We Are For Good Podcast - The Podcast for Nonprofits

Latest Episodes:

411. The Do's and Dont's of Crafting Purposeful Fundraising Events - Cody Hays Apr 17, 2023

Show notes

Meet Cody. Who wants to make events easier ane more streamlined? 🙋We brought this incredible nonprofit events + marketing expert onto the pod, because Cody understands how marketing strategies lessen the overwhelm and overwork nonprofiters experience when building events. Tune in to learn how to integrate your mission’s values into your event theme, how to develop a virtual event strategy, and how to flex smart marketing to develop an event that lives and breathes before, during and long after the event confetti falls. Don’t miss his playbook for elevating your event theme and raising more money💰

💡Learn

Figuring out what type of event is best for your organization
5️⃣ strategies to develop virtual event marketing strategies
Case studies + events that are rocking it right now 🎉

Today’s Guest
Cody Hays, Founder, Marketing Mission

For more information + episode details visit: weareforgood.com/episode/411.

About our Sponsor Bloomerang
Bloomerang offers donor management and online fundraising software that helps small to medium nonprofits, like First Tee of Greater Akron, a nonprofit empowering kids and teens through the game of golf. Learn more today at bloomerang.com/weareforgood.

Join us at The Spread!

Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛

We Are For Good is joining forces with GB to host in-person hackathon meetups on Friday, Oct. 2, in New York, Seattle, LA, Denver, and Indianapolis, so you can build alongside other nonprofits in the community.

Learn more and save your free spot today.

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Join the We Are For Good Community—completely free.
Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com

Say hi 👋
LinkedIn / Instagram / Facebook / YouTube / Twitter

410. The Funder's Mindset: Recognizing the Humanity of Both Sides - Jon McCoy, CFRE, Becky Endicott, and Hillary Fulton Apr 14, 2023

Show notes

It’s time to reimagine the funder/nonprofit relationship. We’re putting a flag in the ground to talk about how to evolve relationships and processes and make the grantee/funder relationship as symbiotic, empowering (and simple!) for all. Joining us is Hillary Fulton, Founder and principal of Hopeful Consulting. She’s bringing her expertise from the nearly two decades she spent with one of the country’s largest health funders, the Colorado Health Foundation. We’re talking about how we can work together more seamlessly, how to have more open conversations, and what grantees and funders can both do to reimagine the way we chase impact - together. This is a don’t-miss episode for any nonprofit org looking to strengthen their relationships with funders🤝

💡Learn

How to find value alignment with funders
What’s happening on the inside of foundations
A funder’s perspective on working with nonprofits

For more information + episode details visit: weareforgood.com/episode/410.

Join us at The Spread!

Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛

Learn more and save your free spot today.

Say hi 👋
LinkedIn / Instagram / Facebook / YouTube / Twitter

409. The Path to Healing Both Systems + People - Lindsey Fuller Apr 12, 2023

Show notes

Meet Lindsey. She’s a fierce advocacate for folks on the margins, she builds human-centered, anti-racist systems to inform strong adult school climates. She’s the executive director at The Teaching Well, a nonprofit wellness organization founded on Ohlone land in Oakland, CA. They’re a majority BIPOC, identity-forward team, we believe we can no longer bypass the educator to get to the student. Lindsey fights with the strength of her ancestors behind her for the liberation of her own children and young people everywhere. Don’t miss the story of this incredible organization and human.

Today’s Guest
Lindsey Fuller, Executive Director, The Teaching Well
For more information + episode details visit: weareforgood.com/episode/409.

About our Sponsor Bloomerang
Support for this show is brought to you by our friends at Bloomerang. Bloomerang offers donor management and online fundraising software that helps small to medium nonprofits, like First Tee of Greater Akron, a nonprofit empowering kids and teens through the game of golf. To listen to the full interview with First Tee of Greater Akron visit bloomerang.com/weareforgood.
About our Sponsor Virtuous
Virtuous helps charities reimagine generosity through responsive fundraising, volunteer management, and online giving, and we love it because this approach builds trust and loyalty through personalized engagement. Learn more today at virtuous.org.

Join us at The Spread!

Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛

Learn more and save your free spot today.

Say hi 👋
LinkedIn / Instagram / Facebook / YouTube / Twitter

408. How to Find + Track KPIs for Your Org That Really Matter - Brett Kopf Apr 10, 2023

Show notes

Meet Brett. As a founder, he’s passionate about improving education and goes deep to understand problems and create solutions. With his brother David, he founded Remind.com which is now used by 30 million active users who send billions of messages to families with the goal of giving students an opportunity to succeed Together, they also founded Omella in 2019 after seeing the difficulty educators have collecting money. He’s, in his own words, obsessed with helping customers. Tune in for Brett’s formula for building a company (or organization!)
Learn

Brett’s formula for building a company
Proven tips for acquiring + retaining customers
How to set KPIs and actually track them

For more information and episode details visit: weareforgood.com/episode/408.

Join us at The Spread!

Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛

Learn more and save your free spot today.

Say hi 👋
LinkedIn / Instagram / Facebook / YouTube / Twitter

407. Nonprofit Digital Marketing 101 - Jon McCoy, CFRE, Becky Endicott, CFRE, Dana Snyder and Noah Barnett Apr 07, 2023

Show notes

Join Jon and Becky alongside two brilliant nonprofit digital marketers - Noah Barnett and Dana Snyder for a robust discussion about the basics of digital marketing📣 At a time when 97% of Americans own a mobile device and 85% own a smartphone, it’s clear we’re in a time of 24/7 connectivity. As a result, digital marketing strategies are no longer “nice to have” - they are absolutely essential for impact-driven organizations to meet this digital moment of connectivity. And it’s not too late to jump in the game! So let’s take a breath and get back to basics with the experts.

💡 Learn

What Digital Marketing is + why it's important
Channels, Tools, Case studies (who's flexing it well + how they're doing it)
Where to start

Join us at The Spread!

Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛

Learn more and save your free spot today.

Say hi 👋
LinkedIn / Instagram / Facebook / YouTube / Twitter

406. Proximity, Community, Compassion: How to Harness Humanity around Criminal Justice - Marc Howard Apr 05, 2023

Show notes

Meet Marc. He is one of the country’s leading voices and advocates for restoring humanity to the American criminal punishment system. He’s the Founder and President of the Frederick Douglass Project for Justice, a nonprofit that launched in 2020 and allows members of free society to connect with people in prisons to discover firsthand our common humanity and advocate for systemic change. As a professor at Georgetown University, his “Prisons and Punishment” course has become one of the most sought-after courses — co-taught with his childhood friend, Marty Tankleff, who was wrongfully imprisoned for almost 18 years. Students re-investigate likely wrongful conviction cases and create documentaries that suggest innocence and advocate for exonerations. Join us for this conversation that we hope will open your hearts to recognize the humanity in all of us.

💡 Learn

Overview of the Frederick Douglass Project for Justice
What most people get wrong about the criminal justice system
How members of free society can advocate for systemic change
Exploration of what happens when everyday people visit prisons

For more information and episode details visit: weareforgood.com/episode/406.
About our Sponsor Bloomerang
Support for this show is brought to you by our friends at Bloomerang. Bloomerang offers donor management and online fundraising software that helps small to medium nonprofits, like First Tee of Greater Akron, a nonprofit empowering kids and teens through the game of golf. To listen to the full interview with First Tee of Greater Akron visit bloomerang.com/weareforgood.
About our Sponsor Virtuous
Virtuous helps charities reimagine generosity through responsive fundraising, volunteer management, and online giving, and we love it because this approach builds trust and loyalty through personalized engagement. Learn more today at virtuous.org.

Join us at The Spread!

Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛

Learn more and save your free spot today.

Say hi 👋
LinkedIn / Instagram / Facebook / YouTube / Twitter

405. Making Tech Human + Accessible for the Small Nonprofit - Cherian Koshy Apr 03, 2023

Show notes

Meet Cherian. This dynamic and innovative fundraiser believes that tech can be accessible to everyone especially the small to medium nonprofit. Following two decades of frontline fundraising, he founded Nonprofit Operating System, a comprehensive platform designed to help organizations streamline their operations and maximize their impact. If you tuned in for 2023 Trend #6: Humanize the Digital Experience this conversation is an excellent part two with practical applications and encouragement. Tune in to learn how technology can help make room for the human elements of our jobs - authenticity, creativity, and empathy 🙌

💡 Learn

How tech tools can lead to more sustainability
Case studies for using technology nonprofits
Tools your nonprofit can try out today

Today’s Guest
Cherian Koshy, Founder, Nonprofit Operating System

For more information and episode details visit: weareforgood.com/episode/405.

After just one year with Bloomerang they doubled their unique donors, improved donor stewardship, and raised more funds. Executive Director Josh Smith said, “We love Bloomerang. It saves time. It’s helped us raise more funds.” To listen to the full interview with First Tee of Greater Akron visit bloomerang.com/weareforgood.

Join us at The Spread!

Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛

Learn more and save your free spot today.

Say hi 👋
LinkedIn / Instagram / Facebook / YouTube / Twitter

404. Good Jobs Friday Series (Pt. 2 For the Hiring Org): How to Find + Hire Remarkable Talent at Your Nonprofit This Year - Brooke Hodnefield and Tim Foot Mar 31, 2023

Show notes

Join us for a special two-part series of How to Find + Land a Good Job in the Nonprofit Sector This Year. This week is for individual job seekers. Jon and Becky are joined by Brooke Hodnefield and Tim Foot from Slingshot Group. Alongside our nonprofit hiring expert friends, we’re exploring cultures of hiring, where to start your journey, how to flex your network for good, and practical advice to keep moving forward. Tune in to get re-energized around your job search💼

Today’s Guests
Tim Foot, President + CEO with Brooke Hodnefield, Vice President of Nonprofit Staffing and Coaching at Slingshot Group

For more information and episode details visit: weareforgood.com/episode/404.

Join us at The Spread!

Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛

Learn more and save your free spot today.

Say hi 👋
LinkedIn / Instagram / Facebook / YouTube / Twitter

403. The Superpower of Listening + Centering Community - Alia Whitney-Johnson Mar 29, 2023

Show notes

Meet Alia. While studying engineering at MIT, she traveled to Sri Lanka for tsunami relief work. It was there that her world unexpectedly changed when she met an 11-year-old girl who would change the trajectory of her life forever. This encounter led her to found Emerge Global, an award-winning nonprofit that supports survivors of child sexual abuse in Sri Lanka in healing and developing their self-sufficiency. In her work with children who’ve endured trauma, sexual abuse, and exploitation, she’s centered her work on community, listening and ethical storytelling. Tune-in for an episode that’s heart-wrench and heart-warming

💡 Learn

About Alia’s work in global youth leadership development
The importance of centering community + ethical storytelling
How to listen and the role of listening in developing community

Today’s Guest
Alia Whitney-Johnson, Chief Operating Officer, Latina American Leadership Academy
For more information and episode details visit: weareforgood.com/episode/403.
About our Sponsor Bloomerang
Support for this show is brought to you by our friends at Bloomerang. Bloomerang offers donor management and online fundraising software that helps small to medium nonprofits, like First Tee of Greater Akron, a nonprofit empowering kids and teens through the game of golf.

Join us at The Spread!

Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛

Learn more and save your free spot today.

Say hi 👋
LinkedIn / Instagram / Facebook / YouTube / Twitter

402. How to Build Donor Trust with Authentic Marketing - Javan Van Gronigen Mar 27, 2023

Show notes

Meet Javan. He’s on a mission to help nonprofits achieve the same level of impact and recognition as major brands. While working as an art director, he found himself pulled toward mission-focused work where his skills could make an even bigger difference. This led him to work with Invisible Children, an org gained worldwide attention through their creation of the Kony 2012 campaign. Javan then founded Donately and Fifty & Fifty to support the many causes and organizations that need that same level of storytelling and digital support. Javan is speaking out language in this episode and has so much wisdom to share with the We Are For Good community 👏Tune in for the playbook on how to take your nonprofit's brand to the next level🚀

💡Learn

Why nonprofits need to think like Fortune 500 brands
The importance of building trust with donors
How to create an effective digital marketing strategy

Today's Guest
Javan Van Gronigen, Creative Director + Founder, Fifty & Fifty + Donately
For more information and episode details visit: weareforgood.com/episode/402.

Join us at The Spread!

Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛

Learn more and save your free spot today.

Say hi 👋
LinkedIn / Instagram / Facebook / YouTube / Twitter

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