Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Latest Episodes:

Automated SEO Reporting -- David Kaufmann // SEOcrawl Dec 27, 2022

Show notes

David Kaufmann, Co-Founder and CEO of SEOcrawl, examines automated SEO reporting. In the wild world of SEO, where algorithms are constantly changing, the only thing that stays the same is the need for an efficient, effective strategy. The key to success in this ever-evolving field is a healthy balance of human insight and automation. Today, David discusses automated reporting. Show Notes

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David Kaufmann: Website // LinkedIn
The Voices of Search Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

2022 SEO Year in Review -- Jordan Koene // Previsible Dec 26, 2022

Show notes

Jordan Koene, Co-Founder and CEO of PreVisible, discusses what’s happening in SEO news. SEO is a valuable organic growth channel that relies on creating valuable content to attract and retain customers. And, as other marketing channels faced challenges due to privacy policies and the upcoming deprecation of cookies in Chrome in 2022, there was increased recognition of the value of SEO. Today, Jordan talks about what happened in 2022 in the world of SEO. Show Notes

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Jordan Koene: Website // LinkedIn
The Voices of Search Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Holiday Algo Update Alert -- Jordan Koene // Previsible Dec 23, 2022

Show notes

Jordan Koene, Co-Founder and CEO of PreVisible, discusses what’s happening in SEO news. Google has been on a roll in 2022 with various iterations of its helpful content update. The reality is that Google is getting even better at figuring out the authenticity of product reviews, FAQ content, and summary statements in pages, and SEOs will need to pay closer attention to those content assets in 2023. Today, Jordan talks about Google's recent holiday algorithm update. Show Notes

Connect With:

Jordan Koene: Website // LinkedIn
The Voices of Search Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What Google Engineers Don't Want You to Know About Rankings -- Dmitrii Kustov // Regex SEO Dec 22, 2022

Show notes

Dmitrii Kustov, Managing Director at Regex SEO, looks into technical SEO. Google's search ranking algorithms have evolved significantly in recent years, with a shift towards relying on artificial intelligence (AI) to determine the best results for users. While the algorithms used to be predetermined by engineers, they now use a variety of signals and metrics to determine the most relevant and useful results. Today, Dmitrii discusses what Google engineers don't want you to know about rankings. Show Notes

Connect With:

Dmitrii Kustov: Website // LinkedIn
The Voices of Search Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Optimizing for Humans vs Search Engines -- Dmitrii Kustov // Regex SEO Dec 21, 2022

Show notes

Dmitrii Kustov, Managing Director at Regex SEO, looks into technical SEO. At its core, search engine optimization is about optimizing a website to rank well in search engine results and provide a good user experience. While many SEOs try to separate the two concepts, Google and other search engines will continue to highlight the websites that take a holistic approach to website design. Today, Dmitrii discusses optimizing for humans versus optimizing for search engines. Show Notes

Connect With:

Dmitrii Kustov: Website // LinkedIn
The Voices of Search Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Providing High Quality SEO at Scale -- Michael Ramirez // evisio LLC Dec 20, 2022

Show notes

Michael Ramirez, Founder of Evisio LLC, looks into managing SEO clients. While we all know that SEO is important for any business with a website, younger consultants and agencies may not have a solid process in place yet to acquire, manage, and scale clients. However, Evisio was built for these newer consultants and agencies that want to run SEO as a service and need an internal process. Today, Michael discusses providing high-quality SEO at scale. Show Notes

Connect With:

Michael Ramirez: Website // LinkedIn
The Voices of Search Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Acquiring New SEO Clients -- Michael Ramirez // evisio LLC Dec 19, 2022

Show notes

Michael Ramirez, Founder of Evisio LLC, looks into managing SEO clients. Acquiring new SEO clients can be a challenge for many businesses. But, Michael Ramirez found that demonstrating past successes, networking, and positioning himself as an expert in his field helped him stand out from the competition and attract new business. Today, Michael discusses acquiring new SEO clients. Show Notes

Connect With:

Michael Ramirez: Website // LinkedIn
The Voices of Search Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Purpose-Driven SEO -- Dale Bertrand // Fire&Spark Dec 18, 2022

Show notes

Dale Bertrand, President of Fire&Spark, talks about technical changes that impact your SEO performance. Securing a spot at the top of the search results isn’t just about optimizing product and category pages. For eCommerce sites, building domain authority boils down to purpose-driven SEO campaigns that align with your brand and enable content partnership outreach opportunities. Today, Dale discusses purpose-driven SEO. Show Notes

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Dale Bertrand: Website // LinkedIn
The Voices of Search Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ecomm SEO Beyond Core Web Vital -- Dale Bertrand // Fire&Spark Dec 17, 2022

Show notes

Dale Bertrand, President of Fire&Spark, talks about technical changes that impact your SEO performance. When people start doing SEO and optimizing product pages, blogging is usually the go-to for content generation. Fortunately, there are a myriad of other interesting ways to approach content creation that address the need for unique content, without having to create tons of unique content. Today, Dale discusses eCommerce SEO beyond core web vitals. Show Notes

Connect With:

Dale Bertrand: Website // LinkedIn
The Voices of Search Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Google AI Changes for SEO -- Dale Bertrand // Fire&Spark Dec 16, 2022

Show notes

Dale Bertrand, President of Fire&Spark, talks about technical changes that impact your SEO performance. Google’s algorithm has become alarmingly astute at understanding user intent and matching the right content to that intent. In an effort to continue driving business results as Google’s algorithm updates increase in frequency, SEOs must focus on serving customer needs first. Today, Dale discusses Google's AI changes and how they impact your SEO. Show Notes

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