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    Business

    Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

    Dive deep into the ever-changing world of content and search engine marketing. Discover actionable strategies and learn ways to gain insights through data that will help you navigate the topsy-turvy world of SEO.

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    Latest Episodes:
    Importance of Building Content For E-Commerce Sites -- Gabrielle Florance // Newell Brands Jul 17, 2023
    Show notes

    Gabrielle Florance, Senior Manager of Technical SEO at Newell Brands, explores strategies for content creation that maximize your online visibility. Content plays a multifaceted role in the success of eCommerce sites, impacting everything from search engine visibility to customer trust and loyalty. A well-developed content strategy is crucial for achieving continuous growth and staying competitive in the ever-evolving online marketplace. Today, Gabrielle discusses the importance of building content for eCommerce sites. Show Notes

    Connect With:

    • Gabrielle Florance: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    Texo: Blending AI, Podcast, Content & SEO -- Geoff Atkinson // Huckabuy Jul 14, 2023
    Show notes

    Geoff Atkinson, Founder and CEO of Huckabuy, talks about how AI is going to impact the future of SEO. Podcasting is a rapidly growing industry and the information produced during podcasts offers immense value for marketers. To unlock this value, Huckabuy developed Texo, which harnesses the power of artificial intelligence to convert podcasts into marketing content goldmines. Today, Geoff discusses how he's using artificial intelligence to create better content coming from the podcast space. Show Notes

    Connect With:

    • Geoff Atkinson: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    Impact of AI on Technical SEO -- Geoff Atkinson // Huckabuy Jul 13, 2023
    Show notes

    Geoff Atkinson, Founder and CEO of Huckabuy, talks about how AI is going to impact the future of SEO. Artificial intelligence is making content production much easier for SEOs. But, with all the content we can now add to our websites, Google has to crawl more to index those pages, and that’s where your website’s performance will make all the difference. Today, Geoff discusses the impact of artificial intelligence on technical SEO. Show Notes

    Connect With:

    • Geoff Atkinson: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    JavaScipt that Doesn't Hurt SEO Performance -- Serge Bezborodov // JetOctopus Jul 12, 2023
    Show notes

    Serge Bezborodov, CTO and Co-Founder of JetOctopus, talks about log files and Googlebot. Though it’s not usually SEO’s decision, javascript integration becomes inevitable once you have a large website. JavaScript presents several challenges to SEO due to its dynamic nature and potential impact on website crawlability, indexation, and user experience. Today, Serge discusses javascript that doesn't hurt your SEO performance. Show Notes

    Connect With:

    • Serge Bezborodov: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    Interlinking Structure's Impact on Googlebot -- Serge Bezborodov // JetOctopus Jul 11, 2023
    Show notes

    Serge Bezborodov, CTO and Co-Founder of JetOctopus, talks about log files and Googlebot. Effective internal linking plays a vital role in ensuring the crawlability of your website. By strategically placing links between relevant pages, you create a roadmap that search engine bots can follow to discover and index your content more efficiently. Today, Serge discusses interlinking structure’s impact on Googlebot. Show Notes

    Connect With:

    • Serge Bezborodov: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    Controlling Googlebot Thru Log Files Analysis -- Serge Bezborodov // JetOctopus Jul 10, 2023
    Show notes

    Serge Bezborodov, CTO and Co-Founder of JetOctopus, talks about log files and Googlebot. Unlike typical SEO crawlers, Googlebot has the ability to crawl pages that may not be present in your website's existing structure or indexed. What we want to avoid is valuable pages not being crawled and indexed, while Googlebot’s crawl budget is potentially wasted on outdated or low-quality pages. Today, Serge discusses controlling Googlebot through log file analysis. Show Notes

    Connect With:

    • Serge Bezborodov: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    Generative AI-Led Content Strategy -- Joe Bare // The Parking Spot Jul 06, 2023
    Show notes

    Joe Bare, SEO Manager at The Parking Spot, talks about emerging trends in content management through strategy. Generative AI has simplified content generation significantly. However, given the abundance of AI-generated content, how can one differentiate and make their content stand out in today's landscape? Today, Joe discusses generative AI-led content. Show Notes

    Connect With:

    • Joe Bare: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    Experimenting with Mid-CMS Migration Schema -- Joe Bare // The Parking Spot Jul 05, 2023
    Show notes

    Joe Bare, SEO Manager at The Parking Spot, talks about emerging trends in content management through strategy. Since being founded in 1998, The Parking Spot has grown to be the US’ leading near-airport parking company. However, they’ve also outgrown their IT-owned website and are now in need of a more scalable and marketing-focused solution to meet their evolving business needs. Today, Joe discusses migrating an enterprise company from a homegrown, IT-owned website to a commercial and marketing-owned website. Show Notes

    Connect With:

    • Joe Bare: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    SEO Outcomes: How to Identify and Make an Impact -- Craig Harkins // CoStar Jul 04, 2023
    Show notes

    Craig Harkins, Director of SEO and Content at CoStar, talks about SEO outcomes: how to identify and make an impact. At the start of each new year, we often set ambitious SEO goals and create extensive lists of tasks to accomplish. However, if the developers, marketing, and sales teams cannot see how the suggested SEO work will drive business and user impact, you’re likely to receive support in implementing those tasks. Today, Craig discusses SEO outcomes. Show Notes

    Connect With:

    • Craig Harkins: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    Using ML to Capture the Short Attention Span of Consumers -- Matt Swalley // Omneky Jul 03, 2023
    Show notes

    Matt Swalley, Co-Founder and CBO at Omneky, talks about how to leverage machine learning to capture and engage your audience. In the past, marketing was primarily focused on broadcasting generic messages to a wide audience. However, personalization is key today, and ML is enabling marketers to deliver personalized content, tailored ads, and test new concepts to target new customer profiles faster. Today, Matt discusses how to use ML to capture the short attention span of consumers. Show Notes

    Connect With:

    • Matt Swalley: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


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