Wedding MBA Podcast

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Wedding MBA Podcast 340 - Shannon Underwood Oct 07, 2026

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Shannon Underwood, conference director and vice president of the Wedding MBA Conference. The 2026 conference is expecting between 5,500 and 6,000 attendees and about 240 trade show booths. The data-driven process for selecting speakers and topics emphasizes actionable content. The conference schedule includes specialty sessions, general sessions, and 10-minute Wed Talks, and provided advice for first-time attendees on how to prepare and get the most out of the event. Shannon@WeddingMBA.com

Wedding MBA Podcast 339 - Emily Rochotte Oct 05, 2026

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Emily Rochotte, a social media strategist and marketing educator. Using Reddit for wedding business marketing. One in three couples use it to plan weddings and find vendors. The platform offers free access, strong SEO performance, and community-based discussions where professionals can share insights without being overly promotional. Start by searching your business name and relevant venues, then gradually engage in conversations through thoughtful responses rather than direct sales pitches. Use it to identify common questions and pain points that can inspire content for other marketing channels. @emilyrochotte

Wedding MBA Podcast 338 - Shantel Campbell Oct 01, 2026

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Shantel Campbell, CEO of I Do Marketing Group in Orlando. "Reel Rockstar: Create Show-Stopping Reels that Convert," using Instagram as a sales tool. Her three-phase approach: discovery (grabbing attention with scroll-stopping content), consideration (walking followers through the sales process and communicating value), and decision (outing next steps and packages). Create reels in 3-5 minutes, post 2-4 times per week, use a vertical video format, shoot in 4K, and add music that matches the content's tone. @ShantelSocial

Wedding MBA Podcast 337 - Lyndzi Barnes Sep 28, 2026

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Lyndzi Barnes, a systems architect and operations expert for small businesses. LyndziBarnes.com. Discussing her upcoming presentation at the Wedding MBA conference. How wedding industry businesses implement AI tools to streamline operations and create more time for client interaction. Various AI platforms, including ChatGPT, Claude, and Higgsfield.ai, and how wedding businesses can use AI to automate tasks like image and video generation, social media content creation, and administrative work without losing the personal human touch that clients value.

Wedding MBA Podcast 336 - Andrea Eppolito Sep 24, 2026

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Andrea Eppolito, a luxury wedding planner. AndreaEppolito.com. Andrea explained that she defines luxury and ultra-luxury wedding planning. How certain "signature weddings" can transform a career by opening new opportunities and reinforcing a planner's brand identity. Andrea shared that a behind-the-scenes video she created with a videographer 10 years ago led to booking $2 million in weddings within three weeks.

Wedding MBA Podcast 335 - Meghan Ely Sep 21, 2026

Show notes

Meghan Ely, OFDConsulting.com. The wedding industry is facing a rise in online reputation issues, including negative reviews and public complaints from couples and vendors. To prevent reputation crises, monitor mentions with tools like Talkwalker, build a strong base of positive reviews, and set up alerts and moderation. Not panicking when negativity occurs, taking time to assess the situation, and consulting legal and SEO professionals as needed.

Wedding MBA Podcast 334 - Adrienna McDermott Sep 18, 2026

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Adrienna McDermott. AvaAndTheBee.com is a marketing company for wedding and event professionals based in Austin, Texas. Identifying and addressing marketing gaps that affect bookings. The importance of understanding what differentiates your business from competitors, using client testimonials to inform marketing language, and communicating clearly with both couples and their parents, especially with the involvement of Gen Z clients. @avaandthebee.

Wedding MBA Podcast 333 - Margaux Fraise Sep 14, 2026

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Margaux Fraise, WeddingIndustryPulse.com."Wedding Pro's Secret Weapon," helping wedding professionals stay current with industry trends and client behavior changes. Consumer buying patterns have shifted, with AI searches now being the primary way couples find wedding vendors, followed by social proof and then personal recommendations. Optimizing websites for AI searches, providing detailed information about venues and services, and using AI tools to analyze client feedback. The importance of staying informed about current industry trends and client behavior to make more money in the business. @weddingsummitseries

Wedding MBA Podcast 332 - Renee Dalo Sep 11, 2026

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Renee Dalo, ReneeDalo.com. How TikTok affects the wedding business. Renee explained that TikTok is a vital platform for wedding professionals because it hosts key conversations and trends in the wedding industry. TikTok's unique features, like Service Plus, live streaming, and affiliate programs, offer direct engagement and monetization opportunities. Create authentic, behind-the-scenes content on TikTok to stand out from Instagram's curated feed. Address pain points and build trust. On TikTok: @TheReneeDalo. Instagram: @ReneeDalo

Wedding MBA Podcast 331 - Brandee Gaar Sep 07, 2026

Show notes

Brandee Gaar, WeddingProCEO.com. Brandee explains the ASSUME method, a five-step strategy for wedding professionals to improve their closing rates during consultations by focusing on solving clients' pain points rather than selling features. The importance of building "know, like, and trust" through marketing and social media, including the necessity of being face-to-camera to create a connection. Humanize the consultation process and ensure clients feel understood and confident in the professional's ability to deliver. @brandeegaar

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