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    Business

    Ad Age Insider

    Every week, Ad Age Insider helps make sense of what’s happening across advertising, marketing and media—and why it matters.

    Hosted by Parker Herren, the show features conversations with Ad Age editors and reporters unpacking the stories they’re covering, with context, skepticism and perspective beyond the headlines. From shifts in power and strategy to cultural moments shaping the business of brands, Insider connects the dots across the industry.

    Subscribe to stay current—and see the industry more clearly.

    Advertise

    Copyright: © 2017

    • Apple Podcasts
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    Latest Episodes:
    Marketing a Mexican import Aug 20, 2020
    Show notes

    Oscar Martinez, Senior Brand Director of Tecate, joins the pod to talk about the brand's marketing overhaul, which includes a move away from boxing and into music. We break down the brew's "Mexico is in US" campaign that emphasizes the brand's border-town heritage while seeking to appeal to drinkers who are unapologetically Mexican-American.


    Main Street One CEO Curtis Hougland on the launch of a senior political influencer network Aug 14, 2020
    Show notes

    Curtis Hougland, the founder and CEO of communications and strategy shop Main Street One, explains the social and political science behind voter/consumer persuasion, and why the time is right for campaigns and brands to leverage older (55+) influencers.


    Defeating D.C. Council's ad and personal information tax Aug 06, 2020
    Show notes

    4A's Executive VP of Government Relations Alison Pepper discusses how she and other industry organizations fought a 3 percent tax on advertising services and the sale of "personal information" proposed by The Washington, D.C. City Council as part of a plan to combat a growing budget deficit, and won. She says the fight isn't over though.


    Moving from CMO to CEO Jul 30, 2020
    Show notes

    Pernod Ricard North America CEO Ann Mukherjee describes why the liquor marketer will resume social media spending after pausing it in July. The longtime marketer also describes what it's like moving into the CEO job, and she explains her leadership style, which involves bringing your personal experiences to the job.


    Marketing the (delayed) Olympics Jul 23, 2020
    Show notes

    Christopher Carroll, director of digital engagement and marketing for the International Olympic Committee, joins the pod to talk about how the IOC is going about plugging the Tokyo games, which were delayed by a year due to the pandemic.


    The latest ad law news Jul 16, 2020
    Show notes

    Ad lawyer Linda Goldstein joins to discuss what brands need to know about sponsorship contract changes during COVID-19, new 'Made in the USA,' ad regulations and what to expect at the FTC if Democrats take over. Plus, she explains how ad lawyers can co-exist with creatives.


    Mark Robinson Jul 10, 2020
    Show notes

    The author of "Black on Madison Avenue" talks about what it was like getting a job in advertising 40 years ago and how much the industry has failed to change since that time.


    Taking Latin-inspired creative to the mainstream Jul 02, 2020
    Show notes

    Former LatinWorks chief creative Sergio Alcocer joins to talk about his 3-year-old cultural marketing shop Rest of the World and give his take on how brands and agencies should respond to new calls for diversity. He weighs in on other topics, like his love of jazz music and how he would rebrand the Catholic Church.


    Publicis CMO Justin Billingsley on the Power of One and what his client-side past brings to his new role Jun 25, 2020
    Show notes

    Justin Billingsley has one hell of a Lego set.

    Publicis Groupe's first global chief marketing officer used the famed building blocks in an analogy during the Ad Age Ad Lib podcast to explain how the holding company's Power of One works for clients. Billingsley said that for client Mercedes-Benz the company constructed a shop, Publicis Emil, composed of 650 people in 39 countries customized specifically to the automaker's needs.


    Behind the AP's new marketing push Jun 18, 2020
    Show notes

    Julie Tucker, global marketing director for the Associated Press, on the news wire service's new marketing and what separates it from the 'Truth' campaign she oversaw at The New York Times. We also discuss newsroom diversity and how the AP is preparing for the 2020 election. Plus, Tucker explains why she left agency life behind.


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