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    Business

    Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

    Dive deep into the ever-changing world of content and search engine marketing. Discover actionable strategies and learn ways to gain insights through data that will help you navigate the topsy-turvy world of SEO.

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    Latest Episodes:
    Holiday Triage No. 3: Repurposing Evergreen Holiday Assets Nov 07, 2018
    Show notes

    Triage No. 3: Repurposing Evergreen Holiday Assets It’s surprising how often last year’s holiday assets can be refreshed to meet the demands of the new holiday seasons with some minor creative changes (don’t forget to change the year folks) and some clever SEO hacks. In the third episode, we talk about how to optimize the right holiday content without sacrificing future (non-holiday) performance. Take some time with Ben and Tyson to better understand where to focus your repurposing efforts. Show Notes

    Connect With:

    • Tyson Stockton: Website // LinkedIn
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Holiday Triage No. 2: Holiday-Specific Competitive Advantages Nov 06, 2018
    Show notes

    Holiday Triage No. 2 Identifying and taking advantage of your holiday-specific competitive advantages. Your competitive standing becomes more important during the holiday season. Understanding your biggest strengths, and, almost as important, your competitor’s biggest weaknesses is key. In triage no. 2, Ben and Tyson talk about how to find the niche’s where you can press your competitive advantages. Listen in and learn how to find and leverage your advantages. Show Notes

    Connect With:

    • Tyson Stockton: Website // LinkedIn
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Holiday Triage No.1: Where & When to Start Holiday Planning Nov 05, 2018
    Show notes

    Holiday Triage No. 1 Where & When to Start Holiday Planning In the first of five episodes, focusing on recovering for the ever important holiday season, Tyson Stockton, the Director of Enterprise Services with the Searchmetrics Digital Strategies Group and Ben Shapiro zero in on preparation for the holiday shopping season. Listen in to learn how to leverage the content assets you have and which gaps to fill that will make the most difference. Show Notes

    Connect With:

    • Tyson Stockton: Website // LinkedIn
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Measuring Position Zero's Impact on Your Business Oct 31, 2018
    Show notes

    Position Zero Month. Today, Jordan Koene, CEO Searchmetrics joins us for the wrap-up episode to Position Zero Month. Listen now to understand Zero's impact on your brand and so that you can hear Jordan's take on: Technical Strategy Content Strategy Voice Search and the future of Position Zero. Show Notes

    Connect With:

    • Jordan Koene: Website // LinkedIn
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Position Zero and Voice Search Oct 24, 2018
    Show notes

    Position Zero Month. Today, our guest speaker Alex Scoble walks us through optimizing content for both Position Zero and Voice Search. Alex Scoble is the Chief Marketing Officer for FlightGuru.com. Show Notes

    Connect With:

    • Alex Scoble: Website // LinkedIn
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Content Strategy for Position Zero Oct 17, 2018
    Show notes

    Position Zero Month. Today, our guest speaker Courtney Cox Wakefield discusses the 4 pillars of building out a content strategy in pursuit of Position Zero: Audience Research, Competitor Research, Content Optimization and Technical Optimization. Guest Courtney Cox Wakefield, Digital Marketing Manager at Children's Health will share her best practices for optimizing Position Zero worthy content. Show Notes

    Connect With:

    • Courtney Cox Wakefield: Website // LinkedIn
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Rich and Featured Snippets Oct 10, 2018
    Show notes

    Position Zero Month. Today we talk about the difference between Rich and Featured Snippets and how to identify Featured Snippet opportunities based on your category needs. Show Notes

    Connect With:

    • Sebastien Edgar: Website // LinkedIn
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Intro to Position Zero Month Oct 03, 2018
    Show notes

    Position Zero Month. Rise above the digital noise and join us this month as we explore Google's top spot and what you and your brand can do to get there. Show Notes

    Connect With:

    • Jordan Koene: Website // LinkedIn
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Finding & Fixing Robots.txt and Other Technical Issues Sep 26, 2018
    Show notes

    Join us today as we take a deep dive into the technical aspects of Robots.txt, Google's crawlers, Webmaster authority, and what you can do to control the creepy crawlers of the wide-wide web! Show Notes

    Connect With:

    • Jordan Koene: Website // LinkedIn
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    When Should You Start Preparing for the Holidays? Sep 19, 2018
    Show notes

    Ho-Ho-Ho SEOs! Tune in to learn when you should prepare for the holidays and how Assessment, Planning, Timing and Authority can help you win this season. Show Notes

    Connect With:

    • Jordan Koene: Website // LinkedIn
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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