Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Latest Episodes:

Rand Fishkin's View Of The Evolution Of SEO -- Rand Fishkin // Sparktoro Nov 17, 2021

Show notes

Today, we're incredibly fortunate to be graced by the presence of the godfather of modern SEO himself, Rand Fishkin, Co- founder and CEO at SparkToro, which helps enterprise marketers and product folks of all stripes uncover the publications and people that influence their target audience. spark Toros powerful data set contains 70 million public websites and social profiles with a simple to use research tool that is free to try. Rand is also the author of the book, Lost and Founder. He was also the founder of a little SEO company called Moz. For our 1st part conversation, Rand and I are going to talk about the evolution of search marketing from his perspective. Show Notes

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Rand Fishkin: Website // LinkedIn
The Voices of Search Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Content Tips From The Ex-Editor-In-Chief At Quickbooks -- Tommy Walker // The Content Studio Nov 16, 2021

Show notes

Founder of The Content Studio, Tommy Walker continues to share his strategies on workflow optimization and content automation. Businesses are always looking for ways to streamline and produce more. Though it takes a while to set up, having a good workflow in place will ultimately lead to better quality content. Tommy shares his tips as the former Global Editor-in-Chief at Quickbooks. Show Notes

Connect With:

Tommy Walker: Website // LinkedIn
The Voices of Search Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Workflow Optimization And Content Automation -- Tommy Walker // The Content Studio Nov 15, 2021

Show notes

The Content Studio’s Founder, Tommy Walker discusses the intricacies of optimizing your content and workflows. Understanding how a company exchanges information internally isn’t an overnight process. It takes time to strike the balance between automation and human beings. Today, Tommy talks about workflow optimization and content automation processes. Show Notes

Connect With:

Tommy Walker: Website // LinkedIn
The Voices of Search Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Building A Content Marketing Strategy In The 2020's -- Damon Burton // SEO National Nov 12, 2021

Show notes

SEO National’s President, Damon Burton, unpacks content creation strategies for this decade. It’s easy to get lost in the endless ways to communicate with consumers. Figuring out where and how you’ll reach them best is key. Today, Damon explores building a content strategy perfect for the 2020s. Show Notes

Connect With:

Damon Burton: Website // LinkedIn
The Voices of Search Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

How Quirkiness Can Be Your Secret Weapon -- Damon Burton // SEO National Nov 11, 2021

Show notes

Damon Burton, President of SEO National, looks into modern content strategies. Developing your online voice can be tricky. But it could pay off handsomely when it comes to creating content that both engages and converts. Today, Damon breaks down why quirkiness can be your secret weapon in content. Show Notes

Connect With:

Damon Burton: Website // LinkedIn
The Voices of Search Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Why Rankings Don't Matter Any More -- Michel Fortin // seoplus+ Nov 10, 2021

Show notes

Michel Fortin, Director of Search at Seoplus+, wraps up his discussions on truths for the modern SEO industry. Businesses want to be seen by the right customers. It is the growth marketer’s responsibility to bring in quality traffic and increase revenue. Today, Michel breaks down why rankings don’t matter anymore. Show Notes

Connect With:

Michel Fortin: Website // LinkedIn
The Voices of Search Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The Death of the Keyword -- Michel Fortin // seoplus+ Nov 09, 2021

Show notes

Michel Fortin, Director of Search at Seoplus+, continues his discussion about truths for the modern SEO industry. SEOs often think that their job is to find the right keywords and start to rank for them. Instead, Michel suggests that SEOs divert their focus. Today he discusses his take on the death of the keyword. Show Notes

Connect With:

Michel Fortin: Website // LinkedIn
The Voices of Search Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Should We Still Call Ourselves SEOs? -- Michel Fortin // seoplus+ Nov 08, 2021

Show notes

Michel Fortin, Director of Search at Seoplus+, questions whether we should be labelling ourselves as SEOs. Gone are the days of optimizing solely for the search engine. We must optimize for the user. Today, Michel highlights the importance of seeing ourselves as ‘growth marketers’ instead of just SEOs. Show Notes

Connect With:

Michel Fortin: Website // LinkedIn
The Voices of Search Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The Rhinoplasty Plano Story About Ranking #1 -- Kyle Roof // PageOptimizer Pro Nov 05, 2021

Show notes

This is our 2nd episode with Kyle Roof, Co-founder, SEO of Page Optimizer Pro. Yesterday, Kyle and I talked about his learnings from over 400 on-page SEO experiments. Today, we're going to talk about what he calls the Rhinoplasty Plano story about how he ranked number one, using a page made entirely of gibberish. Show Notes

Connect With:

Kyle Roof: Website // LinkedIn
The Voices of Search Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Learnings From 400 On-Page SEO Experiments -- Kyle Roof // PageOptimizer Pro Nov 04, 2021

Show notes

Welcome to the episode, Learnings from over 400 On-Page SEO Experiments. Today, we're going to be talking to the Creator of a popular SEO tool and the Managing Director of a popular SEO agency. Joining us is Kyle Roof, who is the Co-Founder and SEO at Page Optimizer Pro, which is a tool for on-page competitive SEO analysis. As I'd like to call it, POP. Page Optimizer Pro tells you exactly how to improve your web page content to outrank your competition in Google, increasing your traffic and rankings. Kyle's also the Lead SEO at High Voltage, which is an SEO agency based in Phoenix, Arizona. He however has moved to Thailand. In today’s episode, we’re going to talk about his learnings from over 400 on-page SEO experiments. Show Notes

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