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    Business

    Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

    Dive deep into the ever-changing world of content and search engine marketing. Discover actionable strategies and learn ways to gain insights through data that will help you navigate the topsy-turvy world of SEO.

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    Latest Episodes:
    Auto Aftermarket SEO And Content Marketing Feb 19, 2024
    Show notes

    Andy Newhall, Director of Organic Growth and SEO at Real Truck, delves into SEO and content marketing for the automotive industry. Unlike traditional automotive retail, which centers around original equipment manufacturers (OEMs), the aftermarket involves companies providing upgrades and modifications for vehicles after purchase. For companies like RealTruck, this distinction adds complexity to SEO and content strategies. Today, Andy discusses auto aftermarket SEO and content marketing.

    Connect With:

    • Andy Newhall: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Creating SEO Your Client Cares About Feb 16, 2024
    Show notes

    Abby Lundstrom, SEO Specialist and Consultant at SEO by Abby, delves into keeping your SEO clients happy and how law firms leverage SEO. Establishing a robust online presence is crucial for businesses in every sector. However, for law firms, navigating the complexities of SEO presents unique challenges, such as stringent bar advertising regulations and the competition for a spot on page one. Today, Abby discusses creating great SEO for your clients and how legal SEO works.

    Connect With:

    • Abby Lundstorm: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    SEO For Breaking News Feb 15, 2024
    Show notes

    Gwen Milder, Senior SEO Editor at The Washington Post, delves into SEO for the media industry and breaking news. As news events unfold rapidly, there's a pressing need for efficient strategies to promptly deliver content to the audience. Amidst breaking news efforts, SEOs face the challenge of ensuring timely indexation and strategically publishing content to bolster their internal linking strategy. Today, Gwen discusses SEO for breaking news.

    Connect With:

    • Gwen Milder: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    SEO Trends In The Media Industry Feb 14, 2024
    Show notes

    Gwen Milder, Senior SEO Editor at The Washington Post, delves into SEO for the media industry and breaking news. Unlike other industries where SEO can become standardized and formulaic, the media vertical constantly introduces fresh challenges. Beyond the volatility of SERPs, there's the ongoing challenge of understanding and adapting to the evolving news consumption habits of people. Today, Gwen discusses SEO trends in the media industry.

    Connect With:

    • Gwen Milder: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Misconceptions Around Effectively Tracking SEO Feb 13, 2024
    Show notes

    Sal Surra, Director of SEO and Content at Seamless.AI, delves into optimizing large websites and tracking SEO effectively. The allure of high rankings for specific keywords can be deceptive if those rankings fail to translate into meaningful traffic. This dilemma highlights a fundamental misconception: the belief that ranking alone equates to success in SEO. Today, Sal discusses misconceptions around effectively tracking SEO.

    Connect With:

    • Sal Surra: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter


    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Optimizing Big Websites With Structured Templates Feb 12, 2024
    Show notes

    Sal Surra, Director of SEO and Content at Seamless.AI, delves into optimizing large websites and tracking SEO effectively. Managing large websites with extensive content can be a daunting task. With countless pages to maintain and update, ensuring consistency and effectiveness across the board becomes a significant challenge. This is where the concept of structured templates comes into play. Today, Sal discusses optimizing big websites with structured templates.

    Connect With:

    • Sal Surra: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter


    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Is AI the Death of the Copywriter? Feb 10, 2024
    Show notes

    David Tile, Founder and CEO of Article-Writing Co, explores SEO and digital marketing during a recession. AI may seem like a threat to the future of copywriting, but the truth is, it's still no match for human storytelling. With its limitations in capturing the depth and complexity of human emotions, the need for talented copywriters remains ever-present. Today, David discusses whether AI will be the death of copywriting. Show Notes

    Connect With:

    • David Tile: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    SEO & Digital Marketing During Recession Feb 09, 2024
    Show notes

    David Tile, Founder and CEO of Article-Writing Co, explores SEO and digital marketing during a recession. During a recession, it's crucial for businesses to stay visible and attract new customers while keeping a tight budget. By leveraging the power of SEO and content marketing, companies can increase their online visibility, establish thought leadership, and drive targeted traffic to their website – all while maximizing their return on investment. Today, David discusses SEO and content marketing in a recession. Show Notes

    Connect With:

    • David Tile: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Facilitating SEO Without Dedicated Product Team Feb 08, 2024
    Show notes

    Ben O'Grady, SEO Media Manager at Disney Streaming, delves into SEO at Disney. In contrast to organizations with dedicated SEO product teams, many others lack this specialization. In these cases, product teams oversee the entire website or specific sections, creating ambiguity and complexity for SEO. Today, Ben discusses facilitating SEO without a dedicated product team. Show Notes

    Connect With:

    • Ben O'Grady: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Driving SEO For Disney -- Ben O'Grady // Disney Streaming Feb 07, 2024
    Show notes

    Ben O'Grady, SEO Media Manager at Disney Streaming, delves into SEO at Disney. Disney is a global entertainment giant with an extensive array of products and services. Contrary to the misconception that SEO for Disney is "easy" due to its brand recognition, the reality is that the agility of third-party websites poses significant challenges to Disney's content in search rankings. Today, Ben discusses driving SEO for Disney. Show Notes

    Connect With:

    • Ben O'Grady: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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