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    Business

    Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

    Dive deep into the ever-changing world of content and search engine marketing. Discover actionable strategies and learn ways to gain insights through data that will help you navigate the topsy-turvy world of SEO.

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    Latest Episodes:
    The Power Of Content With SEO -- Lorenz Esposito // SearchX Feb 06, 2024
    Show notes

    Lorenz Esposito, Founder of SearchX, delves into preparing for SEO’s evolution. While it's easier than ever for small businesses to create a website, they often overlook the strategic incorporation of SEO content. Knowing what potential customers are searching for, understanding their pain points, and positioning the business as the solution through purposeful content creation is key. Today, Lorenz discusses the power of content with SEO. Show Notes

    Connect With:

    • Lorenz Esposito: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    SEO Is Evolving...Are You Ready? -- Lorenz Esposito // SearchX Feb 05, 2024
    Show notes

    Lorenz Esposito, Founder of SearchX, delves into preparing for SEO’s evolution. As AI takes the reins in content creation and simplifies website building, it's evident that SEO is undergoing a transformative revolution. Yet, with AI playing an increasingly prominent role in content creation and task automation, the SEO landscape is poised to witness the emergence of both winners and losers. Today, Lorenz discusses how SEO is evolving. Show Notes

    Connect With:

    • Lorenz Esposito: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Using SEO to Data & Empathy To Storytelling -- Sarah Panus // Kindred Speak Feb 02, 2024
    Show notes

    Sarah Panus, Brand Storytelling Strategist, Founder, and CEO of Kindred Speak, talks about using SEO and empathy to drive your content strategy. The combination of empathy and data is the key to creating memorable and effective brand storytelling that connects with people. Ultimately, pairing data with empathy enables brands to craft content that resonates with their audience, builds long-term loyalty, and drives better results. Today, Sarah discusses SEO data and empathy for storytelling. Show Notes

    Connect With:

    • Sarah Panus: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Leveraging SEO to Inform Your Content Calendar -- Sarah Panus // Kindred Speak Feb 01, 2024
    Show notes

    Sarah Panus, Brand Storytelling Strategist, Founder, and CEO of Kindred Speak, talks about using SEO and empathy to drive your content strategy. Leveraging SEO to inform your content calendar is a valuable strategy that is often overlooked. However, by leveraging SEO data, we can tap into a goldmine of information and start producing the content our target audience wants to engage with. Today, Sarah discusses leveraging SEO to inform your content calendar. Show Notes

    Connect With:

    • Sarah Panus: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    SEO Survival Guide To GA4 -- Kathy Brown // Previsible Jan 31, 2024
    Show notes

    Kathy Alice Brown, Owner and SEO Consultant at Webenso Digital, delves into GA4. Google Analytics 4 (GA4) brings a fresh UI and modeling system, presenting a blend of advantages and challenges for enterprises and SEOs. While GA4 shares some similarities with Universal Analytics (UA), it also requires adaptation to navigate the intricacies of a new Google Analytics landscape. Today, Kathy discusses SEO’s survival guide to GA4. Show Notes

    Connect With:

    • Kathy Alice Brown: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Unlocking Revenue With Chatbots -- Nick Martin // Direqt Jan 30, 2024
    Show notes

    Nick Martin, Co-Founder of Direqt, delves into chat engine optimization and chatbot revenue. As the next frontier in online engagement, chatbots are positioned to redefine how people interact with brands and access information. With AI at the core of internet experiences, there’s a growing demand for monetization strategies that align with this dynamic and consumer-driven landscape. Today, Nick discusses unlocking revenue with chatbots. Show Notes

    Connect With:

    • Nick Martin: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Chat Engine Optimization Is SEO For Advertisers -- Nick Martin // Direqt Jan 29, 2024
    Show notes

    Nick Martin, Co-Founder of Direqt, delves into chat engine optimization and chatbot revenue. As consumers increasingly engage with content through conversational interfaces, the internet is evolving into a "chat-first" reality. For brands, seizing the potential of chatbots offers an opportunity to expand their audience and boost revenue through one-on-one conversations at scale. Today, Nick discusses chat engine optimization and its evolution in SEO. Show Notes

    Connect With:

    • Nick Martin: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Making SEO Work For PR & Comms -- Justin Seibert // Direct Online Marketing Jan 26, 2024
    Show notes

    Justin Seibert, President of Direct Online Marketing (DOM), talks about SEO and analytics. The importance of links and domain authority cannot be underestimated in SEO and PR/communications strategy. They are seen by Google as a vote of credibility for a website and those who value them and incorporate them into their overall strategy have seen positive results. Today, Justin discusses the overlap between SEO and some other marketing channels. Show Notes

    Connect With:

    • Justin Seibert: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Why Custom GA4 Implementation Is A Must -- Justin Seibert // Direct Online Marketing Jan 25, 2024
    Show notes

    Justin Seibert, President of Direct Online Marketing (DOM), talks about SEO and analytics. By July 1st, 2023, if you have not switched to Google Analytics 4 (GA4), you will miss out on collecting new data. Although Google Analytics provides a simple migration tool for basic websites, it may not be sufficient for complex sites with extensive measurement needs. Today, Justin discusses why custom Google Analytics 4 (GA4) for implementation is a must. Show Notes

    Connect With:

    • Justin Seibert: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Goal Setting For SEO -- Justin Seibert // Direct Online Marketing Jan 24, 2024
    Show notes

    Justin Seibert, President of Direct Online Marketing (DOM), talks about SEO and analytics. SEO is much more than just driving traffic and boosting brand awareness - it's a dynamic marketing strategy that encompasses content creation, distribution, and brand impressions. As such, the evaluation of success and setting of goals for SEO is a continuous process of improvement. Today, Justin discusses goal setting for SEO. Show Notes

    Connect With:

    • Justin Seibert: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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