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    Business News

    Accelerate Your Business Growth

    Featured on Inc.com’s list of 100 Podcasts That Will Make You Smarter, Better, and Wiser, MSNBC’s Your Business, and on the Fit Small Business list of best small business podcasts, this show is designed to help small business owners, salespeople, and new entrepreneurs with the various aspects of business success. We have a great lineup of guests and topics scheduled. We’ll be talking about everything from sales to employee issues; from technology to social media; from work-life balance to exploring uncharted territory. The host, Diane Helbig’s goal is to help you remove challenges so that you can realize your own success with your business. Be sure to subscribe to the iTunes channel or follow this podcast so you never miss an episode! Small business owners face challenges in a variety of areas throughout their ownership journey. For some the challenge is creating a sales strategy that brings results. For others dealing with employees can be very challenging. Growing pains come up at startup, growth, and exit. Marketing and branding are two topics that can be confusing for businessowners. Leadership and communication are also areas where leaders struggle. Finding answers, ideas, resources, and tools can make the journey easier. The guests who join Diane are experts in their fields. They provide actional expertise so the small business owner, leader, or salesperson can put those ideas into action. The host, Diane Helbig, has over 20 years of experience in business leadership and sales. She advises small business owners and trains professionals on leadership, selling, customer service, and time management. The podcast provides her with another way to get valuable information in front of businessowners, sales professionals, and business leaders. No matter what country you are in, from the United States to Canada to Australia to the European Union, the answers in each episode are valuable. Leaders in every industry can connect with the experts and learn from them. What’s your pain? Succession planning? Marketing? Business growth? Hiring? Legal and/or accounting issues? Family business challenges? Sales? Strategic planning? Dealing with employees? Creating structure and process? Networking successfully? Prospecting? Account management? Using discovery to grow? If it’s a business topic we have the guests who can help you. Many guests are bestselling authors and offer free resources or promotions on their products or services. Some of them have podcasts as well so you can tap into their guests as well. The guests have been curated from all over the world to bring you relevant, timely ideas you can implement immediately. Some evergreen topics include: podcasting, branding, marketing a small business, social media marketing, business systems, entrepreneurial dreams, leaving a legacy, team building, servant leadership, SEO, cashflow, emotional intelligence, cold outreach, cold calling, investing, ideal client, bottom line, sales development, adaptive leadership, feedback, workforce development, decision making, profit, goal setting, trust based selling, personal brand, mindset, scale small business, fear of selling, marketing strategies, LinkedIn, revenue generating, click funnels, lead generation, how to sell more, negotiation, digital marketing, small business tax, culture.

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    Latest Episodes:
    Delivering on Brand Promises with Mike Linton Jul 03, 2023
    Show notes

    On this episode of Accelerate Your Business Growth, Mike Linton joins our host Diane Helbig to delve into the importance of delivering on brand promises and providing a good customer experience. We discuss how building personal relationships with customers is valuable but not as crucial as meeting customer expectations. We explore the misconception that cheap prices alone can retain customers, highlighting the significance of quality and value. Additionally, we discuss the potential loss of customers due to inconvenient processes and the need to adapt to online ordering and delivery options.

    We emphasize the value of loyal customers and the effort required to replace them if lost. Balancing present sales with long-term success is crucial, as the brand plays a vital role in competing in the marketplace. We discuss the advantages of being in the middle in terms of adopting technology and the drawbacks of being on the back or front end.

    Mike started his career at P&G in brand management and can probably do laundry better than anyone you know. He led marketing at 5 companies including Best Buy, Farmers Insurance and eBay.Mike hosts a podcast called CMO Confidential - an unfiltered 360 degree view of the Chief Marketing Officer position - the most dangerous job in business. He's committed to helping companies and CMO's get the most out of their marketing.

    If you are a small business owner or salesperson who struggles with getting the sales results you are looking for, get your copy of Succeed Without Selling today. Learn the importance of Always Be Curious.

    Accelerate Your Business Growth is proud to be included on the list of the 45 Best Business Growth Podcasts.

    Each episode of this podcast provides insights and education around topics that are important to you as a business owner or leader. The content comes from people who are experts in their fields and who are interested in helping you be more successful. Whether it’s sales challenges, leadership issues, hiring and talent struggles, marketing, seo, branding, time management, customer service, communication, podcasting, social media, cashflow, or publishing, the best and the brightest join the host, Diane Helbig, for a casual conversation. Discover programs, webinars, services, books, and other podcasts you can tap into for fresh ideas. Be sure to subscribe so you never miss an episode and visit Helbig Enterprises to explore the many ways Diane can help you improve your business outcomes and results.

    The Importance of Long-Term Success: "To succeed you need to drive the sales that at least meet your financial goals this year, but you need to set up for the long term...we have to make this year's plan, but we also have to set up how we're gonna make next year's plan."

    — Mike Linton 00:00:5900

    Key Components of Building a Successful Brand: "In my mind, there's probably 4 key components. And the first is really what is your brand? Like, what do you do? How do you do it? And are you consistently doing it? So the brand is really an offer to do something, and then people portray that brand in their head as That brand provides a service or a value to them."

    — Mike Linton 00:02:0000

    Customer Retention: "Your best source of sales is retention. Because you've already paid all the acquisition."

    — Mike Linton 00:05:3100

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    Matching Feedback to Capacity with Glade Holman Jun 26, 2023
    Show notes

    On this episode of Accelerate Your Business Growth, host Diane Helbig speaks with Glade Holman, a coach and consultant for senior leaders and teams. Glade shares valuable insights on how to receive feedback well and turn it into an advantage. Glade emphasizes the importance of framing feedback as advice or direction instead of criticism, and he suggests asking for advice instead of feedback. The episode also touches on how to avoid triggering the amygdala, how to receive feedback in a way that benefits the individual, and how to ensure feedback is given in a way that results in growth and improvement, among other things. With critical tips like this, mastering the ability to receive feedback is a determining factor in achieving career aspirations, and this episode provides valuable insights in this regard.

    Glade Holman is an expert in helping people grow through feedback. He believes that in order for people to grow, they need feedback because they cannot see themselves through their own eyes. However, not everyone has access to expert feedback givers. And although organizations spend time, effort, and money training people how to give feedback, Glade believes that the best way to train someone how to give feedback is to first teach them how to receive it. Glade's focus is on helping people learn how to gather feedback and use it regardless of the expertise of the person giving it. He believes that learning to receive feedback well makes it much easier to give it. Glade thinks that organizations miss the boat when they spend all of their time training people how to give feedback, and that the emphasis should be on teaching people how to receive it.

    If you are a small business owner or salesperson who struggles with getting the sales results you are looking for, get your copy of Succeed Without Selling today. Learn the importance of Always Be Curious.

    Each episode of this podcast provides insights and education around topics that are important to you as a business owner or leader. The content comes from people who are experts in their fields and who are interested in helping you be more successful. Whether it’s sales challenges, leadership issues, hiring and talent struggles, marketing, seo, branding, time management, customer service, communication, podcasting, social media, cashflow, or publishing, the best and the brightest join the host, Diane Helbig, for a casual conversation. Discover programs, webinars, services, books, and other podcasts you can tap into for fresh ideas. Be sure to subscribe so you never miss an episode and visit Helbig Enterprises to explore the many ways Diane can help you improve your business outcomes and results.

    The Importance of Receiving Feedback: "I think organizations miss the boat when they spend all of their time training people how to give it. Because I think the best way to train someone how to give feedback is to first teach them how to receive it."

    — Glade Holman 00:01:12

    The Importance of Learning to Receive Feedback: "To me, it's the determining factor of your rate of progress and of your actually achieving your aspirations or not is your ability to receive feedback. And if you can learn that earlier, all the more power to you, because you're much more likely to achieve what you'd like to out of your career."

    — Glade Holman 00:03:55

    How to Give Constructive Criticism: "Anything I can do that makes it more likely for them to let it get into their head where they can work with it. I'll do. And people are much more open to advice than they are to criticism."

    — Glade Holman 00:24:20

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    Sales Free Selling with Steve Fretzin Jun 22, 2023
    Show notes

    On this episode of Accelerate Your Business Growth, Diane Helbig talks to Steve Fretzin about the right way to approach sales. They discuss the importance of gathering all information before solving problems, presenting solutions effectively, and building trust when discussing money. The conversation also covers the value of networking with specific targets and qualifying potential clients before establishing a business relationship. Steve's book, "Succeed Without Selling," is the basis for his methodology of Sales Free Selling, which emphasizes developing a relationship with the buyer before attempting to make a sale. The episode provides listeners with practical tips on improving time management and qualifying prospects, and a deeper understanding of the importance of asking questions and building trust in sales conversations.

    Driven, focused and passionate about helping attorneys to reach their full potential, Steve Fretzin is regarded as the premier coach, skills trainer and keynote speaker on business development for attorneys.

    Over the past 18 years, Steve Fretzin has devoted his career to helping lawyers master the art of business development to achieve their business goals and the peace of mind that comes with developing a successful law practice.

    If you are a small business owner or salesperson who struggles with getting the sales results you are looking for, get your copy of Succeed Without Selling today. Learn the importance of Always Be Curious.

    Each episode of this podcast provides insights and education around topics that are important to you as a business owner or leader. The content comes from people who are experts in their fields and who are interested in helping you be more successful. Whether it’s sales challenges, leadership issues, hiring and talent struggles, marketing, seo, branding, time management, customer service, communication, podcasting, social media, cashflow, or publishing, the best and the brightest join the host, Diane Helbig, for a casual conversation. Discover programs, webinars, services, books, and other podcasts you can tap into for fresh ideas. Be sure to subscribe so you never miss an episode and visit Helbig Enterprises to explore the many ways Diane can help you improve your business outcomes and results.

    Sales Strategies: "Instead of convincing and selling and pitching and all that, he was talking about things like building relationships and asking questions and listening and qualifying and trying to figure out if there's a fit."— Steve Fretzin 00:02:05

    The Importance of Knowing When to Say No: "It wasn't because I didn't want the money or the business. It was because I finally realized that I would be chasing after this guy for a year and putting him into a business that wasn't a fit."— Steve Fretzin 00:05:15

    Sales Free Selling: "Nobody likes to be sold. It's more fun to buy."— Steve Fretzin 00:06:29

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    Branding, Marketing, and SEO with Jason Barnard Jun 19, 2023
    Show notes

    On this episode of Accelerate Your Business Growth, host Diane Helbig sits down with guest Jason Barnard to discuss building a successful SEO strategy. Jason shares his process, called the kalicube process, which focuses on identifying available resources and aligning them to what the audience is looking for to project the right solutions to Google and build an entire digital and SEO strategy around it. The conversation delves into building credibility through clear messaging and marketing tactics, and identifying one's brand and resources to serve the audience. They also cover the importance of understanding one's own business offerings and credibility to effectively communicate with clients. Key takeaways include the importance of creating videos and adding subtitles, giving Google more clues through packaging elements, and focusing on branding, marketing, and SEO in that order. Tune in for expert insights on building a successful SEO strategy and growing your business online.

    Jason Barnard is the CEO of Kalicube. He is also an entrepreneur, author and digital marketer who specialises in Brand SERP optimisation and Knowledge Panel management. Jason uses the pseudonym "The Brand SERP Guy" for his professional work!

    If you are a small business owner or salesperson who struggles with getting the sales results you are looking for, get your copy of Succeed Without Selling today. Learn the importance of Always Be Curious.

    Each episode of this podcast provides insights and education around topics that are important to you as a business owner or leader. The content comes from people who are experts in their fields and who are interested in helping you be more successful. Whether it’s sales challenges, leadership issues, hiring and talent struggles, marketing, seo, branding, time management, customer service, communication, podcasting, social media, cashflow, or publishing, the best and the brightest join the host, Diane Helbig, for a casual conversation. Discover programs, webinars, services, books, and other podcasts you can tap into for fresh ideas. Be sure to subscribe so you never miss an episode and visit Helbig Enterprises to explore the many ways Diane can help you improve your business outcomes and results.

    The Importance of Demonstrating Credibility to Google: "What the machine is trying to do is understand who you are, what you do, and which audience you serve. Figure out if you're credible as a solution, and figure out if you actually have the correct solution..."— Jason Barnard 00:05:07


    Achieving AI Credibility: "When you search Calicube, Google, its new generative AI, comes up with the perfect description and the perfect follow up questions because of the way we set up our entire understanding, credibility and deliverability system. If we think back to what I was saying earlier on, we make sure Google understands who we are, what we do and what we offer. It knows that we're a credible solution and we've got deliverable content that is useful to it and to its users."— Jason Barnard 00:11:56


    How to Solve Duplicate Content Issues: "Your best bet is to be the decisive person. You say, Right, okay, I've got these two pages. I will either choose one or I will merge them, create one single page that actually solves the problem completely, rather than two that half solved the problem."— Jason Barnard 00:20:46

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    The Crystallization Process Jun 15, 2023
    Show notes

    On this episode of Accelerate Your Business Growth, we speak with Theresa Rose, a brand business crystallizer who has helped numerous entrepreneurs clarify their unique qualities. Theresa emphasizes the importance of triangulated sales and shows why it is a powerful tool for business growth. She emphasizes the significance of having a clear understanding of what you want to share; once you are clear, the sky's the limit. Theresa shares several anecdotal stories, including her client Cheryl Lynn's journey of starting a global movement. She stresses the importance of having a visual representation, smart easy amplification, and amplification, which is fun in order to magnetize people to you. Tune in to hear more about Theresa's insights into creating a cohesive brand and business.

    Theresa Rose is a strategic marketing expert who believes that being different is the key to success. Her approach is focused on gaining clarity on what makes a business unique and amplifying that message to achieve growth. She believes that in today's chaotic market, the most successful businesses are those that have a clear understanding of their niche. With her experience and expertise, Theresa helps businesses find their unique selling proposition and execute strategies that lead to success.

    If you are a small business owner or salesperson who struggles with getting the sales results you are looking for, get your copy of Succeed Without Selling today. Learn the importance of Always Be Curious.

    Each episode of this podcast provides insights and education around topics that are important to you as a business owner or leader. The content comes from people who are experts in their fields and who are interested in helping you be more successful. Whether it’s sales challenges, leadership issues, hiring and talent struggles, marketing, seo, branding, time management, customer service, communication, podcasting, social media, cashflow, or publishing, the best and the brightest join the host, Diane Helbig, for a casual conversation. Discover programs, webinars, services, books, and other podcasts you can tap into for fresh ideas. Be sure to subscribe so you never miss an episode and visit Helbig Enterprises to explore the many ways Diane can help you improve your business outcomes and results.

    Quotes

    The Power of Triangulated Sales: "At the end of the day, Diane, when you talk about accelerating your business growth, the way that you have business growth is that you have converted sales. That is it. That's the bottom line."— Theresa Rose 00:14:5300:18:10

    The Power of Mastermind: "A mastermind of two is when two people get together in the spirit of harmony for a single purpose. And that single purpose is their greatest success."— Theresa Rose 00:18:2200:21:17

    The art of visualizing your business: "You see on a cocktail napkin, be a better speaker, build a better business. It's a journey. It twists and turns. It's not straight. They intersect. And in those four areas of where they intersect are community, content, connections, and credentials...when you can draw it and it doesn't have to be pretty...people will understand, oh, I see where she's going with this, how this is different, right?"— Theresa Rose 00:23:0400:25:53

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    Navigating the Multi-Generational Workplace Jun 12, 2023
    Show notes

    On this episode of Accelerate Your Business Growth, we dive into the topic of generational differences in the workplace. Millennials have become the majority in the workplace, but tension exists between generations. Social media has made this tension more public and has given younger generations a voice. Our guest, Janet Granger believes that companies need to provide flexibility in the current work environment to establish a positive workplace culture. We discuss how employers can address employee complaints and make changes to their workplace culture. This conversation also covers shifting priorities, outdated metrics used to judge success, and the impact of workplace stress on employee well-being.

    Janet Granger is an expert on different generational work styles, particularly in the current workforce where baby boomers, gen X-ers, millennials and Gen Z-ers intersect. Her knowledge comes from a study on how each generation perceives each other at work. She believes that the issue of ageism in the workplace is not new; rather, it is more pronounced nowadays due to social media. Janet's book, "OK Boomer," sheds light on this topical issue and is meant to empower the younger generation. She explains that the baby boomers and the Gen X-ers are the ones who are holding the purse strings and actually making the decisions in the workplace; the millennials and Gen Z are just entering the workforce. Janet's expertise helps readers to navigate the differences and strengths among the various generations and come to a mutual understanding in the workplace.

    If you are a small business owner or salesperson who struggles with getting the sales results you are looking for, get your copy of Succeed Without Selling today. Learn the importance of Always Be Curious.

    Each episode of this podcast provides insights and education around topics that are important to you as a business owner or leader. The content comes from people who are experts in their fields and who are interested in helping you be more successful. Whether it’s sales challenges, leadership issues, hiring and talent struggles, marketing, seo, branding, time management, customer service, communication, podcasting, social media, cashflow, or publishing, the best and the brightest join the host, Diane Helbig, for a casual conversation. Discover programs, webinars, services, books, and other podcasts you can tap into for fresh ideas. Be sure to subscribe so you never miss an episode and visit Helbig Enterprises to explore the many ways Diane can help you improve your business outcomes and results.

    Quotes:

    Improving Workplace Culture: "The first thing is to just ask the question, do we have a problem? How big is it? Another way is to listen and respond in ways that feel like you're trying to help."

    — Janet Granger [00:09:33 → 00:12:41]

    The Power of Visibility: "Whitewashing is no longer an option because words going to get out there that your place is not a good place to work . . . It's going to become common knowledge whether or not your workplace is a good place to be."

    — Janet Granger [00:12:54 → 00:14:43]

    The Old People are in Charge: "As long as the people in charge are tone deaf, they'll keep doing things that drive younger people away."

    — Janet Granger [00:16:19 → 00:18:23]

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    Coaching for Accountability with Mark Garrett Hayes Jun 08, 2023
    Show notes

    On this episode of Accelerate Your Business Growth, we dive into the importance of emotional intelligence, active listening, and coaching in sales. Our guest, Mark Garrett Hayes, emphasizes that coaching is about having great conversations to help people prioritize their own goals and tasks. We discuss how accountability is essential for coaching to be effective and explore how to identify coachability in individuals. Additionally, we discuss the concept of responsibility and how coaching can help individuals come up with options and choose a response to a situation. Mark also shared tips on how to motivate team members and stressed the importance of understanding a person's "why" to help them achieve their goals. Finally, we discuss why organizations need to invest in coaching and prioritize it as an essential part of the job.

    Mark Garrett Hayes is a business consultant focused on generating return on investment (ROI) from training programs. He recognizes that training comes at a cost to the business and takes people away from the front line, so it's critical to ensure that training is seen as an investment in individuals. Coaching is a vital component of generating ROI because it helps people be accountable for the investment in them and generate results. Mark's current project involves designing an 11-week coaching program for sales managers, and his focus is on making sure that people take the training seriously and use it to generate measurable improvements in their work.

    If you are a small business owner or salesperson who struggles with getting the sales results you are looking for, get your copy of Succeed Without Selling today. Learn the importance of Always Be Curious.

    Each episode of this podcast provides insights and education around topics that are important to you as a business owner or leader. The content comes from people who are experts in their fields and who are interested in helping you be more successful. Whether it’s sales challenges, leadership issues, hiring and talent struggles, marketing, seo, branding, time management, customer service, communication, podcasting, social media, cashflow, or publishing, the best and the brightest join the host, Diane Helbig, for a casual conversation. Discover programs, webinars, services, books, and other podcasts you can tap into for fresh ideas. Be sure to subscribe so you never miss an episode and visit Helbig Enterprises to explore the many ways Diane can help you improve your business outcomes and results.

    Quotes:

    "The Importance of Coaching in Sales Leadership: If we're not coaching our people, something happens. First of all, we live in a very competitive environment for sales talent right now. Arguably, if people aren't being coached, they will go somewhere else where someone else will coach them."

    — Mark Garrett Hayes [00:04:17 → 00:06:09]

    The importance of coaching for accountability: "Coaching is a natural vehicle to ensure that people are doing what they're asked to do and getting results from it. It just is amazing how we don't prioritize something which is so fundamental to results from people."

    — Mark Garrett Hayes [00:07:17 → 00:08:31]

    The Importance of Finding an Employee's "Why": "When you hire someone, you're hiring a why, not a who. What is that thing that drives this person when you're not there? Makes them get up, makes them prospect, makes them call, makes them organize themselves."

    — Mark Garrett Hayes [00:16:09 → 00:18:56]

    Why Hiring Athletes is a Good Idea: "They have that psychology that it's just part of their evolution. They're not going to sit in a corner and feel sorry for themselves. It's rough, it's tough, it's get back up."

    — Mark Garrett Hayes [00:21:27 → 00:22:36]

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    Building Strong Foundations as a Business Owner with Jessica Lackey Jun 05, 2023
    Show notes

    On this episode of Accelerate Your Business Growth, Jessica Lackey tackles some of the biggest myths surrounding entrepreneurship. From the belief that business owners need to create processes by themselves to the pressure to constantly grow and hustle, Lackey offers valuable insights into building a thriving business that revolves around strong principles and values. She stresses the importance of aligning what a business is selling with the client's experience, setting clear expectations for engagement, access, and pricing. Lackey also offers tips for hiring the right support staff, creating an operating manual, and understanding personal philosophies to ensure both business success and personal fulfillment. Listeners will gain a greater understanding of the profit-at-all-cost mentality, the importance of investment return, and the necessity of evaluating the likelihood of making money back on a service. This episode is filled with valuable insights for any entrepreneur looking to master the art of running a profitable and sustainable business.

    Jessica Lackey is a seasoned service provider who understands the importance of delivering quality work and excellent customer service. She has witnessed how organizations can scale too fast and lose sight of the customers' needs. With years of experience under her belt, she has learned how to effectively communicate with clients and ensure that their expectations are met. Jessica is committed to delivering results and providing exceptional service to all of her clients. She believes that great processes and systems are key to success, and she implements them to ensure that her clients always feel valued and supported.

    If you are a small business owner or salesperson who struggles with getting the sales results you are looking for, get your copy of Succeed Without Selling today. Learn the importance of Always Be Curious.

    Each episode of this podcast provides insights and education around topics that are important to you as a business owner or leader. The content comes from people who are experts in their fields and who are interested in helping you be more successful. Whether it’s sales challenges, leadership issues, hiring and talent struggles, marketing, seo, branding, time management, customer service, communication, podcasting, social media, cashflow, or publishing, the best and the brightest join the host, Diane Helbig, for a casual conversation. Discover programs, webinars, services, books, and other podcasts you can tap into for fresh ideas. Be sure to subscribe so you never miss an episode and visit Helbig Enterprises to explore the many ways Diane can help you improve your business outcomes and results.

    Quotes:

    Setting Prices for Small Business Owners: "For the individuals I wanted to serve, the price I had kind of gone to the market with, people are like, I truly can't afford this. And so I needed to look at my business finances to say how can I bridge the gap between what my business needs and what is the truly ability to pay for some of the target I want to serve?"— Jessica Lackey 00:06:06

    Outsourcing Marketing and Social Media: "I see too many people try to outsource their social media and their marketing without having an impeccable message, without having an impeccable brand voice and brand guidelines and then they're frustrated because their social media person isn't capturing their voice."— Jessica Lackey 00:15:06

    "Designing a Business with Your Values: 'What are your principles and what are your values as a business owner and how do you want to treat your team, how do you want to treat your clients, how do you want to treat the environment in which you work in?' These are deeply personal questions to consider as you're looking at the next stage of growth."— Jessica Lackey 00:19:35

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    Brand Development through Podcasting with Molly Ruland Jun 01, 2023
    Show notes

    In the episode, Molly Ruland shares her experience and advice on the impact of building relationships with podcast guests and the best ways to monetize your podcast. She emphasizes the importance of treating guests as individuals with valuable insights and experiences. She shares an example of how interviewing Michael Aiken, a past guest, not only built a friendship but also led to him referring over $100,000 worth of business to Molly. Molly advises podcasters to focus on quality over quantity and to build relationships with a select few guests to maximize the impact.

    Molly also shares her thoughts on the best ways to monetize your podcast, highlighting the importance of building relationships with potential sponsors and targeting key decision-makers in companies. She offers valuable advice on optimizing your podcast content with AI tools, leveraging it across multiple platforms, and vetting potential podcasts for their compatibility with your brand and beliefs.

    Molly's passion for empowering women with tools to help them make more money is evident through her business development and branded content coaching and her personal website. She believes in the strategic investment of podcasting and encourages podcasters to develop a clear ROI mindset, with a focus on creating relevant, high-quality content.

    If you are a small business owner or salesperson who struggles with getting the sales results you are looking for, get your copy of Succeed Without Selling today. Learn the importance of Always Be Curious.

    Each episode of this podcast provides insights and education around topics that are important to you as a business owner or leader. The content comes from people who are experts in their fields and who are interested in helping you be more successful. Whether it’s sales challenges, leadership issues, hiring and talent struggles, marketing, seo, branding, time management, customer service, communication, podcasting, social media, cashflow, or publishing, the best and the brightest join the host, Diane Helbig, for a casual conversation. Discover programs, webinars, services, books, and other podcasts you can tap into for fresh ideas. Be sure to subscribe so you never miss an episode and visit Helbig Enterprises to explore the many ways Diane can help you improve your business outcomes and results.

    Quotes:

    Getting Booked on Podcasts: "Well, I would always recommend hiring an agency to get you booked because when somebody else reaches out on your behalf, it always has a lot more weight than when you're reaching out yourself."

    — Molly Ruland [00:02:46 → 00:04:27]

    Maximizing Your Podcast's SEO Potential: "A podcast is actually an SEO machine if you get out of your own way," says Molly Roland. "Using AI tool like Cast Magic will actually just take all that work out for you. It's going to suggest ten titles, it's going to suggest keywords, it's going to suggest that stuff and make it a lot easier for you to kind of cheat code your way through that and put up better content."

    — Molly Ruland [00:05:37 → 00:10:11]

    "Marketing Is Like Fishing": "Being highly visible does not mean you're highly profitable. Those are very different things."

    — Molly Ruland [00:15:25 → 00:18:31]

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    Joyful Selling May 25, 2023
    Show notes

    Michelle Rockwood joins our host Diane Helbig to dive into what it really takes to improve your sales skills. From one mistake ALL people make to understanding your goal shouldn't always be a "YES" she walks through a framework to sell more effectively.

    Michelle is a personal coach and widely recognized sales expert; she has helped hundreds of heart-centered people discover sales methods that feel fantastic, transforming their businesses and their lives. She has sold real estate in one of the world's wealthiest communities, slept on a dirt floor in West Africa, and once raised a million dollars for charity over a single lunch. Michelle wrote Joyful Selling to share her knowledge and empower others.

    If you are a small business owner or salesperson who struggles with getting the sales results you are looking for, get your copy of Succeed Without Selling today. Learn the importance of Always Be Curious.

    Each episode of this podcast provides insights and education around topics that are important to you as a business owner or leader. The content comes from people who are experts in their fields and who are interested in helping you be more successful. Whether it’s sales challenges, leadership issues, hiring and talent struggles, marketing, seo, branding, time management, customer service, communication, podcasting, social media, cashflow, or publishing, the best and the brightest join the host, Diane Helbig, for a casual conversation. Discover programs, webinars, services, books, and other podcasts you can tap into for fresh ideas. Be sure to subscribe so you never miss an episode and visit Helbig Enterprises to explore the many ways Diane can help you improve your business outcomes and results.

    Learn more about your ad choices. Visit megaphone.fm/adchoices

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