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    Business

    What I Know

    The greatest businesses weren’t born from moments of genius. They emerged after years of discovery–and often after years of failure. What I Know from Inc. magazine takes you inside the messy, painful, and–every so often–transcendent journey of starting a company. Through candid interviews, Inc. senior writer Christine Lagorio-Chafkin draws out the real grit and true lessons behind innovative companies and remarkable brands. 

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    Copyright: © Inc. Magazine | What I Know Podcast

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    Latest Episodes:
    Flashback: A Crisis During Fast Growth: Laura Modi of Bobbie Jul 17, 2023
    Show notes

    When the U.S. baby formula shortage hit, Bobbie was still a startup, scaling its own operations and customer-base. But it had to make its most important decision: How to answer that crisis for its own customers. It decided to stop growing, in favor of serving its existing subscribers. Turns out: It wasn’t the first crisis the young startup had overcome. Host Christine Lagorio-Chafkin interviewed Bobbie co-founder and CEO Laura Modi about how she made that extremely challenging decision–and how she built a company of parents, by parents–with world-class benefits for employees.


    Flashback: Exceed Your Own Abilities: Nina Vaca of Pinnacle Group Jul 10, 2023
    Show notes

    Nina Vaca is the chairperson and CEO of Pinnacle Group, an IT and staffing firm based in Dallas, which has grown so fast it has made the Inc. 5000 list of fastest-growing companies thirteen times. It was named the fastest-growing woman-owned business in the United States by the Women Presidents Organization in 2015–when her company crossed a billion dollars in revenue, and again in 2018. Nina founded it 25 years ago, when she was just out of college, with just $300. In part, it seemed natural: he’d been schooled in entrepreneurship by her family, which emigrated from Ecuador when she was little. She tells host Christine Lagorio-Chafkin what she’s learned about entrepreneurship along the way–and takes a bird’s eye view on what’s changed, and what hasn’t.


    Flashback: Breaking Beauty’s Gender Binary with Matthew Herman of Boy Smells Jul 03, 2023
    Show notes

    It started as a side-hustle, pouring wax for candles at his dining-room table in the evenings. But what Matthew Herman began selling was soon attracting the attention of major fragrance houses…and customers around the world. In building his brand, Herman burned through his savings in 18 months…and that was before the pandemic hit. But during it, direct-to-consumer sales took off. But so much interest all of a sudden almost broke the business. Host Christine Lagorio-Chafkin spoke with Matthew about his innovative approach to branding, naming candles, and designing concepts that embrace complex dualities–and add up to a brand that’s helping to blur the gender binary in retail.


    Flashback: Evan Horowitz and Geoffrey Goldberg of Movers+Shakers: Add Fuel to the Fire Jun 26, 2023
    Show notes

    Christine Lagorio-Chafkin talks with Evan Horowitz and Geoffrey Goldberg, founders of the Los Angeles-based brand-marketing firm Movers+Shakers. Movers+Shakers is #78 on the 2021 Inc. 5000 list.


    Flashback: Fawn Weaver: Build a Culture of Confidence Jun 19, 2023
    Show notes

    Christine Lagorio-Chafkin interviews Fawn Weaver, the CEO and founder of Uncle Nearest Premium Whiskey, bestselling author, and serial entrepreneur, about how she built her brand and company after setting out to tell the remarkable story of Nearest Green, the first known African-American master distiller and man who taught Jack Daniel how to make whiskey.


    Flashback: Sarah LaFleur: Be The Whole Person Jun 12, 2023
    Show notes

    In the summer of 2021, Christine Lagorio-Chafkin interviews Sarah LaFleur, founder and CEO of womenswear brand M.M. LeFleur. Sarah discussed how she started, the lessons she learned from her mother, how she grew her business, and guided it through Covid-19's most turbulent period.


    Flashback: Trinity Mouzon of Golde: Grow at Your Own Pace Jun 05, 2023
    Show notes

    There’s Silicon Valley’s playbook…and then there’s Trinity Mouzon Wofford’s radical bootstrapping. The founder of Golde, the maker of superfood powders that can be blended to make lattes or facemasks, and which is sold at Target and Goop, as well as direct-to-consumer. Trinity explained how she built her company herself, mixing turmeric lattes in her kitchen, and pounding the pavement of New York City trying to get her self-designed pouches of blends onto cafe shelves. As a super-small, scrappy, brand, growth was happening naturally–online, and off–and the level of control she had over it was not something she wanted to give up. Trinity told host Christine Lagorio-Chafkin about how she reacted when investors came calling–and when major retailers proposed deals.


    Flashback: Kara Goldin about moments of doubt May 29, 2023
    Show notes

    When Kara Goldin launched her fruit-flavored water company, Hint, in 2005, she’d worked in media and tech--but never in consumer products, much less beverage creation or distribution. But armed with curiosity and verve, when she lacked know-how, she asked the right questions. And perhaps what she didn’t know was the most valuable asset of all--because the immense challenges that would come didn’t seem impossible. Goldin chatted with host Christine Lagorio-Chafkin about her biggest moments of doubt, including when Hint’s biggest customer, Starbucks, canceled its orders, which amounted to 40 percent of the company’s sales.


    Presenting: The new season of 'Most Innovative Companies' from Fast Company May 24, 2023
    Show notes

    Is AI coming for our jobs?? ‘Fast Company’ senior staff editor Max Ufberg explains that it is . . . but that it’s not all bad news.

    And Yaz chatted with Loom CEO Joe Thomas—Loom is essentially TikTok for business, which sounds crazier than it is—about how video conferencing is here to stay.

    Also, a special thanks to Marfa Public Radio for helping us out with some recording on this episode!


    Flashback: Nataly Kogan on how your energy is your 'runway' May 22, 2023
    Show notes

    The five-time founder and author of Happier and The Awesome Human Project is known both for her public speaking and her research into what truly makes us happy. But when she was building her last company, she herself was anything but happy. Instead, she was prioritizing everything and everyone aside from herself–and that led to her spiraling into a really dark place. She spoke to host Christine Lagorio-Chafkin about how she learned to rebuild her emotional health–and what other founders can learn about emotional fitness being a key to keeping their company healthy, too.


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