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    Business

    Wedding Business Solutions

    If weddings and events are all or part of your business, you’re in the right place.

    The Wedding Business Solutions podcast is where you’ll get real-world ideas to help you sell more, profit more, and maybe even enjoy the process a little more, too.

    Hosted by Alan Berg CSP, FPSA, one of the wedding and event industry’s most experienced sales and marketing speakers, each bite-sized episode gives you practical, easy-to-use ideas you can apply right away. Whether it’s converting more inquiries, following up without sounding pushy, improving your website, handling ghosting, raising your prices with confidence, or using AI in ways that actually help your business, Alan shares insights with his signature mix of common sense, experience, and humor.

    Alan is the author of 16 books, including AI for the Real World and Shut Up and Sell More. He’s also been named one of the “Top 100 Speakers to Watch in 2025” for the third year in a row by Motivator Music on LinkedIn, and is one of only 46 Global Speaking Fellows worldwide.

    Some episodes are just Alan sharing ideas and stories from decades in sales and the wedding industry. Other episodes feature conversations with industry pros, entrepreneurs, and experts who can help you work smarter, make more money, and create better experiences for your clients.

    If you’ve ever thought:
     “Why are they ghosting me?”
     “How do I book more of the right clients?”
     “Why does my website get traffic but not inquiries?”
     “What should I actually be using AI for?”
     …you’ll probably feel right at home here.

    You can read full transcripts of every episode at podcast.AlanBerg.com.

    Be sure to subscribe so you don’t miss new episodes, workshops, and ideas you can put to work immediately.

    If you’d like to learn more about Alan’s speaking, sales training, consulting, AI workshops, or website review services, visit:
     IWantAlan.com
     Podcast.AlanBerg.com
     ConnectWithAlanBerg.com

    You can also reach Alan directly at Alan@AlanBerg.com.

    Note from Alan:
    I invite guests onto the podcast because I believe they can bring value to you, my listeners. Occasionally, I may have a business relationship or affiliate connection with a guest or product discussed on the show. My first priority is always providing useful, actionable information, and I do not sell guest spots or paid placements on the podcast.

    Advertise

    Copyright: © 2021 Wedding Business Solutions

    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    Are you ready for engagement season? Dec 22, 2021
    Show notes

    Every year I ask this question to my clients and audiences: “Are you ready for engagement season?” There are so many things that you can do… so are you doing them? From reevaluating your pricing to updating your website and advertising, what should you do? The short answer is to do something. If you don’t do anything, then you’ll see no benefits.

    Listen to this new 10-minute episode and get some inspiration.

    If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com

    Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com

    Come to an AI workshop near you and learn how to use 5 or 6 different AI tools, in ways you've probably never thought of. Go to www.AIWorkshopTour.com to see the one nearest to you.

    I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks.

    Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

    • Apple Podcast: http://bit.ly/weddingbusinesssolutions
    • YouTube: www.WeddingBusinessSolutionsPodcast.tv
    • Spotify: https://spoti.fi/3sGsuB8
    • Stitcher: http://bit.ly/wbsstitcher
    • Google Podcast: http://bit.ly/wbsgoogle
    • iHeart Radio: https://ihr.fm/31C9Mic
    • Pandora: http://bit.ly/wbspandora

    ©2025 Wedding Business Solutions LLC & AlanBerg.com


    How much would you pay to make it go away? Dec 15, 2021
    Show notes

    Here’s another listener suggestion. Michelle McFarland and I were at a conference recently and she reminded me of a story I had told at another event that totally changed the way she handled negative situations with customers. Once the damage is done it’s often hard, or impossible to undo. If you are proactive, it might cost you less than what it would cost to try to undo the damage from negative reviews and bad press.

    Listen to this new 7-minute episode and find out.

    If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com

    Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com

    Come to an AI workshop near you and learn how to use 5 or 6 different AI tools, in ways you've probably never thought of. Go to www.AIWorkshopTour.com to see the one nearest to you.

    I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks.

    Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

    • Apple Podcast: http://bit.ly/weddingbusinesssolutions
    • YouTube: www.WeddingBusinessSolutionsPodcast.tv
    • Spotify: https://spoti.fi/3sGsuB8
    • Stitcher: http://bit.ly/wbsstitcher
    • Google Podcast: http://bit.ly/wbsgoogle
    • iHeart Radio: https://ihr.fm/31C9Mic
    • Pandora: http://bit.ly/wbspandora

    ©2025 Wedding Business Solutions LLC & AlanBerg.com


    Matt Campbell - The Niche: MyWeddingSongs.com Dec 13, 2021
    Show notes

    In my series on The Niche I come across so many interesting people with even more interesting niches. I’ve known Matt Campbell for a few years but I never really understood what he did, or what his business model was. In this episode you’ll hear how Matt combined a knowledge of SEO (Search Engine Optimization) to create a business that brings him income without having to deal directly with his customers… and it’s working while he sleeps.

    Matthew (Matt) Campbell is the owner of My Wedding Songs. He has written for Rolling Stone, Mobile Beat Magazine, and DJ Times. Matt hosts the Wedding Songs Podcast and is the author of the Wedding Music Playlist. His work has been referenced in Forbes, The Knot, and Style Me Pretty.

    www.MyWeddingSongs.com

    Books Matt Mentioned on the podcast:

    • Play Bigger - https://amzn.to/3lui0DZ
    • Blue Ocean Strategy - https://amzn.to/3in3CeJ

    SEO Tools Matt mentioned on the podcast

    • Ubersuggest - https://neilpatel.com/ubersuggest/
    • Google Keyword Planner (part of Google Ads) - https://ads.google.com/home/tools/keyword-planner/
    • MozBar for Chrome - https://chrome.google.com/webstore/detail/mozbar/eakacpaijcpapndcfffdgphdiccmpknp?hl=en
    • Yoast SEO - https://wordpress.org/plugins/wordpress-seo/
    • Google Analytics - https://analytics.google.com
    • Bonus tool! Screaming Frog - https://www.screamingfrog.co.uk/seo-spider/

    If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com

    Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com

    Come to an AI workshop near you and learn how to use 5 or 6 different AI tools, in ways you've probably never thought of. Go to www.AIWorkshopTour.com to see the one nearest to you.

    I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks.

    Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

    • Apple Podcast: http://bit.ly/weddingbusinesssolutions
    • YouTube: www.WeddingBusinessSolutionsPodcast.tv
    • Spotify: https://spoti.fi/3sGsuB8
    • Stitcher: http://bit.ly/wbsstitcher
    • Google Podcast: http://bit.ly/wbsgoogle
    • iHeart Radio: https://ihr.fm/31C9Mic
    • Pandora: http://bit.ly/wbspandora

    ©2025 Wedding Business Solutions LLC & AlanBerg.com


    Use your voice, it's your only monopoly Dec 08, 2021
    Show notes

    Wouldn’t it be nice to have something that no one else has… your own monopoly? Well, you actually do, it’s your voice. The key is to learn how to use it to show people that you’re actually different, before they get to hear your spoken voice. Want to hear how?

    Listen to this new 9-minute episode and find out.

    If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com

    Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com

    Come to an AI workshop near you and learn how to use 5 or 6 different AI tools, in ways you've probably never thought of. Go to www.AIWorkshopTour.com to see the one nearest to you.

    I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks.

    Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

    • Apple Podcast: http://bit.ly/weddingbusinesssolutions
    • YouTube: www.WeddingBusinessSolutionsPodcast.tv
    • Spotify: https://spoti.fi/3sGsuB8
    • Stitcher: http://bit.ly/wbsstitcher
    • Google Podcast: http://bit.ly/wbsgoogle
    • iHeart Radio: https://ihr.fm/31C9Mic
    • Pandora: http://bit.ly/wbspandora

    ©2025 Wedding Business Solutions LLC & AlanBerg.com


    Should you announce that you're raising your prices? Dec 01, 2021
    Show notes

    I love getting listener suggestions and this one came from Chuck Johnson. He’s raising his prices (yeah) and wanted to know if he should put the new prices on his website with a disclaimer that they’re going up on a certain date. Want to hear the answer and how you might approach this when you raise your prices (something I addressed on another podcast episode)?

    Listen to this new 7-minute episode and find out.

    If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com

    Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com

    Come to an AI workshop near you and learn how to use 5 or 6 different AI tools, in ways you've probably never thought of. Go to www.AIWorkshopTour.com to see the one nearest to you.

    I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks.

    Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

    • Apple Podcast: http://bit.ly/weddingbusinesssolutions
    • YouTube: www.WeddingBusinessSolutionsPodcast.tv
    • Spotify: https://spoti.fi/3sGsuB8
    • Stitcher: http://bit.ly/wbsstitcher
    • Google Podcast: http://bit.ly/wbsgoogle
    • iHeart Radio: https://ihr.fm/31C9Mic
    • Pandora: http://bit.ly/wbspandora

    ©2025 Wedding Business Solutions LLC & AlanBerg.com


    Tina Dannel – Pivoting with The Metro Nov 29, 2021
    Show notes

    Like many wedding planners, the pandemic threw a wrench into Tina Dannel’s business model. Then along came a 1958 Milk Truck that changed things, for the better. Listen to this episode and hear how The Metro has been a positive pivot for Tina’s wedding business, and how it’s added new opportunities beyond its original intention – a mobile wedding chapel.

    About Tina and The Metro

    Tina Dannel is the owner and Lead Wedding Planner with Serendipity Events by Tina, a full-service Wedding Planning company located in Dallas, Texas, and Orlando, Florida. Visit her website at https://www.serendipityeventsbytina.com/

    Or check them out on social media:

    https://www.instagram.com/serendipity_events_by_tina

    https://www.facebook.com/SerendipityEventsByTina/

    In this episode you will hear about Tina’s pivot, where she created The Metro DFW. The Metro DFW is a 1958 International Harvester Metro step van converted into my business on wheels. It's Dallas's only DRIVE-THRU wedding! They also offer Wedding Delivery, where they come to your house to officiate a wedding.

    With everything opening up now and people getting back to big events, they are now renting The Metro to use it as a bar truck, photo backdrop, coffee bar (they partner with Hot Shots Coffee https://www.hotshotscatering.com/ ), DJ booth, or whatever you can imagine!

    To find out more, check out https://www.drivethruweddingdallas.com/ or take a look at their social pages at https://www.instagram.com/TheMetroDFW/ or https://www.facebook.com/TheMetroDFW

    Feel free to contact Tina for more information at Tina.Dannel@SerendipityEventsByTina.com

    Serendipity Events by Tina is https://www.serendipityeventsbytina.com/

    The Metro DFW is https://www.drivethruweddingdallas.com/

    Insta: https://www.instagram.com/serendipity_events_by_tina/

    https://www.instagram.com/TheMetroDFW/

    Facebook: https://www.facebook.com/SerendipityEventsByTina/

    https://www.facebook.com/TheMetroDFW

    If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com

    Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com

    Come to an AI workshop near you and learn how to use 5 or 6 different AI tools, in ways you've probably never thought of. Go to www.AIWorkshopTour.com to see the one nearest to you.

    I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks.

    Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

    • Apple Podcast: http://bit.ly/weddingbusinesssolutions
    • YouTube: www.WeddingBusinessSolutionsPodcast.tv
    • Spotify: https://spoti.fi/3sGsuB8
    • Stitcher: http://bit.ly/wbsstitcher
    • Google Podcast: http://bit.ly/wbsgoogle
    • iHeart Radio: https://ihr.fm/31C9Mic
    • Pandora: http://bit.ly/wbspandora

    ©2025 Wedding Business Solutions LLC & AlanBerg.com


    Try it because it's difficult Nov 24, 2021
    Show notes

    Are there some things you’re not trying because you think they’re hard? Is it the fear of failure that holds you back, or something else. I think that the harder it is, the more rewarding it is when you succeed. So, what have you already done that you originally thought was hard? What’s on your to-do list that’s just not getting to-done?

    Listen to this new 9-minute episode and find out how you can get past the “hard” and on to the “done”!

    If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com

    Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com

    Come to an AI workshop near you and learn how to use 5 or 6 different AI tools, in ways you've probably never thought of. Go to www.AIWorkshopTour.com to see the one nearest to you.

    I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks.

    Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

    • Apple Podcast: http://bit.ly/weddingbusinesssolutions
    • YouTube: www.WeddingBusinessSolutionsPodcast.tv
    • Spotify: https://spoti.fi/3sGsuB8
    • Stitcher: http://bit.ly/wbsstitcher
    • Google Podcast: http://bit.ly/wbsgoogle
    • iHeart Radio: https://ihr.fm/31C9Mic
    • Pandora: http://bit.ly/wbspandora

    ©2025 Wedding Business Solutions LLC & AlanBerg.com


    If you're not paying for the product, you are the product Nov 17, 2021
    Show notes

    I was talking to a speaker friend about all of the free services that exist today, from social channels (Facebook, Instagram, Pinterest, LinkedIn, etc.) to business services like Canva, Animoto, Dropbox, Zoom and more. It’s very tempting to try and use those free services, after all, that’s why they offer a free version. But that can’t be the business model, there has to be a profit model for those services and sites as well. While I might try a new service with a free-trial, I try not to stick with the free versions. There are more features with the paid versions and since I want people paying me for my products and services, it’s only fair that I should pay for the value I get from them. That said, there are times when the free version is enough and lots and lots of people use them. So, that makes you wonder how these companies benefit. Some get enough people that upgrade and pay, and some may not. But, as Tristan Harris (a former Google Design Ethicist) said: “If you're not paying for the product, you are the product”

    Listen to this new 7-minute episode and hear what that quote actually means and it might just change your perspective on what’s really “free”.

    If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com

    Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com

    Come to an AI workshop near you and learn how to use 5 or 6 different AI tools, in ways you've probably never thought of. Go to www.AIWorkshopTour.com to see the one nearest to you.

    I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks.

    Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

    • Apple Podcast: http://bit.ly/weddingbusinesssolutions
    • YouTube: www.WeddingBusinessSolutionsPodcast.tv
    • Spotify: https://spoti.fi/3sGsuB8
    • Stitcher: http://bit.ly/wbsstitcher
    • Google Podcast: http://bit.ly/wbsgoogle
    • iHeart Radio: https://ihr.fm/31C9Mic
    • Pandora: http://bit.ly/wbspandora

    ©2025 Wedding Business Solutions LLC & AlanBerg.com


    Glenn Roush - Scaling a luxury business Nov 15, 2021
    Show notes

    When people think of scaling a wedding or event business, high volume and lower prices often comes to mind. Glenn Roush has scaled his entertainment company, LeForce Event Group, with higher prices, higher quality and targeting luxury weddings and events in and around Dallas, TX. Our conversation ranges from how he got started, with just him as a DJ, to scaling up to over 30 DJs and keeping both the quality and prices up at a high level.

    Listen to this new episode and get some ideas on how you can scale your wedding/event business, without sacrificing quality or profits.

    About Glenn Roush

    Glenn Roush is the founder of LeForce Event Group, a production and entertainment company located in Dallas, Texas. Glenn has had a passion for entertaining almost his entire career. He started entertaining crowds as a high school mascot - that passion went on to college at Baylor University, where he earned a double major in Business and Religion, and then on to the professional level with the Minnesota Timberwolves. He has a knack for crunching numbers, even worked in the accounting world for a hot minute, this love for numbers and passion for entertaining created wonderful alchemy for an entertainment business. Glenn loves to share his knowledge of scaling and finding the right fit for sustainable growth. Glenn's passions include wake surfing, traveling with his family, playing video games with his 2 sons, and educating people on the perils of gingerness.

    Contact:

    IG: @glennroush

    Website: www.LeForceDFW.com

    Email: glenn@LeForceDFW.com

    If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com

    Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com

    Come to an AI workshop near you and learn how to use 5 or 6 different AI tools, in ways you've probably never thought of. Go to www.AIWorkshopTour.com to see the one nearest to you.

    I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks.

    Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

    • Apple Podcast: http://bit.ly/weddingbusinesssolutions
    • YouTube: www.WeddingBusinessSolutionsPodcast.tv
    • Spotify: https://spoti.fi/3sGsuB8
    • Stitcher: http://bit.ly/wbsstitcher
    • Google Podcast: http://bit.ly/wbsgoogle
    • iHeart Radio: https://ihr.fm/31C9Mic
    • Pandora: http://bit.ly/wbspandora

    ©2025 Wedding Business Solutions LLC & AlanBerg.com


    Buy It, Rent It, Learn It or Hire for It Nov 10, 2021
    Show notes

    Like many of my topics, this came from a conversation I was having with one of my clients, a wedding/event pro, about how he should go about doing Facebook advertising. One option was to hire someone, but the price tag was scaring him. Another was to take courses and learn to do it himself. Yet another was to look for every free or cheap way to figure it out. In this episode I’ll take you through the thought process that I shared with him, so you too can see that it’s not just the cost that matters, it’s also the time it will take you to get the results you want. Just looking at the price can cloud your decision and delay you reaching the ROI you desire.

    Listen to this new 9-minute episode and hear how you can make better decisions that lead to clearer decisions and more profits.

    If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com

    Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com

    Come to an AI workshop near you and learn how to use 5 or 6 different AI tools, in ways you've probably never thought of. Go to www.AIWorkshopTour.com to see the one nearest to you.

    I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks.

    Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

    • Apple Podcast: http://bit.ly/weddingbusinesssolutions
    • YouTube: www.WeddingBusinessSolutionsPodcast.tv
    • Spotify: https://spoti.fi/3sGsuB8
    • Stitcher: http://bit.ly/wbsstitcher
    • Google Podcast: http://bit.ly/wbsgoogle
    • iHeart Radio: https://ihr.fm/31C9Mic
    • Pandora: http://bit.ly/wbspandora

    ©2025 Wedding Business Solutions LLC & AlanBerg.com


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