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    Business

    Ad Age Insider

    Every week, Ad Age Insider helps make sense of what’s happening across advertising, marketing and media—and why it matters.

    Hosted by Parker Herren, the show features conversations with Ad Age editors and reporters unpacking the stories they’re covering, with context, skepticism and perspective beyond the headlines. From shifts in power and strategy to cultural moments shaping the business of brands, Insider connects the dots across the industry.

    Subscribe to stay current—and see the industry more clearly.

    Advertise

    Copyright: © 2017

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    Latest Episodes:
    How The Lincoln Project's endless stream of viral ads were actually made (in record time) Dec 11, 2020
    Show notes

    Ben Howe of Howe Creative, one of The Lincoln Project's key video collaborators, on the making of 'Mourning in America'—and what it takes to go viral


    Behind Hendrick's Gin's quirky ad approach Dec 03, 2020
    Show notes

    On this week's episode of Ad Lib, E.J. Schultz is joined by Harvey Purchese, senior VP of marketing at liquor marketer William Grant & Sons. We get behind Hendrick's quirky ad approach, which has included stunts like the "Hendrick's High Wheel," a decidedly old-fashioned exercise bike. It's part of the brand's Luddite marketing shtick, which has included the Horatio, a "somewhat smart" speaker and the Hendrick's Streaming Service, which consists of videos of actual streams—yes, running water.


    Behind Calm's unexpected Election Night win Nov 24, 2020
    Show notes

    In this week's episode Ad Age's Jeanine Poggi is joined by Katie Shill, senior director of brand marketing at Calm. The meditation app won election night with its sponsorship of CNN's "Key Race" alerts, encouraging viewers to take a break and find a moment of calm. Shill discusses how the sponsorship came together, results of the buy and how the meditation company plans to sustain the momentum moving into 2021.


    How Activision Blizzard found success amid a global pandemic Nov 19, 2020
    Show notes

    On this week's episode of Ad Age Ad Lib, senior editor Jeanine Poggi speaks with Brandon Snow, senior VP, chief revenue officer, esports, Activision Blizzard. Pandemic lockdowns were a boon for esports, with viewers flocking to gaming as other live sports and entertainment were shut down. Activision Blizzard was one of the benefactors of the pandemic, garnering impressive momentum around its leagues, including the inaugural season of the Call of Duty league.


    How streaming news channels made their mark in the 2020 election Nov 12, 2020
    Show notes

    On this week's episode of Ad Age Ad Lib, senior editor Jeanine Poggi speaks with Christy Tanner, executive VP and general manager of CBS News Digital, and Elaine Quijano, anchor, CBSN, about the state of the streaming news marketplace.


    How to not miss the mark in multicultural marketing Nov 04, 2020
    Show notes

    Senior editor Jeanine Poggi and agency reporter Lindsay Rittenhouse, speak with industry leaders Jill Kelly, U.S. chief marketing officer, GroupM, Kimberly Paige, exec VP and chief marketing officer, BET Networks, Soon Mee Kim, chief diversity, equity and inclusion officer and executive VP at Omnicom Public Relations Group, and Tiffany Edwards, global head of diversity and inclusion, Droga5, on how to move multicultural marketing beyond a check box.


    The state of the CMO Oct 01, 2020
    Show notes

    Lisa Mann, a former CPG marketer who recently joined an executive search firm, joins to discuss CMO hiring trends and look at how the role is changing—in some cases for the worse.


    How a microbe from Yellowstone could shake up the food industry Sep 24, 2020
    Show notes

    When Karuna Rawal got a call from a recruiter about a marketing gig at a startup using a microbe to make protein-packed, animal-free food, she was intrigued. The lifelong vegetarian joined the company, now called Nature's Fynd, as its chief marketing officer and first marketing hire. Now, she and her Chicago-based team are just starting to get the company's name out in the world while preparing to launch its first products next year.


    LinkedIn's head of global sales on the early pandemic ad panic Sep 10, 2020
    Show notes

    Ad Age spoke with Penry Price, LinkedIn's VP of global sales, to understand how the site managed through the crises that have hit all industries. The pandemic affected digital advertising as sectors like travel pulled back on spending while other industries pulled ads temporarily to make them more appropriate for the national mood.


    Omnicom Media Group CEO on how covid has changed the ad landscape Aug 27, 2020
    Show notes

    In a time period when there seems to be little cause for optimism, Ad Age spoke with Omnicom Media Group CEO Scott Hagedorn on where he sees bright spots starting to emerge within his agency and the industry overall.


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