2Bobs—with David C. Baker and Blair Enns

Latest Episodes:

The Challenges of Growing Too Quickly May 05, 2021

Show notes

As we've seen independent creative marketing and digital firms experience rapid growth over this past year, David offers five factors that principals should consider in order to avoid growing for the wrong reasons and/or mismanaging that growth.

The Tao of No Apr 21, 2021

Show notes

Having a problem with either hearing or saying "no" can lead to problems for your business. Blair has 12 statements about the word "no" that can help.

What a Normal Person Thinks of Your Creative Firm Apr 07, 2021

Show notes

When people from other industries learn about what goes on inside your firm, are they awe-struck in a good or bad way? Blair and David come up with a list of things that are unique to the creative firm biz and how they've seen outsiders react to them.

Communication Components in Your Sales Toolbox Mar 24, 2021

Show notes

Blair shares an overview of all the communication tools creative firms should be using throughout the sales process.

Performance Bands Mar 10, 2021

Show notes

David and Blair discuss what the four performance bands are, eleven critical factors that keep firms stuck at the lower performance bands, and what firms can do to move into a higher band.

Creative Bullshit Bingo Feb 24, 2021

Show notes

David is in a cynical mood and takes turns with Blair sharing clichés they hear their clients use to describe their business.

Is "Agency" Still the Right Word? Feb 10, 2021

Show notes

Blair stops to think about what "agency" actually means, and if it's the right term to describe firms in the creative services space.

Let's Talk About Money Jan 27, 2021

Show notes

David lists eight truths about money that he's identified in his efforts to help entrepreneurs make better business decisions.

The Enemy Within Jan 13, 2021

Show notes

Blair addresses the internal struggle for margin that happens in many firms between delivery teams and business development teams due to their lack of distinction between cost and price.

Holding Opposite Perspectives in a Healthy Tension Dec 30, 2020

Show notes

David wants entrepreneurs to live with tension in various aspects of their business, using it to their advantage in making important decisions instead of just worrying about resolving the tension itself.