How to Record a Podcast with Zoom

The Coronavirus Pandemic and ensuing quarantine has taken podcasters and broadcasters out of the studio and onto Zoom. Just a few months ago, Zoom was a conference call app just like Skype, GoToMeeting, and WebEx, but weeks into the quarantine Zoom has proven to be the teleconference app of choice.

Zoom’s easy recording function and superior sound quality have attracted producers, like myself, who are typically skeptical to video interviews. 

How to Record?

Zoom has conveniently placed the “record” button prominently on the primary toolbar. Upon ending your “Meeting” – the audio file should load directly onto your laptop. Simple as pie.

Podcast-Settings

It’s important to remember that Zoom was originally created for conference calls, meaning Zoom planned for multiple parties to be speaking into internal mics & Bluetooth headsets in their cubicles. This matters because Zoom’s interface naturally performs noise cancelling, reverb, and other audio adjustments to your conference call. 

Podcasters likely have external mics or an in-home studio. In order to get the standard quality of your podcast equipment, go to “Audio Settings” then click “Preserve Natural Audio.” 

Always have a backup.

As a rule of thumb, ask your podcast guest to record the meeting along with you. If I’m recording a podcast in person I will record with two mics just to be careful. Even if both you and your guest are recording on Zoom, consider recording both of your audio tracks on your laptop for safety sake. 

In recording, I try to be as careful as humanly possible. During this pandemic, I recorded an episode of my podcast using my iPhone and a microphone because I was worried about Zoom’s reliability.

Basic vs. Pro

If you need to use Zoom consistently, you may want to consider upgrading Zoom from the “free” basic settings to the Pro settings. The free settings allow you to have 1 on 1 Zoom calls for 40 minutes and works just fine. If you need more guests or more time, the $15/month plan may be a better fit.

Once you’ve recorded all your podcast audio, simply export it to your editing software and make your masterpiece.

Podcasts for the Coronavirus Quarantine.

The economy may be halted, people may be quarantined, but the podcast world is booming. As millions of people are trapped at home, they are turning to their “friendship simulators” in a time of need. It’s likely that podcast listener-ship will spike in these trying times, let’s look at some of the podcasts that are making the most of the Coronavirus Quarantine. 

Coronavirus Daily

NPR has launched a podcast to keep people informed on the expansion of the Coronavirus. Hosted by Kelly McEvers, from Embedded, the show looks to talk about the impact of Coronavirus on society & culture, as well as general health. Coronavirus Daily is expected to have ten minute episodes, and will feature various NPR hosts and contributors.

This show is a perfect way for the NPR-crowd to stay in the loop.

CNN: Coronavirus – Fact or Fiction 

Dr. Sanjay Gupta hosts a podcast titled “Coronavirus – Fact or Fiction” in which he breaks down vital information about the spread of COVID-19 into digestible bits. This series is factual and informative, providing a steady and familiar voice in a time of mostly panic.

This podcast would be great for concerned citizens looking for quick facts about COVID-19.

TrueAnon

Liz Franczak and Brace Belden typically host a show in which they wish for the death of various pedophiles and rail against those they perceive to be bad actors in the general discourse. The brand themselves as “the only anti-pedophile podcast” as they conspire about the life of Jeff Epstein. However, this pandemic has pushed them into uncharted waters. 

The otherwise irreverent duo plunged into sincerity, warning their listeners (who are normally not inclined to trust the media or politicians), to take this issue seriously. TrueAnon has done multiple Coronavirus episodes, but the most engaging encounter with the topic came in the episode titled “Love in the Time of Corona.”

This podcast would be great for anyone who is considering going to a party or bar, it also could provide some much needed clarity and warmth. 

Coronavirus 411 

If you’re looking for straight facts, the Coronavirus 411 podcast gives you just that. These episodes are simple little 4-minute chunks made entirely of statistics and tightly packed information. This show is perfect for efficiency freaks looking to get the information as quickly as possible. Coronavirus 411 sources information from the CDC & WHO, making palatable content from a reliable source.

Comedy Bang Bang

This podcast is nothing like the aforementioned shows. Comedy Bang Bang will likely not acknowledge the existence of Coronavirus & that’s something people might need right now. It’s extremely overwhelming to have the entire world focusing on one subject, CBB will provide an escape.

Scott Aukerman has been hosting this Improv podcast for more than a decade, highlighting some of the best improvisers in America being as outrageous as humanly possible. If you’re looking for an escape, Comedy Bang Bang is a safe space. 

Stay safe and stay clean.

 

@Jpeters2100

Tips for Marketing Your Podcast.

There is no simple template labelled “How to Podcast.” Some people podcast as a hobby, others as a career, most people are somewhere in between. There are thousands of aspiring podcasters trying to break through to the public. Here are some tips on how to market your podcast series.

Think Entrepreneurially

Whether you run a small independent podcast as a hobby or host a nationally known series, operate like a business. Understand your limitations as an operation. What sets your podcast apart from others? If the point of your podcast is not to earn capital, then what is it? Some creators are just looking to expand their audience, a podcast can work as a functional marketing tool for your brand.

Much like an entrepreneur, a podcaster has to manage their product, release dates, assign value, and market their product. Websites, design, booking guests, hosting platforms, and schedule are all a part of the process. The podcast landscape requires much more than talking into a microphone. 

Be Visible 

There are limitations for an audio medium. If you don’t have an immediately recognizable brand or personality, there is leg work to be done introducing yourself to the public. Aside from creating content that resonates with people, there needs to be a way to connect with your listenership. The logo for your podcast is the face of your podcast, make it interesting. 

Joe Rogan’s hit podcast the Joe Rogan Experience does a great job utilizing Joe Rogan’s face and brand into one logo. The imagery resembles the tone of the show and attaches Joe to his show. In the event that you are not a nationally known celebrity, scroll through the iTunes Top 100 and see what sticks out! Use colors that stand out and make sure you are getting your point across! 

In the same vain, literally be visible within your community. Sign up to be in festivals, fairs, and summits. Interact with potential listeners. There is merit to the brick and mortar approach to marketing. Although your product is completely virtual, real life connections will benefit any production. 

Diversify Content

There are limitations within the audio medium. A podcast can only be found in a handful of places, whereas video content can spread through the most popular arteries of the internet. Developing video content, or creating a video podcast can help listeners and viewers get to know the production in a different light.

In this video, I’m speaking about the value that video content brought when marketing my own podcast series 2100

Videos, pictures, and graphics can help to build out what your audio product looks like. Diversifying content can help bring your podcast to life.

Book Interesting Guests

Guests are a major ticket to notoriety. Booking notable guests with large followings can launch your podcast series to new heights. There is no faster way to access thousands of people than having a celebrity with thousands of followers post about your show. A single retweet can take your podcast to new heights.

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