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    Business

    Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

    Dive deep into the ever-changing world of content and search engine marketing. Discover actionable strategies and learn ways to gain insights through data that will help you navigate the topsy-turvy world of SEO.

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    Latest Episodes:
    From Econ Teacher to $25MM in Search ARR -- Wil Reynolds // Seer Interactive Mar 26, 2020
    Show notes

    Today we rebroadcast our conversation with Wil Reynolds, Founder & Director of Strategy at SEER Interactive. In today's episode, Wil is going to share the story of his transition from being a high school economics teacher in Philadelphia to launching and scaling a search agency to produce $25MM in annual recurring revenue.

    Connect With:

    • Wil Reynolds: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Coronavirus (Covid-19) Impact on SEO -- Jordan Koene // Searchmetrics Mar 24, 2020
    Show notes

    Today we continue our conversation about how to manage your SEO efforts through crisis. Joining us is Jordan Koene, a world renowned SEO strategist and an advisor for Searchmetrics.

    Connect With:

    • Jordan Koene: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Managing SEO in a Time of Crisis -- Jordan Koene // Searchmetrics Mar 23, 2020
    Show notes

    Today we'll discuss how to manage your SEO efforts through crisis. Joining us is Jordan Koene, a world renowned SEO strategist and an advisor for Searchmetrics.

    Connect With:

    • Jordan Koene: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Structured Data -- Jordan Koene // Searchmetrics Mar 20, 2020
    Show notes

    Today we’re bringing sexy back to structured data. We also discuss organization and acquisition creating, and testing content vs. structure.

    Connect With:

    • Jordan Koene: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Finding & Fixing Robots.txt and Other Technical Issues -- Jordan Koene // Searchmetrics Mar 19, 2020
    Show notes

    Join us today as we take a deep dive into the technical aspects of Robots.txt, Google's crawlers, Webmaster authority, and what you can do to control the creepy crawlers of the wide-wide web!

    Connect With:

    • Jordan Koene: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Rich and Featured Snippets -- Sebastien Edgar // Searchmetrics Mar 18, 2020
    Show notes

    Today we talk about the difference between Rich and Featured Snippets and how to identify Featured Snippet opportunities based on your category needs. Joining us is Sebastien Edgar, SEO Specialist at Searchmetrics.

    Connect With:

    • Sebastien Edgar: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    CMO's Metrics for Measuring SEO Success -- Doug Bell // Searchmetrics Mar 13, 2020
    Show notes

    This week we're going to publish an episode every day covering what the Head of your Marketing department needs to know about SEO. Joining us is Doug Bell, the Chief Marketing Officer at Searchmetrics, which is an SEO and content marketing platform that helps enterprise businesses monitor their online presence and make data driven decisions. In today's episode, we are talking about the KPIs for measuring SEO success.

    Connect With:

    • Doug Bell: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Executive Guide to Positive ROI From SEO -- Doug Bell // Searchmetrics Mar 12, 2020
    Show notes

    This week we're going to publish an episode every day covering what the Head of your Marketing department needs to know about SEO. Joining us is Doug Bell, the Chief Marketing Officer at Searchmetrics, which is an SEO and content marketing platform that helps enterprise businesses monitor their online presence and make data driven decisions. In today's episode, we discuss operational tips for driving positive ROI through SEO.

    Connect With:

    • Doug Bell: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Traps & Pitfalls of SEO for CMO’s -- Doug Bell // Searchmetrics Mar 11, 2020
    Show notes

    This week we're going to publish an episode every day covering what the Head of your Marketing department needs to know about SEO. Joining us is Doug Bell, the Chief Marketing Officer at Searchmetrics, which is an SEO and content marketing platform that helps enterprise businesses monitor their online presence and make data driven decisions. In today's episode, we are going to talk about some of the pitfalls of SEO for CMOs.

    Connect With:

    • Doug Bell: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Best Practices for CMO's to Drive SEO Success -- Doug Bell // Searchmetrics Mar 10, 2020
    Show notes

    This week we're going to publish an episode every day covering what the Head of your Marketing department needs to know about SEO. Joining us is Doug Bell, the Chief Marketing Officer at Searchmetrics, which is an SEO and content marketing platform that helps enterprise businesses monitor their online presence and make data driven decisions. In today's episode, we're going to continue our discussion by talking about the realities of SEO success for CMO's.

    Connect With:

    • Doug Bell: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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