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    Business

    What I Know

    The greatest businesses weren’t born from moments of genius. They emerged after years of discovery–and often after years of failure. What I Know from Inc. magazine takes you inside the messy, painful, and–every so often–transcendent journey of starting a company. Through candid interviews, Inc. senior writer Christine Lagorio-Chafkin draws out the real grit and true lessons behind innovative companies and remarkable brands. 

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    Copyright: © Inc. Magazine | What I Know Podcast

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    Latest Episodes:
    Growth Agents: Duolingo’s CFO on how the company took over the language learning space - FROM INC STUDIO AND SAP Oct 17, 2023
    Show notes

    Duolingo’s freemium subscription model, beloved brand and strategic investments have allowed it to execute its educational mission and become a cultural touchstone. Matthew Skaruppa, CFO of Duolingo, is one of the rising financial stars who are helping to bring their businesses to the next level. Since he joined the company in 2020, Duolingo has grown its base of monthly active users by more than 80%. Each month, 75 million users hone their language skills on the Duolingo app. In this podcast, part of the SAP-sponsored Growth Agents series, Skaruppa discusses how his analytical background has allowed to him to be a more strategy-oriented CFO. For him, that has meant balancing big aspirations and finite resources, and turning the uncertainties of tomorrow into action today.


    Inc. Uncensored is Back! Oct 12, 2023
    Show notes

    Inc. Executive Editor Diana Ransom and Editor-in-chief Scott Omelianuk pull back the curtain on the world of entrepreneurship with some of the most successful founders in the world. Inc. Uncensored features frank and unfiltered conversations about what makes business leaders tick, the trends founders need to know to be successful, and the secrets that nobody really tells you before you start a business.


    FROM INC STUDIOS AND SAP - Growth Agents: The inside story of Sweetgreen’s rapid rise to the top Oct 10, 2023
    Show notes

    Mitch Reback, CFO of Sweetgreen, is one of the rising corporate financial stars who is helping to take their companies to the next level. When he started, Sweetgreen had 25 stores; today, there are more than 220—and Reback says the company is still in its “infancy.” In this podcast, part of the SAP-sponsored Growth Agents series, Reback takes a deep dive into his role as a growth agent. Capital is the engine that drives growth, and Reback says his job is to make sure the company has adequate capital to grow as well as determining how best to allocate it, including investments in stores, marketing, staff, and technology—or, as he puts it, to push innovation forward in a way that’s capital efficient.


    Flashback: Create the Change: Lindsay McCormick of Bite Sep 05, 2023
    Show notes

    Lindsay McCormick found inspiration in her pristine surroundings, back when she’d teach snowboarding in the winter and surfing in the summer. Respect for nature, where she spent so much of her time, led her to try to eliminate plastics and other landfill- or ocean-bound waste from her life, and to find healthy options. While traveling, she realized she was using a lot of tiny toothpaste tubes, and became fixated on trying to find a better way to brush, free from non-recyclable waste. What she ended up creating and selling in tiny, adorable glass apothecary jars online was Bite toothpaste bits. Over the years, she became committed to creating change for the planet, she tells host Christine Lagorio-Chafkin. Today, her company sells much more than sustainable toothpaste–including a whole suite of oral care, and even soap and deodorant–which went viral on TikTok. Today, the company, whose name stands for Because Its The Earth, has 10 employees and more than $10 million in sales.


    FROM INC STUDIOS AND PRINCIPAL: Employees Can Make or Break Companies--Here's How to Keep the Best Ones Aug 28, 2023
    Show notes

    A new podcast episode reveals insights from Principal on how to help small and midsize businesses develop the culture, compensation, and other factors that matter to their team.


    Flashback: Davis Smith of Cotopaxi: Don’t Be the Only Keeper Of the Flame Aug 21, 2023
    Show notes

    Cotopaxi, the Salt Lake City-based outdoor-apparel company, wasn’t Davis Smith’s first business. But it was his first business inspired by a mission to do more than just sell stuff. In fact, the vision for giving back came before the company. And the mission to build a public-benefit corp with strong values came before he ever sold one technicolor backpack. He tells host Christine Lagorio-Chafkin about the inspiration for, and the making the “gear for good” company Cotopaxi, which now has more than 300 employees, and whose revenues have surpassed $100 million.


    FROM INC STUDIOS AND PRINCIPAL: Why business valuation is a critical tool for small businesses Aug 14, 2023
    Show notes

    Find out the importance of a business valuation-and how a small business can have it completed-in this new podcast segment from Principal.



    Flashback: Fighting for Every Customer, With Stuart Landesberg, co-founder and CEO of Grove Collaborative Aug 07, 2023
    Show notes

    Since he was a grade-schooler, Stu Landesberg dreamed–as odd as it sounds–of starting a sustainable home-products company. When he founded it, in 2012, he called it ePantry, and it didn’t exactly soar. Investors were lukewarm–and customers hard to come by. But with a rebrand and reshaped strategy in 2016, Grove Collaborative started finding lots of eco-minded consumers online and over social media. This year, as the San Francisco-based company turned 10 years old, it was valued at $1.5 billion. In June, it went public with help from a Richard Branson-backed SPAC. Host Christine Lagorio-Chafkin speaks with Landesberg about his journey, from struggling to keep the lights on to running a public company with hundreds of employees–and his promise to the future to be entirely plastic-free by 2025.


    Flashback: Ben Lamm of Colossal: Value Your Critics Jul 31, 2023
    Show notes

    By the time he teamed up with Harvard geneticist George Church to found Colossal Biosciences, Ben Lamm had founded, built, and sold five companies. This one would be the most audacious yet: Its goal is to create disruptive conservation technologies, including, to de-extinct the woolly mammoth. Yes, it is actively working to edit elephant genes to create a cold-hearty herbivore to help decelerate melting of the arctic permafrost, and, thus, prevent release of 600 tons of carbon a year. It’s also working with existing species-conservation efforts globally–and hopes to apply its technology to save animal populations from going extinct. But with the audacious mission comes a lot of questions–and many critics. Lamm told host Christine Lagorio-Chafkin that he learns more from his detractors than from his supporters–and he welcomes both hearing from them, and, in a couple cases, he’s actually hired them to work with him.


    Flashback: A “Black Licorice” Culture, with Xiao Wang of Boundless Immigration Jul 24, 2023
    Show notes

    His company grew 1,131 percent over the past three years–and he realizes that kind of fast pace isn’t for everybody, even with an important mission in mind. Xiao Wang in 2017 had founded Boundless Immigration, a Seattle-based tech company that helps individuals and families navigate immigration paperwork and processes through data, and through its online platform. Today its process has a 99 percent success rate, and the company has helped more than 70,000 individuals file for green cards or citizenship. To keep growing at its rate, Xiao maintains an “adapt and evolve” strategy, and realizes that perfection is sometimes the enemy of progress. He tells host Christine Lagorio-Chafkin that his company’s culture of fast-growth and constant change isn’t for everyone–just like black licorice.


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