Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Latest Episodes:

Reddit strategy for a global brand launching in the U.S. Jan 17, 2026

Show notes

86% of AI citations come from sources brands already control. Danny Kirk, founder of ReddiReach, has helped 500 brands navigate Reddit ethically while building a $2 million agency focused on turning Reddit discussions into AI search advantages. Kirk reveals his framework for authentic community engagement that prioritizes reader value over brand mentions, his approach to managing negative sentiment through strategic non-engagement with trolls, and his methodology for leveraging Reddit's upvote system as a reputation validation mechanism that feeds directly into AI training data.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

One word that best describes Reddit’s role in AI discovery Jan 16, 2026

Show notes

86% of AI citations come from sources brands already control, yet Reddit dominates AI discovery responses. Danny Kirk, founder of ReddiReach, has helped 500 brands navigate Reddit ethically while building a $2 million agency focused on turning Reddit from liability into AI search advantage. The discussion covers the strategic shift from 80% to 20% Reddit citations in AI responses, enterprise reputation management frameworks for community-driven platforms, and tactical approaches for leveraging organic Reddit engagement over traditional paid advertising in the age of AI-powered search discovery.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Reddit or YouTube engagement will win in an AI-first search world? Jan 15, 2026

Show notes

86% of AI citations come from sources brands already control, yet Reddit dominates AI responses. Danny Kirk, founder of ReddiReach, has helped 500 brands grow on Reddit ethically and at scale, turning community engagement into measurable AI search advantages. The discussion covers strategic comment optimization that prioritizes reader value over brand mentions, reputation management through upvote-driven consensus building, and reverse-engineering AI citation patterns to identify high-impact discussion threads.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

How will AI tools rank brand trustworthiness five years from now? Jan 14, 2026

Show notes

86% of AI citations come from sources brands already control, yet Reddit dominates AI training data. Danny Kirk, founder of ReddiReach, has helped 500 brands grow on Reddit ethically while building a $2 million agency focused on turning Reddit from liability into AI search advantage. The discussion covers the crowd-sourced reputation validation system that rewards authentic engagement over promotional content, strategic commenting frameworks that prioritize reader value before brand mentions, and the emerging "buy it now" button integration that threatens traditional e-commerce customer acquisition funnels.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Will other social channels dominate over Reddit as a Organic channel source by 2026? Jan 13, 2026

Show notes

Reddit citations dropped from 80% to 20% in AI responses, yet remain critically influential. Danny Kirk, founder of ReddiReach, has helped 500+ brands navigate Reddit ethically while building a $2 million agency focused on AI search optimization. Kirk reveals why Reddit's $60 million Google partnership and Sam Altman's 9% stake position the platform as the primary AI training ground for brand discovery. The discussion covers enterprise reputation management strategies, the "upvote democracy" system that validates authentic brand sentiment, and tactical approaches for converting Reddit discussions into sustainable AI search advantages.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Reddit vs. Google: The Future of AI Search Jan 12, 2026

Show notes

86% of AI citations come from sources brands already control, yet Reddit dominates enterprise search results. Danny Kirk, founder of ReddiReach, has helped 500+ brands navigate Reddit ethically while building a $2 million agency focused on AI search optimization. The conversation covers Kirk's framework for authentic community engagement that prioritizes reader value over brand mentions, his "never feed the troll" reputation management strategy for handling negative sentiment, and tactical approaches for leveraging Reddit's 20% citation share in AI responses to drive measurable business impact.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What’s your go-to move for reallocating spend to stay competitive? Jan 10, 2026

Show notes

ChatGPT visits surged 90% year-over-year to nearly 6 billion. Josh Blyskal, Head of AI Strategy at Profound, reveals how his team's billion-citation research shows which enterprise brands are winning in AI discovery through strategic context optimization. The discussion covers fan-out query analysis for understanding how LLMs break down complex prompts into actionable search terms, prompt volume data methodology for measuring actual user behavior across AI platforms, and practical frameworks for transitioning SEO teams into generative engine optimization strategies.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

One word that describes what most marketers still misunderstand about AI optimization Jan 09, 2026

Show notes

AI search optimization requires understanding fanout strategies, yet 90% of marketers ignore this critical element. Josh Blyskal, founder of Profound, has developed enterprise-level AI optimization frameworks that transform how Fortune 500 companies approach search visibility in the age of generative AI. The discussion covers fanout-first content strategy development, prompt-to-fanout mental model restructuring, and authoritative source positioning for AI citations. Blyskal reveals how shifting from traditional SEO thinking to fanout-centered optimization immediately elevates marketers to the top 1% of AI search practitioners.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Enterprise brands shifting budget from traditional content generation to answer engine optimization investments Jan 08, 2026

Show notes

Enterprise brands are shifting 40% more budget toward answer engine optimization as ChatGPT visits surge 90% year-over-year. Josh Blyskal, Head of AI Strategy at Profound, has analyzed over one billion citations to reveal which brands win in AI discovery and shares proven frameworks from Fortune 500 implementations. The discussion covers fan-out query analysis for identifying the 3-5 word searches that LLMs actually execute behind complex prompts, multi-surface consensus building strategies that align PR, social, and content teams around AI visibility goals, and product feed optimization frameworks that translate traditional services into structured data formats for agentic commerce success.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

One unexpected brand or vertical you think will thrive in AI-generated results over the next year Jan 07, 2026

Show notes

ChatGPT visits grew 90% year-over-year to nearly 6 billion. Josh Blyskal, Head of AI Strategy at Profound, reveals how enterprise teams can transition from traditional SEO to generative engine optimization before competitors capture the hundreds of millions of discoveries happening in AI responses. The discussion covers fan-out query analysis for understanding how LLMs break down complex prompts into actionable search terms, prompt volume data methodology using consumer panels across 42 data sources, and the critical role of FAQ content which appears 848% more frequently on top-performing product pages in AI search results.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Our TOPPODCAST Picks

Follow Us

Stay Connected

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Related Podcasts

Links

Stay Connected