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    Business

    Wealthy and Well-Known Podcast

    Welcome to The Wealthy and Well-Known Podcast — hosted by Rory Vaden and AJ Vaden, co-founders of Brand Builders Group.

    This is the show for mission-driven messengers who want to build reputation and revenue at the same time. Whether you’re launching a book, scaling a business, or trying to become a recognized expert in your space, you’ll learn how to craft a Monetized Personal Brand™ that drives massive impact.

    Each episode features real coaching, case studies from our 1-on-1 clients, and insider strategies from 8-figure entrepreneurs, viral speakers, New York Times bestselling authors, and trusted BBG partners. You’ll hear directly from the minds behind some of today’s most influential personal brands.

    Subscribe and turn on notifications — because your message matters, and the world needs to know your name.

    Advertise

    Copyright: Copyright © 2021 - Brand Builders Group

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    Latest Episodes:
    How to Scale a Coaching Business from Scratch with Jordan Montgomery Jul 23, 2024
    Show notes

    In this episode, we sit down with Jordan Montgomery, Speaker, Performance Coach, and Founder and CEO of Montgomery Companies, to delve into the intricacies of building and scaling a coaching business. Jordan is known for his performance coaching, keynote speaking, and motivational presentations, which have gained national recognition. He is also the author of The Art of Encouragement, a comprehensive guide on the transformative power of encouragement. In our conversation, Jordan shares his professional journey and how he transitioned to becoming a highly-respected performance coach. Hear how he went from the 'penthouse' to the 'outhouse' almost overnight and how this defining moment led to his success story. We discuss the lessons from his career transition, why letting go of control of his company was vital to its growth, and how Jordan developed his client base. Discover why a brand is all about reputation, the benefits of overdelivering, and how he incorporated public speaking into his business model. We talk about the value of working for free, why engagement in public speaking is vital, public speaking pitfalls, and the coaching opportunities public speaking offers. Gain insights into his new book, his motivation for writing it, the power of encouragement, why it is a vital leadership skill, and more. Tune in now!


    What's Your Competitive Advantage | David Avrin Episode Recap Jul 19, 2024
    Show notes

    Our recent conversation with marketing, public relations, and branding strategist, David Avrin highlighted many crucial lessons for growing your personal brand, namely the importance of finding your competitive advantage. In today's episode, we expand on that conversation with an exploration of everything that isn't your competitive advantage. This list may surprise you as it includes the quality of your product, the quality of your staff, and your use of technology as things that do not contribute toward your competitive advantage. We also reveal how to find your competitive advantage by working out everything about you and your business that makes you easy to work with! Be sure to tune in today, and don't forget to get your copy of David's latest book, Ridiculously Easy To Do Business With, which asks the difficult questions that will help you uncover your unique (and valuable) position in the marketplace.

    Key Points From This Episode:

    • Understanding all the things that don't contribute toward your competitive advantage.
    • How to find your competitive advantage: what makes you easy to work with?

    Links Mentioned in Today's Episode:

    David Avrin

    Ridiculously Easy To Do Business With

    Entrepreneurs' Organization

    Pete Wilson

    AJ Vaden on LinkedIn

    AJ Vaden on X

    Rory Vaden Rory Vaden on LinkedIn Rory Vaden on X

    Take the Stairs

    Brand Builders Group

    Brand Builders Group Free Video Short Course

    Brand Builders Group Free Call

    The Influential Personal Brand Podcast on Apple

    Email Your Review to Brand Builders Group


    Ridiculously Easy To Do Business with David Avrin Jul 16, 2024
    Show notes

    Building a business is not nearly as valuable as building a reputation, and one of the best ways to build that reputation is by becoming ridiculously easy to do business with. Today, we are joined by David Arvin, a close friend of ours and one of the most internationally in-demand customer experience speakers, who has just penned his seventh title, Ridiculously Easy To Do Business With. David is here to reveal how business success and longevity start with ease, accessibility, and simplicity. We discuss his journey into speaking and becoming an author and the advice he'd share with anyone eager to follow a similar career path to his. We also unpack David's latest book by exploring the business side of speaking, the role of authoring in being a successful speaker, the biggest customer pain points that David is always trying to solve, and why building a strong personal brand should always be top-of-mind. To end, our guest reiterates his book's theme of gaining a competitive advantage and we are reminded of the REAL reasons people would want to do business with you! Tune in for all this and much more.


    3 Ways to Make One Million Dollars With A Personal Brand Jul 12, 2024
    Show notes

    Are you ready to leverage your personal brand to generate unprecedented earnings? In this episode, we explore three powerful strategies to achieve a million-dollar income through your personal brand. Discover how to excel as a high-paid speaker, leverage membership sites for recurring revenue, and create compelling online courses. You'll also gain insights into crafting a clear message and how to use effective marketing to amplify your brand's impact and profitability. Tune in for actionable steps to achieve financial success with your personal brand!


    The Messy Truth of Entrepreneurship with Alli Webb Jul 09, 2024
    Show notes

    Entrepreneurship is often glorified as a path to success, freedom, and fulfillment. While it can certainly lead to those outcomes, the reality is far more nuanced and messy. In today's episode, we sit down with Alli Webb, entrepreneur and best-selling author, as she shares hard lessons from her entrepreneurial pursuits. Alli is a dynamic entrepreneurial force known for her transformative impact on the beauty industry and beyond. She is also passionate about sharing her insights and experiences with others. Her upcoming book, The Messy Truth, will offer valuable wisdom and inspiration from her entrepreneurial journey. In our conversation, we delve into her new book and learn the truth behind her entrepreneurial success. From the breakdown of her marriage to her son's struggles with addiction, we uncover her true entrepreneurial journey. We also hear why she recommends trying different career paths, the value she saw in PR for brands, and how she shifted from founder to media personality. Discover her approach to choosing which companies to work with, how she decides what role she wants to take on in the company, and how she balances the demands of each. Gain insights into the benefits and responsibilities that come with a company, how the startup landscape has changed, what she has planned for the future, and more. Tune in now!


    3 Insights to Build More Mental Toughness Jul 05, 2024
    Show notes

    Do you want to be stronger mentally? Do you want the mindset that allows you to take adversity head-on? In this recap episode, we discuss the main takeaways from our inspiring conversation with former British Special Forces Soldier Dean Stott. We provide listeners with the three fundamental aspects needed to pursue success and build mental resilience. Hear why excellence is never an accident, the steps for building mental endurance, and why anticipation is always worse than participation. Discover how our brain's self-protection measures cause fear, why fear is normal, and how to overcome your 'fear' programming. Explore why formulating a plan is fundamental, the role of confidence in executing it, the importance of focusing on your work ethic, and why you should not be ashamed of failure. Gain insights into why persistence is essential for mental toughness, the difference between healthy and unhealthy deadlines, and why it is okay to extend your timeline. Join us as we uncover the steps to overcome the psychological hurdles to build mental toughness and resilience. Tune in now!


    The Mindset of Relentlessly Pursuing Excellence with Dean Stott Jul 02, 2024
    Show notes

    What does it take to become a soldier in the British Special Forces, to break world records in cycling and fitness, or to write a book that drastically improves the lives of many who read it? Most of us would be happy with achieving just one of these things, but today's guest has done them all! Dean Stott is a speaker, author, and world-renowned expert in risk and security consulting, and he joins us today to share what it takes to build a mindset that relentlessly pursues excellence. Dean's core philosophy is all about taking action, and he explains how this mindset helps in overcoming challenges both foreseen and unexpected. Our guest walks us through his process of building mental toughness, how to rise above fear, the importance of research and careful planning, and how to build a mindset of resilience. Dean's final words of wisdom and hope explain why it's better to participate rather than anticipate.


    Non-Competes Are No More - What You Need to Know | Matthew Miller Episode Recap Jun 28, 2024
    Show notes

    There have been a lot of changes in the law and as a business owner, you need to stay up to date with them so that you can make the necessary changes to your business and stay compliant! Today we are discussing the new non-compete rule and what the changes will mean for your business. From non-solicitations to protection of business owners' confidential information, to updating your agreements, this episode tells you everything you need to know about non-competes becoming a thing of the past. Be sure to tune in now and remember to contact your attorney for advice!


    Starting a Business? Don't Overlook these Critical Legal Issues with Matthew Miller Jun 25, 2024
    Show notes

    As a business owner, you have to wear a million different hats and focus on so many moving parts to keep your company running. But it is impossible to also keep up with constantly changing and evolving laws, and if you don't remain compliant, things get risky. Today on the Influential Personal Brand Podcast, renowned attorney Matthew Miller joins us to discuss how business owners can stay up-to-date with business laws. Tuning in, you'll hear all about the laws businesses need to be aware of, what a non-compete is, the pros and cons of the agreement, how to protect your confidential information as a business owner, and what the Corporate Transparency Act is. We delve into the importance of having a lawyer to help advise you about the complexities of the legal system as a business owner before Matthew explains how you can make your business work buying. Finally, we discuss valuation metrics and what we need to know about how businesses are being valuated today. You don't want to miss out on this invaluable information so be sure to tune in now!


    4 Principles of Making More Money Jun 21, 2024
    Show notes

    Join Rory in another special recap edition of the Influential Personal Brand Podcast, where we debrief our latest epsiode with guest Mel Abraham, to learn more about what you need to know to make more money. Today, Rory delves into four principles for making more money, including the payoffs of being debt-free, spending your money to save time, figuring out how to be paid for your results and not your time, and lastly de-risking your own business but investing in the 3 P's. Be sure not to miss out on this valuable episode, and be sure to check out Rory's Higher Earner Habits Training, 7 Ways That Wealthy People Think and Live. Thanks for listening!


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