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    Business

    Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast – I Hear Everything

    Dive deep into the ever-changing world of content and search engine marketing. Discover actionable strategies and learn ways to gain insights through data that will help you navigate the topsy-turvy world of SEO.

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    Latest Episodes:
    July Winners & Losers -- Tyson Stockton // previsible.io Aug 05, 2022

    Tyson Stockton, PreVisible.io Co-Founder and Education Partner, looks at the trends behind SEO’s biggest movers, shakers, and slackers in July. With the hike in interest rates and the downturn in the economy, we’ve seen titans like Walmart and Shopify suffer in terms of business performance. Surprisingly, real estate and car sites aren’t showing the same type of impact in performance. Today, Tyson discusses this month’s SEO winners and losers. Show Notes

    Connect With:

    • Tyson Stockton: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    How Does Social Media Impact SEO? -- Dmitry Dragilev // JustReachOut.io Aug 04, 2022

    Dmitry Dragilev, founder of JustReachOut.io and CriminallyProlific.com shares his PR expert’s guide to building. Social media is a great tool for exposure and building awareness. So does that mean it has a place in SEO? Today, Dmitry talks about whether or not social media impacts your SEO. Show Notes

    Connect With:

    • Dmitry Dragile: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    A PR Hackers Guide to Link Building -- Dmitry Dragilev // JustReachOut.io Aug 03, 2022

    Dmitry Dragilev, is the founder of JustReachOut.io and CriminallyProlific.com. These companies help businesses get the most out of their PR, without spending the extra cash on a PR firm. Believe it or not, there’s a simple way to blend your PR with your SEO strategy. Today, Dmitry talks about his guide to linked building. Show Notes

    Connect With:

    • Dmitry Dragile: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Google Search Console API as the New Table Stakes -- Noah Learner // Two Octobers Aug 02, 2022

    Product Director for Two Octobers, Noah Learner explores and discusses SEO tools. As an SEO, you can understand the concept of weaving multiple tools together to create an effective process. There are a lot of moving parts when it comes to grabbing data and analyzing it. Today, Noah explains why Google Search Console’s API is an important tool for SEOs. Show Notes

    Connect With:

    • Noah Learner: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    APIs, Automation, SEO Tools, and Finding Your Place in SEO -- Noah Learner // Two Octobers Aug 01, 2022

    Noah Learner is the Product Director for Two Octobers, a company dedicated to helping marketers achieve extraordinary results. It’s a common thing for SEOs to start out in a different field but find their way right here. The same is true for Noah, who started out working in a bicycle shop. Today, Noah talks about SEO tools and how to find your place in the SEO world. Show Notes

    Connect With:

    • Noah Learner: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Technical SEO Skills You Actually Need -- Patrick Stox // Ahrefs Jul 29, 2022

    Product advisor, technical SEO, and brand ambassador at Ahrefs, Patrick Stox continues the conversation about the role of technical SEO. Both technical and analytical skills are needed in SEO. But analysts are the ones who interpret the data. Today, Patrick discusses the technical SEO skills that you actually need. Show Notes

    Connect With:

    • Patrick Stox: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    How to Rank Content Faster -- Patrick Stox // Ahrefs Jul 28, 2022

    Patrick Stox is a product advisor, technical SEO, and brand ambassador at Ahrefs. When it comes to SEO, your focus is around getting that content to rank. But what do you do if your best piece of content keeps on getting outranked? Today, Patrick talks about how you can get your content to rank faster. Show Notes

    Connect With:

    • Patrick Stox: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Prioritizing SEO Efforts -- Patrick Stox // Ahrefs Jul 27, 2022

    Patrick Stox is a product advisor and technical SEO at Ahrefs. Patrick also wears the hat of brand ambassador for the company. Your SEO strategy is integral to the success of your business online. Today, Patrick shares experience and recommendations about how you should be prioritizing your SEO efforts. Show Notes

    Connect With:

    • Patrick Stox: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    International SEO -- Sebastien Edgar // Square, Inc Jul 26, 2022

    Sebastian Edgar, Global SEO Lead at Square, discusses how to build and manage an enterprise SEO team. Hiring an SEO team is the right solution for any company looking to build and scale its SEO efforts. It can remove the expense of hiring an SEO agency and give you full control over your SEO, but there are instances where agencies can be leveraged by companies looking to build in-house SEO teams. Today, Sebastian talks about how to build an SEO team. Show Notes

    Connect With:

    • Sebastien Edgar: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    In-house SEO Management -- Sebastien Edgar // Square, Inc Jul 25, 2022

    Sebastian Edgar, Global SEO Lead at Square, discusses how to build and manage an enterprise SEO team. When it comes to managing and developing the individuals within an SEO team, managers have a lot of work to do. Especially in cases where team members are working in other parts of the world, managers have to find that balance to ensure everyone is included and has all the tools for productivity. Today, Sebastian talks about in-house SEO team management. Show Notes

    Connect With:

    • Sebastien Edgar: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Why Companies Fail at International Expansion -- Lidia Infante // Rise At Seven Jul 22, 2022

    Senior international SEO lead for Rise At Seven, Lidia Infante, talks in detail about the proper approach to SEO internationalization. There are many technical and non-technical things to consider when going international. And each one is important to your success. Today, Lidia discusses some of the technical factors you should consider when internationalizing your SEO. Show Notes

    Connect With:

    • Lidia Infante: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    5 Non-Technical Factors of International SEO Success -- Lidia Infante // Rise At Seven Jul 21, 2022

    Lidia Infante is a senior international SEO lead for Rise At Seven. As your business grows you’ll want to branch out into other markets. But first you must take time to do your market research and learn how SEO works there. Today, Lidia shares 5 non-technical factors that make a difference in your international SEO success. Show Notes

    Connect With:

    • Lidia Infante: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Google's Subjective Search -- Jordan Koene // Previsible Jul 20, 2022

    Jordan Koene, PreVisible CEO and Co-Founder, discusses a new Google SERP feature. Once again, Google is changing the SERP with the addition of a new SERP element. Ultimately, we’re seeing very interesting applications of Google artificial intelligence and possibly even glimpses of Google’s personality. Today, Jordan talks about Google's new SERP pros and cons feature. Show Notes

    Connect With:

    • Jordan Koene: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Is podcast SEO a thing? -- Jordan Koene // Previsible Jul 19, 2022

    Jordan Koene, PreVisible CEO and Co-Founder, discusses podcast SEO. Unlike Apple and Spotify, Google has been a laggard when it comes to the podcast landscape. While it’s evident that podcasts aren’t likely to be prioritized immediately, there could potentially come a time when podcasts are monetized through the Youtube app. Today, Jordan talks about whether podcast SEO is actually a thing. Show Notes

    Connect With:

    • Jordan Koene: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Ahrefs Yep Search Algo -- Jordan Koene // Previsible Jul 18, 2022

    Jordan Koene, PreVisible CEO and Co-Founder, discusses a new search engine. Most search engines being created nowadays are very targeted, opting to focus on a specific category or product search. However, Ahrefs has created a search engine that is fully functional and non-specific, but will it be able to compete with Google? Today, Jordan talks about Ahrefs’ new search engine, ‘Yep’. Show Notes

    Connect With:

    • Jordan Koene: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Hiring for an Enterprise Team -- Craig Harkins // CoStar Jul 15, 2022

    Craig Harkins, Director of SEO and Content at CoStar, discusses scaling your enterprise SEO team to support both product and content. When SEO and content are under marketing, there can be some difficulty getting SEO recommendations implemented. However, when they are under product, it becomes a lot easier to work directly with developers to drive the ideal user experience. Today, Craig dives into how Apartments.com leverages SEO within their organization. Show Notes

    Connect With:

    • Craig Harkins: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Career Development in SEO -- Craig Harkins // CoStar Jul 14, 2022

    Craig Harkins, Director of SEO and Content at CoStar, discusses the evolution of SEO career development. We’ve gotten to the point where we know that SEO has to be a part of product management. However, unlocking SEO growth on enterprise sites requires matrix management skills as it involves working with various partners across the organization to prioritize SEO. Today, Craig dives into career development in SEO. Show Notes

    Connect With:

    • Craig Harkins: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Generating 10 Quality Free Links Per Month -- Deepak Shukla // Pearl Lemon Jul 13, 2022

    Ben meets with Deepak Shukla, the founder of London-based SEO agency, Pearl Lemon to talk some more about link building. Link building is an important part of your SEO arsenal. So how can you ensure that you get consistent and high-quality links? Today, Deepak talks to Ben about some free resources that will generate 10 high-quality links for you per month. Show Notes

    Connect With:

    • Deepak Shukla: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Scaling a Content Team to 50 Blogs Per Month -- Deepak Shukla // Pearl Lemon Jul 12, 2022

    Deepak Shukla, the founder of London-based SEO agency, Pearl Lemon, chats with Ben about content. Your content is how you relate with your target audience. How much content are you currently putting out there? Today, Ben and Deepak discuss how you can scale your content team to produce 50 blogs per month. Show Notes

    Connect With:

    • Deepak Shukla: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Coat-tail Link Building -- Deepak Shukla // Pearl Lemon Jul 11, 2022

    Ben meets with Deepak Shukla, the founder of London-based SEO agency, Pearl Lemon. We want to outrank our competitors. That’s why we invest so much in our SEO strategy. Today, Ben and Deepak discuss coat-tail link building. Show Notes

    Connect With:

    • Deepak Shukla: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Gaining Goal Alignment with UX -- Joe Ford // Organic Jul 08, 2022

    Joe Ford is the Head of SEO for full-service digital marketing agency, Organic. There is now a welcomed overlap between your UX team and your SEO team. And based on the path that Google has been on, this is the way to get the best results out of your website. Today, Joe discusses goal alignment with your partners in user experience. Show Notes

    Connect With:

    • Joe Ford: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Teaming Up with UX Make Impactful Change -- Joe Ford // Organic Jul 07, 2022

    Joe Ford is the Head of SEO for Organic. Organic is a full-service digital marketing agency based in England. SEO and UX work together, for a better experience both internally as you get the site ready and externally when it’s live to your customers. Today, Joe talks about teaming up with your UX team to make impactful changes in SEO. Show Notes

    Connect With:

    • Joe Ford: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    The Importance of Brand Building -- Michelle Robbins // Clearlink Jul 06, 2022

    Ben continues the discussion with Michelle Robbins, senior director of data and analytics at Clearlink, about data and SEO. The changing landscape of SEO affects your data. Focusing on your bottom line and getting used to change is how you attain success in SEO. Today, Ben and Michelle talk about the importance in SEO of building a brand. Show Notes

    Connect With:

    • Michelle Robbins: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Pivoting with a Constantly Changing Landscape -- Michelle Robbins // Clearlink Jul 05, 2022

    Michelle Robbins, senior director of data and analytics at Clearlink, stops in for a second day to discuss data with Ben. Data will always be changing because SEO and search continues to evolve. How should you approach data in such a volatile environment? Today, Ben and Michelle talk about pivoting in a constantly changing SEO environment. Show Notes

    Connect With:

    • Michelle Robbins: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    The Problem with Data -- Michelle Robbins // Clearlink Jul 04, 2022

    Ben chats with Michelle Robbins, the senior director of data and analytics at Clearlink. For a lot of people in search, data is everything. Or at least it makes up a great chunk of what you work with on a daily basis. Today, Ben and Michelle discuss the problem with data. Show Notes

    Connect With:

    • Michelle Robbins: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    June Winners & Losers -- Tyson Stockton // previsible.io Jul 01, 2022

    Tyson Stockton, PreVisible.io Co-Founder and Education Partner, looks at the trends behind SEO’s biggest movers, shakers, and slackers in June. Google released a core algorithm update at the end of May which led to a lot of volatility in websites. In the case of video websites, we saw significant movement, as Google’s understanding of video content increased. Today, Tyson explores this month’s SEO winners and losers. Show Notes

    Connect With:

    • Tyson Stockton: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Core Algo Winners & Losers -- Tyson Stockton // previsible.io Jun 30, 2022

    Tyson Stockton, PreVisible.io Co-Founder and Education Partner, looks at Google's May and June core algorithm update. As technology and devices have improved over the years, we now have more options than ever in terms of viewing videos. Google noticed this increase in the consumption of video content and set out to serve users the best results through their latest core algorithm update. Today, Tyson provides his insights on the May and June core algorithm update. Show Notes

    Connect With:

    • Tyson Stockton: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Google Core Alog Update Alert! May 2022 -- Jordan Koene // Previsible.io Jun 29, 2022

    Jordan Koene, PreVisible CEO and Co-Founder, discusses Google algorithm updates. The early part of May saw copious amounts of volatility around search results and rankings. Then, on May 25th, 2022, Google announced the release of their May 2022 broad core update, and essentially confirmed the suspicions of the SEO community. Today, Jordan talks about Google's latest core algorithm update. Show Notes

    Connect With:

    • Jordan Koene: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Identifying and Resolving Major SEO Opportunities -- David Bell // Previsible Jun 28, 2022

    David Bell, Co-Founder and Consulting Partner at PreVisible, talks about operational SEO. When you start out doing SEO for a smaller website, you’re essentially the master of your own ship and you’re not answering to many stakeholders. But, at the enterprise level, you’re expected to win stakeholder buy-in for SEO initiatives and find mutual ground with stakeholders on those initiatives. Today, David outlines how to incorporate operational SEO into your day to day for SEO success. Show Notes

    Connect With:

    • David Bell: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Does Enterprise SEO Belong in Product or Marketing? -- Billy Watts // Homes.com Jun 27, 2022

    Billy Watts, Senior SEO Strategist at Homes.com, talks about where enterprise SEO belongs in the organization. While it’s more common for SEO to be integrated into the marketing department in an organization, Homes.com has integrated their SEO and product teams. Similar to Homes.com, many other large websites have been trending toward integrating SEO with product teams. Today, Billy discusses whether SEO at the enterprise level belongs in the marketing or the product org. Show Notes

    Connect With:

    • Billy Watts: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    SEO Onboarding Hires -- Jordan Koene & Tyson Stockton // Previsible Jun 24, 2022

    PreVisible Co-Founders, Tyson Stockton and Jordan Koene, guest host SEO Education Week and discuss SEO recruiting. What you invest in a new hire ultimately dictates their development in a given role. When onboarding new SEOs, the first two weeks are critical to ensuring your new hire not only meets the job description, but exceeds it. Today, Jordan and Tyson discuss onboarding. Show Notes

    Connect With:

    • Tyson Stockton & Jordan Koene: Website // LinkedIn // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Evaluating SEOs Candidates -- Jordan Koene & Tyson Stockton // Previsible Jun 23, 2022

    PreVisible Co-Founders, Tyson Stockton and Jordan Koene, guest host SEO Education Week and discuss SEO recruiting. It’s impossible for HR to find the right SEO candidates for your company without providing the right tools for assessment. Furthermore, in today’s competitive market, a drawn out interview process could cost you the best candidates. Today, Jordan and Tyson discuss valuing SEO candidates. Show Notes

    Connect With:

    • Tyson Stockton & Jordan Koene: Website // LinkedIn // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Recruiting SEOs -- Jordan Koene & Tyson Stockton // Previsible Jun 22, 2022

    PreVisible Co-Founders, Tyson Stockton and Jordan Koene, guest host SEO Education Week and discuss SEO recruiting. There many different channels you can use to find your next set of SEO talent. Today however, as media evolves, your outreach has to go beyond traditional methods. In this episode, Jordan and Tyson discuss SEO recruitment channels. Show Notes

    Connect With:

    • Tyson Stockton & Jordan Koene: Website // LinkedIn // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Scoping an SEO Role -- Jordan Koene & Tyson Stockton // Previsible Jun 21, 2022

    PreVisible Co-Founders, Tyson Stockton and Jordan Koene, guest host SEO Education Week and discuss SEO recruiting. SEO job descriptions should be appealing and help the prospect to connect with the role. If your SEO job descriptions don’t sell the position well, you’re likely to miss out on the right candidates. Today, Jordan and Tyson discuss the right way to create SEO job descriptions. Show Notes

    Connect With:

    • Tyson Stockton & Jordan Koene: Website // LinkedIn // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Evolution of the SEO Role -- Jordan Koene & Tyson Stockton // Previsible Jun 20, 2022

    PreVisible Co-Founders, Tyson Stockton and Jordan Koene, guest host SEO Education Week and discuss SEO recruiting. Today’s SEO needs to be a strategic problem-solver. However, every company’s needs are different, and there are a few things you need to consider when hiring for the SEO position. Today, Jordan and Tyson talk about selecting the right SEO for your organization. Show Notes

    Connect With:

    • Tyson Stockton & Jordan Koene: Website // LinkedIn // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    The Great SEO Resignation -- Jordan Koene // Previsible Jun 17, 2022

    Jordan Koene, PreVisible CEO and Co-Founder, discusses breaking SEO news. In the last two years, many people have walked away from corporate America for a less stressful pace of life. This trend has led to an increase in SEO consultants and left companies struggling to find SEO talent that aligns with the business’ needs. Today, Jordan talks about The Great SEO Resignation. Show Notes

    Connect With:

    • Jordan Koene: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    The State of Backlinks -- Jordan Koene // Previsible Jun 16, 2022

    Jordan Koene, PreVisible CEO and Co-Founder, discusses breaking SEO news. Over the years, Google’s algorithms have grown more sophisticated in their understanding of good and bad backlinks. While backlinks have always been a gray area for SEO, recent responses from them indicate that the assessment of a site’s backlinks goes way beyond quantity. Today, Jordan talks about the state of backlinks. Show Notes

    Connect With:

    • Jordan Koene: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Google's May Algo Updates -- Jordan Koene // Previsible Jun 15, 2022

    Jordan Koene, PreVisible CEO and Co-Founder, discusses breaking SEO news. Recently, we’ve seen Google shift its approach to the release of updates. Whereas older updates would have taken place within the same week, the spring and summer updates indicated that Google is committing to gradually implementing smaller updates, over longer periods of time. Today, Jordan talks about Google's May algorithm updates. Show Notes

    Connect With:

    • Jordan Koene: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Post Algorithm Update Site Evolution -- Geoff Atkinson // Huckabuy Jun 14, 2022

    Geoff Atkinson, Founder and CEO of Huckabuy, talks about structured data and how to deal with Google's algorithm. Black hat and unethical SEO tactics will only fool Google’s algorithms for so long. Likewise, an SEO strategy focused on solely short term gains is bound to fall when one of Google’s many algorithm updates come knocking. Today, Geoff discusses post-algorithm update site evolution. Show Notes

    Connect With:

    • Geoff Atkinson: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Using Structured Data to Qualify for Enhanced Search Results -- Geoff Atkinson // Huckabuy Jun 13, 2022

    Geoff Atkinson, Founder and CEO of Huckabuy, talks about structured data and how to deal with Google's algorithm. Zero-click search numbers continue to rise and Google shows no signs of stopping optimization for them. People want instant answers and optimizing your site to satisfy user search queries positions you for success in the world of zero-click searches. Today, Geoff discusses using structured data to qualify for enhanced search results. Show Notes

    Connect With:

    • Geoff Atkinson: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Tanked to Ranked: SEO First-Aid Kit -- Andrew Shotland // Local SEO Guide Jun 10, 2022

    Andrew Shotland, Local SEO Guide CEO and SEO consultant, discusses domain cannibalization. Sometimes, a big dip in SEO performance of a website just requires a one minute fix, while other instances will take you down rabbit holes. Ultimately, figuring out how to turn that performance around begins with understanding how Google values your website. Today, Andrew talks about how you go from tanked to ranked and his SEO first aid kit. Show Notes

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    • Andrew Shotland: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    WTF is Multi-Domain Cannibalization? -- Andrew Shotland // Local SEO Guide Jun 09, 2022

    Andrew Shotland, Local SEO Guide CEO and SEO consultant, discusses domain cannibalization. As SEOs, the majority of our time is spent figuring out what the problem is, and doing so creatively. When we are working with enterprise brands, we must consider not only how our own domains compete with each other, we must consider how search engines analyze them as well. Today, Andrew talks about multi-domain cannibalization. Show Notes

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    • Andrew Shotland: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Tracking the Impact of SEO -- Brian Piper // University of Rochester Jun 08, 2022

    Brian Piper, Director of Content Strategy and Assessment at the University of Rochester, talks about higher education’s take on SEO. Tracking the impact of SEO is crucial to evaluating the effectiveness of an initiative. For larger organizations, individual strategies must be tracked according to the different initiatives they’re meant to support. Today, Brian discusses tracking the impact of SEO. Show Notes

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    • Brian Piper: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Breaking Down Silos with SEO -- Brian Piper // University of Rochester Jun 07, 2022

    Brian Piper, Director of Content Strategy and Assessment at the University of Rochester, talks about higher education’s take on SEO. By nature, higher education is extremely siloed with everyone focusing on their specific goals. Through SEO education, seeking out opportunities for crosslinking and cross promoting, large organizations can begin to see an overall increase in organic traffic. Today, Brian discusses breaking down silos with SEO. Show Notes

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    • Brian Piper: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Higher Education's SEO & Content Strategy -- Brian Piper // University of Rochester Jun 06, 2022

    Brian Piper, Director of Content Strategy and Assessment at the University of Rochester, talks about higher education’s take on SEO. SEO is not often considered when institutions approach the process of building brand awareness. The University of Rochester took the opposite approach to increase their organic traffic as a result. Today, Brian explores how higher education thinks about SEO and content strategy. Show Notes

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    • Brian Piper: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Executive Communication | SEO for Executives -- Tyson Stockton & Jordan Koene // previsible.io Jun 03, 2022

    PreVisible Co-Founders, Tyson Stockton and Jordan Koene, guest host SEO Education Week and dive into SEO for executives. SEO isn’t a standalone activity and requires buy-in from functions like marketing, product, engineering, etc to be successful. This success depends on how well leaders can showcase the importance of SEO across those teams while identifying the levers that will drive growth. Today, Jordan and Tyson discuss SEO communication with executives. Show Notes

    Connect With:

    • Tyson Stockton & Jordan Koene: Website // LinkedIn // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Managing and Leading | SEO for Executives -- Tyson Stockton & Jordan Koene // previsible.io Jun 02, 2022

    PreVisible Co-Founders, Tyson Stockton and Jordan Koene, guest host SEO Education Week and dive into SEO for executives. At the organizational level, SEO doesn't operate within silos and several other departments and stakeholders play a vital role in achieving SEO success. Executives must be able to assess and identify these pain points and limitations in order to make the most profitable investments into SEO. Today, Jordan and Tyson discuss how executives can manage and reduce limitations around SEO within an organization. Show Notes

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    • Tyson Stockton & Jordan Koene: Website // LinkedIn // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Resources and Investment | SEO for Executives -- Tyson Stockton & Jordan Koene // previsible.io Jun 01, 2022

    PreVisible Co-Founders, Tyson Stockton and Jordan Koene, guest host SEO Education Week and dive into SEO for executives. There’s often a misconception amongst those outside of SEO that SEO is a free source of traffic. It’s up to SEOs and those that manage SEO functions to recognize that SEO is able to bring a lot of value to an organization, but it requires investment for successful scale and growth. Today, Jordan and Tyson discuss what executives should be looking for when it comes to investing in SEO. Show Notes

    Connect With:

    • Tyson Stockton & Jordan Koene: Website // LinkedIn // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Goal Setting | SEO for Executives -- Tyson Stockton & Jordan Koene // previsible.io May 31, 2022

    PreVisible Co-Founders, Tyson Stockton and Jordan Koene, guest host SEO Education Week and dive into SEO for executives. Measuring the impact of SEO creates unique challenges due to the way that the channel grows. As a result, many SEOs struggle to secure buy-in from clients and executives, when showcasing their initiatives and reporting on their progress. Today, Jordan and Tyson discuss goal setting and progress reporting. Show Notes

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    • Tyson Stockton & Jordan Koene: Website // LinkedIn // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Introduction | SEO for Executives -- Tyson Stockton & Jordan Koene // previsible.io May 30, 2022

    PreVisible Co-Founders, Tyson Stockton and Jordan Koene, guest host SEO Education Week and dive into SEO for executives. As an SEO, your growth and success depend on whether executives are able to recognize the value you create for the organization. While ambiguity around many of the decisions you make is a given, clearly outlining and communicating around the KPIs you're measuring can build trust with your executive team. Today, Jordan and Tyson discuss setting expectations with executives. Show Notes

    Connect With:

    • Tyson Stockton & Jordan Koene: Website // LinkedIn // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    How to hire a B2B Content Marketing Agency -- Andrew Eagar // Directive Consulting May 27, 2022

    Andrew Eagar, Directive Consulting’s Director of SEO, talks about agency SEO. A lot of enterprise brands struggle with creating content that is both specific and relevant to their brand at scale. The challenge for brands that lean towards the technical side is finding capable writers who understand the brand enough to represent its ideas effectively in writing. Today, Andrew discusses how to hire a B2B content marketing agency. Show Notes

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    • Andrew Eagar: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Finding the Best Enterprise SEO Agency -- Andrew Eagar // Directive Consulting May 26, 2022

    Andrew Eagar, Directive Consulting’s Director of SEO, talks about agency SEO. The level of execution and project management required for enterprise brands greatly differs from what’s required for non-enterprise brands. So, if an SEO agency is unable to account for and explain what they’re doing to drive SEO results, they’re probably not the agency your enterprise brand should be working with. Today, Andrew discusses how to find the best enterprise SEO agency. Show Notes

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    • Andrew Eagar: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    B2B SAAS SEO plans -- Andrew Eagar // Directive Consulting May 25, 2022

    Andrew Eagar, Directive Consulting’s Director of SEO, talks about agency SEO. In the B2B SaaS space, companies have high goals to achieve and the slow approach to SEO just won’t cut it. Instead, they need SEO strategies that will ensure their brands show up as much as possible on the first page of Google. Today, Andrew discusses B2B SaaS SEO plans. Show Notes

    Connect With:

    • Andrew Eagar: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Getting into Product Management as an SEO -- Holly Miller Anderson // Under Armour May 24, 2022

    Holly Miller Anderson, Lead SEO Product Manager at Under Armour, talks about SEO product management. A career in SEO management is a great foundation for transitioning into the SEO product manager role. To start the process, you can shadow product managers in your company to get a first-hand account of their experiences and the skills they possess. Today, Holly shares the resources and steps for in-house SEOs to get into SEO product management. Show Notes

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    • Holly Miller Anderson: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    What is SEO Product Manager -- Holly Miller Anderson // Under Armour May 23, 2022

    Holly Miller Anderson, Lead SEO Product Manager at Under Armour, talks about SEO product management. SEO managers don’t often have direct access to dev teams due to lack of resources. By contrast, the SEO product manager role is a hybrid of the SEO and product manager roles, and partners with the right teams to drive SEO implementation. Today, Holly discusses the role of the SEO product manager. Show Notes

    Connect With:

    • Holly Miller Anderson: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Earning Links Through Newsworthy Content -- Amanda Milligan // Stacker May 20, 2022

    Amanda Milligan, Head of Marketing at Stacker, explores maximizing the reach and impact of your content. It simply isn’t enough to just create a piece of content, send it off to a journalist, and expect that they’ll republish it. To build authority and actually compel them to republish your content, it needs to be compelling and valuable to the publisher and their audience. Today, Amanda discusses earning links through newsworthy content. Show Notes

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    • Amanda Milligan: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    The Power of Content Syndication -- Amanda Milligan // Stacker May 19, 2022

    Amanda Milligan, Head of Marketing at Stacker, explores maximizing the reach and impact of your content. Content syndication means many things in many different circles, but its power cannot be ignored. In the content marketing world, getting your content republished by reputable publications is a big authority signal to both consumers and Google. Today, Amanda discusses the power of content syndication. Show Notes

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    • Amanda Milligan: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Building Brand Authority With Content -- Amanda Milligan // Stacker May 18, 2022

    Amanda Milligan, Head of Marketing at Stacker, explores maximizing the reach and impact of your content. Often, our approach to link building is just to try to secure as many links as possible in an effort to build credibility and authority. However, link building really boils down to quality over quantity, and getting cited by the right publication is a step in the right direction towards building authority with Google and the public. Today, Amanda discusses building brand authority with content. Show Notes

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    • Amanda Milligan: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Merging Social & SEO -- Austin Armstrong // Socialty Pro May 17, 2022

    Austin Armstrong, Co-Founder & CEO of Sociality Pro, discusses social media's relationship with search. When you’re looking for organic, fast and cost-effective ways to grow your brand’s visibility online, Google can no longer be the only focus. While it can take up to a year to see any significant growth results from organic SEO, social media platforms like TikTok offer great opportunities to achieve much faster organic growth. Today, Austin talks about merging your SEO and social media efforts. Show Notes

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    • Austin Armstrong: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    TikTok For SEO -- Austin Armstrong // Socialty Pro May 16, 2022

    Austin Armstrong, Co-Founder & CEO of Sociality Pro, discusses social media's relationship with search. The difference between TikTok and social media platforms like Instagram and Facebook boils down to its algorithm. TikTok’s algorithm focuses on reaching new audiences, and companies that joined the platform are enjoying massive organic growth. Today, Austin talks about TikTok for SEO. Show Notes

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    • Austin Armstrong: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    SEO As The Digital Epicenter And The Voice Of The Consumer -- Justin Abrams & Michael Rispoli // Cause of a Kind May 13, 2022

    Ben continues the chat with Justin Abrams and Michael Rispoli, the co-founders of Cause Of A Kind. Find out all you need to know about building an SEO agency. What position does SEO already hold in your company? Today Ben, Justin, and Michael talk about using SEO as the digital epicenter and voice of the customer. Show Notes

    Connect With:

    • Justin Abrams & Michael Rispoli: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    The Importance Of An SEO First Developer Mentality -- Justin Abrams & Michael Rispoli // Cause of a Kind May 12, 2022

    Ben is joined by Justin Abrams and Michael Rispoli, the co-founders of Cause Of A Kind. Where should SEO sit in your business? And what does it take to build an SEO agency? Today, Ben, Justin, and Michael discuss the importance of having an SEO-first developer mentality. Show Notes

    Connect With:

    • Justin Abrams & Michael Rispoli: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Purpose-Driven SEO -- Dale Bertrand // Fire&Spark May 11, 2022

    Dale Bertrand, President of Fire&Spark, talks about technical changes that impact your SEO performance. Securing a spot at the top of the search results isn’t just about optimizing product and category pages. For eCommerce sites, building domain authority boils down to purpose-driven SEO campaigns that align with your brand and enable content partnership outreach opportunities. Today, Dale discusses purpose-driven SEO. Show Notes

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    • Dale Bertrand: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Ecomm SEO Beyond Core Web Vital -- Dale Bertrand // Fire&Spark May 10, 2022

    Dale Bertrand, President of Fire&Spark, talks about technical changes that impact your SEO performance. When people start doing SEO and optimizing product pages, blogging is usually the go-to for content generation. Fortunately, there are a myriad of other interesting ways to approach content creation that address the need for unique content, without having to create tons of unique content. Today, Dale discusses eCommerce SEO beyond core web vitals. Show Notes

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    • Dale Bertrand: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Google AI Changes For SEO -- Dale Bertrand // Fire&Spark May 09, 2022

    Dale Bertrand, President of Fire&Spark, talks about technical changes that impact your SEO performance. Google’s algorithm has become alarmingly astute at understanding user intent and matching the right content to that intent. In an effort to continue driving business results as Google’s algorithm updates increase in frequency, SEOs must focus on serving customer needs first. Today, Dale discusses Google's AI changes and how they impact your SEO. Show Notes

    Connect With:

    • Dale Bertrand: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Google’s Goodbye To AMP -- Jordan Koene / Previsible May 06, 2022

    Jordan Koene, Co-Founder and Education Partner at PreVisible, dives into breaking SEO news. When AMP came into existence, tech leaders criticized it believing that it was Google’s way of dictating how websites are built. Eight years later, AMP pages no longer receive preferential treatment in Google search results, and Google seems to have acknowledged that they’ll never get an entire web to adopt a single practice. Today, Jordan discusses Google saying goodbye to AMP. Show Notes

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    • Jordan Koene: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Google’s Highly Cited Fact Feature -- Jordan Koene / Previsible May 05, 2022

    Jordan Koene, PreVisible CEO and Co-Founder, discusses SEO news. Audio has always taken a backseat to video, images, and maps on the SERP. As audio becomes a mainstream source of information for consumers, the potential for audio advertising is just one of the many reasons for Google to prioritize audio content. Today, Jordan talks about how Google might handle audio SEO. Show Notes

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    • Jordan Koene: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Google Algo Update Alert -- Jordan Koene / Previsible May 04, 2022

    Jordan Koene, Co-Founder and Education Partner at PreVisible, dives into breaking SEO news. Google’s latest standalone product reviews update is testament to the fact that they’re on a mission to get ‘sound purchasing advice’ in front of their billions of users. Much like Google’s core updates, Google advised that this aims to rank content that demonstrates expertise and insight beyond what’s provided by the manufacturer. Today, Jordan discusses Google's new algorithm update. Show Notes

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    • Jordan Koene: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Leveraging Google Business Profile In A Competitive Industries -- John Paglio // flyte new media May 03, 2022

    John Pagilo, Digital Marketing Manager at Flyte New Media, talks about local SEO and Google My Business. We’ve seen Google making the big shift towards keeping users on their search results page by any means necessary. If you haven’t yet taken advantage of Google posts, questions and answers, and the messaging feature, you run the risk of being overlooked by both users and Google. Today, John discusses leveraging your Google My Business profile in competitive industries. Show Notes

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    • John Pagilo: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    April Winners & Losers -- Tyson Stockton // previsible.io May 02, 2022

    Tyson Stockton, PreVisible Co-Founder and Education Partner, discusses players making moves in the SEO community. From Elon Musk’s purchase of Twitter to Google’s recently completed product review update, SEO performance was greatly impacted this month. While Instagram was able to escape most of the damage from the Google update, online learning websites were not so lucky. Today, Tyson talks about this month’s winners and losers in SEO. Show Notes

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    • Tyson Stockton: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Earning Quality Backlinks -- Farzad Rashidi // Respona Apr 29, 2022

    Farzad Rashidi, Lead innovator and Co-Founder at Respona, talks about connecting your content and linking strategies. As far as Google’s ranking factors go, backlinks could arguably be considered the most important one. Beyond building high quality pieces of content, SEOs must create and cultivate relationships that maximize domain authority for all parties involved. Today, Farzad discusses generating targeted backlinks. Show Notes

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    • Farzad Rashidi: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Finding Opportunity Keywords -- Farzad Rashidi // Respona Apr 28, 2022

    Farzad Rashidi, Lead innovator and Co-Founder at Respona, talks about connecting your content and linking strategies. Many companies mistakenly spend way too much money pursuing keywords that do not move the needle for their business. Ultimately, ranking favorably on Google search results requires targeted backlinks to ensure your content gets maximum visibility. Today, Farzad discusses finding keyword opportunities. Show Notes

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    • Farzad Rashidi: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Creating Better Experience Forecast Content For Users -- Dan Taylor // SALT.agency Apr 27, 2022

    Dan Taylor, Head of Research and Development at SALT.agency, discusses technical SEO. Content should enable consumers to better forecast their own experience and consumption of a product or serviceFor SaaS companies especially, monthly and yearly subscriptions depend on getting consumers excited about potential user experiences. Today, Dan talks about creating a better user experience via forecasting content. Show Notes

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    • Dan Taylor: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Edge SEO And Utilizing CDNs -- Dan Taylor // SALT.agency Apr 26, 2022

    Dan Taylor, Head of Research and Development at SALT.agency, discusses technical SEO. Large businesses, in operation for a number of years, in the offline sphere, don't necessarily go through the ideal digital transformation stage. Typically, they end up having multiple websites on multiple platforms that still need to communicate with one another. Today, Dan talks about edge SEO and utilization of content delivery networks (CDNs). Show Notes

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    • Dan Taylor: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Debugging Complex Canonical Issues -- Dan Taylor // SALT.agency Apr 25, 2022

    Dan Taylor, Head of Research and Development at SALT.agency, discusses technical SEO. Optimizing your website to rank internationally is an entirely different ballgame from usual ranking practices. It is especially important to pay attention to link building and optimize URLs and content for region intent. Today, Dan explores the process of debugging complex canonical issues. Show Notes

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    • Dan Taylor: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Tech SEO Stakeholder Management -- Tyson Stockton & Jordan Koene // previsible.io Apr 22, 2022

    PreVisible Co-Founders, Tyson Stockton and Jordan Koene, guest host SEO Education Week and dive into technical SEO. Setting proper expectations is critical when dealing with a variety of stakeholder groups. In enterprise organizations, understanding how to communicate and leverage reports with these different groups will make or break your technical SEO cause. Today, Jordan and Tyson discuss stakeholder management. Show Notes

    Connect With:

    • Tyson Stockton and Jordan Koene: Website // LinkedIn // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Organizational Knowledge for Tech SEO -- Tyson Stockton & Jordan Koene // previsible.io Apr 21, 2022

    PreVisible Co-Founders, Tyson Stockton and Jordan Koene, guest host SEO Education Week and dive into technical SEO. If your partners, leaders, and clients don’t have a firm grasp on general SEO principles, convincing them to do things for technical SEO won’t be easy. If you find yourself having to explain how search engines work repeatedly, you may have an SEO education problem. Today, Jordan and Tyson discuss organizational SEO knowledge and establishing processes to support technical SEO. Show Notes

    Connect With:

    • Tyson Stockton and Jordan Koene: Website // LinkedIn // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Executing Technical SEO -- Tyson Stockton & Jordan Koene // previsible.io Apr 20, 2022

    PreVisible Co-Founders, Tyson Stockton and Jordan Koene, guest host SEO Education Week and dive into technical SEO. When you’re in the planning process of a technical SEO strategy, several boxes need to be checked. But the most critical one of all is creating feedback loops to keep all involved parties on track and in the know. Today, Jordan and Tyson discuss executing on a technical SEO strategy. Show Notes

    Connect With:

    • Tyson Stockton and Jordan Koene: Website // LinkedIn // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Technical SEO Skills -- Tyson Stockton & Jordan Koene // previsible.io Apr 19, 2022

    PreVisible Co-Founders, Tyson Stockton and Jordan Koene, guest host SEO Education Week and dive into technical SEO. To achieve success within technical SEO, proficiency in a number of hard skills is a must. If you’re unable to understand things like core web vitals, you’re unlikely to identify where the opportunities live within technical SEO. Today, Jordan and Tyson discuss the hard skills required to be successful in the technical SEO space. Show Notes

    Connect With:

    • Tyson Stockton and Jordan Koene: Website // LinkedIn // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Introduction to Technical SEO -- Tyson Stockton & Jordan Koene // previsible.io Apr 18, 2022

    PreVisible Co-Founders, Tyson Stockton and Jordan Koene, guest host SEO Education Week and dive into technical SEO. Of all the segments within SEO, technical SEO may be the most underserved. There aren't many educational resources around the operationalization of these tactics within the organization. Today, Jordan and Tyson discuss why technical SEO is important. Show Notes

    Connect With:

    • Tyson Stockton and Jordan Koene: Website // LinkedIn // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    March News Part 3 -- Jordan Koene // previsible.io Apr 15, 2022

    Jordan Koene, PreVisible CEO and Co-Founder, discusses SEO news. Backlinks are incredibly valuable when it comes to establishing credibility with Google. Now that Google isn’t crawling as much as they used to, how much should websites really be prioritizing backlinking strategies? Today, Jordan talks about John Mueller's myths for backlinking. Show Notes

    Connect With:

    • Jordan Koene: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    March News Part 2 -- Jordan Koene // previsible.io Apr 14, 2022

    Jordan Koene, PreVisible CEO and Co-Founder, discusses SEO news. Audio has always taken a backseat to video, images, and maps on the SERP. As audio becomes a mainstream source of information for consumers, the potential for audio advertising is just one of the many reasons for Google to prioritize audio content. Today, Jordan talks about how Google might handle audio SEO. Show Notes

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    • Jordan Koene: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    March News Part 1 -- Jordan Koene // previsible.io Apr 13, 2022

    Jordan Koene, PreVisible CEO and Co-Founder, discusses SEO news. Lately, UGC and large content sites have seen unconfirmed losses in long-tail scenarios. With ripoff domains on the rise, Google seems to be putting MUM to work and getting rid of low quality and spam pages from the rankings. Today, Jordan talks about the unconfirmed spring 2022 Google update. Show Notes

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    • Jordan Koene: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    AI's Influence On Content Creation & Optimization -- Jeff Coyle // MarketMuse Apr 12, 2022

    Jeff Coyle, MarketMuse Co-Founder and Chief Strategy Officer, discusses search tactics that generate leads, using AI. Businesses put themselves at a disadvantage in search when decisions are based on individual data points. With artificial intelligence, they can benefit from insights based on multiple data points, and make better decisions. Today, Jeff talks about AI’s influence on content creation and optimization. Show Notes

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    • Jeff Coyle: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    How To Use Search For Lead Generation -- Jeff Coyle // MarketMuse Apr 11, 2022

    Jeff Coyle, MarketMuse Co-Founder and Chief Strategy Officer, discusses search tactics that generate leads. Companies driving leads from search build engaging top and middle of the funnel content. And, they understand how a strong organic presence drives more users to convert on paid and organic links. Today, Jeff talks about using search for lead generation. Show Notes

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    • Jeff Coyle: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Monday.com Content Case Study -- James Scherer // Codeless.io Apr 08, 2022

    James Scherer, Codeless VP of Growth, discusses content marketing strategies. Monday.com is a multifaceted platform, offering users the ability to manage projects, ad campaigns, etc. Yet, with Codeless’ help and a comprehensive content strategy, the number of key phrases they now rank for is almost 150,000. Today, James talks about Monday.com’s content case study. Show Notes

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    • James Scherer: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Pillar & Post Content Method -- James Scherer // Codeless.io Apr 07, 2022

    James Scherer, Codeless VP of Growth, discusses content marketing strategies. Sustainable and scalable content marketing strategies require more than just PPC investments. Instead, content marketing strategies should enable our priority pages to start and continue ranking for high intent, high volume key phrases. Today, James talks about the post and pillar content marketing method. Show Notes

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    • James Scherer: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    March Winners & Losers -- Tyson Stockton // previsible.io Apr 06, 2022

    Tyson Stockton, PreVisible.io Co-Founder and Education Partner, looks back at SEO’s biggest players and trends, last month. While the Ukraine Russia conflict coverage seems to be overtaking COVID-19, big players like CNN have seen a dip in SEO visibility. Meanwhile, Google’s recent unconfirmed update saw Quora lose almost all their gains from earlier this year. Today, Tyson explores this month’s SEO winners and losers. Show Notes

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    • Tyson Stockton: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Journalism Best Practices For Marketers -- Melanie Deziel // StoryFuel Apr 05, 2022

    Melanie Deziel, The Convoy’s Co-Founder and VP of Marketing, discusses PR and journalism strategies. Journalists receive hundreds of pitches regularly, making your approach essential to getting noticed. In addition to entities that have covered you before, what matters is whether your topic is valuable to their audience. Today, Melanie talks about journalism best practices for SEOs. Show Notes

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    • Melanie Deziel: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Increasing Your Chances Of PR Coverage -- Melanie Deziel // StoryFuel Apr 04, 2022

    Melanie Deziel, The Convoy’s Co-Founder and VP of Marketing, discusses PR and journalism strategies. Many of us would jump at the opportunity of a product launch feature in Newsweek. But, if your target audience doesn’t read Newsweek, it may not be the best place to invest PR outreach efforts. Today, Melanie talks about how you can increase your chances of getting PR coverage. Show Notes

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    • Melanie Deziel: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Automating Website Health -- Ashley Berman Hale // Deepcrawl Apr 01, 2022

    Ashley Berman Hale, Deepcrawl VP of Professional Services, discusses how to optimize the health of your digital properties. Automation tools are perfect for driving efficiency when it comes to routine SEO tasks. However, automation can be complex and expensive, so companies must seriously consider which tasks make the most sense to automate. Today, Ashley talks about how to automate website health monitoring. Show Notes

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    • Ashley Berman Hale: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Website Health For Enterprise Scale -- Ashley Berman Hale // Deepcrawl Mar 31, 2022

    Ashley Berman Hale, Deepcrawl VP of Professional Services, discusses how to optimize the health of your digital properties. Sites like eBay and Macy’s cannot rely on intuition when it comes to enterprise SEO. Large and complex properties like enterprise websites demand tools that enable data gathering and sharing at scale. Today, Ashley talks about managing website health at the enterprise scale. Show Notes

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    • Ashley Berman Hale: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Required Resources For Website Health -- Ashley Berman Hale // Deepcrawl Mar 30, 2022

    Ashley Berman Hale, Deepcrawl VP of Professional Services, discusses how to optimize the health of your digital properties. Being able to understand what’s happening with your website, at scale is essential to any technical SEO. Rather than spending valuable time hunting down little bugs, tools exist to understand how to make your website healthy in the eyes of Google. Today, Ashley talks about the resources required to maintain a healthy website. Show Notes

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    • Ashley Berman Hale: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    SEO Funnel & Website Health -- Ashley Berman Hale // Deepcrawl Mar 29, 2022

    Ashley Berman Hale, Deepcrawl VP of Professional Services, discusses how to optimize the health of your digital properties. If a web page is inaccessible to search engines, it cannot be crawled. If that page cannot be crawled, it won’t be indexed by search engines, and users won’t come across it during searches. Today, Ashley talks about why the SEO funnel matters for website health. Show Notes

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    • Ashley Berman Hale: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Importance of Website Health -- Ashley Berman Hale // Deepcrawl Mar 28, 2022

    Ashley Berman Hale, Deepcrawl VP of Professional Services, discusses how to optimize the health of your digital properties. Whether it’s eCommerce or a blog, every modern business needs to have a healthy website. Consumers will abandon frustrating websites, so technical SEO prioritization is a must for businesses. Today, Ashley talks about the importance of website health. Show Notes

    Connect With:

    • Ashley Berman Hale: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Content Optimization -- Tyson Stockton & Jordan Koene // Previsible Mar 25, 2022

    PreVisible Co-Founders, Tyson Stockton and Jordan Koene, guest host SEO Education Week and dive into content. Content optimization can quickly become a tricky process when handled incorrectly. Especially when trying to assess what to keep, delete, and update. Today, Jordan and Tyson discuss content optimization. Show Notes

    Connect With:

    • Tyson Stockton and Jordan Koene: Website // LinkedIn // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Content Creation -- Tyson Stockton & Jordan Koene // Previsible Mar 24, 2022

    PreVisible Co-Founders, Tyson Stockton and Jordan Koene, guest host SEO Education Week and dive into content. How do SEOs enable content writers without slowing down their process? To avoid stifling the creative process, a clear content brief is a great starting point. Today, Jordan and Tyson discuss content creation. Show Notes

    Connect With:

    • Tyson Stockton and Jordan Koene: Website // LinkedIn // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Content Planning -- Tyson Stockton & Jordan Koene // Previsible Mar 23, 2022

    PreVisible Co-Founders, Tyson Stockton and Jordan Koene, guest host SEO Education Week and dive into content. Templates are one of the many tools SEOs can use to break ground with content teams, managers, and planners. Ultimately, these tools are removing the frictions between SEOs and content teams and enabling more fluid conversations around content. Today, Jordan and Tyson discuss content resource planning. Show Notes

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    • Tyson Stockton and Jordan Koene: Website // LinkedIn // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Content Strategy -- Tyson Stockton & Jordan Koene // Previsible Mar 22, 2022

    VOS guest-hosts and PreVisible Co-Founders, Tyson Stockton and Jordan Koene continue discussions on the basic principles of educating an enterprise SEO team. SEO tactics cannot stand on their own. Instead, it is critical to operationalize SEO within organizations and businesses for success. Today, Jordan and Tyson touch on what your organization needs to know about SEO. Show Notes

    Connect With:

    • Tyson Stockton and Jordan Koene: Website // LinkedIn // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Content Ownership -- Tyson Stockton & Jordan Koene // Previsible Mar 21, 2022

    PreVisible Co-Founders, Tyson Stockton and Jordan Koene, guest host SEO Education Week and dive into content. When we think about who needs SEO education the most, content writers may come to mind first. Unfortunately, executives and sponsors are often overlooked when they are the ones making the content initiative investments. Today, Jordan and Tyson discuss content ownership. Show Notes

    Connect With:

    • Tyson Stockton and Jordan Koene: Website // LinkedIn // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Common Ecomm SEO Mistakes -- Rad Paluszak // HuskyHamster Mar 18, 2022

    Rad Paluszak, Husky Hamster’s CTO, wraps up discussions on common tactics in eCommerce link building. In eCommerce, content is only one part of the ranking equation for SEOs. Technical SEO is just as essential to improving our organic rankings. Today, Rad talks about common eCommerce SEO mistakes. Show Notes

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    • Rad Paluszak: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Link Building e-Commerce Website -- Rad Paluszak // HuskyHamster Mar 17, 2022

    Rad Paluszak, Husky Hamster’s CTO, continues to discuss common tactics in eCommerce link building. Link building still remains one of the most important ranking factors for Google. Fortunately for link builders, eCommerce’s product variety increases the content creation opportunities. Today, Rad talks about link building for eCommerce websites. Show Notes

    Connect With:

    • Rad Paluszak: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Secrets of Link Building Pitfalls -- Rad Paluszak // HuskyHamster Mar 16, 2022

    Rad Paluszak, Husky Hamster’s CTO, discusses common tactics in eCommerce link building. Google sends mixed signals about what is allowed and what isn’t when it comes to link building. This makes it difficult for SEOs to truly know what the best practices are. Today, Rad talks about link building pitfalls. Show Notes

    Connect With:

    • Rad Paluszak: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    How To Find B2B Evangelists -- Mark Raffan // Content Callout Mar 15, 2022

    Mark Raffan, CEO of Content Callout, talks about the impact of content marketing programs. Outsourcing content production to influencers and evangelists inevitably helps companies increase brand awareness. B2B tech and SaaS companies are already reaping the benefits of B2B evangelism. Today, Mark discusses the process of finding B2B evangelists. Show Notes

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    • Mark Raffan: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Getting Buy-In for Content Marketing Investments -- Mark Raffan // Content Callout Mar 14, 2022

    Mark Raffan, CEO of Content Callout, talks about the impact of content marketing programs. Producing content with no explicit purpose is a waste of time for companies. Afterall, marketing objectives should always align with business objectives. Today, Mark discusses getting internal approval for content marketing investments. Show Notes

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    • Mark Raffan: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Content Frameworks That Convert Visitors Into Customers -- Greg Digneo // Content Guppy Mar 11, 2022

    Ben meets with Greg Digneo, founder of Content Guppy to talk shop on what it takes to create quality content. They talk about creating content for B2B businesses. Is your website content converting to sales for your business? Today, Ben talks with Greg about the content framework that Greg uses to convert website visitors into customers. Show Notes

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    • Greg Digneo: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Content Methodology That Builds B2B Audiences -- Greg Digneo // Content Guppy Mar 10, 2022

    Greg Digneo, founder of Content Guppy sits in with Ben to talk about what it takes, content-wise, to build B2B audiences. Your content should be the bridge between you and your audience. Are you producing relevant content that converts? Today, Ben and Greg chat about the content methodology that builds B2B audiences. Show Notes

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    • Greg Digneo: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    B2B SEO vs B2C SEO -- Micah Fisher-Kirshner // Turn/River Capital Mar 09, 2022

    Micah Fisher-Kirshner, VP of SEO & Content at Turn/River Capital, wraps up discussions on SEO in private equity firms. Whether it’s B2B marketing or B2C marketing, you’re dealing with humans. However, B2B SEO strategies adjusted to the fact that the buying experience is more like B2C. Today, Micah talks about some of the differences between B2B and B2C SEO. Show Notes

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    • Micah Fisher-Kirshner: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    SEO At A PE Firm vs In-House -- Micah Fisher-Kirshner // Turn/River Capital Mar 08, 2022

    VP of SEO & Content at Turn/River Capital, Micah Fisher-Kirshner, continues discussions on SEO in private equity firms. The day-to-day of a PE SEO is quite different from an in-house SEO. While in-house SEOs focus on driving search results for an individual business, PE SEOs must figure out how to scale across multiple businesses. Today, Micah breaks down the differences between being an SEO at a private equity firm, as opposed to being an in-house SEO. Show Notes

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    • Micah Fisher-Kirshner: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Surviving An Acquisition As An SEO -- Micah Fisher-Kirshner // Turn/River Capital Mar 07, 2022

    Micah Fisher-Kirshner, VP of SEO & Content at Turn/River Capital, discusses SEO in private equity firms. It’s natural to experience some level of anxiety during a merger or acquisition. To make the transition successfully, SEOs must be able to justify their role in the new organizational structure. Today, Micah speaks about surviving an acquisition in SEO. Show Notes

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    • Micah Fisher-Kirshner: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Core Web Vitals Study Review -- Marcus Tober // Searchmetrics Mar 04, 2022

    Today, Marcus Tober, founder and chief evangelist of Searchmetrics joins Ben to talk about Google’s Core Web Vitals update. How do core web vitals affect your online presence? After 15 years of leading the Searchmetrics team, Marcus has finally completed a study on core web vitals, which he has now published. Ben and Marcus discuss how you can meet the standards set by Google. Show Notes

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    • Marcus Tober: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    February Winners & Losers -- Tyson Stockton // previsible.io Mar 03, 2022

    Tyson Stockton, PreVisible.io Co-Founder and Educational Partner, discusses SEO trends of this past month. The pandemic, core updates, and rising conflict have all impacted websites. Some continue to lose market share while others are steadily making positive gains. Today, Tyson uses Searchmetrics’ data to determine this month’s SEO winners and losers. Show Notes

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    • Tyson Stockton: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Future Of AI And Machine Translation -- Matija Kovac // Taia Translations Mar 02, 2022

    Co-Founder and Head of Development at Taia Translations, Matija Kovac, wraps up discussions on the importance of localization in your business strategy. As technology continues to advance, localization becomes accessible to more companies. Rather than taking all of our jobs, AI and machine translation advancement continue to create more demand for professional translation services. Today, Matija talks about the future of AI and machine translation. Show Notes

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    • Matija Kovac: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Building Translation Memory -- Matija Kovac // Taia Translations Mar 01, 2022

    Co-Founder and Head of Development at Taia Translations, Matija Kovac, continues to discuss the importance of localization in your business strategy. Advances in technology have lowered the cost of translating your content for different markets. Before companies can build an effective machine translation solution for internationalization, they must build their translation memory. Today, Matija speaks about how companies can build their translation memory. Show Notes

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    • Matija Kovac: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Why Localization A Critical Strategies For International Businesses -- Matija Kovac // Taia Translations Feb 28, 2022

    Matija Kovac, Co-Founder and Head of Development at Taia Translations, discusses the importance of localization in your business strategy. Just five years ago, the process of localization was complicated and very costly for business. Nowadays, machine learning, AI solutions, and APIs are making localization much smoother and faster. Today, Matija speaks about why localization is critical for international business. Show Notes

    Connect With:

    • Matija Kovac: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    SEO Acquisitions: Backlinkio & Content King -- Jordan Koene // Previsible.io Feb 25, 2022

    PreVisible.io CEO and Co-Founder, Jordan Koene, talks about recent acquisitions in the SEO space. Point solutions are being acquired by big platforms like Semrush and Conductor. Acquisition and consolidation trends show no sign of slowing in 2022. Today, Jordan provides his take on recent acquisitions made by Conductor and Semrush. Show Notes

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    • Jordan Koene: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Google's New Search Features -- Jordan Koene // Previsible.io Feb 24, 2022

    PreVisible.io CEO and Co-Founder, Jordan Koene, talks about Google’s new SERP features. Google’s collection and use of data has always been widely debated. Now that they’ve teamed up with eCommerce giants like Shopify, they have an even deeper level of access now. Today, Jordan discusses what SEOs should know about Google’s new SERP features. Show Notes

    Connect With:

    • Jordan Koene: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Why Marketing Teams Fail at Content Marketing -- Skyler Reeves // Ardent Growth Feb 21, 2022

    Skyler Reeves, Founder and CEO of Ardent Growth, discusses content marketing tips. Marketers aren’t spending enough time talking to their customers. As a result, their content often misses the mark for consumers and B2B decision-makers. Today, Skyler talks about why marketing teams fail at content marketing. Show Notes

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    • Skyler Reeves: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Brand SERPs and ORM -- Jason Barnard // Kalicube Feb 18, 2022

    Jason Barnard, The Brand SERP Guy at Kalicube, continues discussions on the importance of brand search engine results pages and online reputation management. We’re unable to control everything that is said about our brand online. But, we can proactively put things in place to minimize the damage.Today, Jason shares his tips on proactive online reputation management. Show Notes

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    • Jason Barnard: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Knowledge Panels For People vs Companies -- Jason Barnard // Kalicube Feb 17, 2022

    Jason Barnard, The Brand SERP Guy at Kalicube, discusses the importance of brand SERPs and online reputation management. Google wants to understand who you are, what you do, and who your audience is. When Google has that understanding, it can represent you incredibly well to users. Today, Jason talks about knowledge panels for people versus companies. Show Notes

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    • Jason Barnard: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Is Link Building Still Important in 2022? -- Zac Almeida // The SEO Hustler Feb 16, 2022

    CEO of The SEO Hustler, Zac Almeida, talks about link building. Google has gotten better at understanding natural language processing and topical authority. However, links still remain Google’s definitive way to assess website value. Today, Zac explores whether link building is still important in 2022. Show Notes

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    • Zac Almeida: Website // LinkedIn
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    • Benjamin Shapiro: Website // LinkedIn // Twitter

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    Semantic SEO Impact Case Study -- Zac Almeida // The SEO Hustler Feb 15, 2022

    CEO of The SEO Hustler, Zac Almeida, discusses semantic SEO. Creating content that speaks to users at each stage of the sales funnel may seem exhausting. But, along with a focus on internal linking, that is what it takes for Google to consider you an expert. Today, Zac shares The SEO Hustler’s findings from a case study on the impact of semantic SEO. Show Notes

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    • Zac Almeida: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

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    Topical Authority and Google MUM -- Zac Almeida // The SEO Hustler Feb 14, 2022

    Zac Almeida, CEO of The SEO Hustler, offers his insights on Google’s assessment of topical authority. We all want to rank for that top spot on Google. But getting there isn’t as simple as doing intensive keyword research anymore. Today, Zac examines topical authority and Google MUM. Show Notes

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    • Zac Almeida: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

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    SEO Secrets For Shopify Store Owners -- Kevin Indig // Shopify Feb 11, 2022

    This is our 2nd part conversation with Kevin indig of Shopify. Yesterday, Kevin and I talked about e commerce platform optimization levers, specifically what Shopify is doing to make sure it shows up highly in Google. Today, we're going to continue our conversation talking about some SEO secrets for Shopify store owners. Show Notes

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    • Kevin Indig: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

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    Ecommerce Platform Optimization Levers -- Kevin Indig // Shopify Feb 10, 2022

    Welcome to the voices of search podcast. Today we're going to talk to one of my favorite SEOs about the recent shift in his career focus. Joining us is Kevin indig, Director of SEO at Shopify, which is the leading omni channel commerce platform enabling business owners to design, set up and manage stores across multiple sales channels, including web mobile, social marketplaces, brick and mortar locations and pop up shops. For today, Kevin and I are going to discuss ecommerce platform optimization levers. Show Notes

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    • Kevin Indig: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    UX Experiments That Change SEO Strategies -- George Chasiotis // MINUTTIA Feb 09, 2022

    George Chasiotis, MINUTTIA Managing Director, wraps up discussions on SaaS SEO strategies. Traditionally, SEO has focused on on-page optimization, link building, and keywords, to tell Google what our website is all about. However, we often overlook the quality of the user's interaction with our websites. Today, George shares some UX experiments that can change your SEO strategies. Show Notes

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    • George Chasiotis: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

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    Creating Linkable Assets That Get Attention -- George Chasiotis // MINUTTIA Feb 08, 2022

    MINUTTIA Managing Director, George Chasiotis, continues to explore SaaS SEO strategies. Creating content to build topical authority is critical, but that content is often unlinkable. Links affect our ability to rank and can accelerate organic growth. Today, George sheds light on the process of creating linkable assets that get attention. Show Notes

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    • George Chasiotis: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

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    Building Topical Authority From the Ground Up -- George Chasiotis // MINUTTIA Feb 07, 2022

    George Chasiotis, Managing Director of MINUTTIA, explores SaaS SEO strategies. New websites have no authority in Google’s eyes. As more SaaS startups enter the marketplace, gaining Google’s topical authority approval will inevitably be a top priority. Today, George talks about building topical authority from the ground up. Show Notes

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    • George Chasiotis: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

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    January Winners and Losers -- Tyson Stockton / Previsable Feb 04, 2022

    Tyson Stockton, PreVisible Co-Founder, discusses January 2022’s winners and losers in SEO. The month remained relatively calm, without any surprise algorithm updates. Spotify and TechCrunch are returning to their former SEO glory. Today, Tyson highlights SEO’s winners and losers in January. Show Notes

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    • Tyson Stockton: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

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    Predicting The Super Bowl Winner Using Search Data -- Jordan Koene // Previsible.io Feb 03, 2022

    Jordan Koene and Tyson Stockton, PreVisible Co-Founders highlight the most important news for the SEO community. With the Super Bowl just around the corner, user queries for their favorite teams have skyrocketed. Can we use search demand data to determine who the possible winner could be? Today, Jordan and Tyson use search data to predict the Super Bowl winner. Show Notes

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    • Jordan Koene and Tyson Stockton: Website // LinkedIn // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

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    Google’s New Privacy Sandbox -- Jordan Koene // Previsible.io Feb 02, 2022

    Jordan Koene, CEO and Co-Founder of PreVisible, discusses important news in SEO. Marketing’s old habits could resurface. As data privacy laws increase, businesses may be driven towards investing more dollars in paid ads, and less into SEO. Today, Jordan looks into Google's new Privacy Sandbox. Show Notes

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    • Jordan Koene: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

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    Should Google Give Core Update Updates? -- Jordan Koene / Previsible Feb 01, 2022

    PreVisible Co-Founder and CEO, Jordan Koene, talks about what’s going on in SEO news. Transparency and Google have never been synonymous. While it seems that executives at Google want to be more forthcoming with the SEO community, legal fears continue to block progress. Today, Jordan discusses whether Google should provide more core update updates. Show Notes

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    • Jordan Koene: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

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    How Did Black Friday 2021 Shake Out? -- Jordan Koene / Previsible Jan 31, 2022

    Jordan Koene, CEO and Co-Founder of PreVisible, discusses SEO and eCommerce highlights from the 2021 holiday season. Unlike 2020, the season’s numbers were comparatively low. Logistics and supply chain issues plagued eCommerce and shifted buying behaviors once again. Today, Jordan examines eCommerce trends from the 2021 holiday season. Show Notes

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    • Jordan Koene: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

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    When SEO Education Goes Too Far -- Tyson Stockton & Jordan Koene // previsible.io Jan 28, 2022

    Co-Founders of PreVisible, Tyson Stockton and Jordan Koene, wrap up their hosting stint this week, talking about educating organizations in SEO. As a discipline that’s ever evolving, there’s always something new in SEO. Where should SEO leaders draw the line when it comes to training cross-functional teams? Today, Jordan and Tyson talk about educating cross-functional teams in the organization on SEO. Show Notes

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    • Tyson Stockton and Jordan Koene: Website // LinkedIn // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

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    Resources of SEO Education -- Tyson Stockton & Jordan Koene // previsible.io Jan 27, 2022

    Co-Founders of PreVisible, Tyson Stockton and Jordan Koene, continue hosting this week’s VOS, talking about educating organizations in SEO. For the longest while, many SEO resources were reactive and did not serve the community as a whole. Nowadays, SEO resources are abundant and game changing. Today, Jordan and Tyson focus on how SEO resources should be handled. Show Notes

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    • Tyson Stockton and Jordan Koene: Website // LinkedIn // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

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    Build Cross-Functional SEO Knowledge -- Tyson Stockton & Jordan Koene // previsible.io Jan 26, 2022

    Tyson Stockton and Jordan Koene, this week’s VOS guest-hosts, and PreVisible Co-Founders, continue discussions on educating organizations around SEO. For individuals whose day-to-day may not involve SEO, it may seem impossible to get a grasp on. Luckily, there are a variety of ways to combat this issue. Today, Jordan and Tyson talk about education best practices around SEO. Show Notes

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    • Tyson Stockton and Jordan Koene: Website // LinkedIn // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

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    What Your Org Needs to Know About SEO -- Tyson Stockton & Jordan Koene // previsible.io Jan 25, 2022

    VOS guest-hosts and PreVisible Co-Founders, Tyson Stockton and Jordan Koene continue discussions on the basic principles of educating an enterprise SEO team. SEO tactics cannot stand on their own. Instead, it is critical to operationalize SEO within organizations and businesses for success. Today, Jordan and Tyson touch on what your organization needs to know about SEO. Show Notes

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    • Tyson Stockton and Jordan Koene: Website // LinkedIn // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

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    Why SEO Education Matters -- Tyson Stockton & Jordan Koene // previsible.io Jan 24, 2022

    Co-Founders of PreVisible, Tyson Stockton and Jordan Koene, guest-host the Voices of Search podcast this week. They kickoff the week discussing basic principles of educating an enterprise SEO team. At the enterprise-level, collaboration needs greatly increase for SEOs, and all teams need to be on the same page. Today, Tyson and Jordan talk about education in SEO and the role it plays in your operations. Show Notes

    Connect With:

    • Tyson Stockton and Jordan Koene: Website // LinkedIn // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Personal SEO: Reputation Management, Schema, & Digital Footprinting -- Andy Crestodina // Orbit Media Studios Jan 21, 2022

    Welcome to our 3rd and final episode with Andy Crestodina, Co-founder and Chief Marketing Officer at Orbit Media. So far this week, Andy, and I have talked about his content strategy for the top 1% of brands and yesterday, we talked about how he writes blog posts that are designed to rank and be the best content on the internet. Today, I'm going to ask him a question that I have, which is related to personal branding. Show Notes

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    • Andy Crestodina: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    How to Write a Blog Post that Ranks -- Andy Crestodina // Orbit Media Studios Jan 20, 2022

    This is the 2nd part conversation with Andy Crestodina of Orbit Media. Yesterday, Andy and I talked about his tips for creating a content strategy that will put you in the top 1% of brands. Today, we're going to continue the conversations by talking about how to write a blog post that rank. Show Notes

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    • Andy Crestodina: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

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    The Content Strategy of the Top 1% of Brands -- Andy Crestodina // Orbit Media Studios Jan 19, 2022

    Welcome to our first part of our 3 part episode and we're gonna be talking about SEO from the perspective of a marketer who runs a high profile web design development firm. Joining us is Andy Crestodina, Co-founder and Chief Marketing Officer at Orbit Media, which is an award winning web design and development firm based in Chicago. And since 2001, Orbit Media has completed over a thousand web design projects spanning across multiple different industries, including e-commerce, lead generation. They do responsive web design and integration projects. Today, Andy is going to share some of his learnings about SEO while doing web development. We’re going to start the conversation about the content strategy for the top 1% of brands. Show Notes

    Connect With:

    • Andy Crestodina: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter


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    What Happens To SEO Strategy After A Google Update? -- Julian Goldie // Goldie Agency LTD Jan 18, 2022

    Goldie Agency Owner, Julian Goldie, concludes talks on strategies for handling Google algorithm updates. Google’s algorithm is constantly evolving. SEOs must stay in the know and act accordingly to minimize impact on site performance. Today, Julian discusses what happens to your SEO strategy after a Google algorithm update. Show Notes

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    • Julian Goldie: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

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    How Do You Define A Google Algorithm Update? -- Julian Goldie // Goldie Agency LTD Jan 17, 2022

    Julian Goldie, Owner of the Goldie Agency, discusses strategies for handling Google algorithm updates. Just the mention of an upcoming update from Google puts the SEO community on edge. However, all updates were not created equally and will have different levels of impact. Today, Julian breaks down what Google algorithm updates are about. Show Notes

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    • Julian Goldie: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

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    Link Building & Domain Authority Do’s And Don’ts -- Jon Lightfoot // Strategic SEO Solutions Jan 14, 2022

    Founder and CEO of Strategic SEO Solutions, Jon Lightfoot, wraps up discussions on practical SEO tips. Google is looking at how and where you are discussed to determine your domain authority. So it’s worth investing the time to build organic relationships with reputable sites for linking purposes. Today, Jon discusses link building and domain authority dos and don'ts. Show Notes

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    • Jon Lightfoot: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

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    Harnessing SEO For Lead Generation -- Jon Lightfoot // Strategic SEO Solutions Jan 13, 2022

    Jon Lightfoot, Founder and CEO of Strategic SEO Solutions, discusses practical SEO tips. Typically, when considering lead generation, we focus on traffic volumes and keyword difficulty. However, integrating SEO into your lead generation efforts will deliver lasting results. Today, Jon demonstrates how you can harness SEO for lead generation. Show Notes

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    • Jon Lightfoot: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

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    How To Fight Fake Reviews -- Curtis Boyd // The Transparency Company Jan 12, 2022

    Founder and CEO of The Transparency Company, Curtis Boyd, wraps up discussions on fake reviews and the SEO community. Fake reviews are wrong. They mislead consumers, divert traffic from quality businesses and generally don’t bode well for the future of a business. It is easier than ever to report these instances. Today, Curtis talks about how the SEO community can fight fake reviews. Show Notes

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    • Curtis Boyd: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

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    How Does AI Detect Fake Reviews -- Curtis Boyd // The Transparency Company Jan 11, 2022

    Curtis Boyd, CEO and Founder of The Transparency Company, talks about the impact of fake reviews on SEO. Using fake reviews to build your brand will only bring short-term gains. They destroy a business’ reputation, when discovered by your competitors. Local and federal governments have now intervened with large fines and lawsuits. Today, Curtis discusses the consequences of using fake reviews to promote your business. Show Notes

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    • Curtis Boyd: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    How To Tell If A Review Is Fake -- Curtis Boyd // The Transparency Company Jan 10, 2022

    Curtis Boyd, CEO and Founder of The Transparency Company, talks about the different ways to spot a fake review. For a long time, using fake reviews carried no penalty or consequences. New technology brings with it the opportunity to detect and understand fake reviews from both humans and bots. Today, Curtis discusses how fake reviews are identified. Show Notes

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    • Curtis Boyd: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

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    Diversifying SEO Training For Skillsets And Experience Levels -- Jenn Rourke // ABC Owned Television Stations Jan 07, 2022

    SEO Lead at ABC TV, Jenn Rourke, wraps up the discussion on SEO media and the required skill set for mastery. Making the transition from eCommerce writing to web content journalism requires that you place EAT at the forefront of your work. It’s about how well you gather information and use your resources. Today, Jenn talks about how you can diversify your skill set in SEO. Show Notes

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    • Jenn Rourke: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

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    Training Large Teams On News SEO -- Jenn Rourke // ABC Owned Television Stations Jan 06, 2022

    Jenn Rourke, SEO Lead at ABC TV, unpacks SEO media and the required skill set for mastery. The digital content space is a very competitive one with many players. Further complicating this process is the pace at which news moves. The intention is always to get Google to notice you. So, today, Jenn sheds light on the process of training large teams on SEO news. Show Notes

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    • Jenn Rourke: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

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    Semantic SEO Strategies -- Erin Sparks // Site Strategics Jan 05, 2022

    Site Strategics’ Owner, Erin Sparks, wraps his discussion about podcast SEO. When thinking about Google SERPs, there are several boxes that SEOs need to check. Google, like the user, is looking for knowledge, expertise, and relevant linking on your site. Today, Erin explores semantic SEO in podcasting. Show Notes

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    • Erin Sparks: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Utilizing An Interview For Content Curation -- Erin Sparks // Site Strategics Jan 04, 2022

    Owner of Site Strategics, Erin Sparks, continues discussions on podcast SEO. Visibility is at the forefront of SEO duties. Beyond tuning into your podcast, how do you provide value to consumers? Figuring out how to optimize your podcast site can be a tricky task. Today, Erin explains utilizing interviews for content curation. Show Notes

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    • Erin Sparks: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Podcasters Process For Curating Content -- Erin Sparks // Site Strategics Jan 03, 2022

    Site Strategics’ Owner, Erin Sparks looks at the relationship between podcasting and SEO. Podcasts are a unique challenge in the sense that they don’t have a dedicated search engine. Figuring out topics that will appeal to your target audience isn’t the simplest task. Today, Erin lays out the right process for podcast content curation. Show Notes

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    • Erin Sparks: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Using Search Data For Decision-Making -- Tom Wells // Searchmetrics Dec 31, 2021

    Searchmetrics’ VP of Strategy, Tom Wells, concludes discussions on the power of SEO across all marketing channels. In an age where data collection volumes are high, brands need help when trying to understand search data. Currently, tools and companies exist to optimize this process. Today, Tom highlights the use of search data in decision making outside of SEO. Show Notes

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    • Tom Wells: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Prioritizing Organic Search over PPC -- Tom Wells // Searchmetrics Dec 30, 2021

    Tom Wells, VP of Strategy at Searchmetrics, discusses the power of SEO across all marketing channels. PPC ads have long been preferred by brands over organic search for a myriad of reasons. However, SEO platforms like Searchmetrics, are changing decision-makers’ perspectives of SEO and it’s long-term benefits. Today, Tom breaks down why organic search should be prioritized over PPC. Show Notes

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    • Tom Wells: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Optimizing For User Intent -- Sebastien Edgar // Square Dec 29, 2021

    Global SEO Lead at Square, Sebastien Edgar, wraps up discussions on SEO localization and intent. Understanding user intent is already a complicated issue. Add a language barrier, and it can seem near impossible. Today, Sebastian explains how to optimize for user intent in your SEO globalization efforts. Show Notes

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    • Sebastien Edgar: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

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    Enterprise International Expansion -- Sebastien Edgar // Square Dec 28, 2021

    Global SEO Lead at Square, Sebastien Edgar, looks into some of the operational tactics for international enterprise expansion. When it comes to market expansion, SEOs have to do their homework. What pages should be translated from your website for the new site? Which pages shouldn’t make the cut? Today, Sebastien tackles making market expansion a reality. Show Notes

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    • Sebastien Edgar: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Website Localization -- Sebastien Edgar // Square Dec 27, 2021

    Sebastien Edgar, Global SEO Lead at Square, discusses strategies for international expansion. As the world becomes more digitally native, brands who wish to stay ahead of the curve are looking to expand into new markets. But this process can be complicated. So, today, Sebastien provides his roadmap to SEO localization and international expansion. Show Notes

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    • Sebastien Edgar: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    4 Survival Tips For The Voice Search Revolution -- Shiv Gupta // Incrementors Dec 24, 2021

    Owner at Incrementors, Shiv Gupta, wraps up his discussion on the future of voice search. People are getting more comfortable with the idea of conversing with devices. They’re talking to their phones the most and Google has taken note. Today, Shiv offers survival tips for the 2022 voice search revolution. Show Notes

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    • Shiv Gupta: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    How Voice Search Will Impact SEO in 2022 -- Shiv Gupta // Incrementors Dec 23, 2021

    Shiv Gupta, Owner at Incrementors, discusses the future of voice search. Alexa, Cortana, and Siri have become an integral part of a lot of our daily lives. While voice search is steadily being adopted by more people, its SERPless nature complicates the job for SEOs. Today, Shiv outlines how voice search will impact SEO in 2022. Show Notes

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    • Shiv Gupta: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Why Tropical Content Is A Waste Of Time -- Deepak Shukla // Pearl Lemon Dec 22, 2021

    Pearl Lemon’s Founder, Deepak Shukla concludes his thoughts on SEO’s current state. Topical content is undeniably useful in terms of generating leads and traffic. But there is no one size fits all when it comes to targeting. Deepak gets into why topical content may not be a good use of your time. Show Notes

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    • Deepak Shukla: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Why Reviews Are A Waste Of Time -- Deepak Shukla // Pearl Lemon Dec 21, 2021

    Founder of Pearl Lemon, Deepak Shukla, continues the discussion on the importance of reputation management. On one hand, reviews equal customer engagement, which equals pleasing the algorithm. On the other hand, they aren’t guaranteed, even if you offer excellent service. Deepak tackles why reviews may be your biggest waste of time. Show Notes

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    • Deepak Shukla: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Why Reputation Management Is Your #1 Failure -- Deepak Shukla // Pearl Lemon Dec 20, 2021

    Deepak Shukla, Founder of Pearl Lemon weighs in on what works and doesn’t in SEO. Let’s face it, buyer decisions are influenced by reputation. Which means it’s up to SEOs to manage their clients’ reputations online to drive sales. Deepak breaks down why reputation management is SEO’s number one failure. Show Notes

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    • Deepak Shukla: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    2022 SEO Predictions -- Jordan Koene // Searchmetrics Dec 17, 2021

    Searchmetrics’ SEO Strategist, Jordan Koene, goes over 2022 SEO predictions. The SEO community is hardly ever right when it comes to Google and predictions. However, access to past data and observation of trends offer clues on Google’s next move. Today, Jordan offers his 2022 SEO predictions. Show Notes

    Connect With:

    • Jordan Koene: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    2021 SEO Year in Review -- Jordan Koene // Searchmetrics Dec 16, 2021

    SEO Strategist at Searchmetrics, Jordan Koene, looks back at 2021. This was a year filled with a variety of changes from Google. From an algorithm update on the cusp of the holiday season to a shift in SERPs, Google’s been busy. 2021 was also a year filled with SEO learning opportunities. Today, Jordan gives us a 2021 SEO year in review. Show Notes

    Connect With:

    • Jordan Koene: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Black Friday SEO Takeaways -- Jordan Koene // Searchmetrics Dec 15, 2021

    Searchmetrics’ SEO Strategist, Jordan Koene, reviews Black Friday. Consumers are researching products online and opting to go in-store for purchases. Plus, eCommerce sales have dipped since 2020. With the trend continuing into the holiday season and consumer wallets tightening, challenges lie ahead. Today, Jordan takes a look at what happened over Black Friday. Show Notes

    Connect With:

    • Jordan Koene: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Google’s Legal Troubles -- Jordan Koene // Searchmetrics Dec 14, 2021

    SEO Strategist, Jordan Koene of Searchmetrics, gives an update on Google from a legal perspective. Lawsuits are a common occurrence for Google. Whether it’s the rationale for shifting traffic back to brands, stands to be seen. Companies are still demanding regulation and better business practices. Today, Jordan covers Google’s legal troubles. Show Notes

    Connect With:

    • Jordan Koene: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Google Core Algo Update's Update -- Jordan Koene // Searchmetrics Dec 13, 2021

    Jordan Koene, SEO Strategist at Searchmetrics, explores the latest core update. Google Core Algorithm Update was completed on November 30th, 2021. Though the SEO community was wary, most industries remained unaffected or found that their ranking position increased. Today, Jordan discusses changes since the Google Core Algorithm Update. Show Notes

    Connect With:

    • Jordan Koene: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    SEO Secrets For Shopify Store Owners -- Kevin Indig // Shopify Dec 10, 2021

    This is our 2nd part conversation with Kevin indig of Shopify. Yesterday, Kevin and I talked about e commerce platform optimization levers, specifically what Shopify is doing to make sure it shows up highly in Google. Today, we're going to continue our conversation talking about some SEO secrets for Shopify store owners. Show Notes

    Connect With:

    • Kevin Indig: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Ecommerce Platform Optimization Levers -- Kevin Indig // Shopify Dec 09, 2021

    Welcome to the voices of search podcast. Today we're going to talk to one of my favorite SEOs about the recent shift in his career focus. Joining us is Kevin indig, Director of SEO at Shopify, which is the leading omni channel commerce platform enabling business owners to design, set up and manage stores across multiple sales channels, including web mobile, social marketplaces, brick and mortar locations and pop up shops. For today, Kevin and I are going to discuss ecommerce platform optimization levers. Show Notes

    Connect With:

    • Kevin Indig: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Why E-A-T Is The Hot Topic Of The Moment -- Zac Almeida // The SEO Hustler Dec 08, 2021

    CEO of The SEO Hustler, Zac Almeida, talks about why E-A-T is a hot topic currently. Google is changing its approach to content evaluation. It’s vetting its validity, author credibility, and research backing. So SEOs need to optimize content for E-A-T. Today, Zac looks at why E-A-T is so important today. Show Notes

    Connect With:

    • Zac Almeida: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    SEO Resources SMBs Should Use -- Zac Almeida // The SEO Hustler Dec 07, 2021

    Zac Almeida, CEO of The SEO Hustler weighs in on SEO resources you may be overlooking. Many SEO dedicated platforms and tools exist today. And this large offering makes it hard for many small businesses to find the right fit. Today, Zac highlights the SEO resources SMBs should be using. Show Notes

    Connect With:

    • Zac Almeida: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    November Winners & Losers -- Tyson Stockton // Searchmetrics Dec 06, 2021

    Tyson Stockton, Leading Expert SEO Consultant and Advisor at Searchmetrics, discusses November’s winners and losers in SEO. Google’s November Core Update caused mass panic in the SEO community. Results indicate that the update was not the disaster most anticipated it would be. Today, Tyson breaks down SEO’s winners and losers in November. Show Notes

    Connect With:

    • Tyson Stockton: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Ecomm Study: Sporting Goods, Furniture, DYI -- Patty Johnson // Searchmetrics Dec 03, 2021

    Searchmetrics’ Senior Content Marketing Manager, Patty Johnson, shares the findings on other industries increasing in search volume. With more time at home, people are indulging their hobbies. DIY is on the rise and people are searching for online tutorials now more than ever before. Today, Patty discusses the industries meeting the information needs of consumers. Show Notes

    Connect With:

    • Patty Johnson: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Ecomm Study: Health -- Patty Johnson // Searchmetrics Dec 02, 2021

    Searchmetrics’ Senior Content Marketing Manager, Patty Johnson, looks at health and fitness in eCommerce. People are taking health into their own hands. There’s increasing interest in home therapies and overall holistic health. Online health resources are doing a great job of delivering the content consumers desire. Today, Patty covers the increase in health related searches. Show Notes

    Connect With:

    • Patty Johnson: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Ecomm Study: Electronics -- Patty Johnson // Searchmetrics Dec 01, 2021

    Patty Johnson, Senior Content Marketing Manager at Searchmetrics, offers their 2021 eCommerce study findings on electronics. Players in the electronics industry deal with the challenge of distinguishing themselves from their competitors. Those finding success with customers online are serving their informational query needs. Today, Patty takes a look at electronics and eCommerce SEO. Show Notes

    Connect With:

    • Patty Johnson: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Ecomm Study: Apparel -- Patty Johnson // Searchmetrics Nov 30, 2021

    Patty Johnson, Senior Content Marketing Manager at Searchmetrics, continues to talk about Searchmetrics’ eCommerce study findings. Countries are reopening borders and easing lock downs. Plus, winter is coming. People are going to need clothes and they’ll be looking for them online. Today, Patty discusses the apparel industry and eCommerce SEO. Show Notes

    Connect With:

    • Patty Johnson: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Ecomm Study Overview -- Patty Johnson // Searchmetrics Nov 29, 2021

    Searchmetrics’ Senior Content Marketing Manager, Patty Johnson, kicks off the week talking about what’s going on in eCommerce SEO. Consumers are engaging in more research before purchasing. If your pages lack the information customers are seeking, they are liable to shop elsewhere. Today, Patty shares an overview of Searchmetrics’ 2021 study findings. Show Notes

    Connect With:

    • Patty Johnson: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Page Speed Update -- Jordan Koene // Searchmetrics Nov 26, 2021

    SEO Strategist at Searchmetrics, Jordan Koene explores Google's recently announced page speed update. Engineers and SEO are always on the hunt to capture real user experience data. Google’s most recent update suggests it can provide just that. Today, Jordan discusses the page speed update and its relevance to SEOs. Show Notes

    Connect With:

    • Jordan Koene: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Trouble-Shooting After An Algo Update -- Jordan Koene // Searchmetrics Nov 25, 2021

    Searchmetrics’ SEO Strategist, Jordan Koene discusses troubleshooting your website after an algorithm update. While Google continues to discourage panic around their algorithm update, people still want to know how their websites could be affected. Today, Jordan talks about what to do in the wake of Google’s latest algorithm update. Show Notes

    Connect With:

    • Jordan Koene: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    CORE UPDATE ALERT!!!! -- Jordan Koene // Searchmetrics Nov 24, 2021

    Jordan Koene, SEO Strategist at Searchmetrics talks about the recent Google core algorithm update. It is not unusual for the SEO community to feel blindsided by Google. They’ve been left with more questions than answers as to why this time of year was chosen. Today, Jordan shares his thoughts on the update and what it means for the SEO community. Show Notes

    Connect With:

    • Jordan Koene: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    How To Have A Great Meeting About SEO -- Andy Crestodina // Orbit Media Nov 23, 2021

    Co-founder and Chief Marketing Officer at Orbit Media Studios, Andy Crestodina, explores improving conversations around SEO. When it comes to building out effective SEO strategies, the conversations are not always happening with SEO professionals. Without data, these discussions can miss the mark. Andy shares his insights on having great SEO conversations. Show Notes

    Connect With:

    • Andy Crestodina: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Why Does The SEO Industry Have Such A Bad Reputation -- Andy Crestodina // Orbit Media Nov 22, 2021

    Andy Crestodina, Co-founder and Chief Marketing Officer at Orbit Media Studios talks about questionable practices within the SEO industry. When it comes to laying the blame for SEO’s spammy reputation, several parties are at fault. With the industry slowly trending towards better SEO practices, Andy looks into why the SEO industry has a bad reputation. Show Notes

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    • Andy Crestodina: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Rand Fishkin's Strategy For Integrating SEO & Marketing Outreach -- Rand Fishkin // Sparktoro Nov 19, 2021

    This is the 3rd and last part conversation with the godfather of modern SEO himself, Rand Fishkin. Rand is the Co- founder and CEO at SparkToro. So far this week, Rand and I have discussed the evolution of search marketing. We also talked about why he has started a company that is based on audience research and how SparkToro works. Today, we're going to talk about the practice of integrating PR, social influencers and SEO . Show Notes

    Connect With:

    • Rand Fishkin: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Rand Fishkin's Guide To Understanding Your Audience -- Rand Fishkin // Sparktoro Nov 18, 2021

    This is our 2nd part conversation with Rand Fishkin, Co- founder and CEO at SparkToro. Yesterday, Rand and I talked about his view of the evolution of search and how it is blending in with other marketing channels. Today, we're going to continue our conversation talking a little bit about Rand’s current projects and how you can better understand your audience. Show Notes

    Connect With:

    • Rand Fishkin: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Rand Fishkin's View Of The Evolution Of SEO -- Rand Fishkin // Sparktoro Nov 17, 2021

    Today, we're incredibly fortunate to be graced by the presence of the godfather of modern SEO himself, Rand Fishkin, Co- founder and CEO at SparkToro, which helps enterprise marketers and product folks of all stripes uncover the publications and people that influence their target audience. spark Toros powerful data set contains 70 million public websites and social profiles with a simple to use research tool that is free to try. Rand is also the author of the book, Lost and Founder. He was also the founder of a little SEO company called Moz. For our 1st part conversation, Rand and I are going to talk about the evolution of search marketing from his perspective. Show Notes

    Connect With:

    • Rand Fishkin: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Content Tips From The Ex-Editor-In-Chief At Quickbooks -- Tommy Walker // The Content Studio Nov 16, 2021

    Founder of The Content Studio, Tommy Walker continues to share his strategies on workflow optimization and content automation. Businesses are always looking for ways to streamline and produce more. Though it takes a while to set up, having a good workflow in place will ultimately lead to better quality content. Tommy shares his tips as the former Global Editor-in-Chief at Quickbooks. Show Notes

    Connect With:

    • Tommy Walker: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Workflow Optimization And Content Automation -- Tommy Walker // The Content Studio Nov 15, 2021

    The Content Studio’s Founder, Tommy Walker discusses the intricacies of optimizing your content and workflows. Understanding how a company exchanges information internally isn’t an overnight process. It takes time to strike the balance between automation and human beings. Today, Tommy talks about workflow optimization and content automation processes. Show Notes

    Connect With:

    • Tommy Walker: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Building A Content Marketing Strategy In The 2020's -- Damon Burton // SEO National Nov 12, 2021

    SEO National’s President, Damon Burton, unpacks content creation strategies for this decade. It’s easy to get lost in the endless ways to communicate with consumers. Figuring out where and how you’ll reach them best is key. Today, Damon explores building a content strategy perfect for the 2020s. Show Notes

    Connect With:

    • Damon Burton: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    How Quirkiness Can Be Your Secret Weapon -- Damon Burton // SEO National Nov 11, 2021

    Damon Burton, President of SEO National, looks into modern content strategies. Developing your online voice can be tricky. But it could pay off handsomely when it comes to creating content that both engages and converts. Today, Damon breaks down why quirkiness can be your secret weapon in content. Show Notes

    Connect With:

    • Damon Burton: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Why Rankings Don't Matter Any More -- Michel Fortin // seoplus+ Nov 10, 2021

    Michel Fortin, Director of Search at Seoplus+, wraps up his discussions on truths for the modern SEO industry. Businesses want to be seen by the right customers. It is the growth marketer’s responsibility to bring in quality traffic and increase revenue. Today, Michel breaks down why rankings don’t matter anymore. Show Notes

    Connect With:

    • Michel Fortin: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    The Death of the Keyword -- Michel Fortin // seoplus+ Nov 09, 2021

    Michel Fortin, Director of Search at Seoplus+, continues his discussion about truths for the modern SEO industry. SEOs often think that their job is to find the right keywords and start to rank for them. Instead, Michel suggests that SEOs divert their focus. Today he discusses his take on the death of the keyword. Show Notes

    Connect With:

    • Michel Fortin: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Should We Still Call Ourselves SEOs? -- Michel Fortin // seoplus+ Nov 08, 2021

    Michel Fortin, Director of Search at Seoplus+, questions whether we should be labelling ourselves as SEOs. Gone are the days of optimizing solely for the search engine. We must optimize for the user. Today, Michel highlights the importance of seeing ourselves as ‘growth marketers’ instead of just SEOs. Show Notes

    Connect With:

    • Michel Fortin: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    The Rhinoplasty Plano Story About Ranking #1 -- Kyle Roof // PageOptimizer Pro Nov 05, 2021

    This is our 2nd episode with Kyle Roof, Co-founder, SEO of Page Optimizer Pro. Yesterday, Kyle and I talked about his learnings from over 400 on-page SEO experiments. Today, we're going to talk about what he calls the Rhinoplasty Plano story about how he ranked number one, using a page made entirely of gibberish. Show Notes

    Connect With:

    • Kyle Roof: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Learnings From 400 On-Page SEO Experiments -- Kyle Roof // PageOptimizer Pro Nov 04, 2021

    Welcome to the episode, Learnings from over 400 On-Page SEO Experiments. Today, we're going to be talking to the Creator of a popular SEO tool and the Managing Director of a popular SEO agency. Joining us is Kyle Roof, who is the Co-Founder and SEO at Page Optimizer Pro, which is a tool for on-page competitive SEO analysis. As I'd like to call it, POP. Page Optimizer Pro tells you exactly how to improve your web page content to outrank your competition in Google, increasing your traffic and rankings. Kyle's also the Lead SEO at High Voltage, which is an SEO agency based in Phoenix, Arizona. He however has moved to Thailand. In today’s episode, we’re going to talk about his learnings from over 400 on-page SEO experiments. Show Notes

    Connect With:

    • Kyle Roof: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    What Google's TV ads Tell Us About Shopping -- Jordan Koene // Searchmetrics Nov 03, 2021

    What Google's TV ads tell us about Shopping -- Jordan Koene // Searchmetrics. Show Notes

    Connect With:

    • Jordan Koene: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Updates to Google's Quality Rating Guidelines -- Jordan Koene // Searchmetrics Nov 02, 2021

    Updates to Google's Quality Rating guidelines -- Jordan Koene // Searchmetrics. Show Notes

    Connect With:

    • Jordan Koene: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Winner and Losers Oct 2021 Nov 01, 2021

    Winner and Losers Oct 2021. Show Notes

    Connect With:

    • Tyson Stockton: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Tips to Score With Google’s Core Web Vitals -- Amir Glatt // Duda Oct 29, 2021

    Ben and Amir wrap up the conversation about about optimizing for search when you don't own the underlying technology of your website. Amir is the CTO and Cofounder of Duda, which is a leading website development platform created specifically for web development professionals. To conclude the interview, we talk about tips for scoring with Google's Core Web Vitals.

    Connect With:

    • Amir Glatt: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Optimizing Your Web Builder For SEO -- Amir Glatt // Duda Oct 28, 2021

    Ben and Amir continue the conversation about about optimizing for search when you don't own the underlying technology of your website. Amir is the CTO and Cofounder of Duda, which is a leading website development platform created specifically for web development professionals. In part 2 of this interview, the focus is on optimizing your web builder for SEO.

    Connect With:

    • Amir Glatt: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    How to Choose a Web Builder -- Amir Glatt // Duda Oct 27, 2021

    Ben and Amir talk about optimizing for search when you don't own the underlying technology of your website. Amir is the CTO and Cofounder of Duda, which is a leading website development platform created specifically for web development professionals.

    Connect With:

    • Amir Glatt: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    SEO Strategy for YouTube -- Anatolii Ulitovskyi // SEOtools.TV Oct 26, 2021

    This is our 2nd episode with Anatolii Ulitovskyi, CEO of SEO Tools.TV. Yesterday, Anatolii and I talked about his strategies for taking advantage of LinkedIn algorithm and how he's built his following to 50,000 followers. Today, we're gonna talk about how he thinks about mastering YouTube's algorithm. Show Notes

    Connect With:

    • Anatolii Ulitovskyi: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    SEO Strategy for LinkedIn -- Anatolii Ulitovskyi // SEOtools.TV Oct 25, 2021

    Welcome to 1st our episode, SEO Strategy for Linkedin. Today, we're going to talk to an influencer in the SEO world. Joining us is Anatolii Ulitovskyi, who's the CEO of SEO Tools.TV, which is a media property and set of instructional courses that guide SEOs on how to analyze their competitors, highlight their differentiators, choose their priorities, find their weaknesses, create a content plan, and promote their content. He's also a LinkedIn influencer, with over 50,000 followers, and the creator of the very popular and very useful SEO Tools TV Youtube channel. Anatolii and I are going to talk about his strategies for optimizing SEO for Linkedin. Show Notes

    Connect With:

    • Anatolii Ulitovskyi: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Creating and Managing SEO Engines -- Bill King // Frase Oct 22, 2021

    This is the final episode with Bill King, Director of Marketing at Frase. So far this week, Bill and I have talked about his experience as a poker player and how that influenced how he thinks about both the risk and the reward in his SEO strategies. Yesterday, we talked about his go-to plan for scaling SEO at startups, which is a product-driven SEO approach. And today, we're gonna talk about creating and managing those types of SEO engines. Show Notes

    Connect With:

    • Bill King: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Starting & Scaling SEO at a Startup -- Bill King // Frase Oct 21, 2021

    This is the 2nd part of a 3-part episode. Joining us is Bill King, Director of Marketing at Frase. Bill and I talked about his experience as a professional poker player and how it relates to being a successful SEO. Today, we're going to continue the conversation, talking a little bit about how he thinks about starting and scaling SEO at startups. Show Notes

    Connect With:

    • Bill King: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    SEO and Poker Analogies (Mental Models) -- Bill King // Frase Oct 20, 2021

    Welcome to the 1st part of our 3-part episode. Today, we're going to go through the math and the mindset of launching a successful question and answer driven SEO campaign. Joining us is Bill King, Director of Marketing at Frase, which improves SEO and drives conversions by using your website content to answer your visitors' questions. Frase’s AI-powered tools help you easily identify questions, your target audiences asking quickly create an optimized content capable of answering those questions and instantly provides answers to curious and confused site visitors. And today, Bill and I are going to talk about the mental models of both SEO and poker. Show Notes

    Connect With:

    • Bill King: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Future of digital, Voice, & Fraggles Search -- Cindy Krum // MobileMoxie Oct 19, 2021

    Cindy Krum, Founder and CEO of MobileMoxie, discusses mobile SEO and changes in the 2020s. Since the pandemic, the use of voice search has increased a whole lot. And that means that SEO is also gearing up to evolve once again. Today, Cindy talks about the future of mobile search, including voice and fraggle search. Show Notes

    Connect With:

    • Cindy Krum: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Mobile & Technical SEO -- Cindy Krum // MobileMoxie Oct 18, 2021

    Founder and CEO of MobileMoxie, Cindy Krum, talks about mobile SEO and changes in the 2020s. AMP was introduced years ago, but it was only in 2021 that Google switched to mobile-first indexing. But what does that really mean for SEOs? Today, Cindy discusses some of the changes in mobile marketing and technical SEO in the 2020s. Show Notes

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    • Cindy Krum: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Optimizing How-to Content -- Boris Wartenberg // Searchmetrics Oct 15, 2021

    SEO specialist at Searchmetrics, Boris Wartenberg, talks about how to build ‘how-to’ content to help your audience master new skills. Some of your content might be evergreen and some may need an update every now and again. But deciding when and how to optimize is key. So today, Boris shares how you can optimize ‘how-to’ content. Show Notes

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    • Boris Wartenberg: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Determining What Type Of content is best for your audience -- Boris Wartenberg // Searchmetrics Oct 14, 2021

    SEO specialist at Searchmetrics, Boris Wartenberg, explains how you can build ‘how-to’ content to help your audience master new skills. It’s all in the data when you want to figure out your ‘how-to’ content. But how do you get your hands on these valuable data and insights? Today, Boris talks about the use of data and making sure you’re finding the right ‘how-to’ content. Show Notes

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    • Boris Wartenberg: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    How How-To Differs Between Industries. Investing Content Is Not The Same As Rock Climbing Content -- Boris Wartenberg // Searchmetrics Oct 13, 2021

    SEO specialist at Searchmetrics, Boris Wartenberg, explains how you can build ‘how-to’ content to help your audience master new skills. You want to educate and inform your customer with your ‘how-to’ content. But different industries will call for different formats. Today, Boris talks about how ‘how-to’ content differs among industries. Show Notes

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    • Boris Wartenberg: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Types Of How-To Content: Videos, Text, Images, etc. -- Boris Wartenberg // Searchmetrics Oct 12, 2021

    Boris Wartenberg, SEO specialist at Searchmetrics, discusses how you can build ‘how-to’ content to help your audience master new skills. Content comes in many different formats. And sometimes a single content idea can be displayed in multiple formats to reach different types of people. Today, Boris talks about the different types of ‘how-to’ content. Show Notes

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    • Boris Wartenberg: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    What Is How-To Content And Why It's Valuable From An SEO Perspective -- Boris Wartenberg // Searchmetrics Oct 11, 2021

    Boris Wartenberg, SEO specialist at Searchmetrics, talks about building ‘how-to’ content to help your audience master new skills. The best type of content eases your customers’ pain points. And ‘how-to’ queries are the most popular searches in Google. So today, Boris explains what is ‘how-to’ content and why it’s valuable to your SEO. Show Notes

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    • Boris Wartenberg: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Tile Testing Your Way Out Of Trouble Oct 08, 2021

    Jordan Koene, SEO strategist and advisor to Searchmetrics, discusses how you can survive Google’s title updates. It’s been on everyone’s lips since Google started changing titles. But is there really a way for you to create the perfect title that Google won’t change? Today, Jordan talks about title testing your way out of trouble. Show Notes

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    • Jordan Koene: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Google's Suggestion For Your eComm Site Oct 07, 2021

    Jordan Koene, SEO strategist and advisor to Searchmetrics, gets into what’s new in the world of Google and eCommerce. Google released a guideline for eCommerce sites. And while the information is not new, it’s left people wondering what it really means for the future. Today, Jordan talks about Google’s suggestions for your eCommerce site. Show Notes

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    • Jordan Koene: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    How Does Social Media Impact SEO? -- Dmitry Dragilev // JustReachOut.io Oct 06, 2021

    Dmitry Dragilev, founder of JustReachOut.io and CriminallyProlific.com shares his PR expert’s guide to building. Social media is a great tool for exposure and building awareness. So does that mean it has a place in SEO? Today, Dmitry talks about whether or not social media impacts your SEO. Show Notes

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    • Dmitry Dragile: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    A PR Hackers Guide To Link Building -- Dmitry Dragilev // JustReachOut.io Oct 05, 2021

    Dmitry Dragilev, is the founder of JustReachOut.io and CriminallyProlific.com. These companies help businesses get the most out of their PR, without spending the extra cash on a PR firm. Believe it or not, there’s a simple way to blend your PR with your SEO strategy. Today, Dmitry talks about his guide to linked building. Show Notes

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    • Dmitry Dragile: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    September Winners & Losers -- Tyson Stockton // Searchmetrics Oct 04, 2021

    Tyson Stockton, leading expert SEO consultant and advisor at Searchmetrics, dissects SEO performance for the month of September. We have seen the completion of the page experience update and this is only one factor that affected this past month’s performance. Every industry reacted differently. So today, Tyson talks about who is making moves in the SEO community. Show Notes

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    • Tyson Stockton: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Timing & Content Updates -- Cassie Dell // Searchmetrics Oct 01, 2021

    Senior SEO Client Success Manager at Searchmetrics, Cassie Dell gives her advice on how you can kick your content into high gear. You need a good content strategy if you want ro maintain a good rank in SERPs. And that includes making sure your content is up to date. Today, Cassie talks about timing and content updates. Show Notes

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    • Cassie Dell: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Competitive Research -- Cassie Dell // Searchmetrics Sep 30, 2021

    Senior SEO Client Success Manager at Searchmetrics, Cassie Dell talks about how you can kick start your content. There’s a lot that goes into outranking your competition. It all boils down to understanding your target and doing your competitive research. Today, Cassie breaks down what you need to know about doing competitive research. Show Notes

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    • Cassie Dell: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Topic Intent -- Cassie Dell // Searchmetrics Sep 29, 2021

    Cassie Dell is the Senior SEO Client Success Manager at Searchmetrics. So far for Content Strategy Week, she’s discussed how you can get the most out of your content. Your content needs to answer the intent of your keywords to rank for them. Today, Cassie talks about how to understand topic intent. Show Notes

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    • Cassie Dell: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Trending vs. Evergreen -- Cassie Dell // Searchmetrics Sep 28, 2021

    Cassie Dell, Senior SEO Client Success Manager at Searchmetrics, is back to talk some more about your content strategy. You have to know your audience to give them what they want. How can you kick your content into high gear? Today, Cassie discusses whether you should be focusing on trending or evergreen content. Show Notes

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    • Cassie Dell: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Simple Keyword Research -- Cassie Dell // Searchmetrics Sep 27, 2021

    Senior SEO Client Success Manager at Searchmetrics, Cassie Dell, discusses how you can kick your content into high gear. Content is a big part of your SEO strategy. And the first step starts with your keywords research. Today, Cassie talks about some of the different ways you can do your keyword research. Show Notes

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    • Cassie Dell: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Big data Vs granular insights -- Tom Wells // Searchmetrics Sep 24, 2021

    SEO and content marketing consultant at Searchmetrics, Tom Wells, is back to wrap up the discussion about the changes in SEO data sources. You have big data and then you have your granular insights. But it can be tricky to balance your focus between the two. Today, Tom talks about big data versus granular insights. Show Notes

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    • Tom Wells: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    The Rise Of Web Builders, CMS, and Plugins -- Tom Wells // Searchmetrics Sep 23, 2021

    SEO and content marketing consultant at Searchmetrics, Tom Wells, continues the conversation about the changes in SEO data sources. Platforms like WordPress and Wix sure make it easier to build a website. But is the trade-off really worth it? Today, Tom discusses the rise of CMS, web builders, and plugins. Show Notes

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    • Tom Wells: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    The State Of Web Performance In 2021 -- Tom Wells // Searchmetrics Sep 22, 2021

    Tom Wells, SEO and content marketing consultant at Searchmetrics explains the changes in SEO data sources. Technology has improved over the years to help us build better websites. But as we rush to optimize, it’s not helping out overall web performance. Today, Tom talks about the state of web performance in 2021. Show Notes

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    • Tom Wells: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Help Us Build a Podcast SEO Tool -- Jordan Koene // Searchmetrics Sep 21, 2021

    Jordan Koene, SEO strategists at Searchmetrics discusses Google’s move to start changing your titles. Your title was one of the only elements webmasters and marketers had full control of. So you can understand the uproar from the community when titles started to change. Today, Jordan dissects the impact of Google’s title changes and what your response should be. Show Notes

    Connect With:

    • Jordan Koene: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Did Google Roll Back Your Titles Yet? -- Jordan Koene // Searchmetrics Sep 20, 2021

    Jordan Koene, SEO Strategist at Searchmetrics shares his thoughts on building an SEO tool specifically for podcasters. Verticalized search engines are very popular right now. And with Google claiming control of your titles, it’s the best time for an idea like this. Today. Jordan talks about what it would take to build an SEO tool to help podcasters choose the best titles. Show Notes

    Connect With:

    • Jordan Koene: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Google Search Console API as the New Table Stakes -- Noah Learner // Two Octobers Sep 17, 2021

    Product Director for Two Octobers, Noah Learner explores and discusses SEO tools. As an SEO, you can understand the concept of weaving multiple tools together to create an effective process. There are a lot of moving parts when it comes to grabbing data and analyzing it. Today, Noah explains why Google Search Console’s API is an important tool for SEOs. Show Notes

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    • Noah Learner: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    APIs, Automation, SEO Tools, and Finding Your Place in SEO -- Noah Learner // Two Octobers Sep 16, 2021

    Noah Learner is the Product Director for Two Octobers, a company dedicated to helping marketers achieve extraordinary results. It’s a common thing for SEOs to start out in a different field but find their way right here. The same is true for Noah, who started out working in a bicycle shop. Today, Noah talks about SEO tools and how to find your place in the SEO world. Show Notes

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    • Noah Learner: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    How To Create Your Own ROI-Driven B2B Content Strategy -- Brad Smith // Wordable and Codeless Sep 15, 2021

    Brad Smith, the Founder and CEO of Wordable and Codeless, talks in detail about B2B SEO. The pandemic moved us into a remote work environment. How has this affected overall content production? Today, Brad details the resources that you will need to build a B2B content team in 2021. Show Notes

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    • Brad Smith: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    The Framework For Producing SERP-Topping Viral B2B Content -- Brad Smith // Wordable and Codeless Sep 14, 2021

    Founder and CEO of Wordable and Codeless, Brad Smith talks about SEO content in the B2B space. B2B is much more rigid and technical than B2C. As such, many B2B marketers struggle to create the kind of content that not only ranks but produces ROI. Today Brad breaks down the framework for producing SERP-topping, viral B2B content. Show Notes

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    • Brad Smith: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    How To Build Your B2B Content Team in 2021 -- Brad Smith // Wordable and Codeless Sep 13, 2021

    Brad Smith is the Founder and CEO of Wordable and Codeless. Wordable is a CMS designed to make SEO smoother through automation. Codeless, on the other hand, is a content management agency that specializes in B2B content production. Today, Brad shares his advice on how you can build your own content-driven, ROI-optimized B2B strategy. Show Notes

    Connect With:

    • Brad Smith: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    3 Most Reliable SEO Wins: Original Research -- Andy Crestodina // Orbit Media Studios Sep 10, 2021

    Co-founder and CMO of Orbit Media Studios, Andy Crestodina, wraps up the conversation about the three most reliable SEO wins. A lot of the content online is simply reworked from someone else’s work. But creating original content builds authority. Today, Andy talks about the value of original research. Show Notes

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    • Andy Crestodina: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    3 Most Reliable SEO Wins: Updating Content -- Andy Crestodina // Orbit Media Studios Sep 09, 2021

    Andy Crestodina, the co-founder and CMO of Orbit Media Studios, continues the conversation about the three most reliable SEO wins. A lot of brands get stuck on what keyphrases to optimize for. And similarly, how do you prioritize what pages to start optimizing? Today, Andy discusses the importance of updating your content and how. Show Notes

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    • Andy Crestodina: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    3 Most Reliable SEO Wins: Branded-keyphrase SEO -- Andy Crestodina // Orbit Media Studios Sep 08, 2021

    Andy Crestodina, the co-founder and CMO of Orbit Media Studios, discusses one of the three most reliable SEO wins. Any SEO will tell you that the first place to start is looking at your keywords. But are you ranking for your branded keywords? Today, Andy talks about branded keyphrase SEO. Show Notes

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    • Andy Crestodina: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Why Google Is Changing Your Titles -- Jordan Koene // Searchmetrics Sep 07, 2021

    Jordan Koene, SEO strategists and advisor at Searchmetrics, shares his thoughts on why Google is changing your site links. By now you must have noticed that your titles aren’t as descriptive and unique as they once were. And SEOs everywhere are pissed. Today, Jordan talks about the effect so far of Google's new approach to titles. Show Notes

    Connect With:

    • Jordan Koene: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Winners and Losers -- Jordan Koene // Searchmetrics Sep 06, 2021

    Jordan Koene, Seo strategist and advisor at Searchmetrics, talks about the changes in SEO for the months of August. With Google still rounding out some of the updates started earlier this year, we’re still seeing how it all unfolds. So who are the SEO winners and losers for the month? Today, Jordan discusses the movers and shakers in search. Show Notes

    Connect With:

    • Jordan Koene: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Technical SEO Skills You Actually Need -- Patrick Stox // Ahrefs Sep 03, 2021

    Product advisor, technical SEO, and brand ambassador at Ahrefs, Patrick Stox continues the conversation about the role of technical SEO. Both technical and analytical skills are needed in SEO. But analysts are the ones who interpret the data. Today, Patrick discusses the technical SEO skills that you actually need. Show Notes

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    • Patrick Stox: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    How To Rank Content Faster -- Patrick Stox // Ahrefs Sep 02, 2021

    Patrick Stox is a product advisor, technical SEO, and brand ambassador at Ahrefs. When it comes to SEO, your focus is around getting that content to rank. But what do you do if your best piece of content keeps on getting outranked? Today, Patrick talks about how you can get your content to rank faster. Show Notes

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    • Patrick Stox: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Prioritizing SEO Efforts -- Patrick Stox // Ahrefs Sep 01, 2021

    Patrick Stox is a product advisor and technical SEO at Ahrefs. Patrick also wears the hat of brand ambassador for the company. Your SEO strategy is integral to the success of your business online. Today, Patrick shares experience and recommendations about how you should be prioritizing your SEO efforts. Show Notes

    Connect With:

    • Patrick Stox: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Why Companies Fail At International Expansion -- Lidia Infante // Rise At Seven Aug 31, 2021

    Senior international SEO lead for Rise At Seven, Lidia Infante, talks in detail about the proper approach to SEO internationalization. There are many technical and non-technical things to consider when going international. And each one is important to your success. Today, Lidia discusses some of the technical factors you should consider when internationalizing your SEO. Show Notes

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    • Lidia Infante: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    5 Non-technical Factors Of International SEO Success -- Lidia Infante // Rise At Seven Aug 30, 2021

    Lidia Infante is a senior international SEO lead for Rise At Seven. As your business grows you’ll want to branch out into other markets. But first you must take time to do your market research and learn how SEO works there. Today, Lidia shares 5 non-technical factors that make a difference in your international SEO success. Show Notes

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    • Lidia Infante: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Gaining Goal Alignment With UX -- Joe Ford // Organic Aug 27, 2021

    Joe Ford is the Head of SEO for full-service digital marketing agency, Organic. There is now a welcomed overlap between your UX team and your SEO team. And based on the path that Google has been on, this is the way to get the best results out of your website. Today, Joe discusses goal alignment with your partners in user experience. Show Notes

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    • Joe Ford: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Teaming Up With UX Make Impactful Change -- Joe Ford // Organic Aug 26, 2021

    Joe Ford is the Head of SEO for Organic. Organic is a full-service digital marketing agency based in England. SEO and UX work together, for a better experience both internally as you get the site ready and externally when it’s live to your customers. Today, Joe talks about teaming up with your UX team to make impactful changes in SEO. Show Notes

    Connect With:

    • Joe Ford: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    How to Bring Humans and Search Bots Together -- Jeff Coyle // MarketMuse Aug 25, 2021

    Co-founder and chief product producer at MarketMuse, Jeff Coyle, has over 20 years of first-hand experience in the content management and tech space. Today, AI-generated content is becoming increasingly popular. But to get the best result, you need to understand the role of AI as a content amplifier instead of a content producer. Today, Jeff explains how to use humans and search bots together to improve your SEO ranking. Show Notes

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    • Jeff Coyle: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    The Difference Between Keywords and Topics -- Jeff Coyle // MarketMuse Aug 24, 2021

    Co-founder and chief product producer at MarketMuse, Jeff Coyle, discusses SEO strategy. How do you write to cover a topic comprehensively? First you need to figure out your topic versus your keywords. Today, Jeff explains the difference between keywords and topics. Show Notes

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    • Jeff Coyle: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    SEO Content Strategy -- Jeff Coyle // MarketMuse Aug 23, 2021

    Jeff Coyle is the co-founder and chief product producer at MarketMuse. Working with an AI-based SEO and content strategy platform, Jeff has tons of knowledge to share about SEO and getting your content to rank well. What’s really affecting where your content ranks in SERPs? Today, Jeff explains MarketMuse’s take on SEO content strategy. Show Notes

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    • Jeff Coyle: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Evaluating SEO Across Multiple Countries -- Sarah Presch // Searchmetrics Aug 20, 2021

    Ben and Sarah Presch, Sr customer marketing manager at Searchmetrics talk about getting your SEO up to international standards. Keywords research and keyword mapping is the first thing you should look at to start. But once you get settled into a market, you still have to pay attention to the socio-political environment. For the final day of International SEO Week, Ben and Sarah discuss how to evaluate your international SEO success. Show Notes

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    • Sarah Presch: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Understanding Cultural Nuances In New Markets -- Sarah Presch // Searchmetrics Aug 19, 2021

    Ben meets with Sarah Presch, Sr customer marketing manager at Searchmetrics, for a third time to talk about getting your site to perform on the international level. So far we’ve found out that simply translating your content won’t do the trick. You may need to adjust your entire SEO strategy. Today, Ben and Sarah discuss the cultural nuances of localizing your content for a specific country. Show Notes

    Connect With:

    • Sarah Presch: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Expanding your SEO Strategies To New Markets -- Sarah Presch // Searchmetrics Aug 18, 2021

    Once again, Sarah Presch, Sr customer marketing manager at Searchmetrics meets with Ben for the 4th day of International SEO Week. How can you make sure that your site will rank well in a foreign country? Every country is it’s own unique snowflake so things like search will be done differently. Today, Ben and Sarah talk about the importance of micro localization. Show Notes

    Connect With:

    • Sarah Presch: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Optimizing Your Content For Multiple Languages SEO -- Sarah Presch // Searchmetrics Aug 17, 2021

    Today, Ben and Sarah Presch, Sr customer marketing manager at Searchmetrics, talk about setting up your international SEO strategy. How can you get your site to reach its best possible SEO performance worldwide? It all boils down to your strategy. Ben and Sarah discuss how you can create your international SEO strategy. Show Notes

    Connect With:

    • Sarah Presch: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Structuring Your Site For International SEO -- Sarah Presch // Searchmetrics Aug 16, 2021

    Today, Ben chats with Sr customer marketing manager to Searchmetrics, Sarah Presch about how you can get your site to reach its best possible SEO performance worldwide. What are your best options for multilingual SEO setups? Welcome to international SEO week on the Voices Of Search podcast. Show Notes

    Connect With:

    • Sarah Presch: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    SEO Battles : SEO vs Affiliates -- Lillian Haase // Searchmetrics Aug 13, 2021

    This week we're going to publish an episode every day, discussing how you should compare and prioritize SEO against other channels in your company's marketing mix. Joining us for SEO Battles Week is Lillian Haase, the Director of European marketing at Searchmetrics. In part 5 of our conversation, we discuss SEO vs. Affiliates. Show Notes

    Connect With:

    • Lillian Haase: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    SEO Battles : SEO vs Direct -- Lillian Haase // Searchmetrics Aug 12, 2021

    This week we're going to publish an episode every day, discussing how you should compare and prioritize SEO against other channels in your company's marketing mix. Joining us for SEO Battles Week is Lillian Haase, the Director of European marketing at Searchmetrics. In part 4 of our conversation, we discuss SEO vs. Direct. Show Notes

    Connect With:

    • Lillian Haase: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    SEO Battles : SEO vs AdWords -- Lillian Haase // Searchmetrics Aug 11, 2021

    This week we're going to publish an episode every day, discussing how you should compare and prioritize SEO against other channels in your company's marketing mix. Joining us for SEO Battles Week is Lillian Haase, the Director of European marketing at Searchmetrics. In part 3 of our conversation, we discuss SEO vs. AdWords. Show Notes

    Connect With:

    • Lillian Haase: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    SEO Battles : SEO vs Brand -- Lillian Haase // Searchmetrics Aug 10, 2021

    This week we're going to publish an episode every day, discussing how you should compare and prioritize SEO against other channels in your company's marketing mix. Joining us for SEO Battles Week is Lillian Haase, the Director of European marketing at Searchmetrics. In part 2 we discuss SEO vs. Brand. Show Notes

    Connect With:

    • Lillian Haase: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    SEO Battles : SEO vs FB -- Lillian Haase // Searchmetrics Aug 09, 2021

    This week we're going to publish an episode every day, discussing how you should compare and prioritize SEO against other channels in your company's marketing mix. Joining us for SEO Battles Week is Lillian Haase, the Director of European marketing at Searchmetrics. In part 1 we discuss SEO vs. FB. Show Notes

    Connect With:

    • Lillian Haase: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    What To Do After A Site Migration -- Jordan Koene & Tyson Stockton // Searchmetrics Aug 06, 2021

    Jordan Koene and Tyson Stockton from Searchmetrics give advice on what you should be doing after a site migration. Jordan is an SEO strategist and advisor at Searchmetrics. While Tyson is the vice president of services. So after launching the website, how do you ensure that it’s ready for SERPs? Show Notes

    Connect With:

    • Jordon Koene: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Google Attack On Spammy Verticales -- Jordan Koene // Searchmetrics Aug 05, 2021

    Ben and Jordan Koene, SEO strategist and advisor to Searchmetrics continue the conversation about the latest updates in search.We’ve seen, for the most part, that content quality is the major ranking factor right now. Other elements like site speed only act as tie-breakers. Today, Ben and Jordan talk about Google’s attack on spammy verticals. Show Notes

    Connect With:

    • Jordon Koene: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    The Impact Of Google's Broad Core Update -- Jordan Koene // Searchmetrics Aug 04, 2021

    Jordan Koene, SEO strategist and advisor to Searchmetrics is back to chat with Ben about more algorithm news and updates. For many SEOs it’s a time of total confusion when deciding where to focus your efforts. The truth is, Google is still figuring that part out. Today, Ben and Jordan discuss the impacts of Google’s broad core update so far. Show Notes

    Connect With:

    • Jordon Koene: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Impact of Core Web Vitals Rollout -- Jordan Koene // Searchmetrics Aug 03, 2021

    Ben sits down to chat with Jordan Koene, SEO strategist and advisor to Searchmetrics. Today is all about the latest algorithm news and updates. Core web vitals is only the latest step in the evolution of SEO. Today, Jordan and Ben talk about Google’s update on core web vitals. Show Notes

    Connect With:

    • Jordon Koene: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    July Winners and Losers -- Jordan Koene & A Party Crasher Aug 02, 2021

    Searchmetrics’ SEO strategist Jordan Koene and VP of search Tyson Stockton, look into the SEO winners and losers for the month of July. SEO is a constantly changing environment. What were the leading trends in search for the month of July? And whose strategy was just right to come out at the top or the bottom of Google’s result page?. Show Notes

    Connect With:

    • Jordon Koene: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Generating 10 Quality Free Links Per Month -- Deepak Shukla // Pearl Lemon Jul 30, 2021

    Ben meets with Deepak Shukla, the founder of London-based SEO agency, Pearl Lemon to talk some more about link building. Link building is an important part of your SEO arsenal. So how can you ensure that you get consistent and high-quality links? Today, Deepak talks to Ben about some free resources that will generate 10 high-quality links for you per month. Show Notes

    Connect With:

    • Deepak Shukla: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Scaling A Content Team To 50 Blogs Per Month -- Deepak Shukla // Pearl Lemon Jul 29, 2021

    Deepak Shukla, the founder of London-based SEO agency, Pearl Lemon, chats with Ben about content. Your content is how you relate with your target audience. How much content are you currently putting out there? Today, Ben and Deepak discuss how you can scale your content team to produce 50 blogs per month. Show Notes

    Connect With:

    • Deepak Shukla: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Coat-tail Link Building -- Deepak Shukla // Pearl Lemon Jul 28, 2021

    Ben meets with Deepak Shukla, the founder of London-based SEO agency, Pearl Lemon. We want to outrank our competitors. That’s why we invest so much in our SEO strategy. Today, Ben and Deepak discuss coat-tail link building. Show Notes

    Connect With:

    • Deepak Shukla: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    SEO As The Digital Epicenter And The Voice Of The Consumer -- Justin Abrams & Michael Rispoli // Cause of a Kind Jul 27, 2021

    Ben continues the chat with Justin Abrams and Michael Rispoli, the co-founders of Cause Of A Kind. Find out all you need to know about building an SEO agency. What position does SEO already hold in your company? Today Ben, Justin, and Michael talk about using SEO as the digital epicenter and voice of the customer. Show Notes

    Connect With:

    • Justin Abrams & Michael Rispoli: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    The Importance Of An SEO First Developer Mentality -- Justin Abrams & Michael Rispoli // Cause of a Kind Jul 26, 2021

    Ben is joined by Justin Abrams and Michael Rispoli, the co-founders of Cause Of A Kind. Where should SEO sit in your business? And what does it take to build an SEO agency? Today, Ben, Justin, and Michael discuss the importance of having an SEO-first developer mentality. Show Notes

    Connect With:

    • Justin Abrams & Michael Rispoli: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    The Importance Of Brand Building -- Michelle Robbins // Clearlink Jul 23, 2021

    Ben continues the discussion with Michelle Robbins, senior director of data and analytics at Clearlink, about data and SEO. The changing landscape of SEO affects your data. Focusing on your bottom line and getting used to change is how you attain success in SEO. Today, Ben and Michelle talk about the importance in SEO of building a brand. Show Notes

    Connect With:

    • Michelle Robbins: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Pivoting With A Constantly Changing Landscape -- Michelle Robbins // Clearlink Jul 22, 2021

    Michelle Robbins, senior director of data and analytics at Clearlink, stops in for a second day to discuss data with Ben. Data will always be changing because SEO and search continues to evolve. How should you approach data in such a volatile environment? Today, Ben and Michelle talk about pivoting in a constantly changing SEO environment. Show Notes

    Connect With:

    • Michelle Robbins: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    The Problem With Data -- Michelle Robbins // Clearlink Jul 21, 2021

    Ben chats with Michelle Robbins, the senior director of data and analytics at Clearlink. For a lot of people in search, data is everything. Or at least it makes up a great chunk of what you work with on a daily basis. Today, Ben and Michelle discuss the problem with data. Show Notes

    Connect With:

    • Michelle Robbins: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Content Frameworks That Convert Visitors Into Customers -- Greg Digneo // Content Guppy Jul 20, 2021

    Ben meets with Greg Digneo, founder of Content Guppy to talk shop on what it takes to create quality content. They talk about creating content for B2B businesses. Is your website content converting to sales for your business? Today, Ben talks with Greg about the content framework that Greg uses to convert website visitors into customers. Show Notes

    Connect With:

    • Greg Digneo: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Content Methodology That Builds B2B Audiences -- Greg Digneo // Content Guppy Jul 19, 2021

    Greg Digneo, founder of Content Guppy sits in with Ben to talk about what it takes, content-wise, to build B2B audiences. Your content should be the bridge between you and your audience. Are you producing relevant content that converts? Today, Ben and Greg chat about the content methodology that builds B2B audiences. Show Notes

    Connect With:

    • Greg Digneo: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Scoping The Content Creation Process -- Phillip Thune // Textbroker Jul 16, 2021

    Today we're talking about SEO strategy with a powerhouse in the content creation world. Joining us is Phillip Thune, the CEO of Textbroker, which is the leading online platform in the US for custom made unique written content. In part 2 of our conversation, we discuss scoping the content creation process. Show Notes

    Connect With:

    • Phillip Thune: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Content Strategy Case Study -- Phillip Thune // Textbroker Jul 15, 2021

    Today we're talking about SEO strategy with a powerhouse in the content creation world. Joining us is Phillip Thune, the CEO of Textbroker, which is the leading online platform in the US for custom made unique written content. In part 1 of our conversation, we discuss a content strategy case study. Show Notes

    Connect With:

    • Phillip Thune: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Is It Time To Leave Your SEO Platform? -- Shari Srebnick // Searchmetrics Jul 14, 2021

    Ben and Shari Srebnick, the head of client success for the US at Searchmetrics talk about how to decide when to move on from your current SEO tool. Change can be hard in any aspect of life or business. But it’s important to know when to move on from something that has stopped serving you. Today, Ben and Shari discuss figuring out when you need to leave behind the SEO tool that you have been using. Show Notes

    Connect With:

    • Shari Srebnick: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Driving Team Adoption Of Your SEO Stack -- Shari Srebnick // Searchmetrics Jul 13, 2021

    Ben continues the conversation with Shari Srebnick, the head of client success for the US at Searchmetrics. They talk about making sure that you’re onboarding the right SEO tools for your business. How can you identify what the right SEO tools are to meet your unique business needs? Today, Ben and Shari discuss how you can drive team adoption of your SEO stack. Show Notes

    Connect With:

    • Shari Srebnick: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Onboarding Your Team To A New SEO Tool -- Shari Srebnick // Searchmetrics Jul 12, 2021

    Shari Srebnick, the head of client success for the US at Searchmetrics, meets with Ben to talk about using the right SEO tools. The whole purpose behind SEO is getting as much visibility as you can in SERPs. Making sure you’re reaching your intended audience is something that many businesses struggle with. Today, Ben and Shari talk about how to onboard your team to a new SEO tool. Show Notes

    Connect With:

    • Shari Srebnick: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    SEO Planning -- Securing SEO Resources // Jordan Koene Jul 09, 2021

    Welcome back to the 5th and final installment of our SEO Planning Week. This week we've been planning and strategizing to help you better plan and strategize your SEO efforts in 2021. Joining us is Jordan Koene , who is a world renowned SEO, Strategist and Advisor to Searchmetrics. So far this week, Jordan and I have talked about how to align your goals to your organization, how to define your SEO initiatives, setting your goals and yesterday, we talked about how to create a roadmap that is not only useful, but also flexible and allows you to adjust to change throughout the year. Today, we're going to talk about the last part of the planning process, understanding how to secure the resources you need to be effective. Show Notes

    Connect With:

    • Jordon Koene: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    SEO Planning -- Creating A Flexible SEO Roadmap // Jordan Koene Jul 08, 2021

    This is the 4th installment of our SEO Planning Week. Joining us is Jordan Koene, who is a world renowned SEO, Strategist and Advisor to Searchmetrics. So far this week. Jordan and I have talked about how to align to your company's overall mission, how to define your SEO initiatives and yesterday, we talked about setting specific goals for your SEO. Today, we're going to talk about creating your roadmap. Show Notes

    Connect With:

    • Jordon Koene: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    SEO Planning -- Setting SMART SEO Goals // Jordan Koene Jul 07, 2021

    Welcome to the 3rd installment of our planning week. So far this week, Jordan and I have talked about the first steps of planning and aligning to your company's goals. Second, we talked about defining your initiatives for the year. And today, we're going to talk about setting your specific SEO goals. Show Notes

    Connect With:

    • Jordon Koene: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    SEO Planning -- Defining Yearly Initiatives // Jordan Koene Jul 06, 2021

    This is the 2nd installment of our SEO planning week. Joining us for SEO planning week is Jordan Koene, SEO Strategis and Advisor to Searchmetrics. Jordan and I talked about how to make sure that you are aligned with your company's goals and that your professional goals are being addressed as well. Today, we're going to talk about how to appropriately define your initiatives. Show Notes

    Connect With:

    • Jordon Koene: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    SEO Planning -- Aligning To Corporate Goals // Jordan Koene Jul 05, 2021

    Welcome to the SEO planning week. This week, we're going help you understand how you can better plan and strategize your SEO efforts for 2021. Joining us for SEO planning week is Jordan Koene, who is a world renowned SEO Strategist and Advisor to Searchmetrics. Today, Jordan and I are going to talk about the first step in your planning efforts and aligning your company's goals. Show Notes

    Connect With:

    • Jordon Koene: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    June Winners and Losers -- Jordan Koene // Searchmetrics Jul 02, 2021

    Ben meets with Jordan Koene, SEO strategist at Searchmetrics. It’s the end of the month again so it’s time to look at the winners and losers, the movers and shakers in SEO for the month. Today, Ben and Jordan talk about who is making moves in the SEO community. Welcome to the June 2021 Winners and Losers episode. Show Notes

    Connect With:

    • Jordan Koene: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter


    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    CWV Rollout? Page Experience Update -- Jordan Koene // Searchmetrics Jul 01, 2021

    Jordan Koene, SEO strategist and advisor at Searchmetrics, discusses the Google Page Experience update with Ben. SEOs have been waiting patiently for the Google Page Experience update since it was officially announced. Now that it’s here, what do SEOs have to look forward to? Today, Jordan and Ben break down what the Google Page Experience update means for SEOs. Show Notes

    Connect With:

    • Jordan Koene: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Google Core Update Alert (June 2021) -- Jordan Koene // Searchmetrics Jun 30, 2021

    Today, Jordan Koene, SEO strategist and advisor at Searchmetrics, gets together with Ben again to talk about the Google Core Algorithm update. The roll-out of the Google Core update is something that every SEO has been anticipating, especially over the last couple of months. Now that it’s finally here, what can we expect? Ben and Jordan discuss the ins and outs of what you need to know about the Google Core Algorithm update. Show Notes

    Connect With:

    • Jordan Koene: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    MUM AI Algorithm Update -- Jordan Koene // Searchmetrics Jun 29, 2021

    Jordan Koene, SEO strategist and advisor at Searchmetrics, drops in with Ben to talk about the MUM update. What really is the MUM update? As we have come to know and accept, a Google update means that you’ll probably need to adjust your optimization strategy. Today, Ben and Jordan get into the details of what MUM does and how it differs from BERT. Show Notes

    Connect With:

    • Jordan Koene: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Semantic Search's Impact On SEO -- Kathy Brown // Searchmetrics Jun 28, 2021

    Kathy Brown, SEO consultant at Searchmetrics joins Ben to talk about the impact of semantic search on SEO. What is semantic search? And why is Google investing in it? Today, Ben and Kathy talk about the relationship between SEO and semantic search. Show Notes

    Connect With:

    • Kathy Brown: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Why Sales Is The Most Important Skill For SEO -- Deepak Shukla // Pearl Lemon Jun 25, 2021

    Today, Ben continues the conversation with the founder of Pearl Lemon SEO agency, Deepak Shukla. Are you getting the best possible SEO results for your business? What is the most important skill that an SEO needs to have? Deepak and Ben talk about why sales is the most important skill for an SEO. Show Notes

    Connect With:

    • Deepak Shukla: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Brand Vs SEO Which Is More Important Why Sales Is The Most Important Skill For SEO -- Deepak Shukla // Pearl Lemon Jun 24, 2021

    Deepak Shukla, the founder of Pearl Lemon SEO agency talks with Ben about what you should focus on in the early stages of your website. Both your brand and your SEO strategy are major factors that affect the success of your business. So what should you really be focusing on first? Today, Ben and Deepak talk about building your brand versus your SEO strategy as a start-up. Show Notes

    Connect With:

    • Deepak Shukla: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Reverse Engineering Keyword Research -- Deepak Shukla // Pearl Lemon Jun 23, 2021

    Ben talks with Deepak Shukla, the founder of Pearl Lemon SEO agency. As an SEO strategist, Deepak Shukla helps clients across the world to outrank their competitors. Getting to that number one spot or even to the first page of Google is the bottom line for SEOs. Today, Ben and Deepak discuss reverse engineering keyword research. Show Notes

    Connect With:

    • Deepak Shukla: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Google + Shopify -- What's In It For Shopify? -- Jordan Koene // Searchmetrics Jun 22, 2021

    Ben continues his conversation with Jordan Koene, SEO strategist and Advisor to Searchmetrics. Google has partnered with Shopify and there are many benefits for Google with this move. As a big player in search and eCommerce, Google is always updating and looking for ways to increase their market share. Today, Ben and Jordan talk about what Shopify stands to gain from this integration with Google. Show Notes

    Connect With:

    • Jordan Koene: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Google + Shopify -- What's In It For Google? -- Jordan Koene // Searchmetrics Jun 21, 2021

    Jordan Koene, SEO strategist and Advisor to Searchmetrics, drops in to talk with Ben about the Google and Shopify integration. With the merger, Shopify now has access to Google’s search results. So what’s in it for Google? Ben and Jordan discuss how beneficial this is for Google. Show Notes

    Connect With:

    • Jordan Koene: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Search & Market Insights -- Lisann Kohnke // Searchmetrics Jun 18, 2021

    Lisann Kohnke, Head of Market Insights at Searchmetrics, continues the conversation with Ben about leveraging SEO data to better understand your target market. Are you getting the most out of your data? Get a better understanding of the connection between search data and market insights with Searchmetrics Insights. Today, Ben and Lisann talk about search and gaining market insights. Show Notes

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    • Lisann Kohnke: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    You don't know your market yet -- Lisann Kohnke // Searchmetrics Jun 17, 2021

    Today, Ben sits down with the Head of Market Insights at Searchmetrics, Lisann Kohnke, to chat about leveraging SEO data to better understand your target market. The truth is that a lot of marketers don’t know exactly who is searching for what. Identifying your target market all boils down to your category and choosing the correct keywords. Ben and Lisann discuss how marketers can effectively pinpoint their audience. Show Notes

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    • Lisann Kohnke: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Core Web Vitals Study Review -- Marcus Tober // Searchmetrics Jun 16, 2021

    Today, Marcus Tober, founder and chief evangelist of Searchmetrics joins Ben to talk about Google’s Core Web Vitals update. How do core web vitals affect your online presence? After 15 years of leading the Searchmetrics team, Marcus has finally completed a study on core web vitals, which he has now published. Ben and Marcus discuss how you can meet the standards set by Google. Show Notes

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    • Marcus Tober: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Measuring Brand Efficiency In Real Time -- Anastasia Leng // CreativeX Jun 15, 2021

    Ben and Anastasia Leng, CEO of CreativeX, speak about how you can measure brand efficiency in real time. Is there a correlation between brand efficiency and the science behind effective content creation? It all boils down to the impact of your brand based on the level of consistency of your creative content. Ben and Anastasia discuss how CreativeX approaches brand efficiency for each brand. Show Notes

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    • Anastasia Leng: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Data-Backed Creative Content -- Anastasia Leng // CreativeX Jun 14, 2021

    Today, Ben speaks with Anastasia Leng, CEO of CreativeX, about the science behind effective content creation. Do you need science behind your art of content creation? As the CEO of CreativeX, Anastasia’s job is to figure out the science behind the data from your content to help you to continue to create more effective content. Ben and Anastasia talk about the similarities between SEO and the CreativeX process. Show Notes

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    • Anastasia Leng: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Common Misconceptions About Baidu -- Marcus Pentzek // Searchmetrics Jun 11, 2021

    Ben chats with Chief SEO consultant at Searchmetrics, Marcus Pentzek, about some common misconceptions about Baidu. How can you drive organic marketing success in the Chinese market that is dominated by Baidu instead of Google? Ben and Marcus spent the week talking about how you can enter the Chinese market and what to expect when you get there. Today, on the final day of ‘marketing in China’ week, Ben and Marcus clear up some popular myths about using Baidu. Show Notes

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    • Marcus Pentzek: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    How Baidu Is Similar & Different From Google -- Marcus Pentzek // Searchmetrics Jun 10, 2021

    Today, Chief SEO consultant at Searchmetrics, Marcus Pentzek, chats with Ben about differences between Baidu and Google. So far in ‘marketing in China’ week we’ve learned how to enter the Chinese market and what to expect. Now that we know that Google is not a top contender in search in the Chinese marketplace, how does Google and Baidu compare to each other? Ben and Marcus discuss the differences and the similarities between Baidu and Google. Show Notes

    Connect With:

    • Marcus Pentzek: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Why It Is Baidu And Not Google In China -- Marcus Pentzek // Searchmetrics Jun 09, 2021

    Marcus Pentzek, chief SEO consultant at Searchmetrics, continues to talk with Ben about moving into the Chinese marketplace. The Chinese market is different from the U.S. market in many ways both culturally, socially, and politically. In fact, even social media and the way the internet is run is different in China. Today, for the third day of ‘marketing in China’ week Ben and Marcus discuss search and some of the players in the Chinese market. Show Notes

    Connect With:

    • Marcus Pentzek: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    How Different The Internet Works In China -- Marcus Pentzek // Searchmetrics Jun 08, 2021

    Ben and Marcus Pentzek, chief SEO consultant at Searchmetrics talk about how you can drive organic marketing success in the Chinese market. The fact that China is a communist country directly affects you as a digital-based business. How different is the Chinese version of the internet and how it’s run? Today, for day 2 of ‘marketing in China’ week Ben and Marcus discuss how the internet works differently in China. Show Notes

    Connect With:

    • Marcus Pentzek: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Does It Make Sense To Enter The Chinese Market -- Marcus Pentzek // Searchmetrics Jun 07, 2021

    Ben discusses with Marcus Pentzek, chief SEO consultant at Searchmetrics about marketing in the Chinese market. This entire week is ‘marketing in China’ week for those thinking about entering the Chinese market. Do you need to venture into the Chinese market? Ben and Marcus talk about optimization tactics for the Chinese market and what you should think about before venturing there. Show Notes

    Connect With:

    • Marcus Pentzek: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Educating The SEO Market -- Cyrus Shepard // Moz Jun 04, 2021

    Ben and Cyrus Shepard, SEO Strategist at Moz, discuss the topic of educating the SEO market. Educating the SEO market has been one of the central pillars of Moz throughout the years since inception. Ben and Cyrus talk in detail about why the principle of education is so important to Moz and how this affects the business. Has Google’s leading influence over the years helped or hurt how we practice SEO? Show Notes

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    • Cyrus Shepard: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Identifying The Best Audience For Links -- Cyrus Shepard // Moz Jun 03, 2021

    Today, Ben and Cyrus Shepard, SEO Strategist at Moz, talk about getting your links from the right place. How do you figure out what is the best audience for the links that you’re building? Ben and Cyrus discuss different ways that you can approach promoting your content. It all boils down to understanding who your target audience is. Show Notes

    Connect With:

    • Cyrus Shepard: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Link-Building Tactics From Moz -- Cyrus Shepard // Moz Jun 02, 2021

    Ben chats with Cyrus Shepard, an SEO Strategist at Moz, about link-building strategies. What are some effective link-building tactics that you can apply to your business? Today, Cyrus shares link-building strategies used by Moz, one of the most trusted SEO companies in the world. Ben and Cyrus talk about how you can use link-building as a respected SEO. Show Notes

    Connect With:

    • Cyrus Shepard: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    May Winners And Losers -- Tyson Stockton // Searchmetrics Jun 01, 2021

    Ben and Tyson Stockton, vice president of services at Searchmetrics, reflect on some of the winners and losers in SEO over the past month. With update season well underway and the latest Google IO conference, there are still whispers about a possible Google algorithm update coming soon. So there’s no doubt that SEOs everywhere are starting to feel the changes. Tyler and Ben discuss some of the trends in today’s SEO world. Show Notes

    Connect With:

    • Tyson Stockton: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Was That A Google Algo Update Or An Earthquake?!? -- Jordan Koene // Searchmetrics May 31, 2021

    Did Google really just have a surprise algorithm update? Jordan Koene, SEO strategist and advisor at Searchmetrics, discusses with Ben about whether or not Google has updated its algorithm and what this could mean for your marketing strategies. We’ve all experienced the effects of a Google algorithm update and we know the learning curve that can come with it. Today, Ben and Jordan talk about what you can do to prepare for an algorithm update and how you can adjust to accommodate it. Show Notes

    Connect With:

    • Jordan Koene: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Is SEO Still A Dark Art? -- Eli Schwartz // elischwartz.co May 28, 2021

    Today, Ben talks with author and SEO growth advisor, Eli Schwartz, about his thoughts on what SEO means in the current marketing climate. Is SEO still considered a dark art? Getting to the top of SERPs is the aim for companies who invest in SEO. Ben and Eli discuss how you can nurture your SEO process organically and the long-term benefits that come with it. Show Notes

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    • Eli Schwartz: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Should You Bother Doing SEO In 2021? -- Eli Schwartz // elischwartz.co May 27, 2021

    Author and SEO growth advisor, Eli Schwartz, drops in to chat with ben about product-led growth strategies. Eli recently completed his book titled ‘Product-Led SEO: The Why Behind Building Your Organic Growth Strategy’ where he gets into detail about when and if you need to invest in SEO. What does it mean to have an effective SEO growth strategy? Ben and Eli discuss how you can determine the best growth strategy for you. Show Notes

    Connect With:

    • Eli Schwartz: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Importance Of Marketing To Mobile Devices -- Steve Wiideman // Wiideman Consulting Group May 26, 2021

    Ben and Steve Wiideman, CEO and Founder of Wiideman Consulting Group, discuss the importance of marketing to mobile devices. With the launch of Google Mobile Crawl, how important is it for you to prioritize mobile users when thinking about your user interface? And what does this say for the future of search. Ben and Steve talk about optimization tips to keep you on Google’s first page. Show Notes

    Connect With:

    • Steve Wiideman: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    How To Scale Multi-Location SEO -- Steve Wiideman // Wiideman Consulting Group May 25, 2021

    Ben connects with Steve Wiideman, CEO and Founder of Wiideman Consulting Group, to talk shop about multi-location SEO. While the pandemic has impacted how SEOs work, data still remains at the heart of this process. You need to know how to scale your multi-point strategy or get the right team involved to help you. Today, Steve shares some pro-tips that you can use to optimize your strategy? Show Notes

    Connect With:

    • Steve Wiideman: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Adjusting SEO Strategies During A Pandemic -- Steve Wiideman // Wiideman Consulting Group May 24, 2021

    Ben chats with Steve Wiideman, CEO and Founder of Wiideman Consulting Group, about how the pandemic has affected the world of SEO. Steve is a veteran of the SEO industry in both the agency and the consulting sector. Today, backed by his years of first-hand experience in the field, Steve shares how you, too, can both survive the pandemic and prepare for the future. What does the future of SEO look like? Show Notes

    Connect With:

    • Steve Wiideman: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    SEO Stakeholder Alignment -- Tyson Stockton // Searchmetrics May 21, 2021

    This is the final installment of SEO Reporting Week. So far this week, Tyson and I have talked about SEO KPI funnels, leading versus lagging SEO metrics, evaluating SEO brand metrics, and whether zero click has any value. Today, we're going to wrap up SEO reporting week by talking about SEO stakeholder alignment. Show Notes

    Connect With:

    • Tyson Stockton: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Does Zero Click Have Any Real Value? -- Tyson Stockton // Searchmetrics May 20, 2021

    This is the 4th installment of SEO Reporting Week. So far this week, Tyson and I have discussed SEO KPI funnels, the difference between leading and lagging SEO metrics, and how you can evaluate your SEO brand metrics. Today we're going to talk about whether zero click has any real value. Show Notes

    Connect With:

    • Tyson Stockton: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Evaluating SEO Brand Metrics -- Tyson Stockton // Searchmetrics May 19, 2021

    Welcome to the 3rd instalment of SEO Reporting Week with Tyson Stockton of Searchmetrics. Tyson and I have talked about the SEO KPI funnel and yesterday we talked about leading versus lagging SEO metrics. Today, we're going to continue the conversation talking about evaluating SEO brand metrics. Show Notes

    Connect With:

    • Tyson Stockton: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Leading vs Lagging SEO Metrics -- Tyson Stockton // Searchmetrics May 18, 2021

    This is the 2nd installment of SEO Reporting Week with Tyson Stockton, Vice-President of Services at Searchmetrics. Tyson and I talked about the SEO KPI funnel, and today we're going to continue the conversation talking about the difference between leading and lagging SEO metrics. Show Notes

    Connect With:

    • Tyson Stockton: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    SEO KPI Funnel -- Tyson Stockton // Searchmetrics May 17, 2021

    Welcome to SEO Reporting Week on The Voices of Search Podcast. This week, we're going to publish an episode every day discussing everything you need to know about how to evaluate and communicate your SEO performance. Joining us is Tyson Stockton, Vice-President of Services at Searchmetrics, which is an SEO and content marketing platform that helps enterprise businesses monitor their online presence and make data driven decisions. Today is our 1st installment of SEO Reporting Week where Tyson and I are going to talk about the SEO KPI funnel. Show Notes

    Connect With:

    • Tyson Stockton: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Core Web Vital Testing Questions -- Karl Kleinschmidt // Searchmetrics May 14, 2021

    This is the 2nd and final part episode with Karl Kleinschmidt of Searchmetrics. Yesterday, Karl and I started answering user questions about core web vitals specifically talking about how to evaluate your core web vitals, and fix some of the problems when you find them. Today, we're going to turn our attention to answering questions about understanding field versus lab data when it comes to Core Web Vitals. Show Notes

    Connect With:

    • Karl Kleinschmidt: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Core Web Vital Q&A -- Karl Kleinschmidt // Searchmetrics May 13, 2021

    Welcome to the 1st part of a 2-part episode talking about the hottest topic of the year in the SEO community, the Core Web Vitals. Joining us today is Karl Kleinschmidt, Senior SEO Consultant for Searchmetrics, which is an SEO and content marketing platform that helps enterprise scale businesses monitor their online presence and make data driven decisions. Today, Karl and I are going to discuss optimizing your core web vitals. Show Notes

    Connect With:

    • Karl Kleinschmidt: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    How To Communicate SEO With Agency Clients -- Eric Enge // Perficient May 12, 2021

    This is our 2nd part conversation about how SEO agencies can and should function and better equip their clients for success. Joining us is Eric Enge, Principal for Digital Marketing Solutions at Perficient. Yesterday, Eric and I started off our conversation talking about the agency SEO tech stack. Today, we're going to continue that conversation talking about how to communicate SEO strategies and results with your agency clients. Show Notes

    Connect With:

    • Eric Enge: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Agency SEO Tech Stack -- Eric Enge // Perficient May 11, 2021

    Welcome to The Voices of Search Podcast. This is the 1st part conversation about how SEO agencies can and should function and better equip their clients for success. Joining us is a veteran of the agency game, Eric Enge, Principal for Digital Marketing Solutions at Perficient, which is a leading digital transformation consulting firm serving enterprise customers with unparalleled Information Technology, management, consulting and creative capabilities. Today, Eric is going to share some of his SEO agency tech stack tips. Show Notes

    Connect With:

    • Eric Enge: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Is Domain Splitting Worth The Headache? -- Jordan Koene May 10, 2021

    Welcome to The Voices of Search Podcast. Today, we're going to talk about the topic of Domain Splitting. Joining us is Jordan Koene, SEO Strategist and Advisor for Searchmetrics. Show Notes

    Connect With:

    • Jordan Koene: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Is Bing Underestimated? -- Jordan Koene May 07, 2021

    Welcome to The Voices of Search Podcast. Today, we'll be discussing is Bing actually underestimated? Joining us today is Jordan Koene, SEO strategist and Advisor for Searchmetrics. Show Notes

    Connect With:

    • Jordan Koene: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Process Modeling -- Corey Northcutt // Northcutt.com May 06, 2021

    This is our 3rd and final part conversation with Corey Northcutt, Founder and CEO of Northcutt. So far this week, Corey and I have talked about some of the SEO myths that he's unearthed and discovered, we also talked a little bit about his technical SEO process, how he figures out what and how to audit a website, and today, we're going to dig into Corey’'s thoughts on process modeling. Show Notes

    Connect With:

    • Corey Northcutt: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Technical SEO -- Corey Northcutt // Northcutt.com May 05, 2021

    This is the 2nd part conversation with Corey Northcutt, Founder and CEO of Northcutt. Yesterday, Corey and I talked about his process for unearthing the myths of SEO. And today, we're going to continue the conversation a little bit about what that technical process looks like. Show Notes

    Connect With:

    • Corey Northcutt: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    SEO Myths -- Corey Northcutt // Northcutt.com May 04, 2021

    Welcome to The Voices of Search Podcast. Today we're going to talk to a rising star in the SEO community. Joining us as Corey Northcutt, Founder and CEO of Northcutt. Corey and his team approach SEO with science, experience and integrity to reinvent how SEO happens at scale. For the 1st part of our conversation, Corey and I are going to talk about some of the SEO myths that he and his team have unearthed. Show Notes

    Connect With:

    • Corey Northcutt: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    April Winners & Losers -- Tyson Stockton // Searchmetrics May 03, 2021

    Welcome to the April 2021 edition of Winners and Losers on The Voices of Search Podcast. Today, we're going to take a look back on the month and talk about some of the trends behind the biggest winners, losers, movers and slackers in the SEO world. Joining us is Tyson Stockton, Vice-President of Services at Searchmetrics. Show Notes

    Connect With:

    • Tyson Stockton: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Google Moves The Core Web Vital Goal Posts -- Jordan Koene // Searchmetrics Apr 30, 2021

    This is the 2nd part of the conversation with Jordan Koene, SEO Strategist and Advisor for Searchmetrics. Yesterday, we talked about some of the changes happening with core web vitals, like how they calculate CLS and how Google has moved the goalposts and today, we’re going to continue that conversation. Show Notes

    Connect With:

    • Jordan Koene: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at