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    Business

    Wealthy and Well-Known Podcast

    Welcome to The Wealthy and Well-Known Podcast — hosted by Rory Vaden and AJ Vaden, co-founders of Brand Builders Group.

    This is the show for mission-driven messengers who want to build reputation and revenue at the same time. Whether you’re launching a book, scaling a business, or trying to become a recognized expert in your space, you’ll learn how to craft a Monetized Personal Brand™ that drives massive impact.

    Each episode features real coaching, case studies from our 1-on-1 clients, and insider strategies from 8-figure entrepreneurs, viral speakers, New York Times bestselling authors, and trusted BBG partners. You’ll hear directly from the minds behind some of today’s most influential personal brands.

    Subscribe and turn on notifications — because your message matters, and the world needs to know your name.

    Advertise

    Copyright: Copyright © 2021 - Brand Builders Group

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    Latest Episodes:
    Take Back Your Health with Radical Accountability with Dr. Cody Golman Jan 14, 2025
    Show notes

    At Brand Builders Group, we firmly believe that the best form of marketing is through a changed life. Today, AJ stands testament to this truth as her life's transformation through the Fast40 weight loss training program for women prompted the presence of today's guest, the program's creator, Dr. Cody Golman—who holds the unique position of empowering women aged 35 to 55 who struggle with stubborn weight loss. He begins our conversation by walking us through his professional history and how he ended up where he is today before explaining why he's confident enough to give his hormone-reset weight loss program a 100% guarantee. We unpack the design and working mechanics of Fast40, how to start making healthier food choices, the hidden threats that lurk in our foods, and the importance of discipline and consistency in living healthier lives. We also lift back the veil that the medical community has put over our eyes to expose how big medicine deliberately misleads us, how Dr. Cody honed in on his niche audience, the relationship between health and spirituality, and the undeniable importance of accountability. We end with the reasons for Dr. Cody's short-session treatment protocol and an invitation to visit Dr. Cody's website and sign up for free for The 3 Secrets To Permanent Weight Loss live Masterclass!


    Ryan Lang Episode Recap | Nail the First 30 Seconds of a Cold Call Jan 10, 2025
    Show notes

    How you open your cold call makes a big difference. That's why this episode is dedicated to making the most of those first moments on the line: mistakes to avoid and a three-step process you can follow every time. We kick off the conversation with a key mindset shift that will transform your approach to selling. Next, we discuss two common pitfalls that limit results and how you can avoid them. Finally, we dive into the steps you can follow to capture the attention of anyone you call and give them a reason to listen to your point. Rory shares the 'who' not 'what' strategy he uses and why it's so effective on so many different scales and we dive into what to change to frame each conversation this way. Tune in for a host of practical tips to transform the way you do cold calls. Thanks for listening!


    How to Close More Free Call Sales with Ryan Lang Jan 07, 2025
    Show notes

    Ever wonder why some people effortlessly convert free calls into paying clients while others struggle to seal the deal? In this episode, we're joined by Ryan Lang, Fractional VP of Sales at Brand Builders Group, to uncover the secrets of mastering the art of the free call. Ryan is a high-performance coach, co-founder of Empire Partners, and a sales expert with a proven track record of helping thousands of business owners and entrepreneurs boost their revenue through effective sales and marketing strategies. In this episode, he reveals the techniques he used to increase our conversion rate by up to 15%. You'll discover how to attract potential clients to book a free call, structure your conversation for maximum impact, build trust, confidently demonstrate how you can bridge the gap between their challenges and their goals, and so much more. If you're ready to elevate your sales game and learn how to close more free calls with ease, be sure to tune in today!


    Speak for Free to Speak for Fee | Toni Collier Episode Recap Jan 03, 2025
    Show notes

    Something our guest Toni Collier shared in a recent interview has really stuck with AJ. Toni said that if you want to build a speaking career, you need to be so passionate about it, so called to it, that you'd be willing to speak for free! In this episode, AJ unpacks three key reasons why you should speak for free until you've developed your skills and strengthened your speaking muscles to truly serve your audience. The art of speaking takes time, dedication, and practice. Thanks for tuning in!


    How to Know What Makes You Unique with Toni Collier Dec 31, 2024
    Show notes

    If you would do your work for free but are paid to do it because you're so brilliant at it, then you're on the right track! Today, we are joined by the incredible speaker and author Toni Collier to discuss how to figure out what makes you unique. Tuning in, you'll hear all about how Toni built her personal brand and became excellent at what she does by speaking for free at first, the power of relational capital, her thoughts on passive income, why you need to diversify your work, how you can find your target audience, and so much more! We then delve into the value of sharing difficult experiences before discussing Toni's faith and how she has found salvation after falling off track. Finally, our guest tells us why she decided to write a book about her story. This is an incredibly inspirational conversation that you do not want to miss. Press play now!


    How to Add Thousands of Followers in Just Weeks Dec 27, 2024
    Show notes

    Looking for ways to grow your followers in just weeks? Then don't miss out on this special recap episode! Join Rory Vaden in this recap episode from their recent interview with Sarah Maslowski. He dives into five simple ideas, including tips on your "hook," the importance of screen quality, and adding stimuli, stories, and stages! These are easy strategies you can apply to grow your followership in just a few weeks. Thanks for tuning in, enjoy!


    How Professional Service Providers Can Drive Leads from YouTube with Sarah Maslowski Dec 24, 2024
    Show notes

    Anyone can use social media as a way to drive traffic to their business, it's just about learning how to! Today on the International Personal Brand Podcast, we are joined by the incredible realtor and YouTube sensation, Sarah Maslowski to dive deep into this topic. Tuning in, you'll hear all about our guest's career, what drew her to YouTube, how she curates her content, her recording and post-production process, and so much more! We delve into the importance of consistency when it comes to starting a YouTube channel before Sarah reminds us that views and followers mean nothing until they convert into sales. She even shares some title and thumbnail tips for new YouTubers. Finally, our guest talks us through how to create calls to action in YouTube videos. To hear all this and find out how you can make evergreen content on YouTube, press play now!


    Simple Steps to Set Your Next Big Goal | Caroline Miller Episode Recap Dec 20, 2024
    Show notes

    Do you have a dream that feels just slightly out of reach; just a little too impossible? Well, today is for you because it's all about setting big goals and finding the right pathways to achieving them. We begin with the definition of "big goals" before exploring why it's vital for human growth and development to always shoot for the stars. Then, we unpack Caroline Adams Miller's summation of Dr. Edwin A. Locke's Goal Setting Theory as found in her latest book, Big Goals, why you need to be surrounded by people who support you while also holding yourself accountable, how to build the necessary grit and resilience to help you persevere, and the undeniable power of consistency. We end by examining the motivations behind your goals and the importance of understanding your "why", and it's always helpful to remember the people in your life who may be affected by your actions and decisions.


    The Power of Setting Big Goals with Caroline Miller Dec 17, 2024
    Show notes

    As the clock winds down for another year, now is the perfect time to think about what you hope to achieve in 2025. But are the goals we set for ourselves big enough and perhaps more importantly, are they the right goals? Today we pose these questions to the eight-time bestselling author, international speaker, and world-renowned expert in positive psychology, Caroline Adams Miller. Caroline's work is focused on setting big goals for yourself and finding the grit and determination to achieve them, and she begins today's conversation by sharing details of her latest book, Big Goals – a manual that reveals the science behind the power of Dr. Edwin A. Locke's Goal Setting Theory. Caroline defines "big goals" and how they differ from others before explaining how setting big goals can change a person for the better. We discuss the modern trend of trying to eliminate all stress from our lives and how that has bred a timid generation, helpful tips and tools from the world of applied positive psychology, how learning goals and performance goals manifest in real life, and the roles of happiness and accountability in achieving everything you set out to do. We end with the reminder that hard work often leads to satisfaction and that through healthy competition, we are able to develop resilience, determination, and grit.


    What Most People Get Wrong About Personal Branding Dec 13, 2024
    Show notes

    The great irony in personal branding is that your personal brand is not actually about you! Welcome back to another special recap episode with your host, Rory Vaden. Today's recap episode stems from our recent interview with Jamie Hess, and we hone in on what most people get wrong about personal branding. Tune in as we explore why the best personal brands are service-focused rather than self-centered, what might be holding you back, and the key differences between selling and serving. Thanks for joining us!


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