real stories, and a bit of good-natured competition.

Want to see what Knownwell's platform can do with your data? Visit www.knownwell.com to get started.

Watch this episode on YouTube: https://youtu.be/Gu2jq1Ol_Z0

Show notes

Applied AI: Reframing How We Think About AI Mar 24, 2025

Show notes

Still think of AI as just a chatbot? It's time to reframe that mindset. Logan Kilpatrick of Google DeepMind joins the show to discuss the latest advances with Gemini, including long-context reasoning and native multimodal capabilities—and why UX, not chat, is the real frontier in AI. He shares examples from Khan Academy and others that show how smarter, more human-centered experiences are key to unlocking AI's full potential. Logan and Mohan Rao also explore why it's such an exciting time to be working in AI, with developers making groundbreaking discoveries daily, and how the next wave of AI in services businesses has so much promise, as we shift from real-time answers to asynchronous, reasoning-driven systems with humans in the loop.

Next, CMO Courtney Baker teams up with CEO David DeWolf and Chief Product and Technology Officer Mohan Rao to look at why, in the AI age, leaders need to think differently about how to deliver value with concepts like learning systems, compounding intelligence, and more. They also join Logan in challenging the chatbot-centric mental model that many may hold about AI because it has been our introductory experience to the technology. They explore why simply deploying chat interfaces isn't the future—and why UX is key to making AI work for real business outcomes. Plus, Pete Buer breaks down Anthropic's $61B valuation from their latest funding round and looks at how businesses should evaluate LLMs for fit and function, not just from what they read in the latest headlines.

Ready to stop having long, text-based discussions with a chatbot and start building smarter AI experiences? Us too. Watch this episode on YouTube: https://youtu.be/4wHs_V96afE

Check out Knownwell's AI-native platform and see how your business can thrive in the new era: Knownwell.com

Show Notes:

Connect with Logan Kilpatrick on LinkedIn
Read the LinkedIn post about Mercor that David, Mohan, and Courtney discuss
Learn more about Google DeepMind
Learn more about Google AI Studio
Connect with David DeWolf on LinkedIn
Connect with Courtney Baker on LinkedIn
Connect with Mohan Rao on LinkedIn
Connect with Pete Buer on LinkedIn
Watch a guided Knownwell demo
Follow Knownwell on LinkedIn

Applied AI: Proactive Leadership with AI Mar 17, 2025

Show notes

The best leaders don't wait for problems to arise - they anticipate them before they happen.

But how do you shift from a reactive leadership style to a proactive one?

AI might just be the key.

In this episode, host Courtney Baker is joined by Knownwell CEO David DeWolf, and Chief Product and Technology Officer Mohan Rao. Together, they explore how AI enables leaders to foresee challenges, manage risks, and reclaim time for strategic decision-making. From AI-driven notifications that predict client or employee concerns to tools that help leaders focus on what truly matters, they uncover how AI is reshaping leadership itself.

Special guest Jess Hall, Chief Growth Officer at OpsCanvas and member of Knownwell's AI Advisory Board, sits down with NordLight CEO Pete Buer to tackle one of the biggest hurdles in AI adoption: trust. Drawing from her experience in product strategy and AI ethics, Jess shares a powerful framework for building trust in AI systems, explains why AI skepticism mirrors the early days of automated elevators, and offers practical steps for businesses to create AI-powered products that people feel safe using.

Plus, in our AI in the Wild segment, we put AI itself on the spot. Can AI tell us how to turn raw data into actionable insights? You might be surprised by the answer.

Want to stop reacting and start leading with AI? Visit Knownwell.com to see how our platform helps executives like you stay ahead.

Watch this episode on YouTube: https://youtu.be/N5pD5rh5hRs

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