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    Business

    Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

    Dive deep into the ever-changing world of content and search engine marketing. Discover actionable strategies and learn ways to gain insights through data that will help you navigate the topsy-turvy world of SEO.

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    Latest Episodes:
    Organization and management during a core update -- Craig Harkins // CoStar Sep 13, 2023
    Show notes

    Craig Harkins, Director of SEO and Content at CoStar, talks about management in a core update. During a core update, effective organization and management are essential to ensure a smooth transition and positive outcomes for your website. As search behavior and intent are always changing, staying on top of these elements is crucial to avoid negative outcomes after a core update. Today, Craig discusses organization and management during a core update. Show Notes

    Connect With:

    • Craig Harkins: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Writing For SEO Vs Marketing Writing -- Sara Kieffer-Hess // Booz Allen Hamilton Sep 12, 2023
    Show notes

    Sara Kieffer-Hess, Lead Associate at Booz Allen Hamilton, explores enhancing search visibility with schema, structured data, and SEO content creation. Writing for SEO and marketing differ significantly in their focus and purpose. This distinction is crucial as it ensures content effectively serves both search engine visibility and audience engagement, contributing to overall marketing success. Today, Sara discusses writing for SEO versus marketing writing. Show Notes

    Connect With:

    • Sara Kieffer-Hess: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Schema & Structured Data's Role In SEO -- Sara Kieffer-Hess // Booz Allen Hamilton Sep 11, 2023
    Show notes

    Sara Kieffer-Hess, Lead Associate at Booz Allen Hamilton, explores enhancing search visibility with schema, structured data, and SEO content creation. Schema and structured data are powerful tools for improving SEO by providing context and enhancing the visibility of web content. However, there has been a noticeable decline in people implementing schema markup due to misconceptions surrounding it. Today, Sara discusses schema and structured data's role in SEO. Show Notes

    Connect With:

    • Sara Kieffer-Hess: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Data's Role In Your Content Strategy -- Shae Bourdeaux // Vivint Smart Home Sep 08, 2023
    Show notes

    Shae Bourdeaux, Senior Manager of SEO at Vivint Smart Home, explores optimizing digital content strategy with UX, SEO, and data metrics. Vivent's unique content approach places data at the forefront, letting it lead the storytelling process. This method distinguishes it from traditional content strategies that often incorporate data as a secondary element. Today, Shae discusses data's role in your content strategy. Show Notes

    Connect With:

    • Shae Bourdeaux: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Determining What Metrics To Track -- Shae Bourdeaux // Vivint Smart Home Sep 07, 2023
    Show notes

    Shae Bourdeaux, Senior Manager of SEO at Vivint Smart Home, explores optimizing digital content strategy with UX, SEO, and data metrics. If Google is unable to crawl the pages of your website, you won’t be able to drive the traffic and conversions you seek. So, while metrics like keyword rankings, traffic, and revenue are crucial, crawling, rendering, and indexing are crucial components to optimize first as they influence everything down the funnel. Today, Shae discusses determining which metrics to track Show Notes

    Connect With:

    • Shae Bourdeaux: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    UX + SEO's Impact On Optimization Strategy -- Shae Bourdeaux // Vivint Smart Home Sep 06, 2023
    Show notes

    Shae Bourdeaux, Senior Manager of SEO at Vivint Smart Home, explores optimizing digital content strategy with UX, SEO, and data metrics. The days of relying solely on keyword-stuffed content to achieve high rankings are long gone. Now, it's crucial to strike a balance between content optimization and a user-friendly experience by diversifying the elements that enhance the overall user experience. Today, Shae discusses UX and SEO’s impact on optimization strategy. Show Notes

    Connect With:

    • Shae Bourdeaux: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Recession SEO: Managing Layoffs & Budget Cuts -- Jason Reid // Quest Diagnostics Sep 05, 2023
    Show notes

    Jason Reid, SEO and Location Management Specialist at Quest Diagnostics, talks about SEO strategies in a changing macro environment from the perspective of a Fortune 500 SEO. Amid tech sector layoffs and budget cuts, people are exploring cost-effective ways to drive traffic to their pages. Consequently, many companies will be looking to SEO and this will inevitably lead to a surge in requests. Today, Jason discusses recession SEO, managing layoffs, and budget cuts. Show Notes

    Connect With:

    • Jason Reid: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Unique Challenges Of Being A Fortune 500 SEO -- Jason Reid // Quest Diagnostics Sep 04, 2023
    Show notes

    Jason Reid, SEO and Location Management Specialist at Quest Diagnostics, talks about SEO strategies in a changing macro environment from the perspective of a Fortune 500 SEO. Enterprise SEO presents a set of unique challenges stemming from its scale and complexity. One major challenge is the often inadequate staffing for SEO within large organizations. Today, Jason discusses the unique challenges of being a Fortune 500 SEO. Show Notes

    Connect With:

    • Jason Reid: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Remote Vs In-Office Management SEO Teams -- Dan Smullen// Betsperts Media & Technology Group Aug 31, 2023
    Show notes

    Dan Smullen, Head of SEO at Betsperts Media & Technology Group, explores different approaches to building and managing your SEO teams. In the post-pandemic world, remote work is the new norm and this presents several opportunities and challenges. In the realm of SEO, remote work offers the advantage of access to a broader talent pool and increased flexibility but also brings challenges related to communication and team bonding. Today, Dan discusses remote versus in-house management of SEO teams. Show Notes

    Connect With:

    • Dan Smullen: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Inhouse vs Agency SEO options -- Dan Smullen // Betsperts Media & Technology Group Aug 30, 2023
    Show notes

    Dan Smullen, Head of SEO at Betsperts Media & Technology Group, explores different approaches to building and managing your SEO teams. While SEO has no certification requirements, how you choose to navigate your career within the industry can greatly impact your opportunities and professional growth. Ultimately, whether you're a newcomer to the industry or an experienced SEO, the decision between an agency and an in-house role will have a significant impact on your career trajectory. Today, Dan discusses in-house versus agency SEO Show Notes

    Connect With:

    • Dan Smullen: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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