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    Business

    What’s Next! with Tiffani Bova

    Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you – this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what’s next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have inspired me. Whether I am preparing for a keynote speech or writing for publications such as Harvard Business Review and Huffington Post, these are my go-to people. My goal with the What’s Next! podcast is to keep you thinking and to challenge you to think about What’s Next!

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    Latest Episodes:
    Servant Leadership and Building a Culture of Engagement with Ginger Hardage May 09, 2019
    Show notes

    Welcome to the What's Next! podcast with Tiffani Bova.

    This week I am honored to have the wonderful Ginger Hardage on the show. Ginger recently retired as Senior Vice President of Culture and Communications at Southwest Airlines after an illustrious 25 years. She is recognized by many as a foremost authority on building and sustaining organizational culture, and during her time at Southwest, the airline experienced 22 consecutive years on FORTUNE's "Top 10 Most Admired Companies in the World" list. Throughout her career, Ginger has received countless awards and honors like the PRWeek Top 50 Power list, PRWeek 50 Most Powerful Women in Public Relations, Texas' Most Powerful and Influential Women, and "Legendary Communicator" by Southern Methodist University in 2007. Ginger was also inducted into the Public Relations Hall of Fame in 2015 and received the prestigious Legacy Award from the Plank Center for Leadership in 2016. Ginger currently serves as a Trustee on two global boards—Ronald McDonald House Charities and the Arthur Page Society. I am absolutely thrilled to have Ginger Hardage on the What's Next! Podcast!

    THIS EPISODE IS PERFECT FOR… leaders, aspiring leaders, managers, and anyone interested in leading effectively and building a successful and organizational culture.

    TODAY'S MAIN MESSAGE… Happy employees make customers happy. When customers are happy they return. This is what helps you successfully take care of your shareholders. Too often organizations start backward, focus too much on pleasing shareholders at the expense of everything else. In order to build a successful organization that takes care of its employees and by extension its customers, it is important to address three main points. First, it behooves you to define your company culture and the values that matter to your organization and how you will live those out. Second, it is important to analyze and establish what makes your distinct purpose and value set unique. Third, you must focus on leadership alignment with your values–how are you as a leader, or your organization's leaders living out the values of the company. Successful, servant leadership starts from the top down, and how we act backs-up what we say.

    WHAT I LOVE MOST… Speaking to Ginger, who has successfully driven this type of culture at an iconic organization like Southwest, about the power of focusing on your employees. Great advice on how to navigate the soft side

    Running time: 35:59

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    Ginger's Website:

    Unstoppable Cultures


    Building Trust in an Influencer Market with Tom Stockham Apr 25, 2019
    Show notes

    Welcome to the What's Next! podcast with Tiffani Bova.

    This week I am excited to have the innovative Tom Stockham on the show. Tom is a passionate champion of disruptive technologies who began his career as an associate at BCG, immersed in the shift to "big-box" retail. He later served as president of Ticketmaster.com, where he helped lead the transition to online ticketing. Then, as CEO of Ancestry.com, he built one of the Internet's first online content subscription businesses. Today, as CEO of ExpertVoice, Tom leads the company in pioneering a new influencer-marketing category that's transforming commerce. He's devoted to the mission of creating a better buying experience for brands, retailers, and consumers through a large network of authentic influential experts who make trusted recommendations. I am absolutely thrilled to be speaking with Tom Stockham on the What's Next! Podcast today!

    THIS EPISODE IS PERFECT FOR… passionate disrupters, innovators, and those interested in learning more about influencer marketing.

    TODAY'S MAIN MESSAGE… Brands should always put trust at the center of their organization and make a concerted effort to build it up over time. Increasingly, the sources brands are and should be using to do this are Influencers. It's time to shift the balance, and shift resources, from speaking on your own behalf as a brand, to finding trusted figures that can recommend your brand and speak on your behalf in a trusted way. If you are going to do this well, you need to think about who is going to be best to speak on your behalf, how you are going to get them to do so and be more articulate about your brand, and where that influence is going to take hold such that it is beneficial to your brand.

    WHAT I LOVE MOST… Talking to an innovator who has been involved with so many major industry transitions. Now he's driving the conversation around Influencer marketing, and he feels that this is the next great frontier.

    Running time: 34:12

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    ExpertVoice:

    ExpertVoice Website


    How to Stand Out and Establish an Expert Reputation with Dorie Clark Apr 11, 2019
    Show notes

    Welcome to the What's Next! podcast with Tiffani Bova.

    This week I am beyond thrilled to be speaking with the fantastic Dorie Clark. Dorie Clark is an author, sought after consultant, speaker, and adjunct professor at Duke University's Fuqua School of Business. She is the author of Entrepreneurial You (named one of the most important business books of 2017 by Inc.), Reinventing You, and Stand Out (named #1 Leadership Book of 2015 by Inc.). A former presidential campaign spokeswoman, the New York Times describes her as an "expert at self-reinvention and helping others make changes in their lives." I am excited to have Dorie Clark on the What's Next! Podcast today to answer some of your biggest questions!

    THIS EPISODE IS PERFECT FOR… Entrepreneurs budding or otherwise, those looking to advance and position themselves successfully, professional in sales, marketing, and beyond who want to know more about branding and building expertise.

    TODAY'S MAIN MESSAGE… So, how do you really become knownfor your expertise, either in your company or in your industry? Fundamentally, there are three key elements, and after extensive research and interviews with the people who did just that, Dorie has the answers for you. It is a seemingly simple three-part recipe: content creation, social proof, and networking. Dorie breaks these down further but, if you want to establish yourself as an expert or as a company known for its expertise, this is your roadmap. Professionals seeking this recognition would do well to prepare themselves for the emotional fortitude this journey will take. Along the way, you should also be willing to learn from the experiences of people you admire and highlight the work as you build your platform. This will not only help you develop your own point of view but also start getting you closer to that elusive "breakthrough" idea.

    WHAT I LOVE MOST… I love digging further into building personal and professional brands. It is one of the top five questions I always get, and I love that Dorie gives us some awesome, practical and effective pointers that we can start implementing immediately.

    Running time: 33:13

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    Dorie's Books:

    Entrepreneurial You

    Reinventing You

    Stand Out


    The F.A.T.E of Curiosity and Being Curious All the Time with Dr. Diane Hamilton Mar 28, 2019
    Show notes

    Welcome to the What's Next! podcast with Tiffani Bova.

    This week I am excited to be speaking with the ever-curious Dr. Diane Hamilton. Diane is a nationally syndicated radio host, award-winning speaker, author, and educator. She is the MBA Program Chair at the Forbes School of Business and has a Ph.D. in Business Management. the creator of the Curiosity Code Index and the author of 4 books including Cracking the Curiosity Code. I am thrilled to have Dr. Diane Hamilton on the What's Next! Podcast today to teach us more about curiosity!

    THIS EPISODE IS PERFECT FOR… If you have the desire to increase your desire to learn and become more curious in both your personal and professional lives, this episode is for you.

    TODAY'S MAIN MESSAGE… How do we measure the "soft stuff?" How do we encourage, reward, and quantify the benefits of curiosity? Why is it that innovators throughout history–Einstein, Edison, Jobs–point to their curiosity as their most important contribution? Are you getting curious yet? Well, in today's episode, Dr, Diane Hamilton helps us answer these questions and explains why it is so vital that we stoke the flames of our own curiosity. She also shares with us her groundbreaking research and what exactly the F.A.T.E. of curiosity can tell us.

    WHAT I LOVE MOST… I was fascinated by this whole concept of curiosity and how we can become more curious as leaders, as contributors, and as innovators. The soft stuff is so important to our success not only as a company but for the people we lead and manage as well.

    Running time: 33:17

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    Dr. Hamilton's Book:

    Cracking the Curiosity Code


    The Human Side of Marketing and Growth with Mayur Gupta Mar 14, 2019
    Show notes

    Welcome to the What's Next! podcast with Tiffani Bova.

    This week I have the absolute pleasure of speaking with the first What's Next guest to also be quoted in my book, Growth IQ. Mayur Gupta is the Chief Marketing Officer at Freshly, where he is leading a team of marketers to make Freshly an iconic brand and drive breakthrough growth. Before Freshly, Mayur was the Global VP for Growth & Marketing at Spotify, the Chief Marketing Officer at Healthgrades and the first-ever Global Chief Marketing Technologist at Kimberly Clark, one of the largest global consumer packaged goods companies. In 2014, Mayur was recognized as one of the "40 under 40" leading marketers in the industry by Brand Innovators, was profiled by the Harvard Business Review and the Economist as the model Chief Marketing Technologist, and also received the CMO Programmatic Award by the CMO Club. He sits on the Board Of Directors for D'Addario and TropicSport, and on various Advisory Boards including the IBM's CMO Council, Brand Innovators and Global MarTech Conferences. I am thrilled to have Mayur Gupta on the What's Next! Podcast today!

    THIS EPISODE IS PERFECT FOR… marketers looking for a master class of modern marketing and how to create an experience that will influence, inspire, and change a human life from one of the quintessential marketers of our time.

    TODAY'S MAIN MESSAGE… Mayur brings his engineering mind to the world of marketing. His message? Your internal culture–your company culture–is key and central to the culture you are trying to build around your product. It's important and indispensable to use everything at your disposal: math, science, research. But, ultimately, it's all about being customer-focused, authentic, and transparent. At the core of any well-rounded, successful, and long-lasting organization is a human-centric strategy that is sincere and authentic. Your goals as an organization should always be customer-focused, and that starts within your organization with your very first customer, your employee. You cannot be customer-focused if you do not first care for and about the people you work with, because they are the brand.

    WHAT I LOVE MOST… Mayur's transparency on the fact that this is all a journey and things in our industry continue to change based on what the customer actually wants from us.

    Running time: 35:53

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    Mayur on Medium:

    Medium


    The "AND" Play - Giving Yourself Permission to be Uncomfortable, and Successful, and HUMAN with Beth Comstock Feb 28, 2019
    Show notes

    Welcome to the What's Next! podcast with Tiffani Bova.

    This week I have the personal honor and pleasure of connecting with the accomplished, Beth Comstock. Beth is a self-described change-maker who has been the President of Integrated Media at NBC Universal, overseeing Ad-sales, Marketing, and Research. She led the company's digital efforts, including Peacock Equity acquiring iVillage.com and oversaw the founding of Hulu. She was then tapped by GE to accelerate its evolution from an old-school conglomerate to a global technology-driven company. Cultivating a start-up mentality across the organization for over two decades, she was a catalyst for growth and novel thinking within GE, ultimately operating their Business Innovation unit. She was also the first female Vice Chair and first Chief Marketing Officer at GE in more than 20 years. She is a member of Nike's board of directors and a Forbe's World's 100 Most Powerful Women. Most recently she has become a published author with her brand new book Imagine It Forward. I am thrilled to have Beth Comstock on the What's Next! Podcast today!

    THIS EPISODE IS PERFECT FOR… anyone who wants to learn from one of the most successful 'introverted change-makers' about how to inspire teams, get uncomfortable, change jobs and companies gracefully, and transform a 125 year-old brand.

    TODAY'S MAIN MESSAGE… Beth shares nuggets of gold gleaned from her 20-year career at GE and NBC Universal. Beth provides inspiration and guidance in an age of staggering technological advancement, the ever-stronger pull of the "next big thing," and the gravity of the unknown. It is becoming exceedingly important to be self-aware and cognizant of the things that make our businesses human and creative. We work with and for humans, our customers and audiences are human, and likewise, it is important that our leadership be just as rooted in our humanity. It is our honest and dynamic experience as human beings that will allow us, and our businesses, to thrive in a world ruled more and more by algorithms and automation.

    WHAT I LOVE MOST… Beth is always looking to write her next story and live it as a courageous human being. She has learned along the way that our jobs do not define us. Who we are, the networks we create, the people we meet along the way–that's what is important. With each new opportunity comes the next story we will create!

    Running time: 34:41

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    Beth's Book:

    Imagine It Forward


    Self-Development, Diversity, and True Leadership with Ron Carucci Feb 12, 2019
    Show notes

    Welcome to the What's Next! podcast with Tiffani Bova.

    This week I have the great fun of connecting with the wonderful, Ron Carucci. Ron is a co-founder and managing partner at Navalent, where he works with CEOs and executives pursuing transformational change for their organizations, leaders, and industries. He has a thirty-year track record helping some of the world's most influential executives tackle challenges of strategy, organization, and leadership. He is a best-selling author of 8 books, including the recent Amazon #1 book Rising to Power.

    THIS EPISODE IS PERFECT FOR… anyone looking to learn how to create truly diverse communities and support a thriving company culture helmed by true leadership.

    TODAY'S MAIN MESSAGE… Ron shares the four things that successful leaders have all done, and how you can position yourself for that success as well. He refocuses our thinking on leadership training, self-development, and a true understanding of diversity and, more importantly, diversity of thought. Ron also talks about some of his new ground-breaking research on honesty.

    WHAT I LOVE MOST… I love having a conversation about true leadership. I often hear" "I don't know where to begin," from people trying to move in their careers or who want to take on more management responsibilities. I think the way Ron shapes our thinking about training, self-development, and understanding diversity is invaluable to getting started.

    Running time: 33:50

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    Find Ron on social:

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    Ron on Navalent:

    Navalent

    Ron on Forbes:

    Forbes

    Ron's Books:

    Amazon


    Diamonds are Forever, so is Candid, Radical Feedback with Kim Scott Jan 31, 2019
    Show notes

    Welcome to the What's Next! podcast with Tiffani Bova.

    This week I have the pleasure of chatting with the ever-candid, Kim Scott. Kim is the author of three novels, and the New York Times and Wall Street Journal bestseller "Radical Candor: Be A Kickass Boss Without Losing Your Humanity." Previously, Kim was the Co-founder and CEO of Juice Software, a collaboration startup. She led ad sense, YouTube, and double-click online sales and operations at Google, before she joined Apple to develop and teach a leadership seminar. She also has been a CEO coach at Dropbox, Qualtrics, Twitter, and several other tech companies. She received her MBA from Harvard and her B.A. from Princeton University.

    THIS EPISODE IS PERFECT FOR… anyone who is open to becoming more self-aware, interested in learning how to give and receive candid and effective feedback.

    TODAY'S MAIN MESSAGE… Be able to show you that you care for those around you while also challenging them to be better. Candid, effective feedback is important, indispensable, and harder to come by than you might think. When you do get it, it's in your best interest to embrace it, apply it, and continue to encourage it. Kim shares her best advice on how you can be a better giver of this valuable feedback (both positive and negative), as well as a better receiver of it.

    WHAT I LOVE MOST… Kim believes, as do I, that giving feedback is not mean, if it's clear. Her personal anecdotes were illustrative, especially her own career re-focus with Sheryl Sandberg. I also love that she makes a point to remind us how important it is to make sure you take a moment in the day to thank somebody and recognize what they do and all that they bring to work, your business, or your life, every day.

    Running time: 40:34

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    Kim's Book:

    Radical Candor


    Making Your Emotions Work for You with Justin Bariso Jan 17, 2019
    Show notes

    Welcome to the What's Next! podcast with Tiffani Bova.

    This week I am excited to welcome Justin Bariso. Justin is an author, columnist, speaker, and consultant, and his thoughts on leadership management and emotional intelligence have been featured by Time, Business Insider, CNBC, and Forbes among others. He is the author of "EQ Applied: The Real-World Guide to Emotional Intelligence," which uses fascinating research, modern examples, and personal stories to teach you how to make emotions work for you. Today, Justin focuses on helping others harness the power of emotion for good. You can read Justin's work on INC.com, where over a million people a month read his column on emotional intelligence and leadership management. Justin has been recognized by LinkedIn as a top voice in leadership management and workplace culture.

    THIS EPISODE IS PERFECT FOR… This episode is a reality check for all of us. It is all about investing in the emotional side of our interpersonal interactions as humans both in the written word, as well as in the spoken word.

    TODAY'S MAIN MESSAGE… We spend so much time talking about the academic side of leadership, growth, marketing, and sales. We forget to account for our human emotions in a field that is so inextricably tied to human interaction. No matter how much time we take to think about things and to examine our own communication style, our own emotional style, we're still limited by our own perspective, by our own experiences and biases.

    WHAT I LOVE MOST… It was wonderful to have Justin come on and give us a gentle tap to remind us how important the human aspect of business and interaction is, and of course, tied to that is our rich emotional life.

    Running time: 34:47

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    Justin's Writing:

    INC.com

    EQ Applied


    The Cyborg Olympics and Becoming a Better Leader with Bonnie St. John Jan 03, 2019
    Show notes

    Welcome to the What's Next! podcast with Tiffani Bova.

    This week I have the absolute pleasure of welcoming Olympic Medalist Bonnie St. John to the What's Next! Podcast. At the age of 5, Bonnie had her right leg amputated. And once you listen to this podcast, you will understand, there was no way that was going to stop her. At the age of 19, she became the first African-American to win medals at the 1984 Winter Paralympics in Innsbruck Austria. Bonnie was appointed by President Clinton as a director for Human Capital Issues on the White House National Economic Council and went on to represent the United States as a member of President Obama's official delegation to the 2010 Paralympic Winter Games in Vancouver and the 2016 Paralympic summer Games in Rio de Janeiro. Bonnie is also a Leadership Consultant for multiple Fortune 500 companies, the CEO of the Blue Circle Leadership Institute, and a best-selling author of seven books, including How Great Women Lead: A Mother-Daughter Adventure into the Lives of Women Shaping the World, and her latest title Micro-Resilience: Minor Shifts for Major Boosts in Focus, Drive, and Energy! I am thrilled to have Bonnie St. John on the podcast!

    THIS EPISODE IS PERFECT FOR… anyone! If you want to overcome your own personal talk track that the obstacles you face are insurmountable, then this is for you. I can't think of a better way for you to spend thirty minutes of your time than listening to "one of the five most inspiring women in America!" (NBC Nightly News)

    TODAY'S MAIN MESSAGE… Today's episode is a fantastic reminder to always use your challenges, your obstacles, and your unique experiences to become a better leader. Great leaders take cues from the potential connections that can form all around them to change the way they think and therefore lead. Today, we're looking at those connections and how to constantly look for the small, subtle changes in your day to day behavior that can help you become a better leader.

    WHAT I LOVE MOST… Bonnie taking my Bullish and Bearish scenario from just "robots having their own Olympics," to having "cyborgs" be the answer. I think it's a great example of Bonnie's amazing sense of humor, and I loved learning more about her, her humility, and all the amazing things she's been able to accomplish in her life (and career) thus far. It was a real treat learning more about what makes the legendary Bonnie St. John such a special human being.

    Running time: 31:14

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