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    Business

    Worth Every Penny Joycast

    How do I build my dream portrait photography business without sacrificing my family and freedom? How do I find photography clients who want more than digital files? What should I charge for my photos? What’s the best way to market for photography clients? Am I ready for a studio?

    Welcome to the Worth Every Penny Joycast where photographer and New York Times Best-Selling author, Sarah Petty, will answer these questions and more.

    With 3 kids under 3, Sarah decided she wanted to make money with photography. But it wasn’t as easy as it looked. After a few years and lots of tears, she built her little portrait photography business into one of America’s most profitable and this joycast will show you how. It’s designed for photographers who want more from their portrait hotography business, more profits, more clients and more free time…and don’t want to sacrifice their family along the way.

    Each week you’ll learn pricing tips, marketing ideas, selling tips and get insights into what’s working now. Along with a huge helping of motivation to build your own photography business where your clients say you’re worth every penny.

    You can find Sarah Petty at:
    www.photographybusinessinstitute.com
    www.instagram.com/sarah.petty
    www.facebook.com/photographybusinessinstitute

    Advertise

    Copyright: © Sarah Petty | Joy of Marketing

    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    #309: Habits of Top 1% Women in Portrait Photography Apr 01, 2026
    Show notes

    You don't need more hustle. You need habits that actually hold your life together. If you've ever felt like success means choosing between your family and your business, this will hit deep.

    In this episode, Sarah pulls back the curtain on the daily habits she's seen in women quietly building six and seven figure photography businesses, without losing themselves in the process.

    • The simple planning shift that turns chaos into clarity • Why your energy, not your time, is your real currency • How letting go of "doing it all" unlocks real growth

    If you're tired of spinning your wheels and ready for steady, grounded progress, press play. This might be the reset you've been needing.

    RESOURCES:

    Photography Business Tools to Get Started

    37 CLIENTS WHO CAN HIRE YOU TODAY https://info.photographybusinessinstitute.com/37-clients-optin

    INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are.

    https://www.instagram.com/sarah.petty

    FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.photographybusinessinstitute.com/freebook BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.photographybusinessinstitute.com/boutiquebreakthrough FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals

    YOUTUBE:

    Check out my latest how to videos:

    https://www.youtube.com/photographybusinessinstitute

    LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

    #308: 27 Years of Photography Business Advice for Women in 17 Minutes Mar 25, 2026
    Show notes

    What if the very things you worry might hold you back as a mom are actually your biggest business superpowers? After 27 years in the photography industry, Sarah shares the hard-earned wisdom that proves women, especially mothers, are uniquely positioned to build thriving portrait businesses.

    From opening her studio just weeks before 9/11 to becoming one of the most profitable photographers in the U.S., Sarah reflects on the lessons that shaped her journey. In this episode, she distills nearly three decades of experience into practical advice for women photographers who want both a profitable business and a family-first life.

    • Why the multitasking and systems you use at home can become your greatest business advantage • How resilience, connection, and calm energy create unforgettable client experiences • The mindset shift that helps women stop "figuring it out alone" and start building real momentum

    If you've ever wondered whether you can build a photography business without sacrificing your family life, this episode is for you. Press play and hear the advice Sarah wishes every woman photographer knew from the beginning.

    RESOURCES:

    Photography Business Tools to Get Started

    37 CLIENTS WHO CAN HIRE YOU TODAY https://info.photographybusinessinstitute.com/37-clients-optin

    INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are.

    https://www.instagram.com/sarah.petty

    FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.photographybusinessinstitute.com/freebook BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.photographybusinessinstitute.com/boutiquebreakthrough FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals

    YOUTUBE:

    Check out my latest how to videos:

    https://www.youtube.com/photographybusinessinstitute

    LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

    #307: The REAL Reason Your Portrait Photography Business Isn't Growing Mar 18, 2026
    Show notes

    You're busy. Weekends booked, nights spent editing, yet the numbers still don't add up. If you've ever wondered, "Why am I working so hard and still not making real money?" this episode might hit close to home.

    In this solo episode, Sarah Petty shares what she's learned from working with more than 33,000 photographers. The truth? Most aren't failing because of talent. They're focused on the wrong things. Sarah walks through the hidden bottlenecks that quietly keep photographers stuck and how to finally break through them.

    • The 5 diagnostic questions that instantly reveal what's holding your business back • How to identify and fix the single bottleneck slowing your growth • Why more clients won't solve your problem if your business model is broken

    If you've been feeling busy but stuck, this conversation may give you the clarity you've been missing. Press play and start focusing on what actually moves your business forward.

    RESOURCES:

    Photography Business Tools to Get Started

    37 CLIENTS WHO CAN HIRE YOU TODAY https://info.photographybusinessinstitute.com/37-clients-optin

    INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are.

    https://www.instagram.com/sarah.petty

    FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.photographybusinessinstitute.com/freebook BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.photographybusinessinstitute.com/boutiquebreakthrough FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals

    YOUTUBE:

    Check out my latest how to videos:

    https://www.youtube.com/photographybusinessinstitute

    LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

    #306: Secrets from $200K Yay Award Winners Mar 11, 2026
    Show notes

    Ever wonder what actually pushes photographers past the $200K mark? At Go Boutique Live this year, more photographers crossed that milestone than ever before. And the truth might surprise you. It wasn't hustle. It was clarity.

    In this episode, Sarah sits down with several brand new $200K Yay Award winners who share the shifts that finally unlocked their growth. From mindset to systems, their stories reveal what really changes when your business levels up.

    • Turning numbers into a motivating game that drives consistent growth • Letting go of scarcity and finally charging what your work is worth • Why systems, support, and clear offers create freedom, not more work

    If you've been circling your next income milestone and wondering what's missing, this episode will open your eyes. Press play and hear what changed for photographers who finally broke through.

    RESOURCES:

    Photography Business Tools to Get Started

    37 CLIENTS WHO CAN HIRE YOU TODAY https://info.photographybusinessinstitute.com/37-clients-optin

    INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are.

    https://www.instagram.com/sarah.petty

    FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.photographybusinessinstitute.com/freebook BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.photographybusinessinstitute.com/boutiquebreakthrough FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals

    YOUTUBE:

    Check out my latest how to videos:

    https://www.youtube.com/photographybusinessinstitute

    LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

    #305: If You're A Shy Portrait Photographer…Do This Mar 04, 2026
    Show notes

    If your heart races before every session. If you replay pricing conversations in your head at 2 a.m. If you've ever thought, "I'm just too shy for this."

    This episode is your permission slip to stop trying to be louder and start being smarter.

    Sarah shares why being introverted isn't the thing holding you back, it might be your biggest advantage. Through Audrey Terris' story, from hiding behind $400 sales to confidently crossing $1,000 again and again, you'll see what changes when personality stops being the excuse and systems take the lead.

    You'll walk away with:

    • A powerful reframe that turns "I'm awkward" into "I'm deeply attuned" • Why scripts and systems calm anxiety and make selling feel natural • The three conversations that actually grow your business, and how introverts win at all of them

    If you're tired of thinking you have to be bubbly, pushy, or someone you're not to succeed, this is the truth your nervous system has been waiting to hear. You don't need a new personality. You need a plan. Press play and let's build it together.

    RESOURCES:

    Photography Business Tools to Get Started

    37 CLIENTS WHO CAN HIRE YOU TODAY https://info.photographybusinessinstitute.com/37-clients-optin

    INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are.

    https://www.instagram.com/sarah.petty

    FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.photographybusinessinstitute.com/freebook BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.photographybusinessinstitute.com/boutiquebreakthrough FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals

    YOUTUBE:

    Check out my latest how to videos:

    https://www.youtube.com/photographybusinessinstitute

    LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

    #304: Why Mini-Sessions Are Killing Your Photography Business Feb 25, 2026
    Show notes

    You're working nonstop, filling your calendar with mini sessions—and still barely scraping by. It feels like you're making progress, but what if these quick wins are actually keeping you stuck? In this episode, Sarah Petty unpacks the hidden costs of mini sessions and shows you a better way to build profit and joy.

    ● Why mini sessions attract the wrong clients—and burn you out ● The emotional cost you're quietly paying every busy season ● A simple framework to start attracting high-value clients today

    If you've been wondering why it still feels so hard, even when you're "booked," this episode will help you shift course. Hit play and take the first step out of the mini session trap.

    RESOURCES:

    Photography Business Tools to Get Started

    37 CLIENTS WHO CAN HIRE YOU TODAY https://info.photographybusinessinstitute.com/37-clients-optin

    INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are.

    https://www.instagram.com/sarah.petty

    FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.photographybusinessinstitute.com/freebook BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.photographybusinessinstitute.com/boutiquebreakthrough FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals

    YOUTUBE:

    Check out my latest how to videos:

    https://www.youtube.com/photographybusinessinstitute

    LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

    #303: From Decades of Dabbling to $20,000 in Wall Portraits: How This Mom of Three Finally Went All In Feb 18, 2026
    Show notes

    You know that quiet voice that says, "I'm meant for more than this." And then life hits. Grief. A cross-country move. A husband losing his job. Most people would shrink back. Jamie Ross decided to go all in.

    After decades of dabbling, Jamie made one bold decision, to run her photography business like it mattered. What followed was a whirlwind year of loss, courage, and $20,000 in wall portrait sales in just weeks. This isn't about hustle. It's about choosing purpose when everything feels uncertain.

    Here's what you'll walk away with:

    • Why running a business is a decision, not a feeling • How to sell $5K wall art with heart, not pressure • The mindset shift that turns fear into forward motion

    If you've been waiting for the "right time," this is your sign. Jamie's story will remind you that you're stronger than you think, and your work is worth more than you've been charging. Press play. This one might just change everything.

    RESOURCES:

    Photography Business Tools to Get Started

    37 CLIENTS WHO CAN HIRE YOU TODAY https://info.photographybusinessinstitute.com/37-clients-optin

    INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are.

    https://www.instagram.com/sarah.petty

    FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.photographybusinessinstitute.com/freebook BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.photographybusinessinstitute.com/boutiquebreakthrough FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals

    YOUTUBE:

    Check out my latest how to videos:

    https://www.youtube.com/photographybusinessinstitute

    LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

    #302: How I Made $3M with Portrait Photography (as a busy mom) FROM $75 SESSIONS TO MILLIONS: The Mindset Shift That Changed Everything Feb 10, 2026
    Show notes

    You didn't start your photography business to work harder and still feel broke. But how do you actually build a life where you make real money and get to be the kind of mom you want to be? In this raw solo episode, Sarah shares the honest journey from barely breaking even to earning $3M in portrait sales—all while raising three kids.

    You'll hear: • The mindset shift that made everything click (and why it matters more than talent) • How one pricing decision changed the course of her business—and her life • The system that gave her time and profit, even during economic downturns

    If you're feeling like something has to give, this episode will remind you it doesn't have to be your dream. Press play and take the first step toward a better way.

    RESOURCES:

    Photography Business Tools to Get Started

    37 CLIENTS WHO CAN HIRE YOU TODAY https://info.photographybusinessinstitute.com/37-clients-optin

    INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are.

    https://www.instagram.com/sarah.petty

    FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.photographybusinessinstitute.com/freebook BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.photographybusinessinstitute.com/boutiquebreakthrough FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals

    YOUTUBE:

    Check out my latest how to videos:

    https://www.youtube.com/photographybusinessinstitute

    LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

    #301 - Give Me 12 Minutes, and I'll 10x Your Portrait Photography Business Feb 04, 2026
    Show notes

    You're hustling, grinding, doing all the things… yet still wondering why your business isn't growing. Sound familiar? You're likely stuck in the Quicksand Zone—where hard work doesn't equal success, and burnout feels inevitable.

    In this episode, Sarah breaks down the six stages of the Photographer Freedom Staircase—a proven path to escaping the struggle and building a thriving portrait business with purpose.

    ● Why most photographers never move past stage 3—and how to be the rare few who do ● The real reason your skills and hustle haven't translated to income ● What the "Business Breakthrough" stage actually looks like—and how to get there

    If you're tired of spinning your wheels and ready for real progress, this episode is your roadmap out. You are closer than you think.

    RESOURCES:

    Photography Business Tools to Get Started

    37 CLIENTS WHO CAN HIRE YOU TODAY https://info.photographybusinessinstitute.com/37-clients-optin

    INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are.

    https://www.instagram.com/sarah.petty

    FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.photographybusinessinstitute.com/freebook BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.photographybusinessinstitute.com/boutiquebreakthrough FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals

    YOUTUBE:

    Check out my latest how to videos:

    https://www.youtube.com/photographybusinessinstitute

    LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

    #300: Working Her Tail Off But Still Broke: How Jacie Went From Hating Christmas to $3,700 Sales Jan 28, 2026
    Show notes

    She had the dream studio. The elaborate sets. The big heart. Jacie was doing everything right—or so she thought. But behind the Santa sessions and boutique service was a mom drowning in debt, doubt, and burnout. If you've ever wondered why working harder still leaves you broke, this episode will hit home.

    Jacie opens up about the year she almost quit photography altogether. From taking out a loan just to stay afloat, to questioning her worth as a business owner and mom, she shares how learning a system—not pushing harder—completely turned things around. Now she's making $3,700 sales and, more importantly, reclaiming time with her kids.

    ● The mindset trap of "doing more" and how Jacie broke free ● Why selling isn't sleazy when it comes from service ● The exact moment she realized her dream wasn't dead—it just needed direction

    This one's for the photographers who feel like they're giving their all and still coming up short. Jacie's story is raw, real, and full of hope. You don't need to hustle harder. You need a better plan. Start here.

    RESOURCES:

    Photography Business Tools to Get Started

    37 CLIENTS WHO CAN HIRE YOU TODAY https://info.photographybusinessinstitute.com/37-clients-optin

    INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are.

    https://www.instagram.com/sarah.petty

    FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.photographybusinessinstitute.com/freebook BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.photographybusinessinstitute.com/boutiquebreakthrough FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals

    YOUTUBE:

    Check out my latest how to videos:

    https://www.youtube.com/photographybusinessinstitute

    LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

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