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Seth Godin on the Future of Marketing Apr 10, 2019

Show notes

If you're paying attention to the world of work, the news is unavoidable. Everyone is bracing for a tech-induced transformation -- and it’s already started.
As a solo or small business person, technology allows you to do things that used to require scores of employees and tons of capital -- and that ability will accelerate with AI. But it’s the human being at the center of it all that will ultimately determine if you succeed or fail.
Today author, entrepreneur, and educator Seth Godin joins us to share his direct experiences with helping people put the “human” first, while still taking advantage of the ever-powerful tools. Get the ratio right, and the sky’s the limit for even the tiniest of ventures.
Here are just a few of the highlights from this episode:
• Is “permission marketing” still the core of what makes marketing work?
• The enduring power of being human and connecting with other humans.
• Why consistency is more powerful (and scalable) than authenticity.
• Why being a better marketer is more about making a conceptual shift than a tactical one.
• What “status roles” are and why understanding this concept is so important for understanding how humans make decisions.
• What Seth means when he says, “Most people prefer the blamelessness of ‘I’m for everyone’ than the responsibility of ‘I’m for someone.’”
• Why automation and AI will not create, but continue, the long-standing trend of technology replacing jobs that don’t require a human touch.
View the complete show notes with links at unemployable.com.

A Digital Nomad at 50? Aug 22, 2018

Show notes

The Unemployable life is all about being a digital nomad, maybe cruising around the country in a van, trusty laptop at your side, right? Well, for the last 20 years, I can t say that s been my experience at all. So, let s fix that. For the next year, the family and I will be living abroad.... Listen to episode

The Long Road to Greatness, with Lewis Howes Aug 15, 2018

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It can be easy to think that highly successful people have just ended up that way, fully formed. The reality is, almost every person deemed to have "made it" makes the same joke: "I m a ten-year overnight success." I ve been fortunate to know Lewis Howes for about ten years, and what a ten years it s... Listen to episode

The Hollywood Model for Building Winning Teams, with Shane Snow Aug 13, 2018

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Over the last 20 years, the way we work and collaborate has changed dramatically. The promises of a free agent nation from the early days of the internet have become a reality for freelancers and solo entrepreneurs around the planet. Effective teams still matter, though — maybe now more than ever. How those teams come... Listen to episode

The Entrepreneurial Good Life, with Jonathan Fields Jul 25, 2018

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Over the last 12 years or so since I started Copyblogger, I ve had an amazing journey. Along the way, I ve also been fortunate to watch the journeys of those who started about the same time, as well as those that broke out in the following years. One of those people is my friend Jonathan Fields,... Listen to episode

Lessons Learned from the Sale of StudioPress Jul 18, 2018

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Late last month, I announced that StudioPress, our WordPress design and hosting division, was acquired by WP Engine. It was my first "liquidity event" ever, despite having started a string of companies over the last 20 years. With this episode, I'll take you behind the scenes a bit to discuss some of the things I... Listen to episode

The Million-Dollar One-Person Business, with Elaine Pofeldt Jun 27, 2018

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Listeners to Unemployable are no strangers to the idea that one person, armed with the internet, affordable technology, and a network of fellow unemployable people can do big things. So you won t be surprised to hear that the number of one-person businesses earning a million dollars or more a year continues to rise. These are... Listen to episode

High Impact Content Marketing, with Peter Abraham Jun 13, 2018

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Everyone discovers the power of content marketing in their own way. And ultimately, those who do it well take their own unique path from there. As a film and television guy in Los Angeles, Peter Abraham focuses mainly on the visual and experiential side of content with Abraham content marketing studio. Which makes sense with... Listen to episode

Entrepreneurial Habits, with James Clear May 30, 2018

Show notes

On his 30th birthday, Steve Jobs sent the following Hindu saying to his friends: "For the first 30 years of your life, you make your habits. For the last 30 years of your life, your habits make you." James Clear understands the power of habits as well as anyone. And he uses that knowledge to... Listen to episode

Picking Up the Pieces when a Partnership Implodes, with Jordan Harbinger May 23, 2018

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It s no secret that I m a big fan of partnerships to effectively build businesses without investors. I ve done it successfully over a half-dozen times. It s also no secret that I had a very public falling out with a partner back in 2010. While it was no fun at the time, it led to my amazing... Listen to episode

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