Yeukai Business Show

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Episode #152: Darlene Hull | Useful Tips For Choosing The Right Social Media Platform For Your Business Apr 24, 2020

Show notes

What exactly is the best Social Media Platform to frequent in when you’re a business owner? In this episode of Enlightened Entrepreneur Podcast, Social Media expert, Darlene Hull answers this question along with many others you may have about how and where business owners should start when it comes to Social Media Marketing. Darlene believes that the basic processes in Social media can go a long way, and is the key to a highly effective highly efficient and highly profitable social media marketing strategy.

Key Questions Asked:

How did Darlene get started and what roadblocks did she face along the way? Where should business owners start when it comes to social media marketing? Is there a step by step process that business owners can follow? Where does Darlene see social media going in the next few years and how important it is for business owners to jump on it now? How can they use the Facebook Page effectively? How does Facebook Algorithm work? What is the best Social Media Platform for business owners? How often do Business owners need to post on their social media accounts? Are there any tools that make all these easier? Knowing what she knows now in running her business, what would Darlene do differently if she were to do it all over again?

Highlights of Lessons Learned:

Starting Out

One major roadblock Darlene faced earlier on was suffering a disaster in the business because they tried to offer too much to too many people. That’s when she realized they had to scale everything back. Your starting point in social media depends on where your market is. It depends on who you’re trying to reach and what you’re trying to reach them with. Generally, you’ll want to create a place where your target market is going to hang out even if they’re not interested in your product, so when they finally want what you’re selling, you’re the first one to come into their minds.

Facebook Marketing

Because Facebook is the biggest market out there, it is also the most difficult platform to market with. With Facebook, it’s important to have a very clear target market. Darlene sees Social Media making a bit of a shift in the next few years. Instead of a static page, it will be more instant messaging apps as live messaging and interacting with customers one on one will be more of a thing. One thing that will never change when it comes to breaking the Social Media is authenticity and personal engagement. With Facebook, you need to have a great cover image that is not necessarily advertising your product but advertising how you want people to feel when they get there. You want to have really interesting posts, lots of visuals, you want to ask good questions as well. Facebook only shows to 2-6% of the people following you. Mastering Facebook will help you master other Social Networking Sites.

Social Media Platforms

Your business dictates which platform you should focus on. Darlene’s principle is “Be everywhere, focus on the one that really works.” If you’re a business-to-customer type of business, Facebook is the best platform for you to focus your efforts on because people are there anyway just interacting and seeing places they like to go to. If you are a business-to-business then it’s usually LinkedIn. The number of times you should post on your social media depends on how many things are already being posted in that stream and how fast do they go by. Facebook lifespan is about 2-3 hours, Twitter lifespan is about 45 minutes, LinkedIn really only needs about a post a day or three or four times a week, most of them should have something going out daily. Pinterest should be at least once a day, as well as Instagram and Snapchat. Darlene and her team use tools like Feedly, an RSS Feed Meter; Post Planner and Hootsuite to make posting easier. Given the chance to start all over again, Darlene would make sure to be clear on her line,

Episode #151: Christina Rowsell | Basic Things You Need To Know About Public and the Media Apr 22, 2020

Show notes

How do you know how to deal with the public and the media? And why are they important for your business anyway? In this episode of Enlightened Entrepreneur Podcast, Christina Rowsell, a long-time media relations expert, shares a few critical tips and tricks on how to successfully launch yourself in the local, national and international media scene.

Key Questions Asked:

What criteria should business owners use in finding the right person or company to work with when it comes to PR? What area do business owners commonly make mistakes in? What is it that reporters and media are looking for from business owners? Assuming that they have done all these tings, where can business owners find major opportunities when it comes to media? If you she were to do it all over again, knowing what she knows now, what would Christina do differently?

Highlights of Lessons Learned:

Media & Public Relations

A press release has to be three things: be newsworthy, evoke emotion and has to be of value to the readers, viewers and listeners. There’s a big difference between advertising and using earned media. It is important for business owners like you to know what your story is and why do you want to tell your story. When you do your PR, you have to look at your ‘RACE’ formula: Research, Action, Communication, and Evaluation. When you hire a PR Company, make sure that that they have a good rapport with the local media. Christina encourages new and small business owners to start locally because when you can increase your profile within your own community, it’s going to look better once you start to go nationally. The media is looking for something that’s going to work with the program that they’re producing.

Mistakes & Other Tips

A lot of business owners will not write a proper press release. Following up is another thing that people don’t do but they should do. A lot of people are also afraid that press releases are archaic, however, you got to find a way to tell the media that you exist one way or another. Another mistake business owners make is they write the press release like an advertisement, which makes it less interesting. Another tip: do not make your press release more than two pages, you really have to pull out what is the meat and the heart of your story, and what you think will make an impact to the audience. If you’ve never done an interview, make sure you find somebody who can do media training and will help you how to cope with nerves, how to talk to the camera in different settings, etc.

Episode #150: Nicki Morris | 3 Consulting Mistakes Entrepreneurs Do That Can Actually Hurt Their Business Apr 20, 2020

Show notes

Do you know who to go to if you want a consultant to help you in your business? Nicki Morris, a business start-up expert who focuses on working with people who have the passion to start their own business, talks with Yeukai Kajidori on this episode of Enlightened Entrepreneur about three business consulting mistakes as well as other tools and strategies every business owner needs to know about.

Key Questions Asked:

What is the number one mistake that business owners make when it comes to choosing who to work within their organization? What sort of tools or strategies can business owners use to help them to gain that clarity? What is the best mindset for business owners to have when they are going in to consult with a business consultant? Knowing what she knows now about running a business, if she were to do it all over again, what would she do differently? How did Nicki identify the right price for the value that she brings to an organization?

Highlights of Lessons Learned:

Mistakes to Avoid

The number one mistake that Nicki sees business owners often do is not having clarity around what their actual business challenge of a problem is, which is supposed to define what they need a consultant to take care of. This leads to the second mistake which is: business owners can’t budget because they don’t know the value of the solution. The third mistake is not having very clear expectations with the scope of work of the consultant.

Tools and Strategies

There’s a variety of different tools that business owners can use to assess the health of their business. Nicki usually recommends organizations to break it into internal factors and external factors. Two of the most common tools business owners can use are SWAT Analysis (Strength, Weakness, Opportunities, and Threat) and PEST Analysis (Political Economic Social Technology). When hiring a consultant, business owners need to be open-minded. They need to go into it with an open mind towards improvement and be able to accept constructive critiques toward their business. Business owners need to show their vulnerable side and need to be honest with their consultant. Your business’ success is based on your relationships, not only with your customers but also with your competitors and others.

Episode #149: Christina | Simple But Powerful PR Strategies You Need To Know And Apply Apr 17, 2020

Show notes

Are you looking for a simple way to learn about how to get started with your PR? Look no further as Christina Daves, an expert when it comes to public relations who have been featured in over 250 media outlets, is here to share important tips and tricks to getting started with PR right now. Christina reveals key management rules in PR as well as the roadmap that will help any business owner land an interview with local and national media outlets.

Key Questions Asked:

What are the rules of engagement for any business owner who is looking to start up with PR? For people who have that relationship, where should they go? Knowing what she knows now about running a business, what would Christina do differently if she were to start all over again? What does her day look like and what does she prioritize? Where do business owners make a lot of mistakes in when it comes to PR?

Highlights of Lessons Learned:

Public and Media

Christina’s success stems from building relationships and says that the important thing is to find people in the industry that cover your topic and build a relationship with them. If you don’t know where to find these people, Google your subject matter and see who’s talking about your industry. The easiest way to start building that relationship is social media. Create a story that’s entertaining to their audience, do a short and sweet pitch. To get on the major televisions, you have to have a local experience. In terms of pitching, it really comes down to old-fashioned hard work, put your systems in place, doesn’t reinvent the wheel.

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Tips and Tricks

In order to save you the time and effort, Christina believes that you need to invest in your business with somebody who’s done the things you wanted to do and made all the mistakes you’re likely to make. When it comes to being efficient, the most important thing is to know when you’re most effective at your work and plan your day around that. Christina warns business owners of the common mistakes in the PR, such as pitching the wrong person, pitching about themselves versus making it something that’s beneficial to the audience. The most important thing is to make your story something that can benefit the journalist’s audience.

Episode #148: Bernadette Johnson | Key Leadership Skills Needed To Transform Any Business Apr 15, 2020

Show notes

Do you know the difference between leading a team and managing one? In this episode of Enlightened Entrepreneur Podcast, Bernadette Johnson speaks about leadership development, as well as leadership strategies that will help business owners set the stage for implementing collaborative approaches within their organization.

Key Questions Asked:

How did Bernadette get started with her business? What would be the two rules that business owners need to follow in order to succeed in developing the leadership team and the collaborative strategy that they do in their organization? How does Bernadette create that environment for collaborative approach? What has been her journey like in running her own business? How is Bernadette marketing her own business today? Knowing what she knows now if Bernadette were to do it all over again, what would she do differently? If you were to advise a new start-up, what are some of the mistakes that you have observed about running a business that they can avoid? How can people´s transition from being that worker into that leader?

Highlights of Lessons Learned:

Key Skills

To ensure an easy and smooth transition of her clients’ business, Bernadette says scaling the execution of the work that they do is important. Aside from that, scaling the strategy of how they do the work and then scaling the people to make sure that they have the right ones in place are important as well. Business owners must look at where they are now, where do they need to be, and then all the work will be about filling the gap, so it’s important to set up systems for people to learn. The first skill business owners must learn is to understand the difference between cooperation and collaboration. Collaboration requires a level of trust, vulnerability and requires authenticity. Business owners should act as the leader, defining what collaboration is and setting expectations as well as feedback.

Leading a Team

As a leader, it is important to keep a beginner’s mind and to always be curious in order to create an environment of a collaborative approach. One thing that helped Bernadette over the years was getting out and trying different things and trying new models and strategies. Her biggest lesson in the last five years is learning the importance of having the right balance between working in the business and working in the business. As a leader herself, Bernadette advises that we have to get to a point of being able to let go, meaning to look at what we can take off our plate and then either outsource or give to someone of which have the right skills for those things. Another thing that business owners need to understand the difference between leadership and management. Management is about maintaining, leadership is about creating a vision to follow.

Episode #147: Hayley Smith | How To Know If Your Business is Ready For PR Apr 13, 2020

Show notes

Are you curious about what PR can do to your business? This episode of Enlightened Entrepreneur Podcast features PR expert Hayley Smith who graciously answers every questions start-up business owners might have regarding public relations. Hayley, who is the founder of Boxed Out PR, has been helping business owners with their public relations for ten years now, successfully achieving their goal to leverage the online world and creating online opportunities for business owners.

Key Questions Asked:

Hayley started her company during a difficult time, what happened that finally triggered her decision to start her own business? For business owners who are thinking to engage in the service of a PR agent, what criteria should they use in finding the right person to work with? What is a PR plan? What sort of changes had to take place as Hayley was transitioning from being an employee to being an employer?

Highlights of Lessons Learned:

Hayley’s advice is to not use a PR company unless you’re absolutely sure that you have all the business elements in place first. This includes having your work site ready, having your follow ins and social media set up. In terms of choosing the PR agencies, choose the one that can answer all of your questions and you feel like is good for your business. Your marketing plan should consist of social media followings and engagement strategies, campaign ideas, and calendar markings that serve as your day to day guide of the activities that you intend to implement over a certain period of time. What’s so important to being a PR person is that you need to be available when your clients need you. In terms of doing your own PR, it can be extremely time-consuming, especially if you’re a business owner, and it’s easier to outsource. It is important to maintain a really personal presence online, let people see your photos, do online video, and live Facebook video. A mentor is someone who you can go to and ask questions and guidance, someone you can invest in that will tell you if you’re doing the right thing.

Episode #146: Ave Peetri | Key Marketing Skills And Other Tips for Better Results Apr 10, 2020

Show notes

How do you know where to focus your marketing efforts on? In this episode of Enlightened Entrepreneur Podcast, marketing expert Ave Peetri talks about key marketing skills every business owner needs to have and develop in order to achieve their goals on marketing. Eve helps business owners figure out who their ideal client is, what is the message that the ideal client wants to hear from them, how to come up with that message, and how to build their marketing pipeline.

Key Questions Asked:

What can Ave say about marketing and what marketing suggestions would she give to business owners who are getting started? How does Eve know who is the right person for her to work with? What are the skills that every business owner needs when it comes to business marketing? You mentioned something about networking, what do you think stops most people who had something of value to go into this networking and meeting people? What’s the perfect mindset when it comes to marketing your business? During those early days, what challenges did Eve meet that other business owner might also be facing? Knowing what she knows now, what would Eve do differently?

Highlights of Lessons Learned:

There are a lot of misconceptions about marketing. Most often, people assume that they need to be a certain type of person to do marketing – something that Eve explained to not is true. When it comes to marketing, the first thing to do is to figure out who is your ideal client. So really figure out who you love working with, who would most appreciate your service for exactly the reason you are who you are and find out all you can about your ideal clients. Once you are really clear about who you’re talking to and what you tell them, the next thing to do is just get out there and carry out your plans. Networking is mainly about meeting people and developing relationships and people are far more interested in getting to know what you are doing when you go out there to find out more about what they’re doing. One of the challenges that Eve had to overcome was not being exactly sure who she wants to work at the beginning. Marketing from the place of who you are is the most powerful form of marketing.

Episode #145: Sarah Tottle | Management Practices, Tips and Other Tricks to Cope Up with Today´s Fast-Changing World Apr 08, 2020

Show notes

Well known author and Co-founder of GSL Coaching Lmtd., Sarah Tottle, is an authority when it comes to organizational health, well-being, as well as leadership development. In this episode of Enlightened Entrepreneur Podcast, Sarah reveals a few interesting tips and tricks for maintaining positivity in the workplace, lowering burnout rates and increasing productivity of employees and team members.

Key Questions Asked:

What is one remarkable or positive outcome that came about as a direct result of working with Sarah? If there’s a business owner in the audience who is considering having a consultant come into the organization to help them, what would be the necessary steps they need to do to identify what’s needed and who’s the right person to have? What is the tip Sarah wishes somebody had shared with her right in the beginning? What sort of challenges did Sarah face as she was moving away from being an employee to become an entrepreneur? How did Sarah go about getting her first client? If she were to do it all over again, knowing what she knows now, what would Sarah do differently?

Highlights of Lessons Learned:

Organizational Practices

The global workplace is completely changing and we need to teach employees how to manage that. Before she started her business, Sarah saw three problems in the workplace, namely, lack of engagement, low morale, and the management not actually talking about what was taking place. When there are ambiguity and lack of coping, people’s stress levels rise, they don’t know what’s happening so their engagement suffers, morale suffers, and the workplace almost becomes toxic to working. According to Sarah, these problems can be solved by managing organizational expectations of the employees as well as the employees’ expectations of the change in the workplace and linking that up so that the psychological contract that they have is aligned. A consultant can go in an organization and issue surveys, but also run focus groups and ask the key questions and come up with the themes that are arising within the workplace that are causing stress, lack of engagement, any toxicity. After which, they can provide solutions based on their responses to these key questions.

Tips and Tricks

Sarah suggests that new business owners who are just starting out should make sure to lay the foundations while they are still in their full-time job and then stepping out once the foundation is already in place. Another thing that Sarah suggests business owners do is get a mentor, someone who has knowledge in the industry and someone that can see your potential and would be able to guide you in achieving the things that you want to achieve. We’re on a journey and often it can feel quite lonely when you set out on your own, but there are a lot of people who will be willing to help you if you ask them to.

Episode #144: Linda Waterhouse | How to Improve Yourt Digital Marketing Game Apr 06, 2020

Show notes

What else can you do to boost your online presence? Linda Waterhouse helps small business owners gain clarity, take action and increase revenue with digital marketing solutions. In this episode of Enlightened Entrepreneur Podcast, she shares important tips business owners need to know and other skills they need to have in order to succeed in today’s market.

Key Questions Asked:

How did Linda get into this world of digital marketing? How is she picking up new clients? What is the attitude or the mindset one has to have in order to succeed with networking events? If she were to start all over again today, what would Linda do differently? In her experience right now, what is something that really works in her business? What skills do business owners need to have in their business in order to succeed in digital marketing? What aspect of digital marketing have higher rate or return in terms of time or money? Where does Linda see a lot of business owners make mistake when it comes to the digital marketing today?

Highlights of Lessons Learned:

Building Online Presence

One of her first tests was to get more leads and get more clients. Linda recommends any business owner to look around and start joining some local business networking. Going into these networking meetings, a wise business owner can’t go in there just to sell. Instead, you need to come from a place of “How can I help other people?” Digital marketing is only one piece of a pie, you need to have multiple ways of finding clients. Given the chance to do it all over again today, Linda would have focused more on building up her email list, which would have been her primary focus instead of just going out and meeting people and not doing anything about it. There are only two things we really own in the digital marketing space, one is our website and the other is our email list. Building your website is like building a store but then the marketing is what turns out the light on the store.

Skill Set and Strategies

The first digital marketing skill that entrepreneurs need to have is the knowledge of how to make a simple website or a landing page in order to have a home base. You can either do your website through a free website building tool or hire somebody to do it for you. The second skill is figuring out what they want to say and not to be afraid to spread the word, which means if you’re whispering your marketing now, you need to get a megaphone and really get that marketing out there. Business owners also need to know what types of keywords or keyword phrases that their clients are typing to search for people like them and they need to figure out ways how to incorporate that into their websites and a whole list of other activities which is – in general – called search engine optimization. E-mail marketing has the highest return on investment. It was revealed that for every dollar spent on email marketing, there’s an average of $40 to $44 in return on investment. The biggest mistake Linda sees is that business owners don’t do enough with digital marketing, a lot of people would put their website up and then would fail to maintain the site.

Episode #143: Zondra Wilson | How To Build A Business That Actually Adds Value Apr 03, 2020

Show notes

Zondra’s story is a testimony that with faith, (coupled with hard work, of course) one can create something that’s truly wonderful. Zondra is the only female African American owned manufacturer and distributor of a skin care company with USDA certified organic accreditation in the United States.

Key Questions Asked:

How did Zondra end up running a skin care business? What challenges did Zondra face during the early days of building her business? If she were to start all over again, what would Zondra do differently? How has faith helped Zondra in building and running her business?

Highlights of Lessons Learned:

Zondra tells the story of the major turning points in her career which led her to start a skin care business. Given the chance to start all over again, Zondra would trust my gut more, and would not try to do too much too soon Another mistake that Zondra wished she had not done when she was starting out in her business listened to too many people. Ultimately, it was faith, prayers and hard work that brought Zondra’s skin care business to where it is today, claiming that she wouldn’t have made it if it were not for God’s guidance and direction.

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