We Are For Good Podcast - The Podcast for Nonprofits

Latest Episodes:

351. The Case for Growing Radical Connection: The Generosity Crisis Book Launch! - Nathan Chappell and Brian Crimmins Nov 16, 2022

Show notes

Meet Nathan and Brian. They're co-authors of the next must-read book for nonprofit leaders that’s hitting our industry with some serious truths. “The Generosity Crisis” includes some truly shocking realities like how philanthropic giving will cease to exist in 49 years if nothing changes. Tune in for a behind the scenes look at why they wrote the book, some key takeaways and what we can do to turn things around📖

Episode Highlights

Nathan’s story and journey to where he is today (3:15)
Brian’s story and journey to where he is today (6:30)
Current state of philanthropy (9:10)
Defining radical connection (13:00)
Connecting in times of crisis (28:30)
How to socialize these ideas with your teams and leaders (33:50)
Building strong connections with data (39:15)
Powerful stories of generosity in Nathan and Brian’s lives (47:00)
Nathan’s One Good Thing: Show up everyday and do one good thing. (52:30)
Brian’s One Good Thing: Be students of the industry. 53:15
How to connect and buy the book (55:00)

For more information and episode details visit: weareforgood.com/episode/351.
About our Sponsor Neon One
Technology alone can’t solve the challenges nonprofits face. That’s why Neon One provides software that empowers you to manage constituents all while giving you the resources and support you need to connect to what matters most - your people and their passions. Learn more about how Neon One is helping nonprofits create stronger connections by visiting neonone.com/weareforgood.
About our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you both SEE and activate donors at every level, and Virtuous is the platform to help you do just that. Virtuous helps charities reimagine generosity through responsive fundraising, volunteer management, and online giving, and we love it because this approach builds trust and loyalty through personalized engagement. Learn more today at virtuous.org.
About our Sponsor Evolve Giving Group
Evolve is a women-owned and women-led full-service nonprofit consulting firm where nonprofits come to thrive. From working with startups to 100-year-old legacy organizations, they've truly done it all. Evolve guides your nonprofit from idea to implementation, so you can spend your valuable time serving your organization and community. Learn more at evolvegivinggroup.com. Be sure to tell them We Are For Good sent you!

Join us at The Spread!

Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛

We Are For Good is joining forces with GB to host in-person hackathon meetups on Friday, Oct. 2, in New York, Seattle, LA, Denver, and Indianapolis, so you can build alongside other nonprofits in the community.

Learn more and save your free spot today.

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Join the We Are For Good Community—completely free.
Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com

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350. Growing an Active Sober Community Across the US with 159K Lives Impacted - Rob Baumgartner Nov 14, 2022

Show notes

Overview
Meet Rob. He’s a rock-climber and the Colorado Program Manager of The Phoenix, a national sober active community, where he first joined as a participant in 2008. The Phoenix has experienced explosive growth with programming across the U.S. reaching 159,000 participants (Rob was the 159th member🤩) Join us for a conversation about what goes into creating a safe, inclusive, welcoming space where others “believe in them until they believe in themselves.” 🙌⛰️

Today’s Guest
Rob Baumgartner, Colorado Program Manager, The Phoenix
Episode Highlights

Rob’s story and journey to where he is today (3:00)
Overview of The Phoenix and its mission (7:35)
The process of building a safe community (11:00)
Create a safe space for those in recovery to tell their story (19:15)
Impact and expansion of The Phoenix (22:55)
A powerful moment of philanthropy in Rob’s life (26:30)
Rob’s One Good Thing: Don’t be afraid to try new things (29:00)

For more information and episode details visit: weareforgood.com/episode/350.
About our Sponsor Neon One
Technology alone can’t solve the challenges nonprofits face. That’s why Neon One provides software that empowers you to manage constituents all while giving you the resources and support you need to connect to what matters most - your people and their passions. Learn more about how Neon One is helping nonprofits create stronger connections by visiting neonone.com/weareforgood.
About our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you both SEE and activate donors at every level, and Virtuous is the platform to help you do just that. Virtuous helps charities reimagine generosity through responsive fundraising, volunteer management, and online giving, and we love it because this approach builds trust and loyalty through personalized engagement. Learn more today at virtuous.org.
About our Sponsor Evolve Giving Group
Evolve is a women-owned and women-led full-service nonprofit consulting firm where nonprofits come to thrive. From working with startups to 100-year-old legacy organizations, they've truly done it all. Evolve guides your nonprofit from idea to implementation, so you can spend your valuable time serving your organization and community. Learn more at evolvegivinggroup.com. Be sure to tell them We Are For Good sent you!

Join us at The Spread!

Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛

Learn more and save your free spot today.

Say hi 👋
LinkedIn / Instagram / Facebook / YouTube / Twitter

349. The Habits of an Impactful Events Fundraiser - Jon McCoy, CFRE, Becky Endicott, CFRE and Matthew Helmer Nov 11, 2022

Show notes

Welcome back to our Friday Series: The Habits of an Impactful Fundraiser. This week we’re talking about all things events and experiences with founding member of The DRG Group Matthew Helmer who has decades of experience creating meaningful donor events. He’s bringing his expertise about creating donor events and experiences that serve a true purpose while being data-informed. Tune in for Matthew’s counsel on how you can find your Why and move past the rinse-and-repeat cycle of donor events. 🚫🚿🔁
Special Guest
Matthew Helmer, Consultant and Strategist, The DRG Group
Episode Highlights

The bigger question (4:00)
Follow up plan for your event (9:20)
3 Daily Habits for the Events Fundraiser (10:00)
Do This / Not That for the Events Fundraiser (20:35)
KPIs that Matter (29:00)
Prioritizing Mental Health (36:00)
- Ease up.
- Take time away for restorative activity.
- Find your why.
Fish Philosophy (40:00)
How to connect with Matthew (41:05)

For more information and episode details visit: weareforgood.com/episode/349.
About our Sponsor Neon One
Technology alone can’t solve the challenges nonprofits face. That’s why Neon One provides software that empowers you to manage constituents all while giving you the resources and support you need to connect to what matters most - your people and their passions. Learn more about how Neon One is helping nonprofits create stronger connections by visiting neonone.com/weareforgood.
About our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you both SEE and activate donors at every level, and Virtuous is the platform to help you do just that. Virtuous helps charities reimagine generosity through responsive fundraising, volunteer management, and online giving, and we love it because this approach builds trust and loyalty through personalized engagement. Learn more today at virtuous.org.
About our Sponsor Evolve Giving Group
Evolve is a women-owned and women-led full-service nonprofit consulting firm where nonprofits come to thrive. From working with startups to 100-year-old legacy organizations, they've truly done it all. Evolve guides your nonprofit from idea to implementation, so you can spend your valuable time serving your organization and community. Learn more at evolvegivinggroup.com. Be sure to tell them We Are For Good sent you!

Join us at The Spread!

Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛

Learn more and save your free spot today.

Say hi 👋
LinkedIn / Instagram / Facebook / YouTube / Twitter

348. Grassroots Marketing for Nonprofits: Tapping Your Power from Within - Racheli Edelkopf Nov 09, 2022

Show notes

Meet Racheli. This nonprofit marketer has the grassroots playbook to transform your nonprofit marketing. She left her dream job to work with Friendship Circle, a nonprofit creating friendship and inclusion for individuals with special needs. There, she noticed how too often marketers are looking backward or side-to-side to other orgs instead of looking within. Now she supports nonprofits as they create marketing that attracts believers to their missions. Join us to learn how living and breathing a mission can make marketing effortless.

Episode Highlights

Racheli’s story and journey to where she is today (3:40)
Core strategies around marketing from within (7:40)
Grassroots Marketing (10:55)
Best marketing practices from the for-profit sector that nonprofits can implement today (13:00)
Cut the jargon and use your voice (18:35)
Risk taking with marketing (22:05)
A powerful moment of philanthropy in Racheli’s life (24:05)
Racheli’s One Good Thing (27:30)
How to connect with Racheli (30:30)

For more information and episode details visit: weareforgood.com/episode/348
About our Sponsor Neon One
Technology alone can’t solve the challenges nonprofits face. That’s why Neon One provides software that empowers you to manage constituents all while giving you the resources and support you need to connect to what matters most - your people and their passions. Learn more about how Neon One is helping nonprofits create stronger connections by visiting neonone.com/weareforgood.
About our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you both SEE and activate donors at every level, and Virtuous is the platform to help you do just that. Virtuous helps charities reimagine generosity through responsive fundraising, volunteer management, and online giving, and we love it because this approach builds trust and loyalty through personalized engagement. Learn more today at virtuous.org.
About our Sponsor Evolve Giving Group
Evolve is a women-owned and women-led full-service nonprofit consulting firm where nonprofits come to thrive. From working with startups to 100-year-old legacy organizations, they've truly done it all. Evolve guides your nonprofit from idea to implementation, so you can spend your valuable time serving your organization and community. Learn more at evolvegivinggroup.com. Be sure to tell them We Are For Good sent you!

Join us at The Spread!

Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛

Learn more and save your free spot today.

Say hi 👋
LinkedIn / Instagram / Facebook / YouTube / Twitter

347. Starting + Growing a Global Nonprofit: One Relationship at a Time - Afam Onyema Nov 07, 2022

Show notes

Meet Afam. This nonprofit founder turned down multiple law firm offers to serve Nigerians. He’s built GEANCO Foundation from the ground up by cultivating authentic relationships - one person at a time. In addition to surgical missions and other medical care, GEANCO provides tuition and support to young female victims of terrorism and gender inequality. With no previous fundraising experience, Afam garnered support from many celebrities including Oprah Winfrey, Benedict Cumberbatch, Charlize Theron and many more. Tune in for this heart-wired conversation about the power of relationships to save and change lives.

Today’s Guest
Afam Onyema, Co-Founder and CEO, The GEANCO Foundation
Episode Highlights

Afam’s story and journey to where he is today (4:10)
Early stages of building the organization (9:40)
Challenges in the early days (15:00)
Lessons about the power of philanthropy (21:00)
How GEANCO successfully partners with celebrities (27:00)
A powerful moment of philanthropy in Afam’s life (40:40)
Afam’s One Good Thing: Be kind and serve. (46:00)
Connect with Afam and Geanco (48:10)

For more information and episode details visit: weareforgood.com/episode/347
About our Sponsor Neon One
Technology alone can’t solve the challenges nonprofits face. That’s why Neon One provides software that empowers you to manage constituents all while giving you the resources and support you need to connect to what matters most - your people and their passions. Learn more about how Neon One is helping nonprofits create stronger connections by visiting neonone.com/weareforgood.
About our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you both SEE and activate donors at every level, and Virtuous is the platform to help you do just that. Virtuous helps charities reimagine generosity through responsive fundraising, volunteer management, and online giving, and we love it because this approach builds trust and loyalty through personalized engagement. Learn more today at virtuous.org.
About our Sponsor Evolve Giving Group
Evolve is a women-owned and women-led full-service nonprofit consulting firm where nonprofits come to thrive. From working with startups to 100-year-old legacy organizations, they've truly done it all. Evolve guides your nonprofit from idea to implementation, so you can spend your valuable time serving your organization and community. Learn more at evolvegivinggroup.com. Be sure to tell them We Are For Good sent you!

Join us at The Spread!

Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛

Learn more and save your free spot today.

Say hi 👋
LinkedIn / Instagram / Facebook / YouTube / Twitter

346. The Habits of an Impactful Digital Fundraiser - Jon McCoy, CFRE, Becky Endicott, CFRE and Caroline Griffin Nov 04, 2022

Show notes

Welcome back to our Friday Series: The Habits of an Impactful Fundraiser. This week we’re chatting about the ins and outs of digital marketing and user experience with Marketer on a Mission Caroline Griffin who’s breaking down the Habits of an Impactful Digital Strategist. We're bringing tips, case studies and the Do's/Dont's for a modern fundraiser. Caroline’s tips are 🔥+ they’re combined with ample encouragement to be creative, continuously learn, and try new things. Don’t miss it!
Special Guest
Caroline Griffin, Founder, Marketer on a Mission
Episode Highlights

Introducing Caroline (1:05)
The importance of having someone focusing on digital (3:00)
Habits of an impactful Digital Strategist: Tracking, strategizing and learning (4:20)
What digital strategists should automate (9:20)
How to prioritize relationships in this role (13:30)
Finding look alike audiences and casting a bigger net (15:40)
Do this/not that for the digital strategist + filling gaps (19:35)
KPI’s and success indicators that matter (21:55)
Mental Health Minute (24:40)
Becky’s One Good Thing for Digital Strategists: Create a content calendar (26:00)
How to connect with Caroline (28:05)

For more information and episode details visit: weareforgood.com/episode/346
About our Sponsor Neon One
Technology alone can’t solve the challenges nonprofits face. That’s why Neon One provides software that empowers you to manage constituents all while giving you the resources and support you need to connect to what matters most - your people and their passions. Learn more about how Neon One is helping nonprofits create stronger connections by visiting neonone.com/weareforgood.
About our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you both SEE and activate donors at every level, and Virtuous is the platform to help you do just that. Virtuous helps charities reimagine generosity through responsive fundraising, volunteer management, and online giving, and we love it because this approach builds trust and loyalty through personalized engagement. Learn more today at virtuous.org.

Join us at The Spread!

Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛

Learn more and save your free spot today.

Say hi 👋
LinkedIn / Instagram / Facebook / YouTube / Twitter

345. The Era of Inclusive Philanthropy + How to Democratize Social Impact - Richie Kendall Nov 02, 2022

Show notes

Meet Richie. He's the co-founder & chief experience officer at Goodworld — a next-gen social impact platform. And Whoa Nelly! - does he believe in democratizing smart philanthropy to benefit all 🙌 His team is building an ecosystem powered by generosity, collaboration & compassion where CSR, influencer impact & web3 philanthropy collide. We're chatting through inclusive philanthropy and democratizing social impact. CSR and partnerships friends - you don't want to miss this episode with a seriously good human.

💡Learn

The growing movement of Inclusive Philanthropy
How businesses can scale philanthropy by giving its stakeholders, employees & customers charitable dollars
Democratizing Social Impact

Episode Highlights

Richie’s story and journey to where he is today (3:15)
Trends in philanthropy that are exciting Richie right now (7:00)
Inclusive philanthropy and engagement (13:00)
Moving from a mindset of transactional giving, to transformational giving (21:00)
Everyone can be a philanthropist (28:25)
A powerful moment of philanthropy in Richie’s life (36:00)
Richie’s One Good Thing: Be easier on yourself. (39:00)
How to connect with Richie (41:00)

For more information and episode details visit: weareforgood.com/episode/345

About Neon One
Technology alone can’t solve the challenges nonprofits face. That’s why Neon One provides software that empowers you to manage constituents all while giving you the resources and support you need to connect to what matters most - your people and their passions. Learn more about how Neon One is helping nonprofits create stronger connections by visiting neonone.com/weareforgood.
About Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you both SEE and activate donors at every level, and Virtuous is the platform to help you do just that. Virtuous helps charities reimagine generosity through responsive fundraising, volunteer management, and online giving, and we love it because this approach builds trust and loyalty through personalized engagement. Learn more today at virtuous.org.

About Gravyty
Gravyty is your force for good. Their ecosystem of products equips you to engage with your community authentically, increase fundraiser capacity and personalize digital fundraising efforts. Learn more at gravyty.com.

Join us at The Spread!

Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛

Learn more and save your free spot today.

Say hi 👋
LinkedIn / Instagram / Facebook / YouTube / Twitter

344. Your Storytelling Power Unleashed! How to Connect Authentically + Inspire Action - Ty Spells Oct 31, 2022

Show notes

Meet Ty. This expert storyteller is a connector of people and transformation. She believes storytelling done right can change incorrect narratives, stereotypes, and has the power to shape the future👏 We’re talking about how social impact storytelling should not only move your audience’s hearts, but also move them to take action. Tune in for a convo highlighting what happens when you stop using your messaging to sell your mission and instead focus on inviting people to join your community through authentic storytelling.

💡Learn

Painting a picture of the vision you’re trying to create instead of highlighting the barrier 🎨
The importance of telling a story of transformation completely
Elements of building an authentic story

Today’s Guest
Ty Spells, Senior Strategist of Partnership Activation, Stand Together Foundation
Episode Highlights

Ty’s story and journey to where she is today (6:00)
Storytelling in today’s digital age (10:00)
Missteps and barriers to sharing your story (13:00)
Breaking through the noise (17:00)
Core elements of building an authentic story (20:00)
How and when to tell the difficult parts of your story (26:00)
A powerful moment of philanthropy in Ty’s life (33:45)
Ty’s One Good Thing: Believe and understand that your personal story matters. You were created to bring about change. Lead with that. (41:00)
How to connect with Ty (42:20)
One thing Becky and Jon are standing on and standing for today (44:20)

For more information and episode details visit: weareforgood.com/episode/344

About Neon One
Technology alone can’t solve the challenges nonprofits face. That’s why Neon One provides software that empowers you to manage constituents all while giving you the resources and support you need to connect to what matters most - your people and their passions. Learn more about how Neon One is helping nonprofits create stronger connections by visiting neonone.com/weareforgood.
About Gravyty
Gravyty is your force for good. Their ecosystem of products equips you to engage with your community authentically, increase fundraiser capacity and personalize digital fundraising efforts. Learn more at gravyty.com.

Join us at The Spread!

Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛

Learn more and save your free spot today.

Say hi 👋
LinkedIn / Instagram / Facebook / YouTube / Twitter

343. Giving Tuesday + Beyond: Go from Hoping to Hedging for Success - Jon McCoy, CFRE and Becky Endicott, CFRE Oct 28, 2022

Show notes

Sometimes it's just helpful to have a framework, right? Tune in this Friday and listen as Jon and Becky breakdown how to build a Giving Tuesday plan that sticks, stands out and builds long after the campaign is over. We'll tackle 1) the bigger question (why do we do even do this anyway?), 2) How to build a campaign (using the Impact Arc framework), 3) branding + storytelling, 4) using momentum after the campaign, & 5) round out with some PRO Tips. This is your year, friends, and it's not too late. Let's build a scroll-stopping campaign that sings this year! ✌️
Episode Highlights

The bigger question around Giving Tuesday (2:00)
What are you really trying to accomplish? (4:30)
Crafting your Giving Tuesday goals (6:45)
35 million people participated in Giving Tuesday last year (11:00)
Applying the Impact Arc Framework (Staging, Storytelling + Syndication) to Giving Tuesday (14:45)
Giving Tuesday pro tips (28:20)
We want you to ask us your questions: Join us for How to Rock Giving Tuesday + Live Q&A on Nov. 1 at 11 a.m. CST (33:05)

For more information and episode details visit: weareforgood.com/episode/343

About Our Sponsor Givebutter 💛
Welcome to Giving Tuesday prep week, presented by Givebutter. Givebutter is giving back again this Giving Tuesday by donating $50K to verified nonprofits. If you’re looking for a free, easy-to-use fundraising platform, and want a slice of $50K this Giving Tuesday, head over to givebutter.com/giving-tuesday to learn more and apply.
About Neon One
Technology alone can’t solve the challenges nonprofits face. That’s why Neon One provides software that empowers you to manage constituents all while giving you the resources and support you need to connect to what matters most - your people and their passions. Learn more about how Neon One is helping nonprofits create stronger connections by visiting neonone.com/weareforgood.
About Gravyty
Gravyty is your force for good. Their ecosystem of products equips you to engage with your community authentically, increase fundraiser capacity and personalize digital fundraising efforts. Learn more at gravyty.com.

Join us at The Spread!

Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛

Learn more and save your free spot today.

Say hi 👋
LinkedIn / Instagram / Facebook / YouTube / Twitter

342. Unlocking the Power of Community in Peer-to-Peer Fundraising - Hannah Lowe Oct 26, 2022

Show notes

Meet Hannah. She’s a warrior mama to Austin, a two-year-old, who has a fatal, muscle-wasting disease called LMNA-related congenital muscular dystrophy (L-CMD). She founded the L-CMD Research Foundation to save Austin and other children whose lives depend on the development of rare disease treatments like gene therapy. They’re 76% of the way to a $2M goal funding this project through GiveButter, and her peer fundraising tips are GOLD. Don't miss this incredible example of “community is everything” in action.

💡Learn

Overview of L-CMD
The story of L-CMD Research Foundation
The potential global impact of research and new treatment developments

Today’s Guest
Hannah Lowe, Founder, L-CMD Research Foundation
Episode Highlights

Austin’s story (3:45)
Starting L-CMD Foundation (9:45)
The power of community in fundraising (14:00)
Gaining momentum to raise $2 million (17:50)
Believes who support the mission beyond the fundraising (25:05)
Hannah’s One Good Thing: Tell yourself that you can do it and you just do it. (29:50)
Becky’s One Good Thing: Join us in supporting Austin (30:50)

Connect with Hannah and L-CMD Research Foundation (32:20)
For more information and episode details visit: weareforgood.com/episode/342

Join us at The Spread!

Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛

Learn more and save your free spot today.

Say hi 👋
LinkedIn / Instagram / Facebook / YouTube / Twitter