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    Business

    Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

    Dive deep into the ever-changing world of content and search engine marketing. Discover actionable strategies and learn ways to gain insights through data that will help you navigate the topsy-turvy world of SEO.

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    Latest Episodes:
    Ecomm Study: Electronics -- Patty Johnson // Searchmetrics Dec 01, 2021
    Show notes

    Patty Johnson, Senior Content Marketing Manager at Searchmetrics, offers their 2021 eCommerce study findings on electronics. Players in the electronics industry deal with the challenge of distinguishing themselves from their competitors. Those finding success with customers online are serving their informational query needs. Today, Patty takes a look at electronics and eCommerce SEO. Show Notes

    Connect With:

    • Patty Johnson: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Ecomm Study: Apparel -- Patty Johnson // Searchmetrics Nov 30, 2021
    Show notes

    Patty Johnson, Senior Content Marketing Manager at Searchmetrics, continues to talk about Searchmetrics’ eCommerce study findings. Countries are reopening borders and easing lock downs. Plus, winter is coming. People are going to need clothes and they’ll be looking for them online. Today, Patty discusses the apparel industry and eCommerce SEO. Show Notes

    Connect With:

    • Patty Johnson: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Ecomm Study Overview -- Patty Johnson // Searchmetrics Nov 29, 2021
    Show notes

    Searchmetrics’ Senior Content Marketing Manager, Patty Johnson, kicks off the week talking about what’s going on in eCommerce SEO. Consumers are engaging in more research before purchasing. If your pages lack the information customers are seeking, they are liable to shop elsewhere. Today, Patty shares an overview of Searchmetrics’ 2021 study findings. Show Notes

    Connect With:

    • Patty Johnson: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Page Speed Update -- Jordan Koene // Searchmetrics Nov 26, 2021
    Show notes

    SEO Strategist at Searchmetrics, Jordan Koene explores Google's recently announced page speed update. Engineers and SEO are always on the hunt to capture real user experience data. Google’s most recent update suggests it can provide just that. Today, Jordan discusses the page speed update and its relevance to SEOs. Show Notes

    Connect With:

    • Jordan Koene: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Trouble-Shooting After An Algo Update -- Jordan Koene // Searchmetrics Nov 25, 2021
    Show notes

    Searchmetrics’ SEO Strategist, Jordan Koene discusses troubleshooting your website after an algorithm update. While Google continues to discourage panic around their algorithm update, people still want to know how their websites could be affected. Today, Jordan talks about what to do in the wake of Google’s latest algorithm update. Show Notes

    Connect With:

    • Jordan Koene: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    CORE UPDATE ALERT!!!! -- Jordan Koene // Searchmetrics Nov 24, 2021
    Show notes

    Jordan Koene, SEO Strategist at Searchmetrics talks about the recent Google core algorithm update. It is not unusual for the SEO community to feel blindsided by Google. They’ve been left with more questions than answers as to why this time of year was chosen. Today, Jordan shares his thoughts on the update and what it means for the SEO community. Show Notes

    Connect With:

    • Jordan Koene: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    How To Have A Great Meeting About SEO -- Andy Crestodina // Orbit Media Nov 23, 2021
    Show notes

    Co-founder and Chief Marketing Officer at Orbit Media Studios, Andy Crestodina, explores improving conversations around SEO. When it comes to building out effective SEO strategies, the conversations are not always happening with SEO professionals. Without data, these discussions can miss the mark. Andy shares his insights on having great SEO conversations. Show Notes

    Connect With:

    • Andy Crestodina: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Why Does The SEO Industry Have Such A Bad Reputation -- Andy Crestodina // Orbit Media Nov 22, 2021
    Show notes

    Andy Crestodina, Co-founder and Chief Marketing Officer at Orbit Media Studios talks about questionable practices within the SEO industry. When it comes to laying the blame for SEO’s spammy reputation, several parties are at fault. With the industry slowly trending towards better SEO practices, Andy looks into why the SEO industry has a bad reputation. Show Notes

    Connect With:

    • Andy Crestodina: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Rand Fishkin's Strategy For Integrating SEO & Marketing Outreach -- Rand Fishkin // Sparktoro Nov 19, 2021
    Show notes

    This is the 3rd and last part conversation with the godfather of modern SEO himself, Rand Fishkin. Rand is the Co- founder and CEO at SparkToro. So far this week, Rand and I have discussed the evolution of search marketing. We also talked about why he has started a company that is based on audience research and how SparkToro works. Today, we're going to talk about the practice of integrating PR, social influencers and SEO . Show Notes

    Connect With:

    • Rand Fishkin: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Rand Fishkin's Guide To Understanding Your Audience -- Rand Fishkin // Sparktoro Nov 18, 2021
    Show notes

    This is our 2nd part conversation with Rand Fishkin, Co- founder and CEO at SparkToro. Yesterday, Rand and I talked about his view of the evolution of search and how it is blending in with other marketing channels. Today, we're going to continue our conversation talking a little bit about Rand’s current projects and how you can better understand your audience. Show Notes

    Connect With:

    • Rand Fishkin: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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