2Bobs—with David C. Baker and Blair Enns

Latest Episodes:

Slapping Down Your Childlike Glee Dec 16, 2020

Show notes

Blair offers some ways to help prevent over-excited new business people and principals from giving away the shop and appearing unprofessional.

Myth of "I Just Need More Opportunities to Get in Front of Prospects" Dec 02, 2020

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David draws a picture for Blair about the implications of this statement he hears almost all of his clients and prospects say about being able to close new business.

Big Clients Vs Small Clients Nov 18, 2020

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Blair shares the tradeoffs creative firms have to deal with when pursuing firms of a particular size, and David gets Blair riled up again about procurement.

The Great Migration Nov 04, 2020

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As agencies are trading their big city offices for working at home during the pandemic, Blair wants to know if David thinks he should get into real estate.

Foibles of an Executive Leadership Team Oct 21, 2020

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David thinks firms have too many meetings and offers some solutions, and Blair pushes back.

Transcending Timesheets Oct 07, 2020

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David torches Blair's highfalutin notions of timekeeping and offers four instances when timekeeping can actually be used without polluting your pricing.

How Our Deepest Fears Shape Our Approach to Business Sep 23, 2020

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David articulates five fears that tend to shape management style and impact decisions principals make for their firms.

Objections to Specialization Sep 09, 2020

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In part two of their specialization conversation, David and Blair address six arguments they have heard from certain clients who toyed with the idea of broader positioning for their firms.

Do Generalists Really Triumph Over Specialists? Aug 26, 2020

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David and Blair have experienced a backlash against experts, expertise, and specialization thanks to David Epstein's book, and they disagree on whether or not it's worth reading.

The Rungs You Can Reach on the Ladder of Lead Generation Aug 12, 2020

Show notes

Blair and David discuss three tiers of inbound and outbound marketing that firms should be using for new business development.