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    Business

    Ad Age Insider

    Every week, Ad Age Insider helps make sense of what’s happening across advertising, marketing and media—and why it matters.

    Hosted by Parker Herren, the show features conversations with Ad Age editors and reporters unpacking the stories they’re covering, with context, skepticism and perspective beyond the headlines. From shifts in power and strategy to cultural moments shaping the business of brands, Insider connects the dots across the industry.

    Subscribe to stay current—and see the industry more clearly.

    Advertise

    Copyright: © 2017

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    Latest Episodes:
    There's no mistaking Leeann Leahy Jun 11, 2020
    Show notes

    Portland Maine's Via agency CEO talks about the moral renaissance, directing a commercial with Jim Perdue via iPhone, her Catholic school education and the disco ball in her home.


    Auto marketing during the pandemic Jun 04, 2020
    Show notes

    Allyson Witherspoon, VP of marketing communications and media at Nissan North America, on how the automaker responded in the early days of the coronavirus outbreak and what it is doing now to restore buyer confidence. She also weighs in on online car-buying and why she thinks it's here to stay. Plus, she shares management tips she learned while working in Japan.


    The pandemic paradox May 28, 2020
    Show notes

    Anush Prabhu, chief strategy officer at Mediacom, talks about the new—and often contrasting—behaviors that have come about since COVID, and how smart marketers should navigate them as the world opens up.


    Marketing cannabis during the pandemic May 22, 2020
    Show notes

    Greg Butler, chief commercial officer at Cresco Labs, explains how the cannabis firm has pivoted during COVID-19, which has forced the firm to rely more on digital and less on retail and experiential activations that had been critical components of cannabis marketing. The former Molson Coors marketer also discusses Cresco's strategy on taking a brand portfolio approach with each offering geared for a specific set of consumers.


    Finding creative inspiration in a pandemic May 15, 2020
    Show notes

    Goodby, Silverstein & Partners' Chief Creative Officer Margaret Johnson explains how the agency has created more than 30 campaigns for 80 percent of its clients remotely--and how working from home has opened up new avenues of inspiration.


    Behind the e-commerce surge May 05, 2020
    Show notes

    Longtime agency exec Sarah Hofstetter joins to talk about her new role as president of e-commerce analytics firm Profitero, which serves more than 4,000 clients. We discuss the coronavirus-induced e-commerce surge and whether or not it's sustainable. She also talks about her career journey and why she took this job after previous stints at 360i and Comscore. And, Sarah shares some personal tips on how to stay calm during the pandemic.


    Brian Braiker, former editor, Ad Age Apr 20, 2020
    Show notes

    Today's podcast guest is, well, me. After three wonderful, challenging, intense, stressful and exhilarating years, I'm sad to say I'm parting ways with this iconic institution. Friday was my last day. Working with the Ad Age newsroom in both good times and weird has been an honor. In a conversation with my colleagues Judy Pollack and Alfred Maskeroni, we take a look back on my time. Thank you for listening.


    Jason DeLand, founding partner, Anomaly Apr 08, 2020
    Show notes

    Ad Age is working from home, just like you. As the coronavirus has become the new reality for all of us, Jason DeLand has some thoughts about the likely lasting implications of the pandemic on all aspects of life and business, from brand behavior to consumer behavior, the environment, the cannabis industry and more. There will be no "returning" to life as it was, he says. Rather this is an opportunity to bounce forward. This conversation is a recording of a live video broadcast that was streamed online last week.


    Nick Kokonas, author and restaurateur Apr 02, 2020
    Show notes

    The U.S. restaurant industry is in a grim predicament, particularly high-end, dine-in restaurants that can't be open as the coronavirus pandemic grinds on. Chicago-based restaurant executive Nick Kokonas has helped prepared his restaurants as well as others to navigate the situation in creative ways. The moves include a shift to carryout, something that until now was unheard of for high-end eateries like his.


    Mira Kaddoura, founder and ECD, Red &. Co. Mar 13, 2020
    Show notes

    Mira Kaddoura grew up in Beirut, where she witnessed war firsthand. With a striking head of frizzy red hair, Kaddoura learned early on how to live life as someone who stands out: The themes of inclusion, representation and the other have all colored her work. Kaddoura joins the podcast to discuss the Red & Co. ethos. The agency has partnered with Google on an initiative to teach girls to code and developed global brand strategy for Netflix and created the "Make Room" campaign to boost representation of those missing in most mass media.


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