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    Business

    Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

    Dive deep into the ever-changing world of content and search engine marketing. Discover actionable strategies and learn ways to gain insights through data that will help you navigate the topsy-turvy world of SEO.

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    Latest Episodes:
    SEO in Regulated Industries -- Aaron Weiss // ProPharma Group Oct 11, 2023
    Show notes

    Aaron Weiss, SEO and Website Manager at ProPharma, explores SEO fundamentals and SEO in regulated industries. With regulations like CCPA and GDPR, websites must prioritize data privacy and user consent. However, in regulated industries, the alignment of compliance and SEO is crucial to ensure that businesses not only meet legal requirements but also maintain their online presence and competitiveness while upholding user trust and privacy. Today, Aaron discusses SEO in regulated industries. Show Notes

    Connect With:

    • Aaron Weiss:Website// LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Fundamentals of SEO -- Aaron Weiss // ProPharma Group Oct 10, 2023
    Show notes

    Aaron Weiss, SEO and Website Manager at ProPharma, explores SEO fundamentals and SEO in regulated industries. Aaron's journey into the world of SEO began with a simple yet profound piece of advice: "Build a website about something that you like." Little did he know that this simple step would lead him down a path of discovery, learning, and ultimately, a successful career in SEO. Today, Aaron discusses the fundamentals of SEO. Show Notes

    Connect With:

    • Aaron Weiss:Website// LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Managing a global SEO teamTechnology Innovation in SEO -- Adrien Menard // Botify Oct 09, 2023
    Show notes

    Adrien Menard, CEO and Co-Founder of Botify, discusses changes and emerging trends in SEO. Whether we’re talking about local or global SEO teams, the biggest challenge always boils down to finding the right talent for the SEO team. Furthermore, that could explain why there are always more SEO jobs available than there are SEOs to fill those vacancies. Today, Adrien talks about how to manage a global SEO team. Show Notes

    Connect With:

    • Adrien Menard: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Technology Innovation in SEO -- Adrien Menard // Botify Oct 08, 2023
    Show notes

    Adrien Menard, CEO and Co-Founder of Botify, discusses changes and emerging trends in SEO. Though the value of SEO has been underestimated for a very long time, that is slowly changing as a result of technology and innovation. And, in an era where we cannot rely on click data anymore, companies like Botify are making it easier for clients to prove the value of their SEO efforts. Today, Adrien talks about SEO technology innovation. Show Notes

    Connect With:

    • Adrien Menard: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Emerging Trends in SEOTechnology Innovation in SEO -- Adrien Menard // Botify Oct 07, 2023
    Show notes

    Adrien Menard, CEO and Co-Founder of Botify, discusses changes and emerging trends in SEO. SEO is now seen as a performance marketing channel and this has led to SEO teams needing to deliver a greater impact. In response, Botify created tools and analytics to implement organic search marketing strategies faster. Today, Adrien talks about some emerging trends in SEO. Show Notes

    Connect With:

    • Adrien Menard: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    ECommerce Content Marketing Strategies For SEO -- Jessica Totillo Coster // eCommerce Badassery Oct 06, 2023
    Show notes

    Jessica Totillo Coster, Founder and CEO of eCommerce Badassery, delves into eCommerce SEO strategies. When it comes to eCommerce content, a common mistake is attempting to target a broad audience. In reality, successful content marketing is about attracting the perfect customer who is actively seeking the products or services you offer. Today, Jessica discusses eCommerce content marketing strategies for SEO.Show Notes

    Connect With:

    • Jessica Totillo Coster: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    On-Site Shopping Experience & SEO -- Jessica Totillo Coster // eCommerce Badassery Oct 05, 2023
    Show notes

    Jessica Totillo Coster, Founder and CEO of eCommerce Badassery, delves into eCommerce SEO strategies. Optimizing the on-site shopping experience is at the forefront of every successful eCommerce strategy. Whether you're a seasoned retailer or just starting out, understanding how to create an enticing online environment that seamlessly guides customers from discovery to conversion is paramount. Today, Jessica discusses on-site shopping experience and SEO. Show Notes

    Connect With:

    • Jessica Totillo Coster: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Building Developers And C-Level Management -- Donna Donahue // Antylia Scientific Oct 04, 2023
    Show notes

    Donna Donahue, Search Engine Optimization Specialist at Antylia Scientific, explores local and enterprise SEO strategies and stakeholder engagement. Proving the ROI of SEO can be challenging as it's intangible, unlike PPC. However, understanding its intrinsic value and tailoring conversations to diverse stakeholders is crucial to gaining support for SEO initiatives. Today, Donna discusses building relationships with developers and C-level management. Show Notes

    Connect With:

    • Donna Donahue: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Local SEO Vs Enterprise Ecommerce SEO -- Donna Donahue // Antylia Scientific Oct 03, 2023
    Show notes

    Donna Donahue, Search Engine Optimization Specialist at Antylia Scientific, explores local and enterprise SEO strategies and stakeholder engagement. When comparing local SEO and enterprise e-commerce SEO, it's evident that both share some foundational principles. However, they diverge significantly in their focus and strategies. Today, Donna discusses local SEO vs. enterprise eCommerce SEO. Show Notes

    Connect With:

    • Donna Donahue: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Another Helpful Content Update -- Jordan Koene // Previsible Oct 02, 2023
    Show notes

    Jordan Koene, Co-Founder and CEO of Previsible, talks about a Google algorithm update. On the heels of the August 2023 core update, Google released its latest helpful content update, indicating the start of Google’s update season. Although it's still in its early stages, this update has led to increased click-through rates and improved rank positions; however, it has also resulted in a decrease in the number of clicks. Today, Jordan discusses another helpful content update. Show Notes

    Connect With:

    • Jordan Koene: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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