WorkParty

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From Memes to a Community of Millions: How to Build a Social-First Content Brand With Sami Sage, Chief Creative Officer of Betches Media Nov 10, 2021

Show notes

On today's episode we are joined by Betches Co-Founder and Chief Creative Officer, Sami Sage. It's not always easy for content creators to stay relevant, but Sami Sage knows how to beat the odds. As audiences become more unpredictable and trends shift, she's been churning out relevant, ever-evolving content for over a decade—and shows no signs of slowing down anytime soon. In fact, she’s just getting started. She’s expanding Betches famously irreverent content into new categories and onto new platforms—and bringing it to new audiences in the process. Needless to say, I’m so excited to chat with Sami about how she’s leveraged memes to cultivate a community of 43 million people (!), tapped into a new Gen-Z audience, and so much more.

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To submit your questions call the WorkParty Hotline: 1-(833)-57-PARTY (577-2789)

This episode is brought to you by:

Arrae • Go to Arrae.com and enter code WORKPARTY at checkout for 10% off of a one-time purchase, OR 25% off your first month’s subscription.

FightCamp • Now is the best time to get your FightCamp on! Take advantage of their holiday deal going on now. Go to JoinFightCamp.com/WORK.

Napjitsu • For a limited time, you can receive 30% off your first purchase when you go to Napjitsu.com/PARTY.

Target Accelerators • Are you an entrepreneur with a growing business? Are you ready to level up your career? Head to www.targetaccelerators.com to learn more and apply!

Produced by Dear Media

Join Us for 2027 World’s Largest Festival for Women in Business here: https://www.createcultivate.com/festival
Get 15% off your Create & Cultivate Festival Tickets with code WORKPARTY15

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To connect with Marina Middleton: https://www.instagram.com/marinaamiddleton

Christian Siriano on How to Handle Rejection, Advocating for Change, and Championing Inclusivity in the Fashion Industry Nov 03, 2021

Show notes

Christian Siriano needs no introduction. Since winning Project Runway and launching his namesake collection in 2008, he has firmly established himself as a cultural icon over the course of his impressive career. Let’s take a look at some of his milestones, shall we? He's been named one of the 100 most influential people in the world by TIME Magazine. His designs have been worn by the likes of Dr. Jill Biden, Michelle Obama, Ariana Grande, Tiffany Haddish, Billy Porter, and Helen Hunt, to name just a few. But, above all, he’s an advocate for change and pushing the fashion industry forward as a dedicated champion to inclusivity, both on the runway and red carpet. Needless to say, I can’t wait to dive into the amazing career of this incredible designer—and talk about building his veritable fashion empire, stepping into his new role as a mentor on Project Runway, and launching his newest venture, Siriano Interiors. So without further ado—Welcome, Christian! • Join the party on social @workparty and stay in the know at workparty.com.

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Produced by Dear Media

From Social Media to Saks: How to Leverage Instagram to Build a Successful Business With Karen Perez, Founder and CEO of Second Wind Oct 27, 2021

Show notes

There’s no doubt about it, social media is changing the way small businesses are built. With a community of potential customers at your fingertips, entrepreneurs are able to test out their business ideas on social media before they take the plunge and start raising capital. Which is something today’s WorkParty guest, Karen Perez, knows a thing or two about. When the fashion stylist of 15 years was tasked with finding chic masks for her clients and couldn’t find any, she decided to make her own. But before launching her business, Second Wind, she announced a pre-sale on Instagram, anticipating 100 orders. She received 10,000 (!). And it’s safe to say her social media-first approach has paid off. Fast-forward a year since that first IG post and her designs are available to shop at Saks Fifth Avenue and have been spotted on high-profile women by the likes of Jennifer Lopez and Alexandria Ocasio-Cortez (no big deal). Needless to say, I can’t wait to talk to Karen all about how she leveraged Instagram to build a successful business, raised capital through crowdfunding, and landed her products at a major retailer. So, let’s get into it—Welcome to WorkParty, Karen! • Join the party on social @workparty and stay in the know at workparty.com.

Visit Arrae.com and use code 'workparty' at checkout for 10% off of one time purchases and 25% off firs month on subscription.

Produced by Dear Media

Comfort in Community: How to Combat Imposter Syndrome with Darci Rosenblum and Regina Trillo, Alumnae of the Target Accelerators Program Oct 25, 2021

Show notes

One of the biggest obstacles that stand in the way of modern-day women is imposter syndrome — the idea that you aren't qualified or "good enough" for your job, interests, accomplishments, etcetera. If you’ve ever had a thought along the lines of “I’m a fraud” or asked yourself “What am I doing here?” you’re not alone.“ A 2019 review of 62 studies on imposter syndrome suggested anywhere from 9 to 82 percent of people have reported a similar sentiment. Target Accelerators, the premier retail accelerator for startups, recognizes the significance of courage, confidence, and community to champion a big idea. A strong network and community is essential when combating imposter syndrome, which is why Target Accelerators connects like-minded entrepreneurs in their programs. Our guests today shared such an experience and are here to tell us all about it. Before I introduce them, we’re excited to share that Target Accelerators currently has applications open for two of their programs. Check out www.targetaccelerators.com to learn more and to apply by November 14th! As an alumna of the Target Forward Founders cohort, Regina Trillo launched Nemi, a Chicago-based company that makes delicious and nutritious snacks from nopales in Mexican-inspired flavors. An alumna of the Target Takeoff Beauty cohort, Darci Rosenblum co-founded Stryke Club, a skincare company for men on a mission to help guys feel confident through simple and effective grooming products. These two founders know a thing or two about gaining and sustaining the confidence to disrupt a completely new industry, and I’m so excited to hear how they did it. Thank you for joining the party Regina and Darci!

Produced by Dear Media

Diversify the Stage: How Noelle Scaggs of Fitz and the Tantrums Is Making the Concert Industry More Inclusive Oct 20, 2021

Show notes

You know this week’s WorkParty guest as the co-lead singer of the pop-alt band Fitz and The Tantrums. She’s lent her voice to top-charting songs like "Out of My League," "HandClap," and "The Walker." But now, she’s using her voice in a whole new way. As the founder of the diversity initiative Diversify the Stage Noelle Scaggs is on a mission to make career opportunities in music more accessible to BIPOC, LGBTQIA+, female-identifying, gender-nonconforming individuals, and disabled persons, across all stages. And it couldn’t have come at a more crucial moment. According to recent research, just 21% of popular artists are women, 12% are songwriters, and only 2% are producers. And the stats are even bleaker for Women of Color. It’s clear the music industry needs to change—and Noelle is leading the way. Needless to say, I can’t wait to dive into the incredible career of this successful multi-hyphenate and learn more about how she’s transforming the music industry through her Diversify the Stage initiative. Welcome to WorkParty, Noelle! • Join the party on social @workparty and stay in the know at workparty.com.

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Produced by Dear Media

You've Got Questions. Jaclyn Johnson's Got Answers! Oct 13, 2021

Show notes

Welcome back to the WorkParty podcast! This week, instead of being joined by a guest, I am so excited to do something I haven’t done in a while: a solo show. Today, I’ll be taking it to you, the audience, and answering some of your most pressing questions about business, money, and more! In case you missed it, we launched the WorkParty Hotline where you can leave me a voicemail with any questions you have about fundraising, hiring, firing, and more. And all of these questions in today’s episode have been submitted by our ambitious WorkParty listeners. If you’re getting FOMO while listening to today’s episode, don’t worry! My line is always open. You can give me a ring at 833-577-2789, that’s actually 833-57-PARTY! You can also find our Hotline number in our weekly WorkParty newsletter, as well as in our link in bio on Instagram @workparty. So, without further ado… Let's get right into your questions! • Join the party on social @workparty and stay in the know at workparty.com.

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Produced by Dear Media

From Idea to Download: How to Launch a Five-Star App with Lisa Donovan, Founder of The Pattern Oct 06, 2021

Show notes

There are over 2 million apps in the app store, so getting your app made, must less, discovered is a monumental task. Which is why I’m so excited to have Lisa Donovan, the founder of the wildly popular Astrology app, The Pattern, on today’s episode to tell us how it’s done. Since launching The Pattern in 2019, Lisa has grown the app exponentially, garnering over 15 million users, including celebrity devotees by the likes of Channing Tatum, SZA, and Issa Rae. Clearly, she knows a thing or two about how to build an app that stands out. Needless to say, I’m so excited to talk to Lisa about how to actually turn an idea for an app into a reality, adapt the product based on user feedback, and so much more. So, without further ado… Welcome to WorkParty, Lisa • Join the party on social @workparty and stay in the know at workparty.com.

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Visit OralEssentials.com and use the code "party" to save 15% off your first order.

Produced by Dear Media

Money Moves: How to Double Your Revenue in 12 Months with Diana Lee, Co-Founder and CEO of Constellation Agency Sep 29, 2021

Show notes

Most businesses don't make a profit in their first year of business. In fact, most new businesses need 18 to 24 months to reach profitability. And then there's the reality that 25% of new businesses fail in their first year, according to the Small Business Administration. Luckily for all our WorkParty listeners, I have Diana Lee—the co-founder and CEO of Constellation Agency, one of the fastest-growing SaaS companies in the U.S.—on today’s episode to talk all about how to build a business that turns a profit (and then some!). Her business, Constellation, is on track to double (yes, DOUBLE) its revenue from $20M to $45M this year and plans to continue expanding its work with retail companies, like Henry Rose (Michelle Pfeiffer’s clean fragrance line), Macy’s, and Bearaby. Not only that, but Constellation was named the #65th fastest-growing private company in the U.S. by Inc. Magazine, the #7 fastest-growing advertising/marketing company on the Inc. 5000 list, and the #10th Fastest-Growing Women-Led Company. Needless to say, I can’t wait to chat with this incredible entrepreneur all about how she’s scaled her business, put diversity and inclusion first, and doubled her revenue in 12 months (no big deal!)—all without taking on any outside funding. So, without further ado… Welcome to WorkParty, Diana! • Join the party on social @workparty and stay in-the-know at workparty.com.

Visit JustWorks.com to see how JustWorks can help your business

Visit RentTheRunway.com and use promo code PARTY for 30% off for a limited time.

Visit Arrae.com and use code 'workparty' at checkout for 10% off of one time purchases and 25% off firs month on subscription.

Produced by Dear Media

Beyond the Biome: Why Oral Health is Key to Whole Body Balance, with Dr. Kourosh Maddahi Sep 22, 2021

Show notes

Believe it or not, bacteria has so much to do with the way our body functions. Both inside and out, our bodies harbor a huge array of micro-organisms, where a shocking 98% of this bacteria is actually good for us. Our microbiome–the body’s own ecosystem of microorganisms–is the first line of defense against disease and illness. It’s the protective shield that keeps our immune systems intact – so we must do everything we can to protect it. Keeping our microbiome healthy starts with the foods we eat and the types of oral care products we use, resulting in maintained whole-body health. So how do we manage this balance? Which of our daily products do we need to reassess? And how does a balanced microbiome lead to long-term health and success? I’m excited to break down these questions with Dr. Kourosh Maddahi, founder of Lumineux. Dr. Maddahi is a world-renowned and award-winning cosmetic dentist and best-selling author of his latest book, The Toxic Overload, which highlights just how connected your mouth and body are to overall health and well-being. Welcome to the party Dr. Maddahi! • Join the party on social @workparty and stay in-the-know at workparty.com.

Find out more about Lumineux and the microbiome mission at oralessentials.com. Use discount code PARTY to save 15% off your first order.

Produced by Dear Media

The Rise of E-Comm: How to Drive Sales Beyond Brick-and-Mortar With Paige Mycoskie, Founder and CEO of Aviator Nation Sep 15, 2021

Show notes

The coronavirus pandemic accelerated the rise of e-commerce. Which is something that Paige Mycoskie, the founder and CEO of the lifestyle apparel brand Aviator Nation, experienced firsthand. In the wake of coronavirus-induced shutdowns, Paige launched an online flash sale on Aviator Nation’s site to supplement her 200+ employees’ salaries. And the online sale resulted in the brand’s biggest day of all time — by far — selling $1.5 M in just 24 hours. (!) Needless to say, I can’t wait to chat with Paige about how she’s leaning into e-commerce to grow her business, drive sales beyond the brand’s brick-and-mortar locations, and so much more. So without further ado, let’s get into it. Welcome to WorkParty, Paige! • Join the party on social @workparty and stay in-the-know at workparty.com.

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Visit www.joybird.com/WORK and get 30% off your purchase

Visit RentTheRunway.com and use promo code PARTY for 30% off for a limited time.

Produced by Dear Media