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    Business

    AdExchanger

    AdExchanger Talks is an advertising and marketing technology podcast from AdExchanger, the leading voice in ad tech. Listen in as AdExchanger’s award-winning editorial team, led by Managing Editor Allison Schiff, interviews industry leaders and explores the issues and trends that matter to brand marketers, ad agencies, publishers, media companies and technology providers.

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    Latest Episodes:
    Making Sense of DSP-SSP Convergence Jul 29, 2025
    Show notes

    DSPs are building tools to bypass SSPs, and SSPs are trying to cut out the buy side. But the real question in the noise is whether the technology improves effectiveness, says Kara Puccinelli, chief customer officer at Nexxen, which just so happens to describe itself as an end-to-end platform.

    When AI Meets Media Quality Jul 23, 2025
    Show notes

    From one perspective, publishers are up a creek thanks to the rise of generative AI search; the impact on discoverability and traffic is palpable. But that doesn't mean publishers can't adapt and find new ways to make money, says Mediavine CRO Amanda Martin.

    There's No Such Thing As An Attribution Easy Button Jul 15, 2025
    Show notes

    There are many misconceptions about ad measurement. But the biggest thing most marketers are wrongheaded about is in thinking there's a single easy button for attribution. It simply doesn't exist, says attribution expert Madan Bharadwaj, founder of measurement startup M^2.

    Inside the Stack: Creative Strategies for Holiday Retail Success with TripleLift's CMO Meredith Brace Jul 09, 2025
    Show notes

    In this episode of AdExchanger's Inside the Stack podcast, AdExchanger's Head of Communities, Lynne d Johnson, sits down with Meredith Brace, CMO of TripleLift, to discuss strategic planning for the holiday season, informed by TripleLift's Retail Media Guide.

    Learn about tips for early holiday prep, the importance of creative execution, and effective measurement approaches. Discover how brands can use key periods like Amazon Prime Day to test strategies that will maximize holiday campaign success.

    Rockerbox's Attribution Journey Jul 08, 2025
    Show notes

    Ron Jacobson took the classic programmatic startup route. Which is to say, he pivoted randomly from a software job at a bank (well, the New York Fed), landed at an ad tech company and later founded his own ad tech startup before getting acquired by yet another ad tech company.

    Introducing The Wedding Tech Stack Jul 01, 2025
    Show notes

    Today, David's Bridal is as much an AI-powered tech company as it is a retailer of wedding apparel and accessories, according to Elina Vilk, president and chief business officer. The company recently unveiled a new digital transformation strategy centered on agentic AI and personalized experiences.

    Spilling The Rosé In Cannes, With TikTok's Monetization Chief Jun 24, 2025
    Show notes

    Despite ongoing uncertainty over TikTok's fate in the US – the potential ban just got extended for the third time – advertisers aren't concerned, according to TikTok's David Kaufman. On this episode, recorded live from Cannes, Kaufman, who oversees product development, marketing and operations for TikTok's ad platform, says it's pretty much been business as usual for buyers.

    The Indy Innovates With AI Jun 17, 2025
    Show notes

    The best thing publishers can do with generative AI is experiment with it. If journalists don't decide the best use of AI in journalism, then others will decide for them, says Christian Broughton, CEO of The Independent.

    The Next Level Of Niche, With Puck's New CRO Jun 10, 2025
    Show notes

    Forget the well-worn narrative that digital media publishers are always on their back foot, says Liz Gough, the co-founder and newly minted CRO of Puck. In a world of social media soundbites, Puck is proving that there's a place for long-form, in-depth, dishy journalism.

    Inside the Stack: What's Next In Retail Media, with TripleLift CRO Ed Dinichert Jun 09, 2025
    Show notes

    In this preview of AdExchanger's new podcast Inside the Stack, TripleLift Chief Revenue Officer Ed Dinichert shares his take on the evolution of retail media with AdExchanger head of communities Lynne D Johnson. Listen in to hear how AI, creative and video fit into the retail media equation in our inaugural episode of this new podcast.

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