Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Latest Episodes:

How Business Will Use Voice Search In 2020 -- Courtney Cox Wakefield // Cwake.digital Feb 06, 2020

Show notes

We wrap up our month-long look into SEO predictions for 2020 with Consultant, Speaker, Author, and Friend of the VOS Podcast, Courtney Cox Wakefield. In addition to her consulting work, Courtney is Head of Consumer Digital Marketing at Children's Health Hospitals, one of the top care facilities in the United States. In part 2 of our conversation, we talk about some of the changes happening in 2020 in the business landscape for voice search.

Connect With:

Courtney Cox Wakefield: Website // LinkedIn
The Voices of Search Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Why Local Will Be the Biggest Source of Voice Search Growth in 2020 Feb 05, 2020

Show notes

We wrap up our month-long look into SEO predictions for 2020 with Consultant, Speaker, Author, and Friend of the VOS Podcast, Courtney Cox Wakefield. In addition to her consulting work, Courtney is Head of Consumer Digital Marketing at Children's Health Hospitals, one of the top care facilities in the United States. In part 1 of our conversation we discuss Courtney's predictions for voice search in 2020.

Connect With:

Courtney Cox Wakefield: Website // LinkedIn
The Voices of Search Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Life After Algo Update Season -- Winners and Koenes (Jan 2020) Feb 04, 2020

Show notes

Today we're going to take a look back and talk about some of the biggest trends behind some of the biggest movers, shakers and slackers in the SEO world. Joining us today is Tyson Stockon, who is Searchmetrics' Director of Services. He's dug through the Searchmetrics suite to help you understand who's making moves in the SEO community.

Connect With:

Tyson Stockton: Website // LinkedIn
The Voices of Search Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Expanding the Voices of Search Podcast -- Benjamin Shapiro // benjshap LLC Feb 03, 2020

Show notes

Today we're going to talk about some of the changes that are going to impact how we end up in your ears. Joining us is Jordan Koene, an Advisor for Searchmetrics. In today's episode we discuss some of the changes in Jordan's career, some of the changes to the Voices of Search podcast and what you can expect from us moving forward.

Connect With:

Jordan Koene: Website // LinkedIn
The Voices of Search Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Why Visual Search Will Be More Important Than Voice Search In 2020 -- Eric Enge // Perficient Digital Jan 31, 2020

Show notes

This month we're looking into the crystal ball to tell you SEO's and content marketers what you can expect in 2020. Joining us is Eric Enge, who's the Principal of Digital Marketing at Perficient Digital, which is a leading digital transformation consulting firm serving enterprise customers with unparalleled information, technology, management, consulting, and creative capabilities. In part 2 of our conversation, Eric is going to tell us why visual search is going to be more important than voice search in 2020.

Connect With:

Eric Enge: Website // LinkedIn
The Voices of Search Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Why Google Will Be Integrating More Features Into Its UI -- Eric Enge // Perficient Digital Jan 30, 2020

Show notes

This month we're looking into the crystal ball to tell you SEO's and content marketers what you can expect in 2020. Joining us is Eric Enge, who's the Principal of Digital Marketing at Perficient Digital, which is a leading digital transformation consulting firm serving enterprise customers with unparalleled information, technology, management, consulting, and creative capabilities. In part 1 of our conversation, Eric is going to share his predictions for why Google will be integrating more features into its UI in 2020.

Connect With:

Eric Enge: Website // LinkedIn
The Voices of Search Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Google vs. Amazon: eCommerce SEO Predictions for 2020 -- Collin Colburn // Forrester Jan 29, 2020

Show notes

This month we're looking into the crystal ball to tell you SEOs and content marketers what you can expect in 2020. Joining us is Collin Colburn, who is an Analyst at Forrester, which is one of the most influential research and advisory firms in the world. In part 3 of our conversation, we are going to talk about Collin's predictions for the e-commerce landscape.

Connect With:

Collin Colburn: Website // LinkedIn
The Voices of Search Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Macro-Marketing Trends Affecting SEO's in 2020 -- Collin Colburn // Forrester Jan 28, 2020

Show notes

This month we're looking into the crystal ball to tell you SEOs and content marketers what you can expect in 2020. Joining us is Collin Colburn, who is an Analyst at Forrester, which is one of the most influential research and advisory firms in the world. In part 2 of our conversation, Collin is going to share some of his projections for the greater marketing landscape that could affect SEO's.

Connect With:

Collin Colburn: Website // LinkedIn
The Voices of Search Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

SEO Predictions for 2020 -- Collin Colburn // Forrester Jan 27, 2020

Show notes

This month we're looking into the crystal ball to tell you SEOs and content marketers what you can expect in 2020. Joining us is Collin Colburn, who is an Analyst at Forrester, which is one of the most influential research and advisory firms in the world. In part 1 of our conversation, Collin is going to share some of his predictions for the SEO landscape for 2020.

Connect With:

Collin Colburn: Website // LinkedIn
The Voices of Search Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Google Jumpstarts 2020 with Selection and Filtering Algorithm Update - Jordan Koene // Searchmetrics Jan 17, 2020

Show notes

Episode Overview: Google wasted no time entering 2020 with a bang, releasing a core algorithm update and updating their Google Shopping Experience within the same week. Join Ben and Searchmetrics CEO Jordan Koene as they review and analyze the immediate impact of Google’s first update of 2020 and offer key advice on how to best strategically react. Summary The update visibly affected SERPs, refining the ability to select sub-categories and expanding knowledge graphs in the right-hand rail for broad topics. The improvements indicate Google is trying to expand its influence by acquiring more online real estate with their Shopping Experience and upgrade the user experience overall. SEOs and search analysts should focus on ranking data, taking screenshots of SERPs and testing key results and sets. Documenting and saving these records to analyze the history of changes Google makes is paramount to tracking and formulating SEO strategies. GUESTS & RESOURCES: Start your Searchmetrics Suite Free Trial Jordan Koene: LinkedIn Benjamin Shapiro: Bio // Podcast Network // Twitter // LinkedIn Episode Transcript See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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