Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Latest Episodes:

Hiring for an Enterprise Team -- Craig Harkins // CoStar Jan 24, 2023

Show notes

Craig Harkins, Director of SEO and Content at CoStar, discusses scaling your enterprise SEO team to support both product and content. When SEO and content are under marketing, there can be some difficulty getting SEO recommendations implemented. However, when they are under product, it becomes a lot easier to work directly with developers to drive the ideal user experience. Today, Craig dives into how Apartments.com leverages SEO within their organization. Show Notes

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Craig Harkins: Website // LinkedIn
The Voices of Search Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Career Development in SEO -- Craig Harkins // CoStar Jan 23, 2023

Show notes

Craig Harkins, Director of SEO and Content at CoStar, discusses the evolution of SEO career development. We’ve gotten to the point where we know that SEO has to be a part of product management. However, unlocking SEO growth on enterprise sites requires matrix management skills as it involves working with various partners across the organization to prioritize SEO. Today, Craig dives into career development in SEO. Show Notes

Connect With:

Craig Harkins: Website // LinkedIn
The Voices of Search Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

2023 SEO Retail Predictions -- Bernadette Nixon // Algolia Jan 20, 2023

Show notes

Bernadette Nixon, CEO of Algolia, shares 2023 SEO predictions. As we look ahead to developments in 2023, it is clear that advances in AI will continue to shape the SEO landscape. Companies that fail to become AI-powered risk getting left behind, as the race for better and more efficient search capabilities heats up. Today, Bernadette discusses 2023 SEO retail predictions. Show Notes

Connect With:

Bernadette Nixon: Website // LinkedIn
The Voices of Search Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The Evolution of Semantic Search -- Bernadette Nixon // Algolia Jan 19, 2023

Show notes

Bernadette Nixon, CEO of Algolia, examines the transformation of semantic search through AI. As technology advances, so too does the way we search for information. Semantic search is the next step in this evolution, utilizing AI to understand the intent behind a user's query and deliver more accurate and relevant results. Today, Bernadette discusses the evolution of semantic search. Show Notes

Connect With:

Bernadette Nixon: Website // LinkedIn
The Voices of Search Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Earning Links Through Newsworthy Content -- Amanda Milligan // Stacker Jan 18, 2023

Show notes

Amanda Milligan, Head of Marketing at Stacker, explores maximizing the reach and impact of your content. It simply isn’t enough to just create a piece of content, send it off to a journalist, and expect that they’ll republish it. To build authority and actually compel them to republish your content, it needs to be compelling and valuable to the publisher and their audience. Today, Amanda discusses earning links through newsworthy content. Show Notes

Connect With:

Amanda Milligan: Website // LinkedIn
The Voices of Search Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The Power of Content Syndication -- Amanda Milligan // Stacker Jan 17, 2023

Show notes

Amanda Milligan, Head of Marketing at Stacker, explores maximizing the reach and impact of your content. Content syndication means many things in many different circles, but its power cannot be ignored. In the content marketing world, getting your content republished by reputable publications is a big authority signal to both consumers and Google. Today, Amanda discusses the power of content syndication. Show Notes

Connect With:

Amanda Milligan: Website // LinkedIn
The Voices of Search Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Building Brand Authority with Content -- Amanda Milligan // Stacker Jan 16, 2023

Show notes

Amanda Milligan, Head of Marketing at Stacker, explores maximizing the reach and impact of your content. Often, our approach to link building is just to try to secure as many links as possible in an effort to build credibility and authority. However, link building really boils down to quality over quantity, and getting cited by the right publication is a step in the right direction towards building authority with Google and the public. Today, Amanda discusses building brand authority with content. Show Notes

Connect With:

Amanda Milligan: Website // LinkedIn
The Voices of Search Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Tanked to Ranked: SEO First-Aid Kit -- Andrew Shotland // Local SEO Guide Jan 13, 2023

Show notes

Andrew Shotland, Local SEO Guide CEO and SEO consultant, discusses domain cannibalization. Sometimes, a big dip in SEO performance of a website just requires a one minute fix, while other instances will take you down rabbit holes. Ultimately, figuring out how to turn that performance around begins with understanding how Google values your website. Today, Andrew talks about how you go from tanked to ranked and his SEO first aid kit. Show Notes

Connect With:

Andrew Shotland: Website // LinkedIn
The Voices of Search Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

WTF is Multi-Domain Cannibalization? -- Andrew Shotland // Local SEO Guide Jan 12, 2023

Show notes

Andrew Shotland, Local SEO Guide CEO and SEO consultant, discusses domain cannibalization. As SEOs, the majority of our time is spent figuring out what the problem is, and doing so creatively. When we are working with enterprise brands, we must consider not only how our own domains compete with each other, we must consider how search engines analyze them as well. Today, Andrew talks about multi-domain cannibalization. Show Notes

Connect With:

Andrew Shotland: Website // LinkedIn
The Voices of Search Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Search Tools Innovation -- Craig Dunham // Deepcrawl Jan 11, 2023

Show notes

Craig Dunham, CEO of Lumar, talks about technical SEO and how to build a better web experience. The idea of technical SEO only being a tool that measures the health of your website for SEO purposes is shifting. SEOs today need to seek out tools that provide an all-encompassing assessment of the health of their websites in order to implement changes that will drive positive outcomes. Today, Craig discusses innovation in search tools. Show Notes

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