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    Business

    AdExchanger

    AdExchanger Talks is an advertising and marketing technology podcast from AdExchanger, the leading voice in ad tech. Listen in as AdExchanger’s award-winning editorial team, led by Managing Editor Allison Schiff, interviews industry leaders and explores the issues and trends that matter to brand marketers, ad agencies, publishers, media companies and technology providers.

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    Latest Episodes:
    Why Media Quality Should Be The Center Of Attention Oct 07, 2025
    Show notes

    Online advertising's privacy problem isn't just about bad actors – it's about bad metrics, says Marc Guldiman, CEO and founder of attention startup Adelaide. "I think a lot of the invasive behaviors in the ad tech space can be traced back to a lack of a shared understanding of quality," he says.

    The Economist's POV On Remedies For Google's Ad Tech Monopoly Sep 30, 2025
    Show notes

    In the Google search case, a forced spin-off of Chrome was never gonna happen, but a court-ordered divestiture of GAM isn't beyond the pale in the ad tech case, says Geoffrey Manne, president and founder of the International Center for Law and Economics.

    Marketing In The Age Of AI Answers Sep 23, 2025
    Show notes

    The fundamental shift from traditional search to AI chatbots has major implications for the entire marketing organization, says Bluefish CEO Alex Sherman. If brands want control over how they appear in AI search results, they must think about the content they feed to large language models.

    Shifting Gears, With The CMO Of Genesis Motor America Sep 16, 2025
    Show notes

    As the newly appointed CMO of Genesis Motor America, it's Amy Marentic's job to raise awareness for the luxury auto brand, which is fighting for market share against more well-known incumbents in the US market. To do it, she's analyzing the data and working on a growth strategy to reach a largely untapped demo: women. Plus: Marentic's unique origin story, from astronaut hopeful to chief marketer.

    Measuring The Unmeasurable, With HyphaMetrics Founder Joanna Drews Sep 09, 2025
    Show notes

    HyphaMetrics had barely taken its first few steps as a new startup before drawing the ire of measurement juggernaut Nielsen. Four years and several lawsuits later (including one jury trial win for Hypha), CEO Joanna Drews is more than ready to get the company moving forward again.

    Addressing Addressability, With ID5 CEO Mathieu Roche Sep 02, 2025
    Show notes

    When Google reversed its decision to deprecate third-party cookies, the first word in ID5 CEO Mathieu Roche's mind was an expletive. But it doesn't really matter what happens with cookies on Chrome anymore. "Most of the industry has moved past the notion that cookies were good enough to target and measure advertising on the web," Roche says.

    ROAS? Nah. The Home Depot's All About ROMO Aug 26, 2025
    Show notes

    Enough with the ROAS obsession. It's time for a smarter approach to measurement that focuses on more than short-term objectives, says Melanie Babcock-Brown, VP of media and monetization for Orange Apron Media, The Home Depot's retail media network.

    The Science (And Art) Of Scaling Native Ads Aug 19, 2025
    Show notes

    Native advertising has been around for a long time. But creating a native ad unit online is way more complicated than a standard programmatic placement, because multiple teams and systems have to compose it on the fly, says Priti Ohri, CEO and co-founder of startup Advertible, which describes itself as "native-as-a-service."

    HouseFresh Clears The Air On Google's Changing Search Experience Aug 12, 2025
    Show notes

    Product review site HouseFresh bounced back from losing 91% of its Google traffic last year. Here's how it's pivoting in response to stiffer affiliate marketing competition and zero-click AI search.

    AI In Ads – And Ads In AI Aug 05, 2025
    Show notes

    Paul Longo, GM or AI in ads at Microsoft Advertising, breaks down what it means to bring ads into conversational experiences and how AI-powered tools are changing the way advertisers work. Plus: Microsoft may be shutting down the Xandr DSP next year, but that doesn't mean it's getting out of the ad tech game.

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