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    Business

    Wedding Business Solutions

    If weddings and events are all or part of your business, you’re in the right place.

    The Wedding Business Solutions podcast is where you’ll get real-world ideas to help you sell more, profit more, and maybe even enjoy the process a little more, too.

    Hosted by Alan Berg CSP, FPSA, one of the wedding and event industry’s most experienced sales and marketing speakers, each bite-sized episode gives you practical, easy-to-use ideas you can apply right away. Whether it’s converting more inquiries, following up without sounding pushy, improving your website, handling ghosting, raising your prices with confidence, or using AI in ways that actually help your business, Alan shares insights with his signature mix of common sense, experience, and humor.

    Alan is the author of 16 books, including AI for the Real World and Shut Up and Sell More. He’s also been named one of the “Top 100 Speakers to Watch in 2025” for the third year in a row by Motivator Music on LinkedIn, and is one of only 46 Global Speaking Fellows worldwide.

    Some episodes are just Alan sharing ideas and stories from decades in sales and the wedding industry. Other episodes feature conversations with industry pros, entrepreneurs, and experts who can help you work smarter, make more money, and create better experiences for your clients.

    If you’ve ever thought:
     “Why are they ghosting me?”
     “How do I book more of the right clients?”
     “Why does my website get traffic but not inquiries?”
     “What should I actually be using AI for?”
     …you’ll probably feel right at home here.

    You can read full transcripts of every episode at podcast.AlanBerg.com.

    Be sure to subscribe so you don’t miss new episodes, workshops, and ideas you can put to work immediately.

    If you’d like to learn more about Alan’s speaking, sales training, consulting, AI workshops, or website review services, visit:
     IWantAlan.com
     Podcast.AlanBerg.com
     ConnectWithAlanBerg.com

    You can also reach Alan directly at Alan@AlanBerg.com.

    Note from Alan:
    I invite guests onto the podcast because I believe they can bring value to you, my listeners. Occasionally, I may have a business relationship or affiliate connection with a guest or product discussed on the show. My first priority is always providing useful, actionable information, and I do not sell guest spots or paid placements on the podcast.

    Advertise

    Copyright: © 2021 Wedding Business Solutions

    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    Joe Bunn - Scaling by Licensing Feb 07, 2022
    Show notes

    In keeping with my series on “Scaling” I’m so happy to have had this chat with Joe Bunn on how he came to expand from one location to six through licensing. Is licensing right for your business? Listen to this episode and find out.

    Joe Bunn started his DJ career at the age of 14 in Eastern North Carolina. In the late 90s, he started Bunn DJ Company. The company grew from a couple of DJs to 15 of the area’s best mobile DJs. Over the past few years, Bunn DJ Company has expanded to Charleston, SC, Charlotte, NC, Richmond, VA San Diego, CA and Bozeman, Montana! The company performs at thousands of weddings, private, corporate and charity events yearly.

    Joe has been on the board of both ILEA (International Live Events Assocation) and NACE (National Association of Catering & Events).

    Joe still DJs almost every weekend, but in recent years has been helping other entrepreneurs across the country grow their businesses by giving seminars, consulting, recording podcasts, doing workshops, and producing training videos. In addition, he is the founder of The DJ’s Vault-a members only website for mobile DJs.

    bunndjcompany.com

    thedjsvault.com

    bunngear.com

    @bunndjco

    @joebunn

    @bunngear

    If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com

    Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com

    Come to an AI workshop near you and learn how to use 5 or 6 different AI tools, in ways you've probably never thought of. Go to www.AIWorkshopTour.com to see the one nearest to you.

    I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks.

    Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

    • Apple Podcast: http://bit.ly/weddingbusinesssolutions
    • YouTube: www.WeddingBusinessSolutionsPodcast.tv
    • Spotify: https://spoti.fi/3sGsuB8
    • Stitcher: http://bit.ly/wbsstitcher
    • Google Podcast: http://bit.ly/wbsgoogle
    • iHeart Radio: https://ihr.fm/31C9Mic
    • Pandora: http://bit.ly/wbspandora

    ©2025 Wedding Business Solutions LLC & AlanBerg.com


    Where's the friction in your sales process? Feb 02, 2022
    Show notes

    As a customer, it’s easy to see where companies make it hard for us to do business with them. Can you see where you’re making it difficult for your customers? Do you know how you may be chasing away good prospects because of extra steps or friction? See how your customer experience may be hurting you, rather than helping.

    Listen to this new 11-minute episode and find out where the friction is in your processes.

    If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com

    Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com


    Come to an AI workshop near you and learn how to use 5 or 6 different AI tools, in ways you've probably never thought of. Go to www.AIWorkshopTour.com to see the one nearest to you.

    I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks.

    Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

    • Apple Podcast: http://bit.ly/weddingbusinesssolutions
    • YouTube: www.WeddingBusinessSolutionsPodcast.tv
    • Spotify: https://spoti.fi/3sGsuB8
    • Stitcher: http://bit.ly/wbsstitcher
    • Google Podcast: http://bit.ly/wbsgoogle
    • iHeart Radio: https://ihr.fm/31C9Mic
    • Pandora: http://bit.ly/wbspandora

    ©2025 Wedding Business Solutions LLC & AlanBerg.com


    Should You Go For Volume or Profits? Jan 26, 2022
    Show notes

    As I work with businesses like yours, growing your businesses is a frequent topic. When growing your business, is the focus on top-line sales, or bottom-line profits? Too many wedding and event pros pay too much attention to sales, and not profits.

    Listen to this new 7-minute episode and get a clearer view of where you should be focusing.

    If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com

    Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com

    Come to an AI workshop near you and learn how to use 5 or 6 different AI tools, in ways you've probably never thought of. Go to www.AIWorkshopTour.com to see the one nearest to you.

    I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks.

    Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

    • Apple Podcast: http://bit.ly/weddingbusinesssolutions
    • YouTube: www.WeddingBusinessSolutionsPodcast.tv
    • Spotify: https://spoti.fi/3sGsuB8
    • Stitcher: http://bit.ly/wbsstitcher
    • Google Podcast: http://bit.ly/wbsgoogle
    • iHeart Radio: https://ihr.fm/31C9Mic
    • Pandora: http://bit.ly/wbspandora

    ©2025 Wedding Business Solutions LLC & AlanBerg.com


    Eric Maas - scaling - franchising vs just expanding Jan 24, 2022
    Show notes

    When it comes to growing your business there are many different paths. In this episode from my “Scaling” series I chat with a good friend, Eric Maas, whose family has taken Complete Weddings from a single DJ location to nationwide and beyond through franchising. Listen to this episode and hear another way that you might want to consider for growing your business.

    Complete Weddings + Events is the leading franchise provider of event and wedding photography, videography, lighting, DJ services and photo booth rental in North America.

    There are franchise territories still available contact Brittny with COMPLETE at 402-339-0001 for more information or go to our website www.completewedo.com/franchising/.

    Complete has been starting parties, telling unique wedding stories and bringing people together since 1973. In fact, we’ve helped plan and execute more than 300,000 events, including more than 13,000 weddings a year.

    Whatever you need to set the stage for a phenomenal special event, we have you covered. When you party with Complete Weddings + Events, it's completely about you!

    If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com

    Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com

    Come to an AI workshop near you and learn how to use 5 or 6 different AI tools, in ways you've probably never thought of. Go to www.AIWorkshopTour.com to see the one nearest to you.

    I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks.

    Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

    • Apple Podcast: http://bit.ly/weddingbusinesssolutions
    • YouTube: www.WeddingBusinessSolutionsPodcast.tv
    • Spotify: https://spoti.fi/3sGsuB8
    • Stitcher: http://bit.ly/wbsstitcher
    • Google Podcast: http://bit.ly/wbsgoogle
    • iHeart Radio: https://ihr.fm/31C9Mic
    • Pandora: http://bit.ly/wbspandora

    ©2025 Wedding Business Solutions LLC & AlanBerg.com


    They're going to buy what you're selling Jan 19, 2022
    Show notes

    Many companies have cut back on the number of products and services. Menus have gotten more limited. Supply-chain issues have reduced inventories. Can you cut back on the products and services you sell, and still profit more. Your customers seek you out for the results you provide, not the specific products and services.

    Listen to this new 8-minute episode and find out how you may be able to profit more, with offering fewer products and services.

    If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com

    Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com

    Come to an AI workshop near you and learn how to use 5 or 6 different AI tools, in ways you've probably never thought of. Go to www.AIWorkshopTour.com to see the one nearest to you.

    I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks.

    Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

    • Apple Podcast: http://bit.ly/weddingbusinesssolutions
    • YouTube: www.WeddingBusinessSolutionsPodcast.tv
    • Spotify: https://spoti.fi/3sGsuB8
    • Stitcher: http://bit.ly/wbsstitcher
    • Google Podcast: http://bit.ly/wbsgoogle
    • iHeart Radio: https://ihr.fm/31C9Mic
    • Pandora: http://bit.ly/wbspandora

    ©2025 Wedding Business Solutions LLC & AlanBerg.com


    The importance of following up Jan 12, 2022
    Show notes

    We all know that we should follow up on leads and after meetings, but it often doesn’t get the priority that it deserves. I know how busy you can be and for some of you following up just doesn’t make it up your priority list. For others, it’s one and done – get a lead, reply and that’s it if you don’t hear back.

    If you want to profit more without more marketing and advertising, listen to this new 8-minute episode for some perspective on following up.

    If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com

    Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com

    Come to an AI workshop near you and learn how to use 5 or 6 different AI tools, in ways you've probably never thought of. Go to www.AIWorkshopTour.com to see the one nearest to you.

    I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks.

    Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

    • Apple Podcast: http://bit.ly/weddingbusinesssolutions
    • YouTube: www.WeddingBusinessSolutionsPodcast.tv
    • Spotify: https://spoti.fi/3sGsuB8
    • Stitcher: http://bit.ly/wbsstitcher
    • Google Podcast: http://bit.ly/wbsgoogle
    • iHeart Radio: https://ihr.fm/31C9Mic
    • Pandora: http://bit.ly/wbspandora

    ©2025 Wedding Business Solutions LLC & AlanBerg.com


    Keith Walters - Scaling from 1 venue to 40 Jan 10, 2022
    Show notes

    I love interviewing smart, nice people about how they’ve scaled their businesses up. In this episode, Keith Walters shares how Walters Wedding Estates went from 1 venue to over 40 and growing. Listen and gain some insight that can help you decide how to right-size your business.

    Walters Hospitality owns and operates a spectrum of specialties including Wedding and Event Venues, Lodging, and Restaurants. Their portfolio contains some of the most distinctive event sites in the markets they serve.

    Welcoming over 6,000 lodging guests annually and facilitating more than 3,000 weddings per year, Walters Hospitality aims to expand in both its Lodging and Venue Divisions, with creativity and results. Walters desires to create places that people go to and not through by focusing on targeting Lodging and Venues focused on experiences and unique destinations.

    Contact Walters Wedding Estates

    info@waltersweddingestates.com

    www.waltersweddingestates.com

    If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com

    Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com

    Come to an AI workshop near you and learn how to use 5 or 6 different AI tools, in ways you've probably never thought of. Go to www.AIWorkshopTour.com to see the one nearest to you.

    I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks.

    Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

    • Apple Podcast: http://bit.ly/weddingbusinesssolutions
    • YouTube: www.WeddingBusinessSolutionsPodcast.tv
    • Spotify: https://spoti.fi/3sGsuB8
    • Stitcher: http://bit.ly/wbsstitcher
    • Google Podcast: http://bit.ly/wbsgoogle
    • iHeart Radio: https://ihr.fm/31C9Mic
    • Pandora: http://bit.ly/wbspandora

    ©2025 Wedding Business Solutions LLC & AlanBerg.com


    You can't learn if you don't show up! Jan 05, 2022
    Show notes

    Have you attended any conferences or networking events this year? Which ones are on your must-attend list for next year? I hope you have many because the value is both monetary and intangible.

    Listen to this short, new 7-minute episode and hear why you want to block off time for learning.

    If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com

    Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com

    Come to an AI workshop near you and learn how to use 5 or 6 different AI tools, in ways you've probably never thought of. Go to www.AIWorkshopTour.com to see the one nearest to you.

    I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks.

    Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

    • Apple Podcast: http://bit.ly/weddingbusinesssolutions
    • YouTube: www.WeddingBusinessSolutionsPodcast.tv
    • Spotify: https://spoti.fi/3sGsuB8
    • Stitcher: http://bit.ly/wbsstitcher
    • Google Podcast: http://bit.ly/wbsgoogle
    • iHeart Radio: https://ihr.fm/31C9Mic
    • Pandora: http://bit.ly/wbspandora

    ©2025 Wedding Business Solutions LLC & AlanBerg.com


    What are you thankful for this year? Dec 29, 2021
    Show notes

    It’s an understatement to say that we’ve have a crazy couple of years. So, what are you thankful for as this year comes to a close. I have lots to be thankful for and I’m sure, if you take a step back, you do as well.

    Listen to this short, new 6-minute episode and I’ll share some things we can all be thankful for.

    If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com

    Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com

    Come to an AI workshop near you and learn how to use 5 or 6 different AI tools, in ways you've probably never thought of. Go to www.AIWorkshopTour.com to see the one nearest to you.

    I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks.

    Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

    • Apple Podcast: http://bit.ly/weddingbusinesssolutions
    • YouTube: www.WeddingBusinessSolutionsPodcast.tv
    • Spotify: https://spoti.fi/3sGsuB8
    • Stitcher: http://bit.ly/wbsstitcher
    • Google Podcast: http://bit.ly/wbsgoogle
    • iHeart Radio: https://ihr.fm/31C9Mic
    • Pandora: http://bit.ly/wbspandora

    ©2025 Wedding Business Solutions LLC & AlanBerg.com


    Therese Cole-Hubbs – The Niche: Electric Karma – South Asian Weddings Dec 27, 2021
    Show notes

    Sometimes you meet someone with a unique niche and wonder “How did you end up in that business?” When I first met Therese, she was dressed in a beautiful sari, a garment traditionally worn by women from South Asia. What struck me is that Therese is not from India or Pakistan, she’s Polish, and she’s been the go-to wedding planner for South Asian weddings for over 25 years.

    Want to hear how that happened and how you can learn to find your niche? Listen to this new episode

    About Therese Cole-Hubbs

    As the President and Creative Director of Houston-based Electric Karma International, Therese Cole-Hubbs is considered one of the nation’s leading event planning and coordinating experts for multi-cultural weddings.

    A 30-year plus veteran of the events industry Ms. Cole-Hubbs formed Electric Karma, in 2010 in response to the demand for wedding planners who could merge cultural traditions with contemporary wedding elements.

    Instagram: @electrickarma

    Facebook: Electric Karma International

    www.Electric-Karma.com

    If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com

    Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com

    Come to an AI workshop near you and learn how to use 5 or 6 different AI tools, in ways you've probably never thought of. Go to www.AIWorkshopTour.com to see the one nearest to you.

    I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks.

    Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

    • Apple Podcast: http://bit.ly/weddingbusinesssolutions
    • YouTube: www.WeddingBusinessSolutionsPodcast.tv
    • Spotify: https://spoti.fi/3sGsuB8
    • Stitcher: http://bit.ly/wbsstitcher
    • Google Podcast: http://bit.ly/wbsgoogle
    • iHeart Radio: https://ihr.fm/31C9Mic
    • Pandora: http://bit.ly/wbspandora

    ©2025 Wedding Business Solutions LLC & AlanBerg.com


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