Mi gente, this one is going to trigger you — in the best way. This week I’m sitting down with Denise Soler Cox, a cultural excavator, award-winning filmmaker, keynote speaker, and author who's spent the last decade going inside the cultures that shape how we lead, belong, and become who we are. After speaking on stage, women kept pulling Denise aside to share secrets they'd never told anyone. From this, Denise began to realize the cultural rules keeping Latina leaders shrinking and sidelined — and how to finally cut them out. Throughout the conversation, Jannese and Denise get into it: the two conflicting rules about money most of us grew up with (don't talk about it when it's bad, don't talk about it when it's good — and what that silence actually costs us), why corporate America rewards "polished" over honest, the hardest chapter Denise had to write (her relationship with her mom), boundaries, the "no contact" pendulum, and why the book is releasing in English and Spanish on the same day.
WE GET INTO:
01:50 – Origin story: Being Enye and the 17-year wait to make it
04:36 – How backstage confessions became a book about 10 taboos
09:31 – Corporate polish vs. real authenticity
11:56 – Cultural rules around what emotions are "acceptable"
16:10 – The two conflicting rules about money
19:20 – "Thermal equilibrium": the cold rooms in our families
21:06 – "White people problems" and the guilt of making more money
24:26 – Becoming the villain of the family story
27:32 – No contact vs. the hard conversation
31:33 – Gratitude vs. losing your ambition
34:04 – The hardest chapter to write: her mom
40:00 – Why the book releases in English and Spanish the same day
41:59 – What women should feel comfortable saying out loud
44:14 – Pay transparency and speaker rate shame
47:09 – Fill in the blank: what makes Latinas financially unstoppable
50:30 – Where to find Denise, the film, and the book
KEY TAKEAWAYS:
→ The rule of staying silent about money — whether things are good or bad — costs Latinas real dollars and real validation from the people who love us most
→ "Thermal equilibrium": some family topics stay frozen forever unless someone actively warms them up
→ The people who get upset when you set a boundary are usually the ones who benefited from you not having one
→ Corporate spaces reward "polished" — but the realest, most transformational work happens when you stop performing
→ Healing happens in community, not isolation — which is exactly why this book and this podcast exist
→ Pay transparency (rates, salaries, what you charge) is one of the taboos most worth breaking first
→ Ambition and gratitude aren't opposites — you're allowed to hold both
CONNECT WITH DENISE:
Website: denisesolercox.com/
Book: https://denisesolercox.com/book
Instagram: https://www.instagram.com/denisesolercox
TAKE THE NEXT STEP WITH YO QUIERO DINERO:
📕 Get the book, Financially Lit!: https://financiallylitbook.com
💸 Download the FREE Dinero Guide: https://courses.yoquierodineropodcast.com/
💬 Book a free Money Call: https://yoquierodineropodcast.com/links/
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This episode of Yo Quiero Dinero was produced by Heart Centered Podcasting.
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