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    Business

    We Are For Good Podcast – The Podcast for Nonprofits

    The We Are For Good Podcast brings nonprofit professionals + everyday changemakers into conversations with the most innovative, heartwired leaders in social impact. Hosted by Jon McCoy + Becky Endicott, each episode unpacks fresh mindsets, practical skills + inspiring stories designed to help you work smarter, build healthier cultures + accelerate our collective impact.

    Join our value-aligned community—it’s free—at weareforgoodcommunity.com.

    About We Are For Good

    We Are For Good is a storytelling, learning + activating community built for nonprofit professionals + everyday changemakers. Through our podcasts + media, purpose-driven activations + global gatherings, we equip for-good leaders with the connection, skills + inspiration to grow their impact. Because we believe community is everything—and together, we can create an Impact Uprising.

    Learn more at weareforgood.com.

    Advertise

    Copyright: ℗ & © 2020 We Are For Good Podcast

    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    431. Small But Mighty: How to Mobilize Your Movement - Jon McCoy, CFRE, Becky Endicott, CFRE and Floyd Jones Jun 02, 2023
    Show notes

    We’re so excited to continue our Friday series with Givebutter called Small But Mighty: How Small Nonprofits are Raising Big Dollars. As a “small” organization, hosting fundraising campaigns can be a daunting task. It’s typical to wonder... How do we get enough supporters? Who will fundraise on our behalf? What happens if we don’t reach our goal? Where do we even begin? Join Jon, Becky, Floyd Jones and some special guests as we break down how small organizations are raising BIG funds through grassroots fundraising. In Part 2, we’re exploring how to mobilize your movement. Tune in to get insights into building an authentic community that is unified around your mission and purpose.

    💡Learn

    • How to build an authentic culture of belonging
    • How to gather volunteers around your movement
    • The power of showing up with an attitude of gratitude

    Today's Guest
    Floyd Jones, Director of Community & Partnerships, Givebutter
    Episode Highlights

    • Building an authentic community of belonging (2:00)
    • Habits for building community (4:45)
    • How to mobilize people around movements (7:25)
    • Gathering volunteers to support the movement (10:45)
    • How the We Are For Good Community shows up as believers in a mission (14:05)
    • An example of Floyd becoming a believer in a mission (17:55)
    • An example of Becky becoming a believer in a mission (19:00)
    • Do This/Not That when mobilizing a movement (21:30)
    • Floyd’s One Good Thing: Let community be at your core. (23:10)

    For more information + episode details visit: weareforgood.com/episode/431.

    Join us at The Spread!

    Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛

    We Are For Good is joining forces with GB to host in-person hackathon meetups on Friday, Oct. 2, in New York, Seattle, LA, Denver, and Indianapolis, so you can build alongside other nonprofits in the community.

    Learn more and save your free spot today.

    //
    Join the We Are For Good Community—completely free.
    Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com

    Say hi 👋
    LinkedIn / Instagram / Facebook / YouTube / Twitter


    430. Legal Education Access Pipeline: Removing Barriers to Diversify the Legal Field - Cindy Lopez May 31, 2023
    Show notes

    Meet Cindy. She’s a member of the We Are For Good Community, former Deputy Attorney General for the California Attorney General and nonprofit founder. Her passion for equal access to legal education led her to found LEAP, an organization dedicated to providing opportunities for underrepresented groups in the law field. Partnerships and community play a pivotal role in sustaining LEAP's mission, and she’s sharing her insights into the dynamic relationships the organization cultivated with law schools, law firms + funders. Tune in for this founder’s story as we dive into breaking barriers and creating pathways🙌

    💡Learn

    • Overview + Founding Story of LEAP
    • The role of dynamic partnerships and community building
    • Insights for nonprofit leaders on fostering diversity and inclusion

    Today's Guest
    Cindy Lopez, Founder + Director, Legal Education Access Pipeline (LEAP)

    Episode Highlights

    • Cindy’s story and journey to where she is today (5:50)
    • Overview + Founding Story of LEAP (9:23)
    • Transition from lawyer to nonprofit founder (14:00)
    • Partnership + Community (18:00)
    • Stories of LEAP fellows (25:00)
    • Cindy’s One Good Thing: Keep doing whatever it is you are doing. (42:00)
    • How to connect with Cindy and LEAP (45:00)

    For more information + episode details visit: weareforgood.com/episode/430.

    Join us at The Spread!

    Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛

    We Are For Good is joining forces with GB to host in-person hackathon meetups on Friday, Oct. 2, in New York, Seattle, LA, Denver, and Indianapolis, so you can build alongside other nonprofits in the community.

    Learn more and save your free spot today.

    //
    Join the We Are For Good Community—completely free.
    Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com

    Say hi 👋
    LinkedIn / Instagram / Facebook / YouTube / Twitter


    429. How to Set Yourself Up for Success in Your New Management Role - Zulean Cruz- Diaz May 29, 2023
    Show notes

    Meet Zulean. As a management coach and consultant, she's on a mission to empower teams with the skills and tools needed for fostering strong and trusting group dynamics🤝 Even the most dedicated teams can lose their sense of direction, that’s why they need the tools needed to build a united team with a clear plan for success🧭 Tune in for actionable strategies that will help you grow in your management journey and build strong, cohesive teams that succeed together.

    💡Learn

    • A guide to your new management role
    • How to balance management with other job responsibilities
    • Communication + conflict management tips


    Today's Guest
    Zulean Cruz-Diaz, Founder + CEO - Z Conecta
    Episode Highlights

    • Zulean’s story and journey to where she is today (4:00)
    • From an employee to a manager (10:00)
    • Trust-based leadership (13:00)
    • Balancing your new responsibilities with being a manager (15:40)
    • Listening and other communication skills (19:05)
    • Managing conflict resolution (22:00)
      A powerful moment of philanthropy in Zulean’s life (27:05)
    • Zulean’s One Good Thing: Make sure you make time to reflect. (29:25)


    For more information + episode details visit: weareforgood.com/episode/429.

    Join us at The Spread!

    Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛

    We Are For Good is joining forces with GB to host in-person hackathon meetups on Friday, Oct. 2, in New York, Seattle, LA, Denver, and Indianapolis, so you can build alongside other nonprofits in the community.

    Learn more and save your free spot today.

    //
    Join the We Are For Good Community—completely free.
    Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com

    Say hi 👋
    LinkedIn / Instagram / Facebook / YouTube / Twitter


    428. Small but Mighty: How to Build Your Fundraising Strategy + Tell Your Story - Jon McCoy, CFRE, Becky Endicott, CFRE and Floyd Jones May 26, 2023
    Show notes

    We’re so excited to kick off a new Friday series with Givebutter called Small But Mighty: How Small Nonprofits are Raising Big Dollars. As a “small” organization, hosting fundraising campaigns can be a daunting task. It’s typical to wonder... How do we get enough supporters? Who will fundraise on our behalf? What happens if we don’t reach our goal? Where do we even begin? Join Jon, Becky, Floyd Jones and some special guests as we break down how small organizations are raising BIG funds through grassroots fundraising. In Part 1, we’re exploring how to tell your story and build your fundraising strategy. Tune in to get our playbook to find the right strategy for your org.
    💡Learn

    • Mindsets needed for success
    • How to tell your organization’s story
    • How to create the best fundraising strategy for your organization

    Today's Special Guest
    Floyd Jones, Director of Community & Partnerships, Givebutter

    Episode Highlights

    • Small but Mighty Series Tonesetting (1:15)
    • Start by asking the bigger questions (3:35)
    • Finding the right fundraising strategy for your org (6:30)
    • The assets you need to organize (11:20)
    • Partnering with other nonprofits (18:55)
    • The importance of having your own email list (20:40)
    • Do this/not that fundraising strategies (22:35)
    • The power of storytelling (24:10)
    • Where to connect with Floyd and GiveButter (26:20)
    • Floyd’s One Good Thing: Start with one. (29:40)

    For more information + episode details visit: weareforgood.com/episode/428.

    Join us at The Spread!

    Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛

    We Are For Good is joining forces with GB to host in-person hackathon meetups on Friday, Oct. 2, in New York, Seattle, LA, Denver, and Indianapolis, so you can build alongside other nonprofits in the community.

    Learn more and save your free spot today.

    //
    Join the We Are For Good Community—completely free.
    Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com

    Say hi 👋
    LinkedIn / Instagram / Facebook / YouTube / Twitter


    427. Meet the Mission: Undies for Everyone - Amy Weiss May 24, 2023
    Show notes

    Meet Amy. She’s the Founder and Executive Director of Undies for Everyone, the only nationwide nonprofit dedicated to providing underwear to students in need. She was even named a CNN Hero for her work🤩 With an estimated 11.6 million kids in the U.S. living without access to clean underwear, Undies for Everyone addresses an ongoing crisis plaguing American schools that very few people know about. Tune in for a conversation about the transformative power of a very simple gift and how communities and orgs can come together to help🤝
    💡Learn

    • History + Overview of Undies for Everyone
    • The role of providing underwear in holistic community care
    • Why hygiene products are critical to building kids’ self-confidence + esteem
    • How you can get activated in their corner of the world

    Today's Guest
    Rabbi Amy Weiss, Founder + Executive Director, Undies for Everyone
    Episode Highlights

    • Amy’s story and journey to where she is today (3:00)
    • One in six kids in the U.S. are living without access to underwear (9:40)
    • History + Overview of Undies for Everyone (11:00)
    • Holistic Community Care (19:30)
    • Undies for Everyone’s philosophy around partnerships (23:20)
    • A powerful moment of philanthropy in Amy’s Life (34:45)
    • Amy’s One Good Thing: It’s all marketing. (36:30)
    • How to connect with Undies for Everyone (40:20)

    For more information + episode details visit: weareforgood.com/episode/427.

    Join us at The Spread!

    Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛

    We Are For Good is joining forces with GB to host in-person hackathon meetups on Friday, Oct. 2, in New York, Seattle, LA, Denver, and Indianapolis, so you can build alongside other nonprofits in the community.

    Learn more and save your free spot today.

    //
    Join the We Are For Good Community—completely free.
    Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com

    Say hi 👋
    LinkedIn / Instagram / Facebook / YouTube / Twitter


    426. How to Harness the Evolution of Storytelling to Grow Your Mission - Jon Budington May 22, 2023
    Show notes

    Meet Jon. He believes change is a constant in life, and we’re all designed to adapt to those changes. Every gift results in a story, and this expert in casual language is giving counsel on how organizations can find and build powerful narratives to uplift philanthropy’s story. Tune in for an eye-opening conversation about language, storytelling and the ways we continue to change as humans🔄

    💡Learn

    • An overview of how humans continue to change through the lens of language
    • What storytelling looks like today
    • How to find and build stories through listening

    Today's Guest
    Jon Budington, President + CEO, More Vang + Mythos
    Episode Highlights

    • Jon’s story and journey to where he is today (4:30)
    • What storytelling looks like today (6:50)
    • Human evolution through the lens of language (10:20)
    • How storytelling can build trust with the most distrustful Generation (15:00)
    • Listening and asking for stories organically (17:00)
    • Case study of an organization that leveraged the power of storytelling to deepen their impact (23:00)
    • How to find and build these narratives (28:00)
    • A powerful moment of philanthropy in Jon’s life (32:00)
    • Jon’s One Good Thing: Focus on optimism. (35:00)
    • How to connect with Jon and Mythos (38:00)

    For more information + episode details visit: weareforgood.com/episode/426.

    Join us at The Spread!

    Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛

    We Are For Good is joining forces with GB to host in-person hackathon meetups on Friday, Oct. 2, in New York, Seattle, LA, Denver, and Indianapolis, so you can build alongside other nonprofits in the community.

    Learn more and save your free spot today.

    //
    Join the We Are For Good Community—completely free.
    Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com

    Say hi 👋
    LinkedIn / Instagram / Facebook / YouTube / Twitter


    425. LIVE from New Orleans: 6 Takeaways From AFP ICON (Part 2) - Jon McCoy, CFRE and Becky Endicott, CFRE May 19, 2023
    Show notes

    While at AFP ICON, Jon and Becky were thrilled to sit down with some of our favorite people (live and in-person!). During these conversations, 6️⃣ key trends emerged. This week we’re exploring the final three trends: the power of building community to advance our work, the importance of authentic storytelling and a reminder to be human. We believe deeply in the democratization of free ideas so hope you’ll tune in. Grab a notebook and prioritize your self-growth today📝

    💡Learn

    • Jon and Becky’s personal takeaways from the conference
    • 6️⃣ key trends from AFP ICON
    • How to further explore and put these trends into action

    Episode Highlights

    • Tonesetting(1:20)
    • Networking + The Power of Building Community to Advance Our Work (2:45)
    • Marketing + Storytelling is King (12:15)
    • Be Human (16:30)
    • Join the We Are For Good Community (28:35)

    For more information + episode details visit: weareforgood.com/episode/425.

    Join us at The Spread!

    Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛

    We Are For Good is joining forces with GB to host in-person hackathon meetups on Friday, Oct. 2, in New York, Seattle, LA, Denver, and Indianapolis, so you can build alongside other nonprofits in the community.

    Learn more and save your free spot today.

    //
    Join the We Are For Good Community—completely free.
    Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com

    Say hi 👋
    LinkedIn / Instagram / Facebook / YouTube / Twitter


    424. Growing Young Ideas into World-Changing Ideas - Coeylen Barry + Kai Barry May 17, 2023
    Show notes

    Meet Coeylen and Kai. This dynamic duo is part of the team at Mira Fellowship, where they’re building a blueprint for the future by reframing our most intractable issues and discovering solutions that empower individuals to action. As Director of Story, Kai helps turn the fellow's ideas into clear communicable stories. And, as Director of Curriculum, Coeylen is passionate about the creative process and has spent years refining curriculum to support people with a vision who want to bring it into reality to affect change. They’re sharing how every societal change first started as an idea. With structure, support and coaching, an idea can turn into an actionable idea for change. Tune in to hear how we can’t solve problems with the same thinking used to create them 💭👏

    💡Learn

    • History + Overview of Mira Fellowship
    • Growing Young Ideas into World-Changing Ideas
    • The Power of Community

    Today's Guests
    Coeylen Barry, Director of Curriculum and Kai Barry, Director of Story, Mira Fellowship

    Episode Highlights

    • Monumental change has come from simple shifts in perspective (10:00)
    • Scarcity in the nonprofit sector (17:00)
    • Creating environments that are conducive to incubating world-changing ideas (17:00)
    • Mindsets (22:00)
    • The power of community to move forward world-changing ideas (28:00)
    • A powerful moment of philanthropy in Kai’s life (34:00)
    • A powerful moment of philanthropy in Coeylen’s life (36:00)
    • Kai’s One Good Thing: Go back to play. (37:00)
    • Coeylen’s One Good Thing: Give yourself time and be playful. (38:00)
    • How to connect with Mira Fellowship (40:00)

    For more information + episode details visit: weareforgood.com/episode/424.

    Join us at The Spread!

    Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛

    We Are For Good is joining forces with GB to host in-person hackathon meetups on Friday, Oct. 2, in New York, Seattle, LA, Denver, and Indianapolis, so you can build alongside other nonprofits in the community.

    Learn more and save your free spot today.

    //
    Join the We Are For Good Community—completely free.
    Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com

    Say hi 👋
    LinkedIn / Instagram / Facebook / YouTube / Twitter


    423. Making Ethical Impact the Norm - Jenny Nuccio May 15, 2023
    Show notes

    Meet Jenny. She lives her values out loud as an entrepreneur who’s passionate about making a positive impact in the world🌍 Jenny is the Founder and CEO of Imani Collective, a global social enterprise and woman-empowerment program focused on defeating generational poverty through education and employment opportunities in Kenya. Her new book “Let It Be Wild” (which comes out later this month!), explores the journey of stepping into the unknown and finding a home. Tune in to hear how each of us can find our own Let It Be Wild Story no matter what season of life we’re in📍
    💡Learn

    • Overview + Impact of Imani Collective
    • Insights from the past decade as a social impact entrepreneur
    • How to make an impact right where you are

    Today's Guest
    Dr. Jenny Nuccio, Founder + CEO, Imani Collective
    Episode Highlights

    • Jenny’s story and journey to where she is today (2:30)
    • Jenny’s entrepreneurial journey (12:00)
    • Looking below the surface of ethical impact (16:05)
    • Where nonprofits can start (22:05)
    • The inspiration behind Jenny’s new book “Let It Be Wild” (27:15)
    • A powerful moment of philanthropy in Jenny’s life (33:10)
    • Jenny’s One Good Thing: Find your people. (37:20)

    For more information + episode details visit: weareforgood.com/episode/423.

    Join us at The Spread!

    Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛

    We Are For Good is joining forces with GB to host in-person hackathon meetups on Friday, Oct. 2, in New York, Seattle, LA, Denver, and Indianapolis, so you can build alongside other nonprofits in the community.

    Learn more and save your free spot today.

    //
    Join the We Are For Good Community—completely free.
    Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com

    Say hi 👋
    LinkedIn / Instagram / Facebook / YouTube / Twitter


    422. LIVE from New Orleans: 6 Takeaways From AFP ICON (Part 1) - Jon McCoy, CFRE and Becky Endicott, CFRE May 12, 2023
    Show notes

    While at AFP ICON, Jon and Becky were thrilled to sit down with some of our favorite people (live and in-person!). During these conversations, 6️⃣ key trends emerged. This week we’re exploring Fundraising Effectiveness Project data, how generosity looks different, and what’s building within the data revolution. We believe deeply in the democratization of free ideas so hope you’ll tune in. Grab a notebook and prioritize your self-growth today📝

    💡Learn

    • Jon and Becky’s personal takeaways from the conference
    • 6️⃣ key trends from AFP ICON
    • How to further explore and put these trends into action

    *This special 3-part knowledge sharing Friday series is bringing you the top insights gleaned from the sector’s largest international conference, AFP Icon. Why? Because we believe professional development should be accessible to everyone - not just those with the means to travel✈️
    Episode Highlights

    • Tonesetting (1:35)
    • Fundraising Effectiveness Project - Where are we now? (5:50)
    • Generosity looks different (15:45)
    • Technology + Data Revolution (25:00)
    • Join the We Are For Good Community (34:55)


    For more information + episode details visit: weareforgood.com/episode/422.

    Join us at The Spread!

    Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛

    We Are For Good is joining forces with GB to host in-person hackathon meetups on Friday, Oct. 2, in New York, Seattle, LA, Denver, and Indianapolis, so you can build alongside other nonprofits in the community.

    Learn more and save your free spot today.

    //
    Join the We Are For Good Community—completely free.
    Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com

    Say hi 👋
    LinkedIn / Instagram / Facebook / YouTube / Twitter


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