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    Business

    what the eff.

    A podcast for success stories in the making. The lows & highs of entrepreneurship. And how to keep going, even when you feel like you don’t know “what the eff” you’re doing! What The Eff is here to humanize (and normalize) the entrepreneur journey and encourage you dreamers and doers out there.

    Chasing your dreams takes guts. And a lot of faith in yourself. What the Eff is a place where you show up for your dreams even when you don’t have all the answers. We’re giving you permission to say “Screw it, I’m doing this!” Because quite honestly? You can!

    Tune in every Wednesday with host Taylor Morgan to feel inspired and learn actionable steps to take towards creating your dream life. Everything is possible! Learn more on whattheeffpodcast.com and say hi on instagram @whattheeffpodcast! Dwell in possibility friend!

    Advertise
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    Latest Episodes:
    68: Go from Time Managing to Time OWNING with Francesca Phillips Dec 18, 2019
    Show notes

    Let’s talk about time. It’s a tricky thing to manage just as a human being, but it's even trickier when you become an entrepreneur. As an entrepreneur, you’re calling all your own shots and juggling a million different job tasks. It's great to be your own boss, but it can also quickly become overwhelming without a plan in place. And if you aren't careful, you can become a professional time manager and loose sight of the tasks that actually move the needle forward in your business. I have been guilty of this. I have gotten caught up in just managing things that had to get done, but weren't necessarily the biggest needle movers in my business. The problem was two-fold: 1. I didn't have a clear plan in place for my business and 2. I didn't know how to OWN my time and set boundaries for myself. But luckily it doesn't have to be this way! We can learn to go from managing our time to OWNING our time! And today on the show I have brought on my personal Time Strategist Coach Francesca Phillips to coach us on how to make the transition from time management to time OWNING. You do not want to miss this episode! Get your notebook and pen ready! For the past several months now, Francesca has been coaching me personally on OWNING my time. And let me tell you, it has made ALL the difference in the world to me and my business! I feel more focused, clear and confident on my next steps. I no longer worry about if I am wasting time or not being productive enough. I have learned how to "theme" my days, make a clear "battle board" vision for my goals for the next 5 years and 2020 in detail. It is all explained in today's episode so get ready for some amazing tools that will help you feel more in control of your goals and business and more confident to take the next steps to move forward! I can't wait to hear what you think of this episode! Tune in now below and be sure to tag me @whattheffpodcast on Insta so I can hear what you thought of today's episode!

    Dwell in possibility,

    Taylor

    Links from this episode: Learn more about Francesca Phillips on francescaphillips.co Follow Francesca on Instagram @francescaaphillips

    For whatever branded product you need, Check out anypromo.com/eff for some great offers for What The Eff listeners, including 12% off when you use code WHATTHEEFF at checkout.

    Sign up on zola.com/whattheeff to get your FREE personalized paper sample. Then use code SAVE50 to get 50% off your Save the Dates! Connect with me on Instagram @whattheeffpodcast and @taylormorgandesign Stay in touch with me! Sign up for my emails on taylormorgan.us Want to do Energy Clearing? Sign up here on calendly.com/taylormorgan Enjoy the show? Please, leave a review. Look out for new workshop on releasing self doubt in 28 days, coming out soon on taylormorgan.us emails.

    67: How to 10x Your Content through Repurposing with Amy Woods Dec 11, 2019
    Show notes Today I'm SO excited to introduce you to Amy Woods from Content10x. Amy is a master at repurposing content online so that you get 10x the exposure from 1 piece of content. I first met Amy at Podcast Movement in Orlando earlier this year where I learned from her how I could take 1 podcast episode of mine and create 30 days worth of content. My mind was blown! Now, Amy doesn't just teach her methods to podcasters, her methods apply to any content creator. Whether you have a blog, youtube channel, podcast, instagram and more, Amy will show you how to get more miles out of your content through repurposing it. Repurposing our content is great because it allows us to get our message and brand out to more people without creating new content all the time. We can simply just take a different angle or approach to our original content and get more use out of it. I personally get into the bad habit of only creating new content on one platform (i.e. this podcast) and not repurposing my content for other platforms. But by repurposing our content we can reach more people with our message and grow our brand in a way we never have before. Amy teaches us in today's episode it's not all about creating more and more new stuff, it's more just tweaking what we already have for another platform. And the power repurposing will have on your business is amazing! If you are ready to spread the word more about the amazing content you pour so many hours into then today's episode is for you! Amy will show you how to start repurposing your content today, give you tips and tricks for getting started and make you excited to grow your online platform! I can't wait for you to learn from the master herself! Tune in below to listen now.

    Dwell in possibility,

    Taylor

    Links from this episode: Learn more about Amy Woods and Content10x at content10x.com Listen to Amy's Podcast Content10x here! Follow Amy on Instagram @content10x

    Want help repurposing your content? Go to meetedgar.com/taylor and use the code taylor to get an extended 60-day free trial. Meet Edgar is a great tool for sharing your content in multiple places with a single click!

    For whatever branded product you need, Check out anypromo.com/eff for some great offers for What The Eff listeners, including 12% off when you use code WHATTHEEFF at checkout.

    Preserve and pass on memories with StoryWorth, the most meaningful gift for your family. Sign up today by going to storyworth.com/whattheeff. You’ll get $20 off your first purchase!

    Connect with me on Instagram @whattheeffpodcast and @taylormorgandesign Stay in touch with me! Sign up for my emails on taylormorgan.us Want to do Energy Clearing? Sign up here on calendly.com/taylormorgan Enjoy the show? Please, leave a review. Look out for new workshop on releasing self doubt in 28 days, coming out soon on taylormorgan.us emails.

    66: Still Showing Up For Your Dreams When Life is Messy Dec 04, 2019
    Show notes We can all make a list of reasons why we shouldn't show up for our dreams. Life is always going on and busy and finding an excuse isn't hard to do. For example, in the past 2 years alone I have been cheated on, gotten divorced, been flat broke, moved states twice, lost a very close friendship, shifted my career, and much more. There are so many "reasons" I could have let stop me from showing up for myself and my career. But life is always going to have a lot going on, and we have to learn how to still show up even when things are messy. We can't give into sorrow or doubt. We must keep believing in ourselves. We must keep going. I know it isn't always easy to move forward when your heart is breaking. Trust me, I get it. I know how that feels. But your future self will thank you for starting over again, for never giving up and creating your dream life. You can do it my friend. One thing that encourages me often is the following phrase I made up and repeat to myself regularly:

    "I know better now than I knew then."

    When something in your life that you were SO sure about doesn't work out the way you thought it would, it can be hard to trust yourself to make anything new happen. But this above phrase helps encourage me to keep going. Cause the truth is, I know better now. I am not starting my new venture at the same starting point I started the last one at. I am wiser now. Better now. More experienced now. I can make better decisions and changes from my more evolved starting point. I'm learning to not look at anything as "failure" but rather experience and growth for my own evolution personally and professionally. "Failures" are just proof you are trying! And that is better than sitting on the sidelines! No one gets things right 100% of the time. We're human and we have to give ourselves grace. Trust me, we're all figuring it out as we go! But some nights, I let my fears and doubts get the best of me. Earlier this past Sunday I had one of those nights. I was ugly crying in the bathroom as a new week was about to approach me and the overwhelm of feeling lost in my career, what I'm exactly doing and who I am got the best of me. I was out of alignment and it was not cute. I forgot who I really am. I gave into the overwhelm of the "messiness" of my life right now.

    But how do we bounce back from nights like I had doubting myself, feeling lost and not knowing what to do next?

    The following 3 Steps help me get back to feeling good and showing up for my dreams:

    1. Prime your mind in the morning!You can go back and listen to Episode 31 and Episode 32 on what Priming is and how to Prime your mind. Also Episode 57 shows you how Priming helps you reconnect to your greatest goals! But in today's episode I break down 3 simple steps to Prime today. Tune in to listen! 2. Brain dump your overwhelm! Get on paper and out of your head all the things you want to do or need to do. Just write it all out. This frees up space and energy in our minds cause it now lives on paper and we can have a plan for it now rather then let it confuse us or feel overwhelmed. 3. Organize your brain dump into themes and get it on your calendar. Theme your days out, such as "Marketing Monday" or "Content Wednesday" or "Client Thursday" and organize your brain dump under which themed day it goes. Once it's organized by themes, you can now better come up with an action plan to tackle your to do list. BONUS STEP/TIP: 4. Clean your house. Having a clean and organized space does WONDERS for the soul! Take time to make your home your sanctuary where you recharge your batteries.To hear more about how to show up for your dreams when life feels messy, click below to listen to today's episode #66 in full. Thank you for listening! Keep going, you can do anything!

    Love,

    Taylor

    Links from this episode: Visit HelloFresh.com/whattheeff9 to get 9 FREE meals using code WHATTHEEFF9 Visit Shipstation.com and use code TAYLOR to get a 60 day FREE trial Connect with me on Instagram @whattheeffpodcast and @taylormorgandesign Stay in touch with me! Sign up for my emails on taylormorgan.us Want to do Energy Clearing? Sign up here on calendly.com/taylormorgan Enjoy the show? Please, leave a review. Look out for new workshop on releasing self doubt in 28 days, coming out soon on taylormorgan.us emails.

    65: If You Don't Believe in Yourself, No One Will. How to Stop Blocking Yourself from Your Success Story! Nov 27, 2019
    Show notes Can we expect others to believe in us if we don't first believe in ourselves? No. No one will believe in you, if you don't first believe in you. It all starts with us. So how do we go from self doubt or a lack of confidence to believing in ourselves and thriving? How do we unblock ourselves from our own success story? Today, we're going to break it down into just 5 simple steps to help you stop blocking yourself and start reaching your full potential. Cause let's face it, sometimes we can be our own worst enemy. We can get so paralyzed by our own fears and doubts that we don't take action to move forward and truly progress in our lives. In last week's episode 64 on my podcast, I talked with Erica Mandy about how setting self doubt aside helps us take action to actually move the needle forward in our businesses or careers. When we aren't wasting our time and energy doubting ourselves, it frees up SO much time and energy for us to use towards getting things moving and actually accomplishing our goals.

    To get the full details of how to stop blocking yourself from your success, click below to listen to today's episode in full.

    But here are the 5 steps simply put:

    1. Start believing in yourself! Do this by speaking positively to yourself daily. Remind yourself how talented and capable you are! Remind yourself of past accomplishments too!
    2. Identify your current limiting beliefs. We need to let them go so they don't block us. In order for us to do that, we first have to call them into the light. Write them down on a piece of paper.
    3. Ditch your limiting beliefs! Cross them out on the paper you wrote them on, write on top of them "Not true" "False!" or whatever makes you feel good. And then safely, burn in a fire-pit if you have one. It is so freeing to watch them physically burn and go away. It's the end of the negative chatter and the beginning of believing in yourself!
    4. Write down your dreams/success stories as if they have already happened and then give thanks for them happening! Close your eyes and envision them happening. Living at this vibration of them being done helps you manifest them into your reality.
    5. This step comes from my mentor Tony Robbins. You next need to FEEL your dreams in your body! To do this, you have to get physical and dance! Yes, that's right, it's time to dance! Turn on music that pumps you up and makes you excited and jump up and down to it screaming your affirmations! You have to put this belief that you are successful into your body and dancing is one of the best ways to do that!
    At the end of the day we have to remember that our thoughts shape our realities. First, our thoughts shape our actions, then our actions shape our realities. When you truly believe in yourself, and you know you're capable, you will take MASSIVE action towards your dreams. It all starts with you. So do yourself a favor and simply believe!

    I believe in you,

    Taylor

    Links from this episode: Get ShopTagr app for free and enter to win $500 here: http://www.clkmg.com/shoptagr_inc/whattheeff Connect with me on Instagram @whattheeffpodcast and @taylormorgandesign Stay in touch with me! Sign up for my emails on taylormorgan.us Want to do Energy Clearing? Sign up here on calendly.com/taylormorgan Enjoy the show? Please, leave a review. Look out for new workshop on releasing self doubt in 28 days, coming out soon on taylormorgan.us emails.

    64: How to Stop Wasting Energy on Self Doubt & Move Forward in the Right Direction with Erica Mandy Nov 20, 2019
    Show notes

    Recently I had the pleasure of meeting Erica Mandy, of The Newsworthy Podcast, at Podcast Movement in Orlando, Florida. I heard her speak on a panel there and was immediately impressed by her and her career path. Erica has moved from a traditional career path in journalism and news reporting to launching her own News Podcast, The Newsworthy, with millions of downloads. And all in just two years. While talking with Erica about her journey from the "safe" corporate job to launching her own brand and business, I asked her "when did your business turn around and start to take off?" And without skipping a beat she said:

    "It was when I stopped wasting time and energy on self doubt"

    My. mind. was. blown! It was one of those statements that stopped me dead in my tracks and made me ask myself "How much time and energy do I waste on my own self doubt?" The answer is WAY to much time! In fact, when I took an inventory of my own self doubt chatter, I realized, most of my days were spent in thoughts of self doubt in one form or another. Whether that was a simple passing thought, words I vocalized or just those feelings of "will I ever take off?" or "when will I be successful?" But what if I stopped wasting so much time and energy doubting myself and instead spent that time and energy imagining it all working out?! What if I spent that time taking massive action because I truly BELIEVED in myself and that it will all work out? What kind of difference would that make in my life and career? Truly releasing self doubt would allow me to take massive action that I'm currently not taking. And this is how I am changing right now.

    I release my self doubt.

    And it's time you do too. In today's episode Erica Mandy is going to share with us how to stop doubting ourselves and how we can take action steps to move forward in our careers. If you are ready to make that change you know you're capable of, if you're ready to reach your full potential, then today's episode is for you! Click below to listen now and learn how to release your own self doubt and take action to move forward now. Leave a review in iTunes letting me know what you think of today's show.

    Here's to new beginnings and believing in ourselves!

    Love,

    Taylor

    Links from this episode: The Newsworthy Podcast with Erica Mandy Connect with Erica Mandy on Instagram @ericamandynews Connect with me on Instagram @whattheeffpodcast and @taylormorgandesign Stay in touch with me! Sign up for my emails on taylormorgan.us Want to do Energy Clearing? Sign up here on calendly.com/taylormorgan Enjoy the show? Please, leave a review. Look out for new workshop on Choose to Feel Good and Turning Your Life Around in 28 days, coming out soon on taylormorgan.us emails.

    63: Letting Go of the "Dream" to Make Room for Something Even Better Nov 13, 2019
    Show notes

    Is it time to make room for something even better?

    I've been in another transition in my life and it has me self reflecting even more than normal (which is saying a lot for this over analyzer!). I've been asking myself lately "does this make me happy?" And if it doesn't, I'm actually reflecting on why and making the necessary pivots and changes needed in my life so that I can be truly happy. Sometimes I think we hold onto the business, job or relationship to long in fear of the unknown ahead. We would sometimes rather stay in what is familiar and not great simply because we know it and know what to expect. It's good enough, so we stay. Can you relate? But maybe, we can do something even better?! It's time we stop settling for "good enough" and go for the great we know we're capable of. This is where I'm at now in my life. I know I can do better. And for the first time ever really, I'm taking off all the "limits" and "rules" I've placed on the Universe for what it can and cannot give me. Meaning, for the first time ever, I'm TRULY opening up to ANY and ALL possibilities for what can be in store for me. And it feels SO exciting! Here are 3 Simple Questions to ask yourself to decide if it's time to move from good to GREAT:
    1. Does this job (or relationship) make me happy or anxious?
    2. Do I wake up excited to go to work? And when I'm working does it feel like work?
    3. What activities am I naturally drawn to and love doing & never feel like work?
    Shedding is a necessary part of our growth and evolution and in today's newest episode we're going to talk about moving on from something that was once good to make room for something great. If you've struggled with letting go or knowing when time is up on something then this episode is for you. Click below to listen now and let me know what you think by leaving a review in iTunes.

    Make room for something great today!

    Love,

    Taylor

    Links from this episode: Get ShopTagr App for FREE and be entered to win $500 at this link: https://beta.shoptagr.com/?ref_src=podcast&campaign=whattheeff Say hi on Instagram @whattheeffpodcast and @taylormorgandesign Follow my friend Patrice Washington on Insta @seekwisdompcw Listen to Patrice Washington's podcast Chase Purpose Not Money here Want more Taylor Morgan? Sign up for my emails on taylormorgan.us Want to do Energy Clearing? Sign up here on calendly.com/taylormorgan Enjoy the show? Please, leave a review. Look out for new workshop on Turning Your Life Around from Hopeless to Happiness, coming out soon on taylormorgan.us emails.

    62: I Am Worthy: My Most Valuable Lesson Lately From Gabby Bernstein Oct 30, 2019
    Show notes

    I’m so excited to chat with you today about our worthiness and why it’s important we truly understand how amazing and valuable each of us are. Not just cause it feels good to know we are valuable but also because it effects our experiences in our life.

    Have financial struggles? Desire for a romantic partner? Feel mistreated by people? I will explain to you what Gabby Bernstein taught me recently at a workshop about why all those things are actually an unworthiness issue and not at all what they look like on paper. When I heard this, she blew my mind open and I’m going to share all about it with you today in the show. Through this podcast I have the pleasure of connecting with people from all walks of life, all at different stages of life. It’s interesting though, because while we are all uniquely different and special in our own way, a common theme I see in both myself and many I talk with is our struggle with feeling Worthy. Can you relate? Have you ever struggled with feeling worthy? If so today’s episode is going to help you so much. We will talk about why we need to feel worthy and bust 3 common MYTHS about worthiness and counter them with the TRUTH and steps you can take to start strengthening your own feelings of worthiness today. Which will in turn bring more light, abundance and success into your life. Here are the 3 myths and truths about worthiness:
      1. Myth #1: “When I accomplish (blank) I will be of value to people.” TRUTH: “You are valuable and priceless for just being YOU!”
      2. Myth #2:” My job makes me important and valuable.” TRUTH: “My light and energy I bring into the world make me valuable.”
      3. Myth #3: My bank account is a reflection of my worth. TRUTH: My bank account is a reflection of how worthy I FEEL about myself.

    Use this mantra from Gabby Bernstein:

    "I feel worthy. I feel love. I am love. I am here as a gift to the world."

    Our happiness is our own responsibility. No person or situation can truly give you your happiness or self worth. Sure people or things can bring us moments of happiness, but ultimately our consistent happiness is our responsibility and job. And we can choose happiness everyday. I’m finding that for me to be happy I need to remember I’m valuable and worthy. I don’t have to do or accomplish anything to be worthy. It’s important we understand our worthiness so that we can experience all the good things that are our birthright. I am worthy. You are worthy. Never forget how special you are. Tune in below to hear the full show. Links from this episode: Say hi on Instagram @whattheeffpodcast and @taylormorgandesign Listen to Episode 31 and Episode 32 to learn more about Priming your mind to feel more positive and worthy. Click here to learn why focusing on yourself is the least selfish thing you can do in Episode 35. Listen to Episode 61 on Energy and Energy Clearing and how it can help you feel more worthy. 13 Small Actions to Take When You Don't Feel Valuable. Learn more from Gabby Bernstein on gabbybernstein.com Want more Taylor Morgan? Sign up for my emails on taylormorgan.us Want to do Energy Clearing? Sign up here on calendly.com/taylormorgan Enjoy the show? Please, leave a review. Look out for new workshop on Priming coming out soon on taylormorgan.us emails.

    61: Real Life Client Bellina Tse: How Implementing Priming & Energy Clearing Changed Her Life Oct 23, 2019
    Show notes I'm so excited to bring real life listener of the Podcast, Bellina Tse on the show today. Bellina is a client of mine through my online group coaching program I did for a while this year outside of the Podcast. I have had the pleasure of working with and getting to know Bellina this year and watch her life beautifully unfold as she started implementing both Priming into her morning routine as well as doing Energy Clearing one-on-one with me. Today you get to hear from someone else the positive effects both Priming and Energy Clearing have on you and how they both help you manifest your dreams (or even better!) Tune in below to hear directly from Bellina how just 5 minutes each morning Priming her mind has made her more positive and have less anxiety and have more peace in her life. Also learn from her how she discovered her happiness wasn't in external things but rather was an internal job and how she made that transition. She shares with us how she started manifesting what she thought was her dream job and move to Singapore, but really the Universe had something "even better" in store for her. What I love about Bellina's story is that it reminds us of the power of nurturing our minds, expressing gratitude, and that happiness is an internal job and we don't have to accomplish or do anything to be worthy of happiness. Simply being us qualifies us to be worthy and happy now. Tune in below to hear how amazing Bellina's story is and be inspired to start Priming your mind in the mornings too! Links from this episode: Follow Bellina on Instagram here @spiritualandcynical Want to work with me on clearing your trapped emotions? Sign up here on calendly.com/taylormorgan Buy the book The Emotion Code by Dr. Bradley Nelson to learn more about Energy Clearing and how to do it Want more Taylor Morgan? Sign up for my emails on taylormorgan.us Follow me on Instagram @whattheeffpodcastand @taylormorgandesign Enjoy the show? Please, leave a review for my show! Look out for new workshop on Priming coming out in the next 30 days on taylormorgan.us emails.

    60: How Clearing the Past Can Help You Move Forward Personally & Professionally with Dr. Darrien Oct 16, 2019
    Show notes

    Special thank you to ShopTagr for supporting today's show. Get ShopTagr for FREE and be entered to win $250 by clicking here!

    I’m so excited to have Dr. Darrien Jamar on the show today to talk about all things energy and self healing and how clearing our energy can help us heal our pasts, which then allows us to move forward more peacefully in our lives, both personally and professionally.

    In today's episode we deep dive into what are called Trapped Emotions in our bodies. We discuss how we can clear them to attract what we truly want in our lives. Now to be honest, when I first heard about "trapped emotions" a few years ago, I thought it sounded a little "out there". The idea that I had trapped emotions in my body that were blocking experiences in my life didn't make a lot of sense. I became open to trying energy clearing though when I was introduced to an energy clearer during my divorce. I was at rock bottom at the time as you can imagine, so I was willing to try anything to help me feel better. And let me tell you, I'm SO GRATEFUL I gave energy clearing a try! Working with my Energy Clearer not only helped me release my "trapped emotions" and clear negative energy from my life and body, but I also learned how to put good energy in and attract my wildest dreams. Now, after doing the work, I have attracted my fiance LJ into my life, we live in a beautiful home we own in D.C. together, and I'm aligning with my true life calling in my career and money is in great abundance for me, when it wasn't just a few short years ago. Trust me, clearing your energy and healing your past helps you move forward in your life both personally and professionally. And today I want to share with you all about energy and clearing it so you can move forward with peace and ease in your own life. Do I have it all figured it out? Nope! And I never will. This isn't about perfection, but rather progress. We are all a work in progress our entire lives. In today's episode you will hear Dr. Darrien encourage us to pursue progress over perfection and purpose over popularity. He also shares with us how we are not broken, and are capable of healing ourselves. This episode is so uplifting and will help you get started on your own healing path. This is a “business” podcast but I want to point out that the biggest thing I have learned in starting and running my businesses is the importance of MINDSET! Tony Robbins says, “The success of any business is 80% the business owner or leaders psychology and only 20% the mechanics.” So for anyone wondering why on a podcast about business and chasing and creating your dreams we are talking about energy, it is because I have learned YOUR THOUGHTS are where your successes begin. So we want to make sure we nurture our thoughts and protect our energy to have the happiest and most successful and fulfilling lives! And it all starts from the inside out. Tune in today to learn how you too can manifest and attract your dream life from the inside out. The power is already inside of you! You are a magnificent creator and by clearing your energy and staying aligned with your truest self, you can be a vessel for anything you want in this life! I believe in you! Listen below. Links from this episode: Get ShopTagr for FREE and be entered to win $250 by clicking here! Want to work with me on clearing your trapped emotions? Sign up here on calendly.com/taylormorgan Buy the book The Emotion Code by Dr. Bradley Nelson to learn more about Energy Clearing and how to do it Check out EFT Tapping by Brad Yates on his YouTube Channel Here! Email Dr. Darrien if you're interested in life coaching from him at: dj@darrienjamar.com Check our Dr. Darrien's Website at: darrienjamar.com Follow him on Instagram @_darrienjamar And find him on Facebook: darrienjamar And LinkedIn: darrienjamar In the D.C. area and need a chiropractor? Check out my doctors at Got Your Back Total Health Want more Taylor Morgan? Sign up for my emails on taylormorgan.us Follow me on Instagram @whattheeffpodcastand @taylormorgandesign Enjoy the show? Please, leave a review for my show! Look out for new workshop on Priming coming out in the next 30 days on taylormorgan.us emails.

    59: How to Start Implementing Pinterest Into Your Business Marketing Oct 09, 2019
    Show notes

    Do you just use Pinterest for outfit inspiration and recipes for dinner?

    Did you know that Pinterest can become the #1 referral source for your business? Over Google and Instagram? That's pretty amazing!

    Image from: TheEveryGirl.com

    Why? Because Pinterest isn't social media, it's a search engine!

    In today's episode, I dive into how I'm starting to use Pinterest as a marketing tool for my business and sharing some tips and tricks I've learned recently to get started using Pinterest to grow my business. My hope is that these 3 simple steps I share with you today will inspire you to start taking advantage of this amazing platform we have at our fingertips! I am SO excited to FINALLY start using Pinterest to grow my own online presence and I hope that what I'm doing can help you too! Let's do it together, what do you say?

    Before I jump into the 3 steps, I want to shout out someone I've learned A LOT from about Pinterest, my girl Jenna Kutcher. If you don't already know Jenna yet, you're welcome! She is my go to girl for helping me with all my own "what the eff" moments as an entrepreneur. Jenna always encourages me to keep going forward. She makes entrepreneurship feel easier and totally doable! If you want even more help on all things Pinterest and marketing, I would encourage you to go check her out on jennakutcher.com.

    Without further adieu, here are my 3 tips to using Pinterest as a marketing tool for your business:

    1. Identify who your Ideal Client Avatar is (or your ICA for short!)
    • It's really important to know who your ideal client is so that you can know who you're trying to speak to on Pinterest. This will help you when creating content for the platform.
    • Ask yourself, "How old is my ICA? What does my ICA like/dislike? What are their pain points my products or services can help them with? Etc."
    • Know your ICA intimately. Do discovery phone calls with at least 7 people to figure out your ICA profile.
    2. Serve, Serve, Serve your ICA
    • Serve your ICA with great content in the form of a blog post, podcast episode, how to guide, and other freebies, etc. You want to position yourself and brand as the go to expert in your field.
    • As Jenna Kutcher says, we want to serve, serve, serve and then sell our clients. Serve more than you try to sell so they know and trust you.
    • Creating free great content for them regularly is a great way to serve and help your ICA
    3. Create Lead Magnets in exchange for emails
    • This allows you to continue to grow your relationship with your ICA off of Pinterest and on your platform in your emails
    • You have a wealth of knowledge that your ICA can benefit from - create PDFs, How Tos, Checklist and more to give to your ICA to help them
    • We want to start building genuine relationships with our ICA and to do that we want them in our weekly emails so we can better engage with them.
    • View your emails as a product of your business

    I hope these tips I've given here have inspired you to look at Pinterest differently and hopefully you'll start to use it to market and grow your business. You can see how I'm starting to serve my ICA more in my emails by visiting my site taylormorgan.us and subscribing to my emails there, plus we can become real life friends!

    Follow me on pinterest.com/taylormorgandesign to watch in real time as I improve my boards and get more intentional. (Plus I have some really inspiring boards you'll love! Check them out!)

    Look below for links in today's episode as well as the entire audio to the show below! Thank you for being here and listening to the show. It means so much.

    Dwell in possibility,

    Taylor

    Links from this episode: Follow me on Pinterest at pinterest.com/taylormorgandesign Make beautiful and easy artwork for Pinterest on canva.com In This Episode: [04:16] Have a healthy mindset, envision your goals, and feel your goals. Then, take action! [05:48] Three best tips to start thinking about using Pinterest for your business. [06:42] Don’t look at Pinterest as a social media platform, look at Pinterest as a search engine. [07:59] Customers can easily find your pin on Pinterest and purchase your product from your site. [09:10] Tip #1: identify who your Ideal Client Avatar (ICA) is for your business. [11:00] You don’t want to speak to everybody, the riches are in the niches. [17:07] Tip #2: Serve your ICA and pin your content! [19:59] Canva.com is a great resource to create beautiful templates for your Pinterest pins. [21:43] Tip #3: create lead magnets in exchange for emails to grow your relationship with your followers. Want more Taylor Morgan? Sign up for my emails on taylormorgan.us Follow me on Instagram @whattheeffpodcast and @taylormorgandesign Enjoy the show? Please, leave a review for my show! Look out for new workshop on Priming coming out in the next 30 days on taylormorgan.us emails.

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