Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Latest Episodes:

Outlining the 'AI's Impact on SEO' Book -- Jordan Koene // Previsible Jun 30, 2023

Show notes

Jordan Koene, Co-Founder and CEO of PreVisible.io, talks about what’s happening in SEO news. For quite a while, Google has been leveraging AI to make decisions on the content to show on a search engine result page. However, they’re moving to a point where the determining factor for a search engine result page could be an AI response, which poses a challenge for website owners and SEOs. Today, Jordan and Ben discuss the outline for their book, ‘AI’s Impact on SEO’. Show Notes

Connect With:

Jordan Koene: Website // LinkedIn
The Voices of Search Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Our Book: AI's Impact on SEO -- Jordan Koene // Previsible Jun 29, 2023

Show notes

Jordan Koene, Co-Founder and CEO of PreVisible.io, talks about what’s happening in SEO news. Given the widespread excitement surrounding generative AI and its profound influence on SEO, it comes as no surprise that numerous books will delve into this subject matter. However, Ben and Jordan plan to take it a step further by leveraging AI to transform the VOS podcasts’ transcripts into an insightful book tailored specifically for SEOs. Today, Jordan and Ben discuss their book, ‘AI’s Impact on SEO’. Show Notes

Connect With:

Jordan Koene: Website // LinkedIn
The Voices of Search Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Google's SGE Launch -- Jordan Koene // Previsible Jun 28, 2023

Show notes

Jordan Koene, Co-Founder and CEO of PreVisible.io, talks about what’s happening in SEO news. In May, Google announced SGE, which adds generative AI capabilities to Google Search results. Though Google has been using artificial intelligence for a long time, SGE’s launch marked a significant step towards incorporating generative AI capabilities directly into Google Search results. Today, Jordan discusses Google’s SGE launch. Show Notes

Connect With:

Jordan Koene: Website // LinkedIn
The Voices of Search Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Combining Google SERP Changes & Competitive Intelligence to Boost Sales -- Prasanna Dhungel // GrowByData Jun 27, 2023

Show notes

Prasanna Dhungel, Co-Founder and Managing Partner at GrowByData, talks about how to leverage Google's ever evolving SERP changes. As SERP features like popular products and People Also Asked occupy more real estate and rise to the top of the page, eCommerce brands must adapt strategies for visibility. Search, being a critical channel for product discovery, emphasizes the need for effective adaptation in the evolving SERP landscape. Show Notes

Connect With:

Prasanna Dhungel: Website // LinkedIn
The Voices of Search Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Google SERP Changes' Impact on Brand Lead Flow -- Prasanna Dhungel // GrowByData Jun 26, 2023

Show notes

Prasanna Dhungel, Co-Founder and Managing Partner at GrowByData, talks about adapting to Google SERP changes for effective lead generation. In a rapidly changing digital landscape, businesses are constantly navigating the dynamic terrain of Google's algorithms and evolving SERP features. Adapting to these changes is vital for maximizing online visibility and generating valuable leads. Today, Prasanna discusses Google SERP changes’ impact on brand lead flow. Show Notes

Connect With:

Prasanna Dhungel: Website // LinkedIn
The Voices of Search Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Non-Obvious Ways to Use Video SEO -- Andy Crestodina // Orbit Media Jun 23, 2023

Show notes

Andy Crestodina, Co-Founder and CMO of Orbit Media, talks about how to take advantage of changes to the SERP. If your SEO strategy is still based on topping the results in terms of the traditional 10 blue links, you’re likely to get overshadowed on the SERPs. In reality, the SERP is moving towards being a more visual experience, so the more that you understand what’s going on with the SERP and user intent, the more you’ll understand what content formats you need to be producing to stay relevant. Today, Andy discusses non-obvious uses of video in the SERP. Show Notes

Connect With:

Andy Crestodina: Website // LinkedIn
The Voices of Search Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Fixing Your SERP Strategies -- Andy Crestodina // Orbit Media Jun 22, 2023

Show notes

Andy Crestodina, Co-Founder and CMO of Orbit Media, talks about how to take advantage of changes to the SERP. When it comes to optimizing your SEO strategies, it’s not just about creating good content or ranking for keywords. A lot of the time, it boils down to having a flexible SEO and SERP strategy and trying to understand what Google is looking to provide to its users so that you can get the most visibility through your relationships. Today, Andy breaks down how you can fix your broken SERP strategies. Show Notes

Connect With:

Andy Crestodina: Website // LinkedIn
The Voices of Search Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Staying on the Good Side of Google -- John Horn // Stub Group Jun 21, 2023

Show notes

John Horn, CEO of Stub Group, talks about SEO and PPC. One thing every advertiser fears is getting their Google Ads account suspended. Getting the account reinstated isn’t an impossible feat, but it does require that certain steps are followed carefully to avoid having to appeal numerous times. Today, John discusses staying on the good side of Google. Show Notes

Connect With:

John Horn: Website // LinkedIn
The Voices of Search Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The Interaction of SEO & PPC -- John Horn // Stub Group Jun 20, 2023

Show notes

John Horn, CEO of Stub Group, talks about SEO and PPC. If Google’s changes to the SERP indicate anything, it’s that there’s a clear prioritization of paid ads. So, to maximize your chances of winning a user’s click, you have to have a good PPC and SEO strategy or risk losing out on traffic. Today, John discusses the interaction between SEO and PPC. Show Notes

Connect With:

John Horn: Website // LinkedIn
The Voices of Search Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

SEO Career Day (June 2023) -- Tyson Stockton // Previsible Jun 19, 2023

Show notes

Tyson Stockton, Co-Founder and Education Partner at PreVisible.io, explores the state of the SEO job market. Despite the surge in tech layoffs, the SEO job market shows signs of strengthening. Several executive-level positions are now emerging within enterprise companies, presenting a golden opportunity for mid-level SEO professionals to advance into upper management positions. Today, Tyson discusses the latest developments in the SEO job market. Show Notes

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