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    Business

    AdExchanger

    AdExchanger Talks is an advertising and marketing technology podcast from AdExchanger, the leading voice in ad tech. Listen in as AdExchanger’s award-winning editorial team, led by Managing Editor Allison Schiff, interviews industry leaders and explores the issues and trends that matter to brand marketers, ad agencies, publishers, media companies and technology providers.

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    Latest Episodes:
    Bob Lord Is A Holdco Skeptic Mar 25, 2025
    Show notes

    As the newly appointed president of Horizon Media Holdings, Bob Lord is dubious that megamergers between holding companies are actually good for the client. "Bigger is not always better," Lord says.

    Rob Wilk Is All Charged Up About Yahoo's O&O Mar 18, 2025
    Show notes

    Microsoft ad sales vet Rob Wilk joined Yahoo last year to lead revenue for the company's advertising business with one main goal in mind: to evangelize Yahoo's owned-and-operated properties. Most advertisers just aren't aware of the inventory Yahoo has to offer – and that's on Yahoo.

    Teads On The Brain Mar 11, 2025
    Show notes

    Now that Teads and Outbrain are one, the vision, explained CEO David Kostman when the deal was first announced, is to become an "end-to-end, full-funnel platform for the open internet." But what does that mean in plain English?

    What It Means To Measure 'True ROI' Mar 04, 2025
    Show notes

    What does it take to serve mid-size brand clients; how is AI transforming media buying; and why – for the love of god – is measurement still so messed up? Mediastruction CEO and Founding Partner Marilois Snowman has a few thoughts.

    How Publishers Can Place Safe Bets In A Rigged Programmatic Game Feb 25, 2025
    Show notes

    For publishers, digital advertising is a lot like playing craps, says Aditude's Justin Wohl. It's all about tuning out the noise while placing safe bets that work for your monetization strategy.

    The Power Of Creative Data Feb 18, 2025
    Show notes

    According to CreativeX, ad creative is responsible for nearly half of sales lift, which is more than reach, recency and targeting combined. So why doesn't creative get the credit it deserves? Until recently, says Anastasia Leng, CEO and founder of CreativeX, technology wasn't advanced enough to measure creative decisions at scale.

    Measurement Real Talk, With INCRMNTAL's Maor Sadra Feb 11, 2025
    Show notes

    Many measurement companies are promoting marketing mix modeling as an easy-to-use solution to overcome signal loss. But that couldn't be further from the truth, says Maor Sadra, CEO and co-founder of incrementality measurement startup INCRMNTAL.

    Brands, It's Time To Test Those Alt IDs Feb 04, 2025
    Show notes

    Agencies now have more breathing room to think carefully and be strategic about signal loss solutions, because signal loss isn't just a third-party cookie thing, says Sisi Zhang, chief data and analytics officer at Razorfish. Specifically, she says, brands need to spend more time testing alternative identifiers.

    What The World Looks Like To Smaller Agencies Jan 28, 2025
    Show notes

    It's not easy competing for business with massive holding companies (which are only getting more massive). But the Omnicom-IPG deal "also creates opportunities for the rest of us," says Remy Stiles, North America CEO of programmatic agency Kepler.

    A Standard-Bearer For Standards Jan 21, 2025
    Show notes

    What do toasters have in common with transparency and online advertising standards? Quite a lot, actually, says Ben Hovaness, chief media officer at OMD Worldwide. If you can trust a set of standards – and companies conform to them – the less transparency you need. It's like when you plug in a new toaster. "You're not worried that it's going to burst into flames and destroy your home," Hovaness says.

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