What Next?

Latest Episodes:

Common sense: how to overwhelm the client immune system Sep 24, 2022

Show notes

A must-listen for anyone withcreative ambition.Martin Lindstrom, CEO of Lindstrom Company, author of seven New York Timesbest-selling books, and voted by Timemagazine, one of the “World’s 100 Most Influential People”takes us on an eclectic and fascinating journey via the themes ofhisnew book,The Ministry of Common Sense, How to Eliminate Bureaucratic Red Tape, Bad Excuses and Corporate BS. Links:
https://www.martinlindstrom.com/
https://www.linkedin.com/in/lindstromcompany/

It’s About Growth Sep 10, 2022

Show notes

Renetta McCann, Chief Inclusion Experiences Officerat Publicis Groupe, reflects on what she’s learned after nearly four decades in the industry. A strategist working at the intersection of business and people, she discusses complexity, individual learning, and the development of people managers.Further reading links:https://www.linkedin.com/in/renettamccann/Keywords: Rishad Tobaccowala, Renetta McCann, Starcom MediaVest Group, Leo Burnett, Media Planning, Media Buying, Performance Management, Future of Work, Inclusion, Talent, Strategy, DEI, Personal Development, Personal Growth.

Cliché thinkers need not apply Sep 03, 2022

Show notes

Bobby Duffy, Professor of Public Policy and Director of The Policy Institute, King's College London, and author of highly acclaimed book “Generations”,challenges the marketing industry to re-think its lazy assumptions about the attitudes of who we are targeting. Hear why it is wrong to generalise about generations.For more about “Generations”: https://generations-book.org

Data Dazed and Confused? Aug 15, 2022

Show notes

Rishad talks to Timandra Harkness, Fellow of the Royal Statistical Society, broadcaster, and author of Big Data: Does Size Matter? about the uses and abuses of data during Covid and what we might expect in our personalised century.

Lévy on the Level Aug 15, 2022

Show notes

In a wide-ranging interview, Maurice Lévy shares the inside story of the Power of One, how Viva Technology is poised to evolve, and why “the blank cheque of trust” is worth more than the paper it’s written on. He speaks candidly about his own “basket of failures” and why you should “stay in bed at home” if you’ve no passion for the work you do.

Can’t Sell Won’t Sell Aug 15, 2022

Show notes

In 2022, 85% of Cannes’ Grand Prix winners were social purpose/charity related campaigns. Advertising's most influential champion of social purpose, P&G's Marc Pritchard, surprised and even shocked many in the industry by announcing that we needed to now prioritise generating growth over doing good. That's an argument Steve Harrison has been making since the launch of his book "Can't Sell, Won't Sell: Advertising, Politics and Culture Wars. Why adland has stopped selling and started saving the world". Here he discusses what the IPA called "the most provocative advertising book in years" in what could well be Rishad's most provocative podcast in years!

The Sound of Work Aug 15, 2022

Show notes

Rishad talks to neuroscientist and sports psychologist, Dr Julia Jones about how sound and music can improve your performance whether you’re working from home or in the office. Her book The Music Diet (published in 2019) championed a new approach to workplace wellness. See www.neuronwellness.com for more info.

Is the Agency of Tomorrow, the Agency of Today? Aug 15, 2022

Show notes

Marla Kaplowitz, President & CEO of the 4A’s (www.aaaa.org) and former Publicis leader, discusses how the relentless expansion of digital platforms will redefine client and agency relationships, the new skills needed in agencies, and ‘quantum marketing’.

Data, Lies, and Software Aug 15, 2022

Show notes

Brittany Kaiser, Cambridge Analytica whistleblower, author of Targeted, co-founder of the Own Your Data Foundation and leading player in the NetFlix film The Great Hack, explains how data was weaponised in the Obama, Trump and Brexit campaigns, what future public data policies look like and the opportunities for clients to grow beyond the big platforms.

From the BBC to B2C Aug 15, 2022

Show notes

In a very special episode, Rishad talks to renowned historian, award-winning BBC broadcaster and digital business entrepreneur Dan Snow. They explore how Dan has accelerated away from traditional broadcast to build an agile and successful digital content business by exploiting the impact of digitisation.

Our TOPPODCAST Picks

Follow Us

Stay Connected

Related Podcasts

Links

Stay Connected

Our TOPPODCAST Picks

Follow Us

Stay Connected

What Next?

Related Podcasts

1

2

3

4

5

6